"What does the company have in mind about this issue?" Song Yuanchao asked bluntly.

Ruth had already thought about it before she came, and immediately said, "I think that if the sales company makes a regional classification for the current flavor products, and then adjusts the production and product sales of each branch according to this classification, so that it can better meet the market demand." ”

"But boss, I think for the time being, we will continue to maintain the current product sales for a period of time, after all, the production of our branches and the full sales of the market have just begun, and the current data can not be used as the support for the final sales adjustment, so we must be cautious in data collection, once the product taste is determined, we have to make a comprehensive adjustment to the subsequent production and sales, which is not small."

Once Ruth entered the working state is completely different from usual, a shrewd and capable look, she is very serious to Song Yuanchao suggested: "From this situation can also see the shortcomings of the company in the division of departments, as the general manager I suggest that the company set up a marketing department as soon as possible, the main responsibilities of the marketing department include the establishment of a sound marketing information collection, processing, analysis, communication, assist the sales company to develop a sales plan, develop a product launch plan, responsible for the media and advertisers to negotiate ......." ”

Ruth was worried that Song Yuanchao didn't know the importance of the marketing department, so she deliberately said a lot about the responsibilities of the marketing department, Song Yuanchao listened carefully, and nodded slightly.

At present, there is no marketing department in domestic enterprises, Song Yuanchao divided the supply and marketing department into two during the original branch period, and at the same time separated the supply and marketing functions and directly established a sales company, which is already a reform of the original supply and marketing system.

However, this reform is not complete, in fact, in addition to the sales work, the current sales company also undertakes the considerable functions of the marketing department.

Sales and marketing are two closely cooperating departments, in the eyes of outsiders, the functions of the sales department and the marketing department overlap in many aspects, and even in later generations, some companies do not separate sales and marketing, and most of the work functions and powers are not clearly divided, in fact, this is completely wrong.

The sales department does the actual work, and the marketing department formulates macro plans from the company's strategic direction, assists the company's decision-makers in judging the direction of the company's operation, and provides data support and other services for the sales department.

A good marketing department can play a very big role in a company, which Song Yuanchao knows very well, but the problem is that Song Yuanchao did not know the role of the marketing department before but did not set up this department within the company, the real reason is that there is no suitable candidate for this position in China.

At present, there is an urgent shortage of talents from all walks of life in China, especially college students, as senior intellectuals, are the fragrant buns that all units are vying for.

Not to mention college students, even if they are technical secondary school and high school graduates, many units also give generous conditions.

People's concept began to change, from the theory that reading is useless to the theory that everything is inferior, only reading is high, coupled with the allure of the system and the iron rice bowl, joint ventures like the company do not have any advantage in this regard.

Song Yuanchao told Ruth that he recognized the establishment of the marketing department, but what about the candidates for the marketing department? In particular, where is the person in charge of the marketing department?

As the person in charge of the marketing department, it is not an ordinary supply and marketing personnel who can do it, even if Sun Yaoliang is the general manager of the sales company, in the eyes of Song Yuanchao, he is not qualified to hold this position.

It's not that Song Yuanchao thinks Sun Yaoliang's ability is not good, but that people have strengths and weaknesses. Sun Yaoliang is a good hand in supply and marketing, but after all, his previous work experience and the position he has always been in are destined for Sun Yaoliang to be more suitable for practical work, rather than engaging in these.

Song Yuanchao has an extreme shortage of talents, although the company has cooperated with the local education department in various places and started to cultivate its own talents in technical schools, but even after graduation, these people are used as ordinary employees, not as management.

Of course, it is not absolute, maybe in the future, some of these people will stand out and step by step into leadership positions and become the backbone of the company. Just like Song Yuanchao in the past, didn't he start as a temporary worker at that time, and finally became a management manager by his own efforts?

Ruth gave a suggestion for this problem, which is to hire professional talents from abroad to be responsible for the work of the marketing department.

Song Yuanchao pondered, he lit a cigarette and thought quietly, and he didn't know whether to agree or deny for a while.

Compared with China, developed countries are much more commercially perfect, which has to be admitted. Moreover, the talent pool of developed countries is much stronger than that of the current domestic country, and it is still a long way to go to reach the current talent reserve of developed countries.

Before 2000, college students were still the pride of the sky, and it was not until after 2000, more precisely, that the expansion of university enrollment began in 1999, and the gold content of college students dropped significantly.

In the past, thousands of troops crossed a single-plank bridge, but later they could go to university casually, and the number of college graduates began to rise every year.

The number of college graduates enrolled before the expansion went through the 80s and 90s, reaching 1.45 million in 2002, and in 2003, when the first batch of college students graduated, the number suddenly increased from 1.45 million to 2.12 million.

In 2004, it was 2.8 million, and in 2005 it was 3.38 million, and these figures are enough to show a significant increase in the number of university graduates.

By 2021, the number of college graduates has reached 9.038 million, which is unimaginable at present.

As a 79-level college student, the total number of graduates in the country is only 335,000.

Thinking of this, he sighed in his heart, Song Yuanchao missed the crazy era when college students were not as good as dogs, master's degrees were everywhere, and even cleaners had to have a doctorate degree.

Foreign monks are good at chanting scriptures, which Song Yuanchao understands in his heart, after all, from the current point of view, such professionals have more choices overseas.

However, there are also drawbacks to this choice, and it is an important problem for people to adapt to the soil and water, because the reform and opening up began not long ago, the domestic business atmosphere has not really formed, and all development is still largely based on the mode of "barbaric development".

No matter how professional the other party is, can its ability adapt to the domestic market? This cannot but be a problem that worries Song Yuanchao.

But in the end, Song Yuanchao agreed with Ruth's suggestion, hired professionals from overseas to come to the company, and at the same time set up a marketing department to be fully responsible for the company's marketing work.

However, Song Yuanchao also kept an eye on it, he did not give Ruth the right to decide on the candidate, although Ruth is a friend of Annie Ying and the general manager recognized by Song Yuanchao, but friendship is friendship, work is work, as a major shareholder, Song Yuanchao will not give up the choice of such an important position.

Ruth can recommend the right person she thinks is suitable, but the final choice is still in the hands of Song Yuanchao, and this cannot be changed.

Ruth was not surprised by Song Yuanchao's attitude, she shrugged her shoulders and said that there was no problem.

Next, she also mentioned a problem, that is, the problem of product technology and quality control assurance, with the commissioning of factories around the country, because of various reasons in actual production, production process and quality control problems have also been revealed.

As early as the first branch of the company, Song Yuanchao established a preliminary quality control system, and now the quality control manager of the headquarters is served by Tao Tao, and she also serves as the director of the laboratory.

On the side of Jinling General Factory, the quality control is still satisfactory, but in the branches of Yanjing, Huhai and Shancheng, the quality control problem is somewhat unsatisfactory.

This is not a problem of Tao Tao's work ability, in fact, from the current situation, the quality control department is not bad, compared with many ordinary food enterprises in China.

But in Ruth's view, this kind of quality control still does not meet her requirements, especially in the food and beverage industry, the process and production will be slightly surprised will lead to different tastes, Ruth has worked in an American multinational company, she is very clear that if a company like Steer wants to grow, enterprise standardization is a must, if it does not reach the degree of standardization, this will have a very big restriction and impact on the enterprise, and it will limit the future development.

"Boss, Coca-Cola and Pepsi have a lot of experience in this area, and I suggest that we can learn from their ways in this area and fundamentally solve the problem of product quality control."

"Your idea is to make each branch plant a bottling plant, and the main raw materials will be provided by the main factory?" Song Yuanchao asked rhetorically.

Ruth smiled and nodded, "Boss, you're right, that's what I think, what do you think?" ”

Although there are many disadvantages of industrial standardization, its benefits are also obvious, especially the accurate grasp of quality control.

The two major cola companies have countless factories around the world, and the quality control management is to set up canning plants, and the raw syrup is supplied by the headquarters.

This method avoids the production process differences caused by management to the greatest extent, and at the same time has the advantage of ensuring the leakage of product formulations.

The product is the foundation of the enterprise, although the company is far from being comparable with the two major cola groups, but in many aspects of enterprise management is common.

At present, the production of the branches in various places still continues the way of the original branch, that is to say, the production process and product formula are the responsibility of the branch factory, and then the branch director implements the production task according to the company's internal plan.

Once this model is changed, then the quality control can be guaranteed, and it is very beneficial for the company's headquarters to control the resources and supply and marketing of the branch.

But there is another problem, if this change also has a drawback, this disadvantage is the increase in product costs.

If in later generations, this problem does not exist, because at that time the business atmosphere in the mainland has been formed, the market has also changed from the initial seller's market to a buyer's market, a single large number of purchases can not only reduce costs to the greatest extent, the logistics industry is also very developed, product transportation is extremely convenient and fast, and this situation does not exist now.

Not to mention the rest, it is not so easy to transport semi-finished raw materials (puree) from Jinling General Plant to Yanjing, Huhai and Shancheng, while ensuring the necessary daily supply and timeliness. Even if it can be done, the cost paid in this regard is not small, and compared with the current method, I am afraid that the cost of the product will rise by a few points.

Don't underestimate these points, the company's current sales are rising, and the future market is huge, so it is really not small to calculate this number.

After weighing the pros and cons, Song Yuanchao finally felt that Ruth's idea was correct, and that the business should not patronize the immediate interests, but should look at the long-term. He immediately decided on this matter, and asked Ruth to come up with a specific plan as soon as possible, and then go directly to the board of directors to discuss it after the plan is completed.