"The era of Jingdezhen does belong to any era, but each stage has an era."

The reason why history is called history is because it cannot be reproduced to be brilliant enough. In today's era, there is also an epoch that cannot be reproduced, that is, network information, big data, luxury goods and IP value.

"Everyone should know that the German super ceramic brand Meissen has been established for more than 300 years, and Wichwood has been around for almost 300 years. I'm talking about the history of the brand for 300 years, does China have it? Although Jingdezhen is powerful, there is no enterprise brand that can be used as a representative to speak for Jingdezhen ceramics. In the folk workshops in Jingdezhen, no matter how good the porcelain is, there is no brand, and there is no loud slogan, and the people do not pay. In the past, everyone gave gifts, and there was no brand to send famous paintings and porcelain according to the name of the master, but after all, it was just a narrow and closed circle, with high prices and a small audience. Moreover, the master porcelain has now plummeted. ”

Xu Qing paused when she said this, I don't know why, Xiao Qi always felt that she meant something, and couldn't help but look at Cheng Yubai.

Cheng Yubai leaned back on the rattan chair, his eyes slightly closed, as if he had fallen asleep.

"To put it in layman's terms, we want to give people ceramics, there is no brand, I don't understand very well, the explanation is not clear, others do not necessarily understand, it is difficult to convince. Even if you send the best porcelain, the other party may not appreciate it, so it is better to choose a big brand directly. Just like the three major gates of Japan, Jingdezhen's past Hongqi and Cosmic Porcelain Factory, there is no persuasion when it is put out, which is the value of the brand. ”

China invented porcelain, the European porcelain industry started at least a thousand years later than China, and there has never been "one" in front of Chinese porcelain, but why is Chinese porcelain gradually declining, and ceramics represented by Jingdezhen are declining?

This is the second problem, the backwardness of commercial value brought about by the backwardness of modern industry.

"In 1793, at the end of the reign of Emperor Qianlong, a delegation of nearly 700 people sent by the British king arrived in China, nominally to congratulate Emperor Qianlong on his birthday, but in fact he wanted to open exports and trade with China, just to do a field trip to this mysterious eastern power. They prepared a very long gift list, which included the world's best warships, cannons and weapons at that time, as well as Widchwood ceramics. At the beginning, Witchwood's ceramics were not on the gift list at all, even if it was a representative of British porcelain at that time, but compared with the craftsmanship of Chinese porcelain, it was still a big difference, far from reaching the point of gift-giving, but as a company, an enterprise that was eager to export and need to trade, an enterprise that had begun to awaken in industrial development, and finally Witchwood's ceramics successfully joined the gift list. Just like the data listed by the teacher just now, Jingdezhen ceramics has created a huge foreign exchange in a long history, contributing irreplaceable force to China's economic development, but it is not an active process to open up the global market. It's not that the Jingdezhen workshops are trying to sell porcelain to Europe, but that Europeans import porcelain to Europe after opening up a global network, and Widchwood is completely commercially active. ”

And at that time, the production method was very different.

The British porcelain industry is moving towards the road of industrialization, in the initial stage, their industrial peak may not reach the level of Chinese craftsmanship, but the changes brought about by technological progress make the speed much faster than the handicraft.

The result, of course, is to quickly overtake and distance yourself after reaching a certain node. "Wichwood's industrialization road has affected the economic development of global ceramics, Jingdezhen once had an industrial process like the glory days of the top ten porcelain factories, its industrial level is close to the world's front, but after more than 20 years of industry has been in a stage of shutdown, not only factories, industrial production, together with additional transportation, sales and other industries are also backward."

There is a very famous book about the history of the British mission's visit to China, "The Stagnant Empire: The Collision of Two Worlds", in which there is a sentence: "The encounter in 1793 was the discovery of two noble and incompatible cultures. ”

There is nothing more symbolic than porcelain to discover each other, to collide with each other, to reflect on each other.

"We need brands, we need to be commercially proactive, and we need to accelerate the pace of industry. If it weren't for the companies represented by Widchwood to take the initiative to open up trade and exports, Jingdezhen porcelain might not have that glorious history. ”

She designed cabinets for Hermès, provided space consulting for Chanel, and has seen too many luxury goods, co-branded IPs and limited edition plays, and knows too well the effect of the brand. This is also applicable to ceramics, but because of the particularity of porcelain for life and industry, there is no way to strive for an advantage in price, so the industrial road of mechanized production is needed.

In addition, in order to break the bottleneck and let the world re-understand Jingdezhen, it is necessary to disrupt the existing market.

She looked at Xu Xiaohe and said, "We need to change the original business model. ”

The traditional product process is from R&D to design, from production to marketing, while the innovative product design process done by ROCKER is from topic to community, from event to service.

"I'll give you two examples. ROCKER has teamed up with Himalaya to set up a sound lab to initiate activities to design the beauty of sound, allowing users to participate in research and development. It was originally planned to take 170 days to develop, but the experiment was completed in only 11 days, which is the power of the shared platform. Later, Rocker and Carpenter Tan found 5,000 girls to participate in the design of the comb, and they were all users, not designers. Four months later, the comb came out and was sent to the group, and 20% of users bought it, which was much higher than the user conversion rate of content e-commerce. Because users participate in the design, they invest in emotion, innovation and heart, and are more willing to pay for the fruits of their labor. This mode of directly asking the end user if they like it allows the terminal to come to the front end, and the consumer can directly participate in the design process and put forward the needs and preferences in advance, which not only reduces the loss of the designer, but also greatly reduces the market risk, and it is no longer important whether the enterprise as the supplier likes it or not. ”

Understand users, find topics, build communities, and users participate in experience, research and development, design, testing and dissemination. Hundreds of people research and development together, tens of thousands of people together marketing. There is no precedent in the world to connect enterprises, designers, and end users, and ROCKER is on fire!

That's the "designer" value. Not only is Xu Qing a professional designer, but also a designer represented by thousands of end users. When Wanhe becomes a well-known ceramic enterprise, ceramic brand, or creates several well-known IPs, maybe it will have the same unprecedented era as Rocker, and may surpass the super gateway of Jingdezhen and have its own era.

Xu Xiaohe didn't understand ceramics, but he understood Xu Qing's words, it was an extremely tricky angle, an observation vision that everyone present did not have, and it was the reform and innovation he wanted that was in line with the current situation in Jingdezhen.

He was the first to get up in the dead silence, his eyes fiery, and he shouted hello. The others reacted from the shock and began to applaud sparsely, and finally the applause converged into a huge force.

Establishing a ceramic brand, using the world's latest business gameplay, to create a new industrial era, Xu Xiaohe looked at Cheng Yubai in the look forward to the dazzling future, and provocatively said: "Master Cheng has anything else to say?" ”

Cheng Yubai was silent for a while.

The time was very short, maybe half a minute, maybe less than ten seconds, but it was very long for Xu Qing. This is the first time she has officially and publicly expressed her thoughts in front of Cheng Yubai.

As a Jingpiao, an industrial design student who was once forced to flee Jingdezhen, in front of Cheng Yubai, who was enough to be a "traditional spokesperson", declared war for the first time in a clear, loud way that he would definitely hear.

Even though she didn't look at him during the whole speech, there was always a knife hanging above her heart.

She looked at the knife with a glint in her eyes.

That is, in the midst of the lightning and flint, she looked up and met the white eyes of Cheng Cheng.

"It's wonderful." She saw the man take another step forward at a close distance, not giving the others any spare light, just staring at her, "I have nothing to say. ”

Xu Qing was unexpected, and was stunned.

After Xu Xiaohe dragged a group of people to celebrate, he took a scoop of drinks to restore the former tranquility. When he came, he didn't drag his feet when he left, and he walked away in less than ten minutes, Xiao Qi was still immersed in that speech full of declaration of war, and he was as anxious as an ant on a hot pot, circling Cheng Yubai: "Why don't you say it?" ”

It's good to say anything, how can you give up a great opportunity right in front of you? He was about to cry aggrievedly, and even wanted to ask if you were interested in human girls? Otherwise, this soft-hearted posture is not in line with your personality!

Cheng Yubai glanced at him.

Probably in a real hurry, the child's eye sockets are red.

Cheng Yubai was speechless for a while, threw out the garbage that had been cleaned up the battlefield, paused when he turned around, looked at the rolling Changjiang River, and then touched Xiao Qi's head and comforted: "There is nothing to say." Didn't you see Xu Xiaohe's eyes? They are about to eat people. ”

It's useless for him to say anything, people just eat that. Brand, business, end consumers, industrial development, which is not the factor that needs to be considered in business? She was on the point, and he really had nothing to say.

He was just curious, how did Xu Qing know Xu Xiaohe's seven inches? Xu Hong's industrial dream, even when Xu Zhengnan personally sent it to him, he knew, where did she come from?

"What then? Just give them "The Great Power Heavy Weapon"? ”

The cigarette in Cheng Yubai's hand had already been crumpled, and he sniffed it on the tip of his nose and chuckled.

That smile almost didn't send Xiao Qi away on the spot.

Seeing that this play is not over, some people are exhausted, and some people are proud. Xu Xiaohe, who had been pressed by Xu Zhengnan and the board of directors and even Cheng Yubai since returning to China, finally raised his eyebrows, and led Xu Qing to go through a round of wine, and shouted to transfer to Tianming, Xu Qing refused under the excuse that he would have to go to work tomorrow.

Xu Xiaohe kept it again and again, seeing that people had a cold face, and when they were drinking during the day, they let go of her hand with a sneer, and reminded: "Xu Qing, you do have some ability, but there is no shortage of capable people in Jingdezhen." I'm still saying the same thing, don't let me down. ”

Xu Qing glanced at him.

Xu Xiaohe stared, whether he was drunk or not, and there was a smile on the corner of his mouth.

After comprehending his skills, Xu Qing didn't dare to be careless, and nodded in response. Leaving the downtown area, she walked along the riverside trail for a while, and then her steps became bigger and bigger, passing one person after another, until the ferry came to a sharp stop, and the whole person fell on the fence and gasped.

Xu Zhiliu followed up and asked, "What's wrong with you?" ”

Xu Qing shook his head: "It's not good, I'm a little uneasy." ”

The contract for "Great Power Heavy Weapon" has been signed, and it is said that it is time to breathe a sigh of relief. Xu Zhiliu guessed the reason, but still asked, "Because of what?" ”

Xu Xiaohe's threat? Did she regret it?

Xu Qing closed his eyes, and his voice was muffled: "It has nothing to do with the show." ”

There's only one reason left.

"Cheng Yubai?"

"His reaction was too bland."

She knew him, he wasn't the master who could make people ride on his head, and when he was silent, he must be brewing a bigger move. She kept thinking about the look he had looked at her as he got closer, a gloomy owl like a viper lying prey, with a little appreciation.

Very well, he sees her as an opponent. She was not only happy about this, but also had to cheer up and be aware of the dangers that might arise at any time, which made her whole person highly tense and unable to face Xu Xiaohe from the good flow.

She thought that if Cheng Yubai had this purpose, then he had succeeded.

"When I was in school, some of my classmates played tricks on him and smashed the blade into the porcelain clay. His hand was cut and he couldn't pull the blank for a month. Do you know what happened to that classmate? Xu Qing looked at Xu Zhiliu, and there was something floating in his eyes, "I dropped out of school suddenly, and I heard that someone broke a leg." ”

Xu Zhiliu tried his best to discern: "Do you think it's just a joke?" ”

She turned her head and fell silent.

The hand is the most important weapon of a hand-made person, and the damage to that point is definitely more than just teasing.

"Why?"

"Probably because of ...... Isn't it great? The river breeze was slightly cool, blowing away the damp sweat on the back of his neck, Xu Qing calmed down, and said as usual, "The industry of doing ceramics is not like other academic research that has formulas and algorithms, and you can change something by hard work." Talent and aura are the most important things in craftsmanship, and sometimes even if you put your life on the line, you may not be able to change anything. ”

Chen Mansheng and Yang Pengnian cooperated, and it took a lifetime to make an eighteen-style purple clay pot. Now, in order to cater to the so-called "innovation" of the cruel market, and to surpass the Japanese and German porcelain, the potters in Jingdezhen need to make constant changes, and within a year they may be able to make seven different styles of purple clay pots.

The dilemma of survival is that if you are not a few masters in the top "small circle", you have to face the ever-changing market demand, otherwise it will be difficult to persevere until the day of success.

"Most of my classmates are facing this situation, but he is different. He was born in that small circle, he can draw blanks, he can paint landscapes, his fingers are beautiful and flexible, and he can sell better than our well-designed works by pinching a gadget casually. ”

If you want to say that there is no threshold for the ceramic industry, it is not so, but it is not clear how high the threshold is. When they were still looking for a way to get started, Cheng Yubai had already gained a foothold in a certain "small circle", and even became famous. By the time they finally found the Dharma, he had become a "master".

This is the reality, the reality that his peers can never shine brighter than him.

So, is that what she's really worried about?

Do you want to tell her? In fact, she is also very dazzling. As she stood in the crowd to talk about Widchwood's brand values and Rocker's innovative business model, the man next to her, who had been pretending to sleep, opened his eyes for a moment.

At that time, Cheng Yubai's eyes were full of her.

It's Cheng Yubai, not Liang Peiqiu, Xu Zhiliu thinks so. As long as he could convince himself, he could tell her, but for some reason, he couldn't speak.

Xu Qing saw his hesitation: "What's wrong?" What do you want to say? ”

"I ......"

Xu Zhiliu held on to the railing, and there was a whistle in the distance, with a slight cool breeze, and everything in front of him was different from the past. Even if the teacher today talks about the porcelain-making environment and the gang system of the Qing Dynasty, he is familiar with every point, but he can't go back after all.

He shook his head, Xu Qing was not surprised that he wanted to stop talking. She thinks: "You are in charge of a kiln factory at a young age, you are smart and capable, it should be difficult to understand an ordinary person like me, right?" It's like Cheng Yubai can never understand her.

She didn't drink much, but as if she was drunk, she looked at her in a misty sight, with a certain tiredness, Xu Zhiliu subconsciously said: "No, I understand." ”

Xu Zhong also often talked about "talent" and grabbed his hand as if he was pulling a life-saving straw, he knew too well what it meant. If it weren't for the fact that he happened to have a little "talent", Xu Zhiliu's life might have stayed forever in that winter.

And the woman in front of her, when will her cold winter stay? She looked down at the rivers and the bright moon, and it was clear that the land of Kyushu was shining brightly, but she was born of boundless loneliness.

Looking at her, his heart seemed to be overwhelmed by the cold.

"Why don't you ......," he whispered, "I'll squat with you for a while?" ”