Jiang Youxing's Youmin Factory is menacing in order to seize the market, and a branch factory has been waiting for it, ready to compete with Youmin Factory in the market.

But just when Song Yuanchao and Sun Yaoliang were fully prepared, decisively adjusted their sales strategies, and prepared to meet the strong collision with Youmin Factory in the market, suddenly the wind direction of the market changed again, and Youmin Factory was like a silver-like pewter gun head, which was so fierce at the beginning, but it died down in a blink of an eye, and its change was so fast that people really couldn't understand it.

Sun Yaoliang didn't understand what kind of medicine was sold in the gourd of Youmin Factory for a while, and the strategies he originally adjusted had already begun to be implemented, but the opponent who was still on the stage just now disappeared in a blink of an eye, which made his second monk confused.

The more he pondered it, the more strange it became, Sun Yaoliang guessed if Youmin Factory was holding back some big moves, and planned to surprise himself? Thinking of this, where can Sun Yaoliang still sit still? Immediately go down to see the market in person to understand the situation.

After two days in the market, Sun Yaoliang found that it was not the same thing at all, and it was the internal problem of Youmin Factory that had been in trouble for a long time.

According to what he learned, Sun Yaoliang didn't know what to say, but the people in their supply and marketing department refused to work for various reasons and just lay down.

And the reason for refusing to work is a little ridiculous, it is nothing more than that the Youmin factory is unwilling to set up a special distribution team, and is not willing to set up a customer service department to be responsible for the specific matters of the order, and what is even more incredible is that Jiang Youxing, the director of the Youmin factory, also vetoed the bonus payment needs put forward by the supply and marketing department.

When he went home in the evening, he met Song Yuanchao who came back from work, Sun Yaoliang told him about it, and suggested whether to suspend the adjustment mode that had been discussed before.

Song Yuanchao shook his head after thinking about it, after all, this adjustment model has begun to be implemented, although it has just been implemented, but a new model has just been determined and implemented, which is a very bad start for the reputation of the factory.

"What kind of is this, Youmin came directly over and pulled, and now there is no one in a blink of an eye, isn't it a pit to leave such a bunch of stinky things?" Sun Yao's conscience couldn't be angry, and he couldn't help but scold his mother.

It is also said that the original sales were good, but suddenly there was this file of the Youmin factory, and a branch factory was forced to prepare for a price war with the other party.

In order to deal with the previous situation, a branch factory has done a good job of countermeasures, although the overall price is still maintained in the original range and not directly reduced to the ex-factory price like the Youmin factory, but in terms of sales strategy, a branch factory has adopted a new model, this model is sales rebates.

According to the current sales situation, if there is no preferential price in a branch, it will inevitably be robbed of part of the sales channels by the Youmin factory, which will affect the existing sales.

But Song Yuanchao didn't plan to cut the price directly, the disadvantages of the price reduction were very clear to Sun Yaoliang before, once the price was directly reduced, it would disrupt the entire market, and at the same time offend all wholesalers.

Although a branch is currently only cooperating with the supply and marketing cooperatives, and the three major companies are not much cooperation, but the problem is not so seen, no cooperation now can not guarantee that there will be no cooperation in the future, the back of the new product factory in addition to its own channels must rely on other wholesale channels to enter the market as soon as possible. And in addition to wholesalers, doing so will offend other peer companies, such a thing that harms others and is not beneficial to oneself can be done, and Song Yuanchao will never do it.

In order to maintain the market price and fight a price war with Youmin Factory, Song Yuanchao must come up with other feasible methods, and the best way to come up with it in the end is to sell rebates.

The so-called sales rebate is understood in simple terms that when the sales of the seller reaches a certain level in the process of product sales, the supplier will return part of the profit according to the sales ratio, so as to achieve the same result as the actual price reduction.

Of course, under the current conditions, it is impossible to get a direct rebate (cash), and it would be a mistake to do so. Therefore, Song Yuanchao took other tactful methods, which are similar to the previous way of repairing losses, rebates are not returned but products, and in other names, all sales terminals that reach a certain amount of sales per month are given away in accordance with the proportion of the purchase volume under the condition of maintaining the previous compensation loss.

The result of this method is no different from the price reduction, but it avoids a series of consequences of direct price reduction. This model has been implemented at present, and it is not publicly implemented, and each sales terminal customer who has negotiated with a branch has not been disclosed to the outside world, so no one in the outside world knows about it.

"Aren't we at a loss?" Sun Yaoliang couldn't help but say.

"Brother, take advantage of a small loss, you have to have this attitude to think about the psychological balance." Song Yuanchao said to him with a smile.

"What a!" Sun Yao's conscience was not angry, and he scolded again.

Patting him on the shoulder, Song Yuanchao said: "This matter has just begun, and it is far from the end, you wait and see, there will be a toss later." ”

Sun Yaoliang thought about it and nodded: "This is also true, this may not be nothing." But third brother, how do you think it's better to deal with it next? ”

"Wait and see, we don't need anything else at this time, just do our own work." Song Yuanchao said with great confidence: "Where is this going, Youmin Factory has made such a big artillery battle, and the good show has not yet been staged." We are on the cusp of the storm, and it is most appropriate to wait and see what happens, especially what we need to do. ”

"I understand, I'll have a meeting tomorrow to explain, so that the comrades below can rest assured, and at the same time, let them not pay more attention to this matter."

"That's right, to do big things, you have to be calm, not to be surprised." Song Yuanchao said with a smile.

Sun Yaoliang smoked a cigarette and thought for a moment, and suddenly asked Song Yuanchao: "I said third brother, do you think you can take this opportunity to backhand Youmin Factory?" What they did was disgusting, and it was like eating a fly. It's really uncomfortable for me to hold this breath, and now they have internal problems, I have inquired, the efficiency of the Youmin factory has been very poor in the past few months, and the wages are about to be paid. Wouldn't it be better if there was an opportunity to merge their factories directly? ”

"How did you kid come up with this?" Song Yuanchao asked in surprise.

"What's the matter, isn't it normal for companies to merge with economic issues? Of course, our country is different from Western countries, and the merger between enterprises and enterprises is more appropriate to say that it is more appropriate. I think the output of Youmin Factory is not bad, it is okay compared to our first branch, if Youmin Factory can merge with a branch factory, then our output in traditional beverages is enough to meet the entire Jinling market, is this not good for us? ”

"Besides, with a factory director like Jiang Youxing, I think Youmin Factory may not be better, a factory director who doesn't even understand the market, does things so forward-looking and doesn't know how to use people, and has a calculating personality Can do a good job in the enterprise? I don't believe it anyway. ”

"Rather than the Youmin factory in his hands, it is better to find a way to take over this factory, which is not a bad thing for our branch factory, for the Youmin factory, including the staff and cadres of the two factories, what do you say?"

Song Yuanchao never thought that Sun Yaoliang would have such an idea, this idea is really bold.

He couldn't have imagined that Sun Yaoliang's thoughts coincided with Zheng Guoyuan's thoughts, and both of them were eyeing Youmin Factory, intending to take this opportunity to directly take over Youmin Factory.

From an economic point of view, there is nothing wrong with their thinking, and in the next decade or so, that is, when the international beverage giants enter the domestic market in a big way, these beverage giants will also adopt a large-scale merger model of local enterprises in order to quickly occupy the domestic market and expand production.

It takes a long time for a plant to go from preparation to establishment to production, even for an ordinary beverage factory.

It is not the same to directly acquire (merge) peer enterprises, because the plant, facilities, and employees are all ready-made, and they can be used immediately, which greatly shortens the time for production, and can also directly take the other party's product brand, including the market, as its own by means of acquisition (merger).

Such a rapid development model is very common in the world, and China will also face such an impact in the next two decades.

Sun Yaoliang is theoretically correct in looking at the problem from an economic point of view, but he has just forgotten two important issues, that is, the problem of existing policies and the problem of the enterprise system.

The former is that the current policy does not allow the soil for enterprise mergers, and the so-called "joint venture" model is only adopted after the large-scale entry of foreign capital. And the treatment of foreign capital and domestic enterprises is completely different, the degree of freedom is far less than that of foreign capital, plus there are a bunch of mothers-in-law above, can they promise you to do this?

The second aspect is the enterprise system, Sun Yaoliang forgot that although Song Yuanchao had the final say in the first branch, the key was that the first branch had a superior enterprise, and this superior enterprise was the Nandu Factory.

Song Yuanchao is just a deputy director of the Nandu Factory, he can't be the master of the Southern Capital, if Song Yuanchao is Jiang Dahai, I'm afraid it's a little possible, but he is not even Gu Ping now, such a major matter must be decided through the Nandu Factory Office meeting, and finally have to be reported to the higher authorities for approval, there are too many links and problems, Song Yuanchao can't control it at all.

If you are not in your position, you will not seek your own government, this is indeed a good opportunity, but Song Yuanchao is not sure to do it, but since Sun Yaoliang has brought it up, it doesn't hurt to try?