Chapter 66: Hunger Marketing, Hot Sales!
Xiang Kuo hurriedly got up and explained to Xiang Yuyao:
"Don't listen to the nonsense of the stone, chocolate is such a small piece, and it's not lard, what kind of fat!"
"Well, this stuff tastes good, right?"
"Second brother tells you, not only do you like this thing, but my eldest brother and I like it very much!"
"Think about it, if you take out such a good thing and sell it, can you make a good price!"
Xiang Yuyao nodded after hearing this.
"Yes, it's delicious."
"Based on my years of experience in running a restaurant, there is something called chocolate, plus ice cream that has been sold until it is hot."
"Our Xiang family can make a lot of money again!"
Xiang Kuo laughed and said:
"That's it, third sister, your consciousness is very good! Let the stone tell me what to do next! ”
Xiang Yan smiled slightly.
"I have already written the production process, Sangu, you find a few good cooks and let them learn it as soon as possible."
"From tomorrow onwards, Yuxianglou will not only sell ice cream and the boy will be popular, plus this chocolate!"
"As for the price, it's just that big that you just ate, Sangu, ten taels of silver a piece."
"Shhh
As soon as Xiang Yan said this!
The three elders present couldn't help but take a breath.
Ten taels of silver!
That's not a small amount.
This is directly cut off from the root, the consumption thoughts of ordinary people.
Xiang Yuyao, who often deals with market vendors and ordinary people.
At this moment, he not only frowned and said:
"Stone, it's just a snack!"
"With such a price, even those rich and noble people may not be able to afford it, right?"
"Are you sure that's okay? Can you really make money?! ”
Xiang Guozhong and Xiang Kuo also have this idea.
Xiang Yan waved his hand and said slowly:
"Rest assured, I can not only sell my chocolates, but also make a profit."
"Then this guy who cares about eating, drinking, and having fun every day and earning their money, do we still have any psychological burden?"
To sum it up in one sentence:"
"As long as the publicity is in place and a high-end brand is created, it is not a fantasy at all."
After hearing Xiang Yan's conclusive reply.
Coupled with the achievements that Xiang Yan has made in these days.
Xiang Kuo touched his bulging money bag, and was the first to raise his hands in favor of Xiang Yan's plan.
Xiang Guozhong and Xiang Yuyao, although they had concerns, thought about it.
The Xiang family is not without money.
Even if it's a loss!
The loss of silver is only a drop in the bucket.
I can afford to lose it completely!
……
Next!
Xiang Yanhao threw thousands of taels of silver and began to make claims.
He first hired dozens of painters!
Under personal guidance!
Make a very blue star-style ad and come out.
Then there were street idlers and women who posted it everywhere.
Besides!
Xiang Yan also sent the first batch of chocolates to the major Qinglou restaurants in the capital!
Let these rich boys taste it.
This one comes and goes!
far exceeded Xiang Yan's budget, spending more than 10,000 taels of silver.
Until the end!
Xiang Kuo couldn't stand it, so he personally found Xiang Yan to persuade him.
Such a thankless task, and such a burning of silver.
Nothing to do!
You have to stop your losses in time.
But Xiang Yan just smiled and didn't say anything after hearing this!
Said to let Xiang Kuo and so on!
Most of the people who linger in the green buildings and restaurants are the gentlemen of various mansions, and they want to spend money to get their hands high.
That's it!
Xiang Yan's target customers!
Sure enough, the sons and buddies who had nothing to do all day long came to Yuxianglou with the psychology of curiosity.
Since eating once!
After Xiang Yante supplied chocolates from the green house and the restaurant.
Everyone is thinking about it!
After all, the amount of special supply is too small, only enough for a small bite!
"What? Ten taels of silver? Why don't you grab it? ”
After hearing the offer!
Sure enough, no one present could accept it.
And Xiang Yan leaned on the counter like no one, clasped her hands, and smiled without saying a word.
"Brother Jiang, didn't you say it, this chocolate is delicious."
"And now the streets and alleys are full of chocolate portraits."
"Looks tempting!"
"Brother Jiang, aren't you going to sell it to others to taste?"
The girl who was talked!
A gentleman wrapped around him with a milky voice, pretending to be calm, said:
"What's this, if you like it, of course I'll sell it to you, isn't it just ten taels of silver."
"I'll buy you as much as you want!"
"Brother Jiang is really good, Yan'er likes Brother Jiang the most."
……
It's a similar scenario!
It happened inside and outside the Imperial Fragrance Building.
Some people are really greedy and grit their teeth and buy a piece.
Some people are purely slapping their swollen faces and making them fat.
"Is it sold out? I haven't bought it yet! ”
Soon!
A hundred pounds of chocolate were swept away.
Some customers who didn't buy it!
Suddenly anxious!
Xiang Yan came forward at this time, and said with an embarrassed face to a group of chaotic customers:
"I'm really sorry, I can only do so much every day, I want to eat and buy it tomorrow."
After Xiang Yuyao heard Xiang Yan's words, she hurriedly pulled the corner of his clothes.
Seeing Xiang Yan looking back at herself, Xiang Yuyao whispered:
"Stone, what are you doing here?"
"Aren't there still two hundred pounds in our warehouse?"
"Why do you say it's out of stock?"
Xiang Yan lowered her head and whispered:
"The third aunt believes me, it's okay, that's it."
"It's called hunger marketing."
"It's to hang their stomachs and make them unsatisfied."
"When they go back, they're going to spread the word about chocolate, and they just happened to spread the word about it to us not long after."
"If you don't believe it, Sangu, you wait and see, there will definitely be more people tomorrow than today."
Such a good thing!
Of course, Xiang Yan will not forget Princess Yuanhua and Zhao Longji.
Early in the morning when the Mika Building opened.
He sent someone to Zhao Longji and Princess Yuanhua respectively!
After Xiang Yan returned to Xiang's mansion, he instructed his subordinates to find tools.
He's going to grind some ground coffee and experiment to see what makes it taste good.
And just when he was busy working, the family suddenly came to report:
"Childe, there is a word in the palace, Your Majesty will let you enter the palace."
Xiang Yan wiped his hand casually and nodded.
"Stone, what's wrong? What's wrong with Your Majesty? ”
The second uncle Xiang Kuo was also in the uncle's mansion, and after he heard the words from the family, he couldn't help asking!
Xiang Yan explained:
"I'm today!"
"Give chocolates to Your Majesty and the Princess, and send some over!"
"Otherwise, maybe Guo Ziyi and them will make a big fuss about this matter again!"
When Xiang Kuo heard this, he was very pleased and said:
"Yes, you're doing the right thing!"
"You have to behave well when you enter the palace later, so that Your Majesty likes you more."
"If this is done, after our family becomes a relative of the emperor in the future, this will be able to truly glorify the ancestors."
Xiang Yan shook his head when he heard this!
If it weren't for the royal publicity for chocolate!
So that you can make money and lose!
He didn't rush to deliver chocolates!
It's still the same sentence!
So many women in the world!
Why do you have to hang yourself on the tree of Yuanhua!
Right now!
I'm just accumulating wealth!
Wait until you've saved up enough money!
We must defeat everyone!
In Xiang Kuo's beautiful longing.
Xiang Yan tidied up her clothes a little and went to the palace!