Chapter 634: Category Packaging

Li Xiaoyun's small movements Lin Yan saw in her eyes, she gently slapped Lin Yan's hand and gave her a reproachful look.

Li Xiaoyun playfully stuck out her tongue and made an expression of admitting her mistake, and Lin Yan let her go.

Song Yuanchao was also secretly happy on the side, but he was also a lot more relieved.

Although Luo Yang and Li Xiaoyun have become husband and wife, he knows best the feelings between Li Xiaoyun and Luo Yang and Daniel Zhang before, and Li Xiaoyun's mood has been low for a long time after Daniel Zhang left, and the whole person is not as cheerful as before, which makes Song Yuanchao always worry about her.

Later, I didn't know what happened, Li Xiaoyun suddenly figured it out, walked out of that relationship, and finally chose Luoyang.

Their marriage is the result that Song Yuanchao and his wife are happy to see, and they also hope that they can be harmonious and grow old together, and the past is over, life always has to look forward, Li Xiaoyun should not always recall the past, the future life road is still long.

Now, Li Xiaoyun and Luo Yang have a good relationship, and as time goes by, Li Xiaoyun has gradually regained the cheerfulness in her memory. This is a good thing and something to be happy about, Song Yuanchao is really happy for them.

Li Xiaoyun mentioned the soda just now, in fact, Song Yuanchao understood what Li Xiaoyun meant when he heard it, but he just deliberately teased her.

Li Xiaoyun is right, although the current sales of the company's beverage products are very good, especially this year, with the commissioning of several branches and the expansion of production scale, the sales of flexible packaging beverages have reached a new peak, becoming one of the two pillars of the company's food industry.

However, purely from the perspective of beverage products, the products are still insufficient. Although flexible packaging beverages are good, their positioning is not suitable for the catering industry, especially for formal occasions.

Flexible packaged beverages attract a large and stable customer base with easy portability, unique taste and suitable price, which are relatively young, mostly students and children, and a small number of young people.

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However, in the case of middle-aged and elderly groups or formal occasions, there are very few such drinks, and everyone's habit is still to use bottled carbonated drinks as formal occasions, or entertainment, etc.

Of course, the company also produces bottled beverages, but in view of the current situation, bottled beverages cannot be widely promoted in the market due to transportation and other reasons, which leads to an embarrassing situation.

Song Yuanchao has already noticed this, and these days he is also thinking about how to change this situation.

The coverage of beverage products is very wide, from children to the elderly almost all age groups are covered, if only a part of the consumer group is selected, then the vitality of the product will not be long.

After the reform and opening up, many kinds of beverages have appeared in China one after another, and some of them have also been famous and in the market. But after twenty or thirty years, there are very few brands left, and many of those remembered beverage brands are gone.

It is not imagination to make products and markets, and Song Yuanchao knows this very well. Don't look at the company's current flexible packaging beverage sales are excellent, and they are sold all over the country, but the hidden dangers have always existed.

Now the sales are good, the product is prosperous, the key is the lack of competition of similar products in the market, coupled with the fact that the flexible packaging beverage packaging of the company is different from ordinary beverages, and the research and development taste is unique and good, which has attracted a large number of customer groups.

But this situation will not last long, with the gradual emergence of similar products in the market, coupled with the entry of international beverage giants into China in a few years, this product will inevitably go downhill and be eliminated by the market.

Song Yuanchao is very clear that there are several trends in the future of beverages, one is the traditional carbonated drink, Cola, Sprite, Mirinda, Fanta, etc. are all carbonated drinks, Jianlibao, which has just been established this year, is under the banner of sports drinks, but it is actually a kind of carbonated drink.

The second type is tea drinks, which originally emerged from Toei, and the representative one is Suntory oolong tea.

With the introduction of tea drinks into China, a variety of tea beverage products have sprung up, in addition to oolong tea, there are also various different types of tea drinks such as iced black tea, iced green tea, fruit tea, etc., which have become a large category of conventional beverages.

As for the third type of fruit juice (fruit) drink, fruit juice drink is a very common beverage product in foreign countries, and the market is relatively large. But in China, people's habit is to eat fruit directly, and there are not many fruit juice drinks, from this point of view, the market is slightly inferior, but with the continuous improvement of living standards, some people who have become rich first have begun to pay attention to health, and often choose such fruit juice drink products, in addition to high-end catering and banquets will also choose this kind of drink, so from this point of view, the consumer group is relatively stable.

The fourth type of beverage products is sports drinks, the first sports drink in China is the famous Jianlibao, but in fact, from the beverage itself, Jianlibao does not belong to sports drinks but belongs to a kind of carbonated drinks, the real sports drinks in China will not appear until the mid-to-late nineties, and will be accepted by people in the 10s of the next century.

The fifth category of beverage products is traditional beverages, which refers to traditional Chinese beverages and is related to traditional Chinese medicine.

Among them, the representative is herbal tea drinks, as well as rock sugar pear, honeysuckle, etc., due to the consideration of health and regional taste preferences, this drink also has a certain market, but for the entire domestic market accounted for only a part.

In addition, there are some other types of niche drinks, such as coffee drinks, milk tea drinks, and so on.

As for the last category is water drinks, water drinks have not appeared in the country at present, everyone usually drinks water is not boiled water or tea, as for the children who go to school, in the school summer and autumn to drink filtered water (sand filter water), is a long water pipe with many copper and iron buttons, press it hard and there will be water and fountain spray out, put the mouth up to drink.

In the absence of filtered water, I usually bring a kettle to school, and in the morning parents help fill a pot to cool and boil. Of course, after drinking it in a cold and white way, or the children who forgot to bring it don't care, when they are thirsty, they go directly to the tap and unscrew it to drink. You can't die if you drink tap water, it's just a big deal to have diarrhea, and you can't get used to it if you drink a few more times and pull a few more times?

Buying water to drink? This is simply a waste of money in the eyes of ordinary people, except for the people who run errands outside in the summer and will pay a penny on the side of the road to buy a bowl of barley tea to quench their thirst, that is, the residents of the old houses on the side of Shikumen or Rolling Dragon, because it is inconvenient to make a fire to boil water, take a thermos to the tiger stove to turn on the water.

Beside that, where is water sold in a drink bottle? There's no market for this kind of stuff right now. You must know that ordinary people usually use water to screw the faucet to the minimum, save water drops to save water bills, and spend money to buy a bottle of water? It's purely that there is no place to spend more money.

But how big the market of water drinks is in later generations, Song Yuanchao knows best, but when it comes to the beverage market in later generations, the market for water drinks can be said to be the largest, whether it is large bottles of water for household and commercial use, or small bottles of water for convenience and carrying. Or mineral water, purified water and other kinds of water, which account for a large proportion of the entire beverage market, and the annual sales are extremely impressive.

For these drinks, Song Yuanchao has been thinking about what to do next.

From the current point of view, Song Yuanchao is still eyeing carbonated drinks, after all, the soda of the company belongs to the category of carbonated drinks to a certain extent, and although carbonated drinks are not very healthy from a scientific point of view, the vitality of this drink is extremely strong, not to mention just looking at the two major cola products, their sales are second to none in the world.

But to make carbonated drinks, it is necessary to change from the current flexible packaging.

Bottled is the most affordable, but due to inconvenient transportation and loss, bottled is only suitable for sales around the production area, not suitable for a wide range of market coverage.

It is precisely for this reason that Song Yuanchao will launch flexible packaged beverages as a large market coverage sales. Although flexible packaging drinks are good, they have their drawbacks, Li Xiaoyun said that no gas is a problem, because the different packaging materials lead to durability and sealing barrier is not as good as glass bottle drinks, if it is made into carbonated drinks, then many problems will occur in the sales process.

Not only the current flexible packaging, but also Tetra Pak beverages, which are not suitable for carbonated beverages.

So in the case of choosing carbonated drinks, there are only two options for packaging, one is canned packaging, and the other is to replace glass bottle packaging with PET plastic bottles.

These two options are arguably the only one, and either one can replace the use of glass bottles for carbonated beverages. But the problem of packaging in this way comes again, the cost of packaging will rise sharply, the cost of a single can is not low, the same is true for PFT, and from the current point of view, there are very few domestic manufacturers that can produce these packaging.

The current price break has not yet reached the peak period, the sharp price increase is only the beginning, although people's lives are much better than before, and the income is also higher, but in comparison life is still not easy.

Once a large number of new packaging products are put into the product, the cost of the product will rise and the selling price will also rise, which will lead to the problem that consumers cannot afford to buy and drink.

From the general direction of the beverage, such a packaging method is necessary in the future, a little earlier investment can be in the market to occupy the initiative earlier, today Li Xiaoyun's words reminded Song Yuanchao, the change of product packaging should be the first investment, even if it is not currently accepted by the market, but occupy the initiative, or first occupy a part of the high-end market, such as foreign-related hotels, high-end hotels, etc., to cultivate potential market groups.