The reason why Fang Yan chose to shoot "No Thieves in the World" was also decided after careful consideration.

First of all, Fang Yan has already won the Berlin Golden Bear Award, and he doesn't have to make literary films anymore, what he needs to prove most now is his commercial ability.

In the current domestic film market, there is a very clear conclusion that if a movie wants to sell well, it must rely on stars.

It doesn't matter what Zhang Yi and Chen Kaige are, no matter how well the movie story is filmed, the audience will not pay for it in the theater if there is no star.

"My Father and Mother" is a good example, the actors are all newcomers who are not famous, even if they are directed by Zhang Yi, they can't arouse the audience's interest.

In addition, the most guaranteed domestic film themes at the box office are comedies and action movies.

In these years, the audience spends money on a budget, and it is naturally worth the ticket price if they are willing to spend money to enter the theater, comedy movies can be funny, action movies can be enjoyable, and the viewing effect is good.

"No Thieves in the World" is an excellent comedy, and there are many lines in it that have become popular slogans.

"What is the most expensive in the 21st century? Talent! ”

"I hate you robbers the most, you don't have any technical content at all!"

"People's hearts are scattered, and the team is not easy to lead!"

"I can tell you responsibly, Uncle Li is very angry, and the consequences are serious!"

"Big brother wait...... Wait a minute, I'm going to rob you! ”

Recalling these lines, most people will immediately have a picture in their minds, which shows the success of "No Thieves in the World".

The last reason, and especially important, is that "No Thieves in the World" is very suitable for advertising placement.

Since 1999, product placement has been officially applied to domestic films, and it has developed rapidly since then.

When it comes to film placement advertising, I have to mention Feng Xiaogang, his "Endless" is the first film to implant advertising, and its biggest financier comes from Huaxia Bank.

In this movie, Huaxia Bank's products frequently appear through movie scenes, storylines, etc., in addition, this film is also implanted with Great Wall Card, Yanjing Beer, Louis XIII, Red Bull and other brands.

Because of the advertising placement, the production cost of the movie was recovered a lot before it was released, and after Feng Xiaogang tasted the sweetness, the next movies also added advertisements without exception.

When "No Thieves in the World" was released in 2004, its production cost was 30 million, and the advertising placement revenue was 35 million.

In the end, the box office of "No Thieves in the World" reached 126 million yuan, which was the third place among domestic films that year, second only to Zhou Xingchi's "Kung Fu" and Zhang Yimou's "Ambush on All Sides".

The production cost of the top two films is more than 100 million, and "No Thieves in the World" is only 30 million, which is really successful from the perspective of investment effect.

……………………

The movie "No Thieves in the World" is adapted from the writer Zhao Benfu's name of the same name, and after Fang Yan decided to make this movie, he immediately sent someone to contact him to buy the copyright.

"What, the adaptation rights have been sold!"

After listening to the employee's report, Fang Yan frowned and asked, "Then who is the copyright in now?" ”…

"In the hands of the Emei Film Studio in Sichuan Province."

"Alas...... It's not going to be easy. ”

Fang Yan began to worry, state-owned film studios are not easy to deal with, and rarely spit out the things that enter their hands.

There was no way, Fang Yan had no choice but to call Han Sanping and ask the other party to come forward to help.

Han Sanping is a native of Sichuan Province, and he used to be the deputy director of Emei Film Studio, which is absolutely effective.

Sure enough, after Han Sanping came forward, Emei Film Studio readily agreed, and Fang Yan got the adaptation copyright of "No Thieves in the World" as he wished.

"Why do you kid suddenly want to make a movie like this?"

After the copyright was won, Han Sanping took the time to watch "No Thieves in the World" and found that there was a very serious problem.

The story of "No Thieves in the World" is about a pair of male and female thieves who discovered that in order to protect a migrant worker's 60,000 yuan, they fought with another group of thieves on the train.

The current radio and television review is relatively strict, requiring the film's works to highlight the main theme, to put it bluntly, it is to praise and exaggerate good people and good deeds.

However, the plot of "No Thieves in the World" uses two thieves as the protagonists, which is contrary to the main theme, and it feels difficult to pass the review.

For Fang Yan, Han Sanping is very optimistic and supportive, after all, he is the director he supported, and he won the Golden Bear Award at a young age, which makes his face shine.

And now, Fang Yan has bought a very problematic one to shoot, which makes Han Sanping a little confused.

"Han Dong, don't worry, I know it in my heart!"

After being suddenly called over by Han Sanping, Fang Yan behaved very calmly, obviously having already taken countermeasures.

In the original time and space, Feng Xiaogang encountered this problem, and the script was changed back and forth several times, and every time it was sent to ****, it was not reviewed.

Just when Director Feng Xiaogang was depressed and had nothing to do, Wang Shuo came up with an idea for him.

The idea is only one sentence - get the female thief pregnant!

It's really the finishing touch, so that with a change, you can reasonably solve the problem of the male and female thieves found by conscience in the script, why did it change. And such a change makes the work itself have the positive energy educational significance of "the prodigal son does not change his money".

"Hahaha, it's still your kid's brain, you have a lot of ghost ideas!"

When Han Sanping heard this idea, she couldn't help but clap her hands and praise Fang Yan.

In this regard, Fang Yan could only smile awkwardly, feeling weak in his heart.

After some discussion, the two reached a preliminary agreement, and the film project "No Thieves in the World" is still jointly invested by Xinghuo Film and Television Company and Huaying Group.

Because it is still a preliminary stage, the investment amount of the "No Thieves in the World" film project will be slowly discussed, but what has been determined is that this time Xinghuo Film and Television Company is the first investor and holds the sovereignty of the entire project.

Once the script and investment were settled, the next priority was to select the actors.

Among the main actors of "No Thieves in the World", Wang Baoxian, the actor of "Silly Root", is by his side, and this role does not have to worry at all.

The original actor of the heroine Wang Li is Liu Ruoying, to be honest, she does play well, but it is not irreplaceable.

Take the crying scene of Wang Li eating roast duck at the end, the plot of the movie is set up very well, and this scene is played by other acting actresses, and the effect is similar.

Fang Yan preliminarily decided to hand over Wang Li to Yu Nan to star, after all, the fat water does not flow into the fields of outsiders, and the girl followed you with all her heart, so you have to express it.

In terms of acting skills, Fang Yan is not worried about Yu Nan, the original time and space "Tuya's Marriage" can win the Golden Bear Award, and her protagonist is definitely indispensable.

When it comes to the most important roles in "No Thieves in the World", it has to be Wang Bo and the villain Uncle Li.

Liu Tianwang and Uncle Ge, both of them are indispensable! . .

has been contaminated, keep in mind the new domain