Zheng Guoyuan's execution is very strong, and he began to prepare for this matter when it was proposed last year, but he didn't expect to get this gold award so quickly.

Of course, this so-called gold medal was bought, and it was specially set up for the company, plus the company's business in China, and the United States has no conflict of interest, let alone affect the members of the association.

Taking a sum of money for nothing and awarding an award to the other party, such a good thing as the American Beverage Association will certainly not refuse.

And they have not done this kind of thing, of course, the average Chinese company to find them must be a refusal, but the company is not an ordinary Chinese company, from the essence of the company, the headquarters of the company is in the United States, belongs to the United States, and it is also its own people.

Coupled with Anlun's connections and channels in the United States, the company paid a sum of money and became a member of the American Beverage Association, and then made this "legitimate request" to the association, and under the power of money, this matter was easily done.

After winning the gold award, Zheng Guoyuan spent money to publish a few articles advocating the company in several local tabloids in the United States according to Song Yuanchao's request, and then privately disclosed these as news to domestic media reporters.

In this era, it is a great thing that domestic products can win the product gold medal in the world, especially in the most powerful Western countries like the United States, and be reported by foreign media, in other words, to win glory for the country.

After a long period of backwardness, after the reform and opening up, the Chinese people began to pay attention to international influence, and at the same time, they were eager to be recognized by the international community in their "inferiority".

This situation not only exists now, but also exists in ten or twenty years, but with more and more such situations in the future, everyone is also well aware of some industry operations, and it is naturally impossible to take it seriously.

It's not the same today, after all, such honors are very inspiring. Just like Jianlibao became the "Oriental Magic Water" through the Olympic Games, the drink of the company won the gold medal in the United States and was on the local news, which has just attracted the attention of countless domestic media reporters.

Just like this report, in addition to reporting and intercepting parts of the content of local newspapers in the United States, the content also vigorously promotes the status and influence of the American Beverage Association in the American beverage industry.

In the report, the company's products can win this gold award, and even put forward the statement that this is the first time that China's beverage products have been recognized by professional organizations in the United States, thus raising the company to a very high level.

After reading this report with relish, Song Yuanchao was a little embarrassed by some of the praise and praise written above.

He didn't expect to be internationally recognized to have such an enthusiastic response, thanks to the fact that the company is a joint venture, if it is a state-owned enterprise, it may even be directly worn as a "national brand to the world-renowned" banner.

"Look, there's these and these ......." Zheng Guoyuan was full of joy, and took out several other newspapers and trade magazines, which also had similar reports.

Song Yuanchao glanced at Chu slightly, and his face was full of smiles.

"Chairman Song, early this morning, several newspapers called to ask for an interview with our company."

"That's a good thing!" Song Yuanchao said without hesitation: "Strike while the iron is hot, and this matter will be done according to the previous discussion." Lao Zheng, I don't have to worry about you doing things, this will be hard for you! ”

Source change app】

"No problem!" Zheng Guoyuan patted his chest and agreed, thought about it and asked: "Is the advertisement adjusted immediately?" ”

"That's right......." Song Yuanchao subconsciously replied, then thought about it and said: "Wait for a week, it will be better to let the media ferment for a while, anyway, the new advertisement has been made a year ago, first say hello to friends from TV stations, radio stations, newspapers and magazines, and then work together to directly expand the impact to the maximum!" ”

"Okay!" Zheng Guoyuan agreed with a smile, thought about it and asked: "Instant noodle products are currently in contact with associations in Europe, do you think you should wait or promote them together?" ”

"Let's see the effect of this time, instant noodles are not in a hurry for the time being, and now the heat of the drink has just come up, don't use other products to wash this heat, my suggestion is to wait for half a year and then let instant noodles follow up."

Zheng Guoyuan thought about it, rushed to Song Yuanchao, gave a thumbs up, and then left happily.

The next situation was as Song Yuanchao expected, Zheng Guoyuan, as the executive deputy general manager, received many visiting reporters and friends these days, and took them to visit the company's honor room.

In the specially listed honor room, there is not only the gold medal for beverages obtained from the United States in the most distinctive position, but also the historical materials of the predecessor of the company, that is, the predecessor of the first branch of the company and the Hongqi Factory, the predecessor of the first branch.

The visiting reporters and friends never thought that this joint venture company actually had such a predecessor, especially when they saw the historical photos of the history of the Hongqi Factory after being remade and enlarged on the wall opposite the entrance, as well as the photos of the Hongqi Factory when it was merged into the Nandu General Factory, and then the photos of the joint venture of the first branch factory into the company and the following detailed introduction, all of them were attracted .......

These photographs, spanning decades of history, seem to tell everyone that Steo is not only a joint venture, but also an established local enterprise with a deep history and a glorious past. In addition, there are countless awards, medals and so on won in Jinling over the years.

When it was decided to use international influence to enhance the reputation of the company, Song Yuanchao let people find all these things, and then built such an honor room in the company's headquarters to arrange and place.

With these, Steer is completely different in the eyes of his journalist friends. In addition, this time it won the gold medal of the American Beverage Association, which has become the focus of the domestic beverage industry.

Zheng Guoyuan is a teacher, and has been the factory director and leader for so many years, in the face of such a situation he is very familiar, in the face of visiting reporters and friends to talk eloquently, blowing the company's deep history and today's advanced production technology and management.

Anyway, you don't have to pay taxes to brag, Zheng Guoyuan was a little embarrassed to say this at first, but after saying it for the first time, the second time it was much easier. And with groups of reporters and friends coming to interview, Zheng Guoyuan talked about these things as simple as drinking boiled water, and in the end, even he almost believed it.

In addition to introducing enterprises and products, under the instruction of Song Yuanchao, Zheng Guoyuan also took reporters and friends to visit the company's and its subordinate factories.

When they saw the neat plant and advanced equipment, the well-organized management and the energetic workers working on the assembly line, everyone praised the company is really good, it is indeed good!

Warmly entertained the other party, met all the needs of the other party's interview, and prepared intimate gifts before leaving.

Of course, today's gifts are real gifts, where is it so direct as stuffing red envelopes into money after the 90s?

After all, today's reporters are still very professional ethics, and not only will they not ask for money directly, but some serious reporters will even feel that it is a humiliation, and it may be self-defeating.

So gifts are gifts, these gifts in addition to the company's own products, such as the just listed canned soda, beautifully packaged instant noodles, etc., let the other party take back to help taste the reason for publicity, but also each person has a delicate and beautiful leather bag, a cowhide notebook and a hero brand fountain pen from Shanghai.

Of course, in addition to canned drinks and instant noodles, other gifts are specially printed with the company's logo, exquisite logo shape in the design of professional designers from Hong Kong with a hot stamping method printed on the leather bag, notebook and pen, not only does not seem to destroy the original overall beauty, but adds a rare modern business atmosphere in this era.

And printed logo, it is different from ordinary goods, even if these gifts are actually worth a lot, but they can also be given as formal business gifts. Even if you take it back and use it yourself, you are not afraid of other people's gossip, and there will even be many people who will envy the good luck of getting a gift, and at the same time, it can be regarded as another advertisement for the company.

Although there are no red envelopes, it is enough to have gifts. But Song Yuanchao still asked Zheng Guoyuan to take the initiative to ask the reporter friends who came to interview him for tickets and accommodation invoices or something, and used the reason for reimbursement to bear this part of the expenses for them.

Such an atmosphere did not make the other party dissatisfied, but attracted the other party's great favor. Even a few old reporters who are stubborn in their thinking can't help but feel that the company is really particular about doing things, and this is indeed a good company worthy of reporting and praise!

After several batches of interviews with reporters from major media outlets, Song Yuanchao calculated the impact of overall expenditure and social feedback, and almost burst out laughing.

After returning from the interview, the news about the company was successively published in major media, including TV stations, radio stations, and more newspapers and magazines.

For a time, the reports about Si Te in the society were overwhelming, and the influence of Si Te was getting bigger and bigger.

Just when everyone was learning about the company's products through the media and discussing the company's beverage products, the new advertisements that had been prepared by the company began to replace the old ones.

For a time, all the media are broadcasting the latest advertisements of various products of the company, compared with the previous old advertisements, these new advertisements are produced by Lin Yan's company, the production team is more professional, and the equipment used is better, especially in TV commercials and print ads, those experts in Huhai Film Studio have helped a lot, without the help of these professional masters, how can a newly established advertising company shoot such an advertising effect and artistic pictures (photos)?

The new advertising plan was designed by the team of advertising agencies, and Song Yuanchao also put forward some groundbreaking suggestions and ideas, which were realized in the hands of these professionals.

When the picture played on the TV appeared in front of everyone's eyes, especially when they saw a drop of drink falling in amplified slow motion, the crystal and bright color of the drink droplet fell on the calm water surface and then bounced, and a round water droplet rolled like a beautiful bead on the rippling water surface, all the people who saw this advertisement couldn't help but widen their eyes and felt the strong impact.

The shooting suggestions and ideas for this advertisement came from Song Yuanchao, but in fact, Song Yuanchao thought of a famous advertising picture that influenced many people a few years later, and this famous advertisement is Guozhen Advertisement.

The beautiful picture of Guozhen's advertisement like art caused a sensation at the time, and also hit the popularity of Guozhen's brand products in China, making many people think of drinking Guozhen first when drinking drinks.

It's the same today, when this cross-era advertising idea was taken by Steer and produced and broadcast, it immediately caused a sensation. In just a few days, the branches of the company across the country frantically called the headquarters to urge to increase the volume of goods, you must know that it is not yet the peak season of beverage sales, but the sales volume of the country has increased suddenly, and the total sales in just half a month have exceeded the amount of the whole month of the peak season last year, and the sales of other products of the company have also increased significantly.