Chapter 572 - If You Don't Spend Money, Why Can You Be on the Front Page?
Hey?
What's the sound?
Xuanxuan's little cutie pricked up her pink little ears and listened carefully, and immediately heard the source of the phone ringing.
It's Dad's phone ringing!
She turned her little head and said excitedly, "Baba, Baba, your phone is ringing......"
"Thanks, Dad got it."
Huang Tao smiled and reached out to touch her little head, and then went to take out the mobile phone in his pocket.
Xuanxuan tilted her little head and flashed her beautiful big eyes: "Baba, you say, my ears, aren't they very powerful?" ”
said, with an expression of "come and praise me".
Huang Tao smiled: "Well, it's very powerful, as powerful as Tutu's "Ear Moving Skill". ”
"Hee-hee~"
Xuanxuan's eyebrows and eyes were particularly proud.
But......
Xuanxuan's ears don't move like Tutu......
Did Dad praise him wrong?
I'm thinking about it!
Her little arm was pulled by her grandmother, and her grandmother's soft voice sounded in her ears: "Xuanxuan, your father is going to answer the phone, come, play with grandma." ”
At this time, Xuanxuan's thoughts were disrupted.
In order not to disturb her father answering the phone, she nodded obediently and followed her grandmother back to her own private dining table.
In order not to disturb Huang Tao, other employees picked up the Wenling Morning News and went to other places to spread it to each other, calling the boss powerful in their hearts, and even those reporters were conquered and given a main page layout.
Huang Tao picked up his mobile phone and looked at it......
Well~
It's an unfamiliar number.
Seeing that there was no advertising or anything like that on the caller ID, he answered it in wonder and asked politely, "Hey, hello, who is it?" ”
A deep male voice immediately came from the other end of the phone: "Hello, may I ask if you are Mr. Huang Tao Huang?" ”
Huang Tao replied: "Well, it's me." ”
After confirming Huang Tao's identity, the other party reported to his family: "I am the editor of the magazine "Linshi Tourism and Food", and my name is Yang Qianli. ”
After hearing the other party's unit clearly, Huang Tao was slightly surprised.
This "Linshi Tourism and Food" magazine, as the name suggests, belongs to Linshi Magazine.
This magazine is a very famous magazine in the city!
Compared with Wenling City's "Whole Food Beauty" magazine, it is more famous.
That's the difference between a small city and a big city!
The reason why he knows a little about this magazine is because when he first opened the store, he wanted to seek an opportunity to increase the exposure of the really delicious restaurant, and the food column of the magazine was naturally within his consideration, so he spent some time and energy to get a preliminary understanding of the local and surrounding city magazines and other aspects of knowledge, and also wrote down a lot of contact information!
Later, the business of the store was very good, and Lin Manli, the editor-in-chief of the local magazine "Whole Foods", took the initiative to come to the door and said that he wanted to report on the food in his store.
That's it.
Other magazines in the surrounding cities were ruthlessly beaten into the cold palace by him and no longer contacted him.
It's just that I didn't expect that Linshi Magazine would take the initiative to come to the door.
Saying.
What is the reason why the editor of the magazine "Linshi Tourism and Gastronomy" took the initiative to call him?
Do you want to report on the various delicacies in his store?
It's not impossible!
After all, the food in his store has been searched many times, and he has also been on the magazine "Eat Whole Food" twice in a row, and recently there is a Wenling travel strategy and food chapter.
With the fame and influence of his shop, it is completely possible!
Huang Tao roughly guessed the purpose of the other party's phone call.
Sure enough!
The convenience immediately expressed his intention: "Mr. Huang, I recently saw the Wenling Morning News's travel strategy and food report and the relevant report of the "Whole Food Beauty" magazine at a friend's place, their report is indeed a very good publicity for your store, but the publicity of Wenling Morning News and "Whole Food Beauty" magazine is limited after all, and our "Linshi Tourism and Food" magazine is different, with a wider circulation and greater social influence......
Yang Qianli told Huang Tao in detail about the advantages of his magazine and the difference between it and newspapers and local food magazines.
Once upon a time, there was a newsstand at the bus station in every city, and in addition to selling cigarettes and drinks, the main event was newspapers and magazines.
At that time, any morning newspaper and evening newspaper were a sought-after item that must arrive every day, and from time to time someone always threw a penny, picked up a newspaper and jumped on the bus.
Even at the station dock, there are uncles and aunts holding thick stacks of newspapers to sell, "Sell newspapers, sell newspapers, big news......
Now, the network is developing, and it is becoming more and more mature.
All kinds of apps are popping up one after another.
With just a mobile phone, you can make calls, videos, and messages anytime and anywhere.
You can know the world without leaving home.
The paper media has also fallen from this stage, sales have plummeted, and even one after another traditional paper media have withdrawn from the stage in loneliness.
Travel magazines are different.
Their customers are not just individuals, but individual hotels.
Five-star, four-star, three-star......
Just like the ordinary home!
On the bedside table of their hotel, there are also three or four travel magazines.
These travel magazines will provide some local travel advice for customers who come to travel, and also include some surrounding cities.
From famous attractions to delicious snacks, it's all covered.
This kind of targeted recommendation is far from being comparable to a newspaper column promotion, nor is it comparable to those food magazines.
Yang Qianli said a lot, and Huang Tao naturally heard the true purpose of his words.
That's ...... Money.
That's right!
Ask for money!
In his cognition, under normal circumstances, newspapers and magazines have to be paid.
After Yang Qianli output popular science, he didn't beat around the bush, and directly offered the price: "Mr. Huang, that's the case, the price of our travel magazine is 100,000, you ...... it"
"Oh~"
After Huang Tao responded, he smiled and said, "Thank you, but I don't need it." ”
"Ah...... Don't need it? ”
Yang Qianli thought that his ears had misheard, but when he reacted, he said with some puzzlement: "Mr. Huang, don't be in a hurry to refuse!" You can think about it before answering me, the recommendation effect of our travel magazine is quite good, the first cooperation, my magazine can put your restaurant at the top of the recommended ......"
Huang Tao still said the same thing: "Thank you, but I don't need it." ”
"Mr. Huang......"
As soon as Yang Qianli spoke, he was directly interrupted by Huang Tao and refused again: "Editor Yang, I really don't need it." ”
Yang Qianli was silent!
He couldn't figure out why Huang Tao would refuse.
After thinking about it, he continued to ask: "Mr. Huang, I would like to ask you, how much did you spend on the morning newspaper and the magazine "Whole Foods"? ”
"Spend money?"
Huang Tao was stunned for a moment, and then said honestly: "I didn't spend any money!" ”
Yang Qianli: "......"
Really?
He didn't know that Huang Tao was teasing him? Or is it really not spending money?
"Boss Huang, you're not kidding me, are you?"
"Just kidding, I don't have that time to joke with Editor Yang!"
Huang Tao said speechlessly: "It's a reporter from the morning newspaper, and Lin Manli, the editor-in-chief of "Whole Foods Beauty" magazine, personally invited me to come, why should I spend money?" ”
"Editor Yang, I still have something to do, so let's do it first, goodbye."
After speaking, Huang Tao hung up the phone, leaving only a beeping phone hang-up to Yang Qianli, who was puzzled.
What's going on?
It can't be that it really didn't cost money, right?
Although the influence of this paper media is indeed much worse than before, this does not mean that newspaper publicity does not cost money!
Especially this kind of travel strategy for the Spring Festival holiday, and it is still on the front page......
If it doesn't cost money, why can you be on the front page?
Without spending money, how can you be featured in Whole Foods magazine twice in a row?
He knows too much about the urine sex of print media and food magazines.
Recommendations like this, column shooting like this, are basically what the newspaper and magazine say.
They will find you and tell you that they will ask for a certain fee for you to advertise it in newspapers and magazines, or for the Spring Festival special edition or the front page of magazines, whether it is a newspaper or a magazine.
Of course.
This fee is not particularly expensive, and it is generally based on the cost price.
And the vast majority of merchants will pay this fee.
If the merchant is not willing to pay this fee, then they will simply pass the store and change to another one.
Although there is a regular free promotion of the recommendation of scenic spots in the newspaper, the recommendation of the food restaurant is different.
That's a price per seat.
The same is true for food magazines, which charge a certain amount of space fees.
It doesn't cost ......
He thought it was really unlikely......
But here's the thing......
Huang Tao really didn't spend a penny!
People personally came to the door and begged him to go to their newspapers, to be in their magazines, why did he have to spend money!
Isn't it fragrant to prostitute it for nothing?
(End of chapter)