Today, Song Yuanchao proposed to launch a pure water project, which surprised Ying Anne and Ruth. Boil

But think about it carefully, this project is actually good, except for the brand of Laoshan mineral water, the current water beverage in the domestic market is basically blank, how big is the water beverage market in western developed countries, Ying Anne and Ruth both came to the mainland from abroad, they are far more clear than ordinary people.

At present, the beverage industry has entered a stage of take-off, and the reputation and market share of the product are rising, and it is indeed a good direction to take this opportunity to launch pure water as soon as possible.

But they are also hesitant, because the cost of the project is very huge. Although the financial situation of the company is good, there are many places to use the money in the past two years, often the money just earned in the left hand is spent with the right hand, and even a lot of loans from the bank.

The blank market for pure water also indicates the limitations of this market.

Nowadays, people's concepts are not like ten or twenty years later, when everyone has just solved the problem of food and clothing, and even in the process of solving the problem of food and clothing, spend about the same amount of money as a drink to buy a bottle of pure water to drink? This is simply the act of a loser in the eyes of many.

Forget about the drink, after all, the drink has a gas and taste, adults and children love to drink, and it is normal to spend money to buy a bottle to taste.

But what is purified water? Isn't it boiled water in the eyes of ordinary people? How much does it cost to boil a kettle of water at home? When it's cold, you can drink as much as you want, even if you go out and take a kettle to fill a pot, you can actually spend money to buy water to drink? What is not a brain disease? Boil

The habit of drinking water and beverages is almost impossible in the minds of the Chinese people, coupled with the deep-rooted tradition of hard and simple, which naturally causes a gap in the market and a much narrower market.

What if the company spends a lot of money to introduce a full set of pure water equipment and launches this project, but the products produced cannot be sold? That's what they are concerned about.

In this regard, Song Yuanchao told them that they didn't have to think about it, and he also gave a small business story to describe it.

The story is that two shoe companies each sent a salesman to a backward island country to open up a new market, and one of the salesmen went there to see that no one in this place had the habit of wearing shoes, and everyone had been barefoot for generations.

After a turn, the salesman went home disheartened and reported to the company that there was no market for shoes at all, because everyone didn't wear shoes, so who could they sell their shoes to?

The other salesman was different, when he saw this scene, he was inexplicably excited, and hurriedly sent a telegram to the company saying that this is a very broad market, where everyone does not wear shoes, if these people are allowed to wear their company's shoes, what a huge benefit it will bring to the company.

The source of this story is "The Reader", oh now "The Reader" is still called "Reader's Digest", but it will be renamed in a few years, because the original name is exactly the same as the name of a famous magazine in the United States, because the United States is dissatisfied with the collision of the names of the two magazines, and raised objections, so in 1993, the seventh issue of "Reader's Digest" officially changed its name to "The Reader". Boil

The reader is the ancestral home camp of chicken soup for the soul in China, and there will be such and such chicken soup stories in every issue, and they are very popular.

Song Yuanchao also often read this magazine in his previous life, and when he was young, he felt that many articles were very reasonable, but with the growth of age and the accumulation of social experience, Song Yuanchao gradually lost interest in this magazine, and after the age of thirty-five, he rarely read this kind of thing anymore.

But even so, there are some small stories in the magazine that Song Yuanchao still remembers vividly, and the little story he just told is like this.

In this way, he told Ying Anne and Ruth that the water beverage market is not simply judged from the existing market, in most countries in the world, water drinks occupy a large part of the beverage products, China is a large population country, and it must also be a beverage country, with the continuous development of the country and the change of people's lives, the original market structure and people's habits will also change.

Song Yuanchao can be sure of this, because he knows that the richest man in China in the future is not an old horse or a pony, but the boss who sells water.

Becoming the richest man by selling water, doesn't this prove the potential of this market?

Besides, Song Yuanchao has already had its own plan to launch this project, and now because of the changes in the beverage market, the main opponent of the company in the beverage is Jianlibao, and borrowed the layout and means of Song Yuanchao before to reverse the unfavorable situation, and then the competition with Jianlibao is inextricable. Boil

In addition to the southern market, Jianlibao has the advantage of steadily suppressing the company, but in other places, the company has surpassed Jianlibao and is behind.

However, this kind of competition is the competition for the carbonated beverage market, and the company cannot pin all its hopes on carbonated beverages, and must establish a more active beverage brand as soon as possible.

In this way, the water beverage project was built in Song Yuanchao's heart, and he knew very well that the focus of the beverage division in the future would be that the future of water beverages would be greater than that of carbonated drinks.

In addition, Song Yuanchao has received the news that a company in Xiangjiang has begun to build a factory in Pengcheng, this beverage company called China Dragon will produce water drinks in the future, and its product brand will be known to many people in later generations, which is Cestbon.

In the mid-to-late eighties to nineties, this brand of water drinks was very famous and was also the first choice for many people to buy.

As for later, two other brands came from behind, thus grabbing most of the market, and the owner of one of the brands was the richest man who sold water later.

Stand is now a step late to launch this project, but in terms of the company's strength and the channel, coverage and influence of the beverage market, Stand still has a great advantage. Boil

This is also the reason why Song Yuanchao decided to start this project as soon as possible, if you want to do it early, not late, and put it into production sooner to occupy the market one day earlier.

At the insistence of Song Yuanchao, this water beverage project was approved, and then Song Yuanchao will hold a meeting of the company's executives to determine and implement.

However, the fall of this project to Song Yuanchao did not intend to continue to be placed in Jinling, but in Gusu.

The geographical location of Gusu is better than that of Jinling, and it is also close to Huhai, plus Lin Daoyuan's secretary Xiao Shao is working there, and Zhang Weidong, an old friend of Song Yuanchao, is also there.

By the way, when it comes to them, we have to mention Shenghua Telecom, because Shenghua Telecom and Gusu cooperated initially, and the cooperation with the local government is going very smoothly. At the beginning of this year, Shenghua Telecom formulated a new way of cooperation, and Gusu was also the first batch.

With the laying of Shenghua Telecom's channels in the mainland market, the business volume has also begun to increase significantly, which has brought certain benefits to the local government, and it is also one of the achievements of Xiao Shao and Zhang Weidong.

But this political achievement only allowed Xiao Shao to gain a firm foothold in Gusu, after all, the cooperation in telecommunications only benefited a small part, and compared with the overall economic improvement of Gusu, it had little impact. Boil

Song Yuanchao had already promised Xiao Shao to give him a big project if he had the opportunity, and now the water beverage factory project is the best big project.

The factory is set up in the area of Gusu close to Huhai, the geographical location is convenient, the infrastructure is perfect, and the care of Xiao Shao and Zhang Weidong makes the establishment of the factory no problem.

And once this plant is set up and put into operation, the benefits to the local community are huge, which is obvious.

When the senior management of the company passed the project, Song Yuanchao immediately called Xiao Shao, and Xiao Shao was excited on the phone when he learned the news, and almost immediately booked a train ticket to Jinling to meet Song Yuanchao in person and talk about the landing of this project.

Song Yuanchao told him that there was no need to worry, he could definitely guarantee the landing of the project, but Si Te was not unconditional, this project was not small, if it wasn't for the relationship between him and Xiao Shao, it would be absolutely impossible to put the project in Gusu.

Xiao Shao has been a leading secretary for so many years, and he is naturally a smart person, and he understood as soon as he heard Song Yuanchao's words. He immediately told him on the phone that as long as the project landed, everything was fine, and he needed to cooperate to put it bluntly, everyone is not an outsider, and this project is thanks to Song Yuanchao who can think of him.

Song Yuanchao told him on the phone to get ready first, blow the wind to the leaders above, and in the near future he would go to Gusu with the company's people for a field trip, and then talk in detail. Boil

Hanging up the phone, Xiao Shao was inexplicably excited. Unable to sit still, he stood up and walked around the office several times, lit a cigarette and smoked hard, calming down his excitement, and then thinking about it, he picked up the phone and called Zhang Weidong.

Qin Zhengguo just came back a few days ago, and this time he went to the United States to stay there for nearly two months.

The establishment of the company in the United States took him a lot of time and energy, and he had to talk about some cooperation with Ying Anlun by the way, and then in-depth investigation of the market over there, which is not good these days.

Finally, everything has come to an end, there is nothing big about the company at present, and the next specific work will be taken care of by the professional manager and George below, and there is no need for him to continue to stare over there.

Back in Xiangjiang, Qin Zhengguo knew about Sheng Hua and Da Liu, and after listening to Xu Hui's report, Qin Zhengguo was stunned at first, and then laughed dumbly.

He didn't expect that he had only been away for about two months and there would be such a big thing in Xiangjiang, Song Yuanchao originally considered that this matter was over, and it took a short time from making up his mind to implementing it, Pengcheng and the United States have a time difference, and now communication is not convenient, so Song Yuanchao did not discuss it carefully with Qin Zhengguo, and directly made a decision.

Qin Zhengguo didn't mean to complain about Song Yuanchao, they are not only buddies, but also young comrades-in-arms who have experienced life and death, plus Song Yuanchao is the real boss of Shenghua, it is completely Song Yuanchao's right to make such a decision. Boil

What's more, Sheng Hua has reaped a lot of benefits from this incident, and at the same time, it has also taught Da Liu a lesson, and even made Da Liu owe them a favor.

It's just that Qin Zhengguo was a little sorry that he wasn't present for such an interesting thing, which made him feel regretful.

After resting in Xiangjiang for two days, after the jet lag, Qin Zhengguo was about to find a time to ask Da Liu to drink, but when he laughed at him a few words by the way, he received a call from his hometown.