When Xu Xiaohe appeared in front of the camera, not to mention the audience at the scene and in the live broadcast room, even the host He Dong did not expect that the so-called mysterious guest would be one of the main creators behind it, and he was also the soul figure - the general person in charge of "The Great Power Heavy Weapon", the prince of Wanhe Media, Xiao Xu.

This identity alone surprised the loyal viewers who have been following the show, and they began to look forward to it again. So far, which program in China dares to openly invite the "boss to come out"? What a gimmick!

After Xu Xiaohe appeared, the backstage pushed to the highest.

The number of people in the live broadcast room immediately rose.

It's no surprise that he'll be the star of the night. Xu Xiaohe said: "The first time I was on the show, I was a little nervous, if I said something wrong, I hope everyone will go in and out of the left ear, but don't pull my little tail, and don't pick up my black history. To be honest, I took over this show temporarily after I returned to China, and the board of directors was not optimistic about me at that time, so they gave me a hot potato that no one wanted. How can it be said that the key planning that has been in preparation for many years is a hot potato? It's not that Cheng Yubai's guy is too difficult, just to invite him to be a resident guest, I haven't been able to sleep peacefully for many days, and the threshold for a scoop of drinks is almost flat, so the guy reluctantly agreed to come. Speaking of which, such a troublesome spirit, why did I rush to be a licking dog? ”

Xu Xiaohe's mouth can't tell the truth from the fake, but he is friendly and powerful, giving full play to his own usefulness and stirring up the atmosphere in the live broadcast room.

He Dong also smiled: "Yes, a white name is outside, it is difficult to invite, Xiao Xu has just returned to China, and his purse is tight, right?" ”

"That's not it, not only is my purse tight, but my life has just improved with him."

As soon as these words came out, the live broadcast room brushed up on the recent explosion of the retro firewood kiln, and the audience immediately understood the causes and consequences of the temporary replacement of this episode.

There are occasionally a few barrages praising the general humor, and the person is also handsome, with long legs and a thin waist, and a veritable domineering president.

Xu Xiaohe crossed his legs, his posture was leisurely, and he did have a natural posture. He said: "I believe that within two hours, a marketing account will start writing a small essay, saying that I am a second ancestor and have not done anything serious." Indeed, I lived to be thirty years old, and I was able to speak the same thing. At first, when I was told to let me go, I was drumming in my heart, thinking that it was over, what point would this get to squeeze even my last bit of value? Later, a friend said, anyway, I don't have a good reputation, so I should experience life. I'm not afraid of Versailles once, what experience have I not experienced in my life? I have seen mountains and rivers, experienced pain, and the common emotions in the world, which have never been echoed in my shell, and appearing here with this title, I think there must be something very different that attracts me. I thought about it carefully for a long time, and I have to admit that the series of things I encountered after taking over "The Heavy Weapons of the Great Power" are indeed a very special experience in my life. It's different from any kind of mediocre experience, and in the terrible city of Jingdezhen, I have never had more enthusiasm and anticipation, and I think that's probably the ultimate reason why I'm here. ”

When his voice gradually calmed down, the aura on his body seemed to be removed, and he became an ordinary man. This man is young and handsome, worth a lot of money, and is an old-fashioned bastard in the eyes of the world, but he is not without feelings for the world.

He said that the theme of tonight's interview is "industry", and industry is the path he has been exploring and exploring for a long time. This path began with the fulfillment of his mother's last wish, which he saw as a goal, a goal that must be achieved.

Of course, his intrusion has a strong utilitarian heart, and he has no temperature for ceramics. At first, he thought that the industry was to establish a brand, create a super IP, and make the porcelain empire in the name of "Wanhe" bigger and stronger. Later, he found out that this was a dream that was too far away, at least very difficult for Jingdezhen at the moment.

Why?

"In the previous episodes, I believe that everyone has reached a consensus, although Jingdezhen ceramics is a big IP, but it has not formed a centralized industrial base, no cluster brands, no perfect marketing and logistics chain, and some are just a large number of scattered workshops, individual studios and design companies with limited influence in a small range. All the dreams I imagined after returning to China were all bubbles in reality. This gap is so big that I almost doubt the original intention of returning to China, and for a while I watched the clowns around me take the stage one by one, as if I was watching an absurd drama, and I had only one thought in my heart at that time, Jingdezhen was not saved. ”

Xu Xiaohe has nothing to be afraid of, he dares to say anything clearly, the more clearly he speaks, the louder the insults, and the more the inferior roots hidden in his bones can be exposed, it must be a bleeding sore, but if he doesn't cut off the carrion, it will only become more and more rotten.

From the perspective of a bystander, he not only observed the above social causes, but also discovered a phenomenon - the reason why Jingdezhen was not saved was because the people here were not saved.

"Can't catch up with the industrial process of the West, and can't compare with the commercial trade of coastal cities, Jingdezhen's shortcomings are exposed, a large group of practitioners are still unaware, all day long doing the spring and autumn dream of restoring the top ten porcelain factories, thinking of taking shortcuts to plagiarize, imitate, follow the trend to make quick money, resell fakes, low in and high out. The chicken bowl cup is on fire, and the whole world is full of chicken bowl cups. This year's popular checkerboard, on a swarm to make checkerboard, the popular porcelain wind chimes that year, all factories make porcelain wind chimes, all the shops on the street can hear the sound of inferior porcelain collision, I want to ask you, do you really think the sound is good? ”

Xu Xiaohe's sarcasm is uncomfortable.

He asked He Dong, the director, and the audience, can't they see this phenomenon from the people and things around them? Isn't this predicament enough to be a predicament?

Xu Xiaohe sneered again: "How can a bloody person have time to be a judge? Either the blood is not big enough, or here," he poked at the position of his heart, and said coldly, "it has long been numb. ”

He did not shy away from taking the bloody status quo out, and directly took the retro firewood kiln as an example to calculate the account, how much does it cost to rent a kiln space, different kilns have different prices, how much money can be earned from the billet households at a time, and how much money can be made if the kiln is not full. The yield of the firewood kiln is very low, and in most cases it is impossible to fill the kiln, and the time is not complete. So how much can you earn after firing a kiln, excluding the labor costs from wood to full kiln and kiln opening, plus regular maintenance and kiln consumption? The answer is that one or two out of ten people who make money are considered to have won the lottery, and the vast majority of them are money-losing businesses.

Since you lose money, why do you want to make an antique firewood kiln?

Xu Xiaohe doesn't talk about people's hearts, only about gains and losses, about interests, why do you want to do a loss-making business? Because there is a fire in the heart.

How many firewood kiln factories close down every year? Where did those people go? The results of the survey are staggering. In such a shocking predicament, Jingdezhen's vision is still limited to the stinky and long personal rights and wrongs of a footcloth.

Is he wrong when he says people can't do it?

"Jingdezhen's wealth has been in the process of draining, so far there are fewer and fewer precious and rare antique porcelain, the old docks and theaters are also undergoing a new round of maintenance and repair, and the last generation of old artists who make a living from their crafts are disappearing rapidly...... As a bystander, when I see the above difficult phenomena, I will also have an indescribable feeling in my heart as a person who only cares about spending time and drinking every day. Sometimes I think, if I were a ceramic person, what would I do? What can I do? ”

For so many days, Xu Qing had been persuading him to "defect", and she thought that his position was more suitable than her to come forward and say these things. At the same time, she thinks he has something to say.

His incomprehensible gaze, the bulging heat in his chest, and all sorts of incomprehensible feelings all pointed to an answer—he felt pain in what he saw.

His culture is limited, and he can only borrow a passage from Mr. Li Dazhao, "Our generation of students should bear a great responsibility among the people." Scholars who study spirituality should produce their beautiful literature and noble trends of thought at the right time to help the development of the spiritual circle of our people. Scholars who study material matters should have their profound thinking and apply their exquisite applications. Seek the development of China's military technology and equipment, and sincerely have the power of omnipotence with spirit. Gou Ke persevers with sincerity and perseverance, and will have a great functional cause. Based on the subtlety of a thought of conscience, Cao Moxue will be humiliated, and there will be a time for revenge. (Excerpt from "The Age of Awakening")

Based on conscience, a thought is subtle.

Even if he has no conscience, if he takes 10,000 steps back, he knows that Xu Zhengnan is unreliable.

He has to rely on himself, want Wanhe Media to have its due say in the use of No. 9 land, and transform the formula of money in the business circle into his own ambitions, so he must do something.

He called on ceramic people from all walks of life to move, actively participate in the reform, express their own thoughts, do not care whether it is the upper or lower class should be considered, do not stay at the level of "opposite", blindly reject the industrial and commercial cases that can be used for reference, and do not become a victim of the times in the endless internal struggle and consumption.

Any tragedy, since it has happened, don't watch the excitement, the excitement will eventually fade, and the depression cannot be removed.

At present, the world trend, the advantages of Jingdezhen's thousand-year-old porcelain capital are no longer obvious, and if this continues, sooner or later they will become a handful of nameless loess.

People are not precious in remembering, but in exercising gently.

Xu Xiaohe mentioned the folk art movement that emerged in Japan in 1925, which was a new intellectual and aesthetic movement. The initiators saw the Folk Arts Movement as "the craft of ordinary people", focusing on everyday objects produced by ordinary people, rather than highly refined works of art created by professional artists, which is why Baicai Reform carried out extensive teaching.

You know, 1925 is nearly 100 years ago.

"Ceramic practitioners, do you hope that you will be like that antique firewood kiln, living and destroying in the cracks, until the end, still unable to sleep? Do you want to be surrounded by a lot of intrigue and speculation? Do you want to be a thug of darkness or a wave of light? Do you want your work to be threatened with obsolescence at any time, or is it a story that has been told in a certain place at a certain time? ”

Xu Xiaohe said, "I know that no matter how many beautiful words are not effective in practical actions, in order to show my respect for the reform of the second ancestor, as well as the appreciation of Jingdezhen and all ceramic practitioners, in the next three years, Wanhe Media will unite 20 design companies and 30 original studios to deliver cooperation opportunities to the students of the reform experimental class, and provide creative resources and open and transparent price space as much as possible." At present, we have obtained the cooperation statement of 10 units. ”

Wanhe Media's public platform synchronizes ten cooperative institutions in real time, including the world's top designer platforms, as well as well-known local design companies such as Luo Wenwen, most of which Xu Qing once served. Several other personal studios and original integration stores are also friendships that she has earned in exchange for her relationship and cheekiness.

The attitude of these people directly shattered the rumors about Baicai's reform, and also shattered the unbearable snooping and calculation. It cleverly tells you that if you continue to dwell on scandal and gossip, you'll lose a lot of opportunities. Not presumptuous, not gullible, what is more worthy of exploration than rumors is always the essence of things.

At the same time, Cheng Yubai's net is tightening. After pretending to be a grandson for so long, he and Gao Wen's strategy finally achieved phased results, and when public opinion was changing, the joint action injected a shot in the arm for this.

Later, Xu Qing learned that those seemingly desperate idleness at home was a game that paralyzed the enemy's will.

Gao Wen also said that Cheng Yubai should not learn porcelain, but chess.

All he had in his hands were chess pieces.

Gao Wen called Cheng Yubai before the departure, and the whole person was very excited: "Xu Qing did a really beautiful job, the prince's script was written by her, right?" That's why she has this eloquence, and my scalp is tingling when I hear it. ”

Today, the power of "Great Power Heavy Weapon" has begun to appear.

It is not an easy task to whitewash the explosion of the kiln factory, and it is even more difficult to change the opinion of the public who are prejudiced against Cheng Yubai. Especially when you have a bad impression of you as a person, no matter how much you talk about it, you can't get to know him again.

What Xu Qing wants to do is not to whitewash, but to throw out an argument, so as to trigger more discussion, so that the focus is no longer controlled by others, and expands to a wider world.

Xu Xiaohe talked about the predicament and the big and small losses that happen around him every day, which makes people empathetic and tolerant. A second ancestor can still empathize, not to mention these ceramic practitioners who are really experiencing "loss". At this time, he talked about industry and folk art movements, and then delivered cooperation opportunities, which could have the effect of touching people's hearts.

This is the most substantial thing and the most convincing.

Xu Xiaohe was undoubtedly the brightest star of the night.

But that's all later.

As soon as Xu Xiaohe finished, he was dragged into the conference room by Xu Zhengnan, and the door was closed tightly, not allowing people to approach. Xu Qing was not far away, and he vaguely heard the sound of quarreling.

Xu Xiaohe slapped the evidence that Xu Zhengnan was summoned by the police to participate in the investigation of reselling fakes on the table, and said fiercely: "Do you want me to take these things to the board of directors, and everyone will sit down and talk about it, and see if you can still sit firmly in the chairman's position?" ”

"You threaten me?"

"This is not a threat, this is a warning, I advise you to die that heart, and stop thinking about shortcuts."

Xu Zhengnan has been thinking about taking shortcuts all his life, and he is full of cleverness, otherwise how would he marry Xu Hong? Xu Xiaohe's words stabbed him in the heart, right in the middle of the vein.

Xu Zhengnan was speechless, and his chest hurt with anger.

"I think you're crazy! For the sake of a woman, you not only rebelled against me, but even ignored the company! Don't you think I don't know how the cooperation of those ten companies came about, relying on your feelings? Awakening? Fart, they are all businessmen, businessmen are not profitable at all, and those collaborations have to be invested, right? Who's going to pay for it? ”

Xu Xiaohe didn't speak.

Xu Zhengnan has someone in the company, and his reaction is a beat slower, and he can finally find out the beginning and the end, seeing that he looks like a dead pig who is not afraid of boiling water, he is even more angry, "Wanhe pays the money, she will pay it back?" She signed a VAM agreement with you? ”

"Yes!" Xu Xiaohe said, "She gambled on all her net worth, and I didn't use any strength except for a mouth." ”

Xu Xiaohe was furious.

Xu Qing pressed his future and his whole life.

But if Baicai's reform is terminated, or shelved halfway, any link goes wrong, three years later, if it can't bring the expected benefits to Wanhe Media, she will pay a greater price.

That's an astronomical sum, and she doesn't necessarily have enough to eat.

At first, he listened to this idea, but he didn't agree with it, and Xu Qing didn't lobby, while walking around various companies to contact friends, and taking him to lectures. Liu Hong's class is like a sword in a martial arts story, with golden drums ringing in unison, happy and revenge. Wu Yi's class is like a poem in the south of the Yangtze River, which can't be drawn in a long scroll, and needs to be drawn slowly.

She knew all too well what kind of shaking he was experiencing.

Later he surrendered.

Xu Zhengnan scolded him for being useless, scolded him for being a wreck, scolded him for being obsessed, and poked his head and scolded: "She is Cheng Yubai's woman, you have gambled on her for three years, can you afford to lose!" ”

Xu Xiaohe immediately swept towards Xu Zhengnan.

Xu Zhengnan had never seen such a strange Xu Xiaohe, and he felt a little chilly at a moment. He tried his best to maintain his composure, raised his head, and did not avoid Xu Xiaohe's eyes.

Xu Xiaohe said: "You will never understand that there are many things that are more important than winning or losing. ”

The human heart is like this.

A win is also a loss.