Chapter 4134: Grain and Oil
Two days later, Zhan Linhong's adjusted formula was re-tested by Song Yuanchao, and the taste after the trial fully met Song Yuanchao's requirements.
In this regard, Song Yuanchao determined the final formula, and then asked Li Jiafu to cost the raw materials of the formula, and it took some time, and the final cost accounting data was placed in front of Song Yuanchao, and after comparing with each other, Song Yuanchao decided to launch a new product.
Although the equipment of salt soda can be used, it is also necessary to add some supporting equipment, including plastic packaging filling and sealing machines.
Compared with the equipment of the soda production line, these equipment are much simpler, and the requirements are not as high as bottled soda, only need to add a beverage filling and sealing machine at the end of the pipeline equipment can be done, as for most of the other links can be manual, although the efficiency is not very high, but barely enough.
Of course, such equipment and the later generations of stand-up pouch nozzle integrated packaging machine are far from comparable, but in this era there is no such packaging machine in China, so it can only be replaced in this way. However, the products that came out can still meet Song Yuanchao's requirements, because Song Yuanchao now doesn't talk about stand-up pouch nozzle packaging, he doesn't even need carton beverage packaging, just plastic packaging, which looks extremely simple.
Today's product market is still blank, such packaging in the eyes of later generations and three no products, but today it seems very trendy.
What's more, Song Yuanchao also deliberately prepared to print words and pictures on the outside of plastic packaging to increase the attractiveness of the product, so as to improve the brand effect of a branch.
Before getting off work, Song Yuanchao called Sun Yaoliang to find him.
"How's the sales going lately?" Holding a cup of freshly brewed tea on the coffee table, Song Yuanchao and Sun Yaoliang sat down side by side on the sofa and asked.
"The sales are very good, not small but big!" Sun Yaoliang's spirit is flying, and it can be seen that he is in a very good mood these days, and with the opening of the sales situation through the cigarette paper shop, the business of the sales company has gradually become regular.
"But at present, I have asked people to suspend the expansion to the suburbs, and first alienate the various sales networks in the urban area. After all, our expansion time is too short, the speed is too fast, and coupled with the limitation of production, it seems that it is not necessary to enter the urban-rural junction of suburban counties now. ”
"It's good to slow down, but the sales team still can't relax, and then there will be new products in the factory, and then the products must be laid out in the shortest possible time, and not only limited to Jinling, but also other markets." Song Yuanchao thought about it and said to Sun Yaoliang.
Sun Yaoliang nodded to show that he understood, and said at the same time: "Don't worry about this, I have been paying attention to sales, I recruited a few new people a few days ago, and now I am running with a few old people." Our tradition, with the old with the new, with a period of time can be used, when the time comes, whether it is to let the old people to open up new markets or let the newcomers and the first few salesmen run the market is no problem. ”
glanced at Sun Yaoliang approvingly, and saw that Sun Yaoliang had already thought of this step, which made Song Yuanchao very satisfied.
"We cooperate with cigarette paper stores for direct supply, and now what is the reaction of other manufacturers, including supply and marketing cooperatives and the three major companies?"
"The supply and marketing cooperatives did not react much, because their main sales were aimed at the urban-rural junction before, and the sales share of the urban area was not large. At present, the sales of supply and marketing cooperatives are not much different from the number of previous years, and there is a slight decline on the whole, but there is no impact on our own sales. ”
"As for the three major companies, I don't have time to inquire these days, but according to my understanding, since our products directly adopt the direct supply sales model, more than 80% of the orange soda sold in cigarette paper stores in the urban area are our products, and there are many salt soda sales points, and the sales form is very good."
"From this point of view, there must be an impact on them, and it is still uncertain how much it can be affected, or I will find out in the next two days?" Sun Yaoliang asked tentatively, his main focus these days is on sales, and Song Yuanchao really doesn't have much energy to understand the situation he asked.
"Shopping malls are like battlefields, and only by knowing oneself and knowing the other can we win all battles." Song Yuanchao said this, and his eyes fell on Sun Yaoliang: "Old Sun, don't patronize the work in your hands, keep your eyes farther away, since it is a shopping mall, there are opponents, a piece of cake is so big, if you eat more, people will eat less, in this regard, you don't have a bottom in your heart, once the market changes, how can you respond in a targeted manner?" ”
Sun Yaoliang's face was slightly red, as a college student studying economics, of course he understood this truth, this was indeed his negligence.
He hurriedly admitted his mistake to Song Yuanchao, and promised that he would pay attention to this matter immediately, and find out as soon as possible the changes in the market structure caused by the sales methods of the first branch and the reactions of other companies and factories.
There is no need for a heavy hammer to ring the drum, Sun Yaoliang's side Song Yuanchao didn't say much after mentioning it, with Sun Yaoliang's cleverness, he would definitely be able to understand Song Yuanchao's intention in saying these words.
"There are two things for you to come today." Song Yuanchao took the cigarette point handed by Sun Yaoliang, and said slowly: "One is the sales company's business, after the establishment of the sales company, the sales company is actually in the name of the sales department in the first branch of the business, with the current sales company's business development and the increase of personnel, coupled with the needs of follow-up development, the sales company continues to work in a branch is no longer suitable." ”
"You mean the sales company moved out of a branch?" Sun Yaoliang subconsciously sat up straight and asked.
Song Yuanchao nodded and said, "Yes!" You find a suitable office location as soon as possible, the specific location is not limited, but there are several requirements, one is that the transportation should be convenient, not too far from the city, and the access can be well radiated to all districts of the city and foreign roads. The second is that the place can not be small, at least there must be enough office area, in addition it is best to have enough warehouses and parking lots, in the future, I will be used as a transit warehouse instead of a storage warehouse, and in the future, all products will be brought down the assembly line into the transit warehouse and then directly pulled to the storage warehouse on time, so this warehouse should have enough area to meet the needs of subsequent sales and transportation and distribution. ”
"Anything else?" Sun Yaoliang asked.
"Then there are the problems of water, electricity and telephone, whether it is an office or a warehouse, you can't work without these, right?"
Sun Yao's conscience thought about it and nodded, Song Yuanchao was right, these are all basic, these days he is familiar with the various districts of Jinling, according to Song Yuanchao's requirements, there are roughly a few candidates in his heart, as for whether it is compliant, he has to go again in person, if he feels okay, he will tell Song Yuanchao.
"The future of the sales company is the top priority, and the training of the sales team cannot be relaxed, and the market channel must be completely controlled in their own hands. Lao Sun, don't underestimate this sales company, there is a sentence you have to remember, this sentence is 'channel is king', the future of the big production plan days are gone, the channel is an important factor that determines the survival of an enterprise. ”
"The current product of the sales company is only a single product of one branch, but you must be prepared to undertake all the products of the entire Nandu plant in the future. In addition, in addition to these, the products of other companies can not be let go, this can be paid attention to, anyway, the channel is in the hands, a sheep is put, a group of sheep is also put, wasting channels is equivalent to giving up opportunities. ”
Sun Yaoliang was thoughtful, some of Song Yuanchao's words he understood, and some were ambiguous, but from Sun Yaoliang's sensitivity, he could judge that Song Yuanchao's words were right, and once he really opened his eyes as Song Yuanchao said, not only limited to the sales of a single product, but also went out to expand the sales group to sell product categories, then it is indeed an excellent thing.
"By the way, you're going on a business trip."
"On a business trip?" Sun Yaoliang was a little surprised.
Song Yuanchao nodded: "Go to Pengcheng, about the packaging of new products, Pengcheng has contacted two manufacturers for you to see." ”
"So ...... Li Jiafu?"
"Li Jiafu, you don't have to worry about him, Pengcheng is my own channel." Song Yuanchao's words suddenly made Sun Yaoliang understand.
explained the specific arrangements to Pengcheng, let Sun Yaoliang travel as soon as possible, first to Yangcheng and then from Yangcheng to Pengcheng, the past procedures will be handled by Sun Yaoliang, and someone will pick up after arriving in Yangcheng, as for Pengcheng, don't worry, it has already been arranged, Sun Yaoliang doesn't ask much, after all, he worked in Dashilar at the beginning, and knows that Song Yuanchao has a lot of relationships over there, he used to be Song Yuanchao on the one hand Song Yuanchao really can't go away for Song Yuanchao to retreat, on the other hand, he is a professional for supply and marketing, There is no second person in this kind of procurement branch except for him and Li Jiafu who can do it.
Sun Yaoliang agreed without saying a word, and prepared to set off tomorrow and the day after tomorrow, and it would only take four or five days to go back and forth.
Song Yuanchao was making arrangements for the first branch, and carefully explained to Sun Yaoliang the key points to pay attention to when he went to Pengcheng.
At the same time, in the supply and marketing department of the grain and oil company, a man in his fifties was bowing his head and handing a cigarette to a young man in his early thirties.
"Zhao Ke, please help, the purchase volume this month is too small, and the goods in our factory warehouse will be almost impossible to put down."
This man is Jiang Youxing, the director of Jinling Youmin Food Factory, and the young man sitting in the office chair with a look of ignorance is Zhao Liqiang, a staff member of the supply and marketing department of the grain and oil company.
No matter in terms of age or administrative level, Jiang Youxing is taller than Zhao Liqiang, after all, Jiang Youxing is the deputy section director and has been working for more than 30 years, while Zhao Liqiang is only a young man in his early thirties.
An old qualified department member faced an ordinary clerk who had worked for a few years, but Jiang Youxing showed a groveling posture and tried his best to please, which is also a helpless thing, who let Zhao Liqiang represent the grain and oil company behind him? Compared with grain and oil companies, Youmin Food Factory relies on the other party to eat, and Zhao Liqiang happens to have the sales channels of Youmin Food Factory in his hands.