Qin Zhengguo guessed correctly, the reason why Sun Sixi insisted on coming to Fengtian to pick him up was indeed to take this opportunity to talk to him about something. Bad

After three rounds of drinking, Sun Sixi got down to business.

Now their factory has carried out product restructuring, the former radio factory No. 7 is about to be listed as a company, the new product assembly line is all in place, and the next step is to officially put into production.

The refrigerator production line is a good product that many factories are looking forward to in the eighties, and the same is true of the market, there are very few domestic refrigerators, most of them are imported refrigerators.

The most famous domestic refrigerator is the Snowflake brand, which has been around since the sixties and has always been the leader in domestic refrigerator production.

In 1983, the Snowflake refrigerator was introduced into the production line of Philips, thus completing the upgrade, compared with the expensive imported refrigerator that can only be purchased by using foreign exchange coupons, the domestic snowflake refrigerator can be said to be the first choice of many buyers.

And the price of today's refrigerators is not low even if it is a domestic refrigerator, even if you don't need foreign exchange coupons, you can need industrial coupons, of course, some of them are bargaining refrigerators, you can do without industrial coupons, but this price is more expensive.

This time, the restructuring of the No. 7 Radio Factory and the conversion to the production of refrigerators are a very bold initiative. The factory leaders made this decision with great determination, you must know that the price of an import assembly line is expensive, even if Qin Zhengguo helped before, it took a lot of foreign exchange to introduce. Bad

Now the factory is about to be officially put into operation, and the next step is to sell the products produced.

But for the next sales, the leaders of the factory do not have much confidence, after all, although they are famous in Anton, no one knows in the country, and not to mention compared with imported refrigerators, only a snowflake brand refrigerator accounts for most of the domestic refrigerator market, once the refrigerator is produced and sold unsatisfactory, what can I do?

"Probably not, I've seen your assembly line information, the product is much more advanced than the current snowflake, and I remember that most of the snowflakes are single-door now, and your assembly line produces double-door refrigerators, and there is no reason to sell well." Qin Zhengguo chewed a piece of blood sausage, and said while chewing.

"What if?" Sun Sixi worried: "You also know that our factory has spent a lot of money in order to introduce this assembly line, in case the production of refrigerators is not recognized by the market and does not sell well, this will be the end!" ”

"To tell you the truth, this time our factory is in ruins, there is only one way in Huashan, and we will succeed no matter what. If we fail, we will have no chance to start over, and it will be impossible for our superiors to allocate funds to our factory. ”

Sun Sixi said with a sad face: "Although the factory has discussed it privately and feels that the refrigerator product is very promising, the risk this time is really not small, and it will be miserable if it can't be sold." Brother, I don't mean anything else to tell you today, I just want you to help come up with ideas, if you can help our factory solve the sales problem, it would be great...... ”

"You mean to get insurance with me?" Qin Zhengguo asked rhetorically. Bad

Sun Sixi was stunned, there is no insurance company in the mainland now, and the first thing he remembered when he heard the insurance was the fuse used in the electrical appliance.

But not to mention, Qin Zhengguo's description is quite appropriate, Sun Sixi immediately nodded and said, "That's right, that's what it means." You have to be prepared for both, don't you? To tell the truth, this time the factory leader asked me to invite you to participate in the ceremony because of this plan, as for me, brother, how about doing us a favor in our friendship? ”

As he spoke, Sun Sixi took the wine bottle on the side and poured himself a full glass, and drank it without saying a word, because he drank too quickly, he almost choked, and his face was red.

Qin Zhengguo hurriedly asked him to eat some food, all of them were small from childhood to adulthood, and he was a little embarrassed to see him like this.

And Qin Zhengguo can also guess that this task is very important to Sun Sixi, after all, Sun Sixi has just been promoted to deputy factory director, and his heart is at a critical juncture to make achievements, if this matter is done, his position as deputy factory director will be completely stable, if it is not done well, it will be difficult to say.

can be promoted, but also can be suppressed, not to mention that once the factory's products fail, even the survival of the factory will be problematic, so what is the use of Sun Sixi even if he continues to stay in the position of deputy factory director?

"Tell me first, what are your plans for the next sales?" Qin Zhengguo thought for a while and asked. Bad

Sun Sixi immediately told Qin Zhengguo about the plan of their factory, and after listening to his story, Qin Zhengguo frowned and couldn't help but shake his head.

Judging from what Sun Sixi said, the so-called plan of their factory is still the same as before, that is, the factory is responsible for production, and after production, the products are brought to the market through the original channels.

The so-called channels are nothing more than department stores, supply and marketing cooperatives, etc., as well as the unified sales of local commercial bureaus.

This set doesn't seem to be a problem, but in Qin Zhengguo's eyes, it's all the same, this kind of sales model is too backward, and he is not optimistic about it at all.

"What? Questions? Sun Sixi saw that Qin Zhengguo's expression was a little wrong, and couldn't help but ask.

"Does the supply and marketing department of your factory have any other plans?"

"This is the plan that the supply and marketing department came up with!" Sun Sixi replied puzzled. Bad

"This is the plan that your supply and marketing department came up with?" Qin Zhengguo asked in surprise, looking at the other party.

"What's wrong? I don't think there's a problem. Sun Sixi writhed uncomfortably under Qin Zhengguo's gaze, and he recalled the content of his plan when he participated in the factory meeting, but after recalling half of it, he still confirmed that what he just said was not the slightest omission.

"Hehe, you supply and marketing section from the section chief to the people below have to get out of my company if you are all out of here!" Qin Zhengguo couldn't help sneering when he saw him like this, but as soon as the words came out, he felt a little inappropriate, after all, Sun Sixi was not an outsider, he was his own hair and good friend, and this was a bit of a slap in the face.

Lighting a cigarette, Qin Zhengguo shook his head and said: "But then again, it's no wonder that they are not to blame, and it is even more difficult for you factory leaders, after all, the products produced by your seventh factory in the past are different from those of ordinary enterprises." You used to be a semi-military electronics factory, and the main products are for the military industry, and the focus of your usual work is only on production, and the most you know about supply and marketing is in procurement. ”

Speaking of this, Qin Zhengguo knocked the cigarette aside and knocked down the ashes, and continued: "If the enterprise remains unchanged and remains the same as before, there is no problem with the plan of your supply and marketing department. But now you don't think that the factory is not the same as before. ”

"Originally, the products you produced were radars and measuring instruments, which were directly supplied to professional units, but now what are you producing? It's a refrigerator! Who is this thing sold to? ”

"I kind of see what you mean, you're saying that the target of the sale is different? The old one can't be used before? Sun Sixi asked thoughtfully. Bad

"You're smart!" Qin Zhengguo nodded: "Isn't this obvious?" The previous products were all purchased and sold in a bad way, but now? Now it is a market economy, and it is oriented to the whole market. Your vision should not be limited to the past, but also look at the entire big market, which is not only in Andong, but also in the entire Liaodong region, and even the whole country! ”

"Can such a huge market be achieved by cooperating with local department stores, supply and marketing, and commercial bureaus? And you also know the consumption level of Anton, compared with cities like Yanjing and Huhai, what can the income of ordinary workers in Andong be? Not to mention the comparison with the developed regions of the South. ”

"How much does a refrigerator sell for now? How much do ordinary workers get paid in a month? Can Anton's local income afford it? You have been wrong in the market positioning from the beginning, refrigerators can only be consumed in big cities, such as Yanjing, such as Huhai, such as Jinmen, such as Yangcheng, etc., at least in provincial capitals like Fengtian, right? ”

"According to your current sales plan, I can conclude that the sales of the product will definitely not work, not that it cannot be sold, but that the number of sales is far less than expected. If you go on like this, let alone make money, it will be difficult to return to your capital! ”

"This ...... What to do? Lao Qin! You can't die without help! Sun Sixi's head grew big all of a sudden, he was a smart person, of course he could understand what Qin Zhengguo explained to him. Although Sun Sixi has never worked in supply and marketing, he is the director of the factory office, and he still understands the basic dialectics.

"You guys, you dare to do it without understanding anything, I have to say that I admire your courage!"

"There's no way, you don't know the previous situation of our factory, if you don't change it, you're waiting to die. The factory also made this decision after many discussions, Lao Qin, don't talk about it, get down to business, how to get this thing done? "Huh

Qin Zhengguo snuffed out the cigarette butt in his hand, sighed and shook his head, in Sun Sixi's expectant eyes, he thought for a moment before saying, "I'll tell you a story first...... ”

Hearing that Qin Zhengguo suddenly wanted to tell a story to himself, Sun Sixi wondered in his heart, what kind of story is this? I'm anxious to wait for him to give him an idea.

However, Sun Sixi still couldn't help but not interrupt Qin Zhengguo's words, and patiently listened to him tell the story.

The story Qin Zhengguo told was about Lin Jianhang, that is, the story of Lin Jianhang's former unit.

At the beginning, Sun Sixi just listened casually, but when Qin Zhengguo's narration grew, Sun Sixi gradually came to the spirit, especially when he heard Qin Zhengguo talk about how Lin Jianhang led a small Chinese patent medicine manufacturing factory to change from the initial packaging design, and how to transfer from the production of Chinese patent medicine to the production of health care products, and when the market gradually expanded, Sun Sixi was more engrossed.

This story was told for more than half an hour, and when Qin Zhengguo fell behind for a while, Sun Sixi anxiously asked if this story was true or false? How does it sound like a fantasy?

Qin Zhengguo gave him a blank look, and said that it could still be fake? It's true! And he also deliberately said the name of this factory and the brand of the products, when he heard Qin Zhengguo say this, Sun Sixi was even more surprised, because Lin Jianhang's company he is very familiar with, you must know that the most popular health care products in the country in the past few years are produced by them, but I didn't expect Qin Zhengguo's story to be about this company. Bad