The final results of Coke were recognized by Song Yuanchao, who immediately made a decision to use the No. 1 formula, but the No. 2 and No. 3 formulas also have merits, and they can be used as alternatives according to different market reactions in the case of market tests in the future.

As for the Coke brand of Sitr, Song Yuanchao has already thought about it, and now the most famous domestic cola brand belongs to Tianfu Cola, followed by Laoshan Coke and Happy Coke, plus Shaolin Coke, which was just launched last year.

In addition to these cola brands, a wide variety of cola products will emerge after that. For example, Su Fang Zhai Coke, Chrysanthemum Flavored Thirst Coke, 2.68-liter Giant Hongrun Coke, OK Cola, Refreshing Coke, Deyi Ginger Coke, Coxi, Lip Movement Coke and Cori, etc.

These various cola brands are basically short-lived, but there is one cola that makes a big impression, and that is very coke.

Very Coke is very influential in the domestic Coke brand, but unfortunately it appeared too late, until 1998 Very Coke was born, at that time Coca-Cola and Pepsi Cola have completed the layout in China, began to conquer the city in a big way, very Coke was born at the wrong time, if it was more than ten years earlier, it may be completely different.

Song Yuanchao decided to register the Coke products of the company under the brand name of Very Cola, and carried out professional packaging design.

For this product, Song Yuanchao attaches great importance to it, and once the company puts into production of cola products, it is bound to have direct competition with the two major colas and is regarded as a strong opponent.

Song Yuanchao has considered this problem, he is very aware of the strength of his opponent, and he understands the consequences of doing so. However, market competition must require courage and courage, this step must be taken, even if the company does not take this step, and when the two major cola companies gain a foothold in the Chinese market, they will also attack the company.

Some time ago, in the organizing committee's sponsorship bid for the National Games, Song Yuanchao had already felt this, which is one of the reasons why he decided to quickly launch Coke products. There is a good saying, the best defense is offense, and Steer still has an advantage in the carbonated beverage market, so don't you need to wait until the opponent grows stronger step by step?

After determining the cola product, Song Yuanchao inquired about the research and development progress of tea drinks.

Zhan Linhong has long been prepared, she told Song Yuanchao that according to the company's requirements, the current R&D center has three main directions for the research and development of tea drinks, one is oolong tea drinks, one is iced black tea, and the other is iced green tea.

Among them, oolong tea drinks have been available in China as early as 1981, and the most famous brand is Suntory's oolong tea, which is the first tea beverage in China, and at the same time, it has also launched new products such as sugar-free tea.

As for the latter two categories, it was specifically requested by Song Yuanchao, in history the earliest ice tea products appeared in 1993, launched by the rising sun, and in 1996, Master Kong's iced black tea products were born, relying on unique packaging and taste soon became the darling of the market, occupying half of the ice tea market.

Speaking of the iced tea market, Song Yuanchao is very aware of the scale of this market. Moreover, compared with cola products, the iced tea market is no less than that, and the product direction of the two major cola companies has been revolving in the carbonated beverage category, and they do not pay attention to iced tea products suitable for oriental tastes.

Even if the two major cola companies saw the hot iced tea market later, they also launched similar products one after another, but the sales have not been good, and finally they had no choice but to give up this market.

Carbonated beverage products, the future competition is very cruel, even if the company has the convenience and advantages of the current market, in the face of such a strong opponent of the two major cola, Song Yuanchao is not completely sure.

But the tea beverage market is different, this is the advantage of the Chinese people, although the two major colas have also launched tea beverage products, but because of various reasons such as adaptation to the soil and water, they finally gave up this market. From this point of view, the possibility of success is much greater.

What's more, at present, except for Suntory's oolong tea, there are no other tea beverage products in China, and once the company completes the tea beverage layout first, it will be able to gain an invincible position.

In the R&D center, Song Yuanchao listened to Zhan Linhong's detailed report on the research and development of tea drinks, and tried the tea beverage flavors currently preliminarily developed, and put forward some opinions.

Zhan Linhong carefully recorded the opinions put forward by Song Yuanchao, and then adjusted and improved them in the research and development process.

Leaving the R&D center, Song Yuanchao is in a very good mood, and now after the cola formula is determined, the next step is a series of work for the company to officially enter the cola market.

The raw pulp production of cola was not intended to be placed in Jinling, but moved to Gusu.

Gusu originally had a new drinking water plant built by Si Te, and the drinking water plant in Gusu was the largest branch established by Si Tee outside Jinling in the past two years, and the scale was larger than the two branches of Huhai and Yanjing combined. Moreover, there are old friends in Gusu, and their relationship, coupled with Gusu's geographical location and policy convenience, is far stronger than setting up a factory in Jinling.

The new cola puree production plant is right next to the drinking water plant, and the plot has been selected for a long time, and it is now almost built.

This job was decided last year, when Steer decided to start the Marcola project, and preparations began. Now, these works have almost been completed, coupled with the determination of the final formula of Coke, and it will not be long before Steer's Very Coke can be officially put into production.

In the following days, Song Yuanchao has been busy in Jinling, in addition to the most important preparations for the promotion of the National Games, it is to prepare for the packaging and subsequent production and sales of very Coke.

This busy time passed quickly, and by the time the packaging was finalized and the trial production was successful, it was already the end of September 1987.

Lu Jun got married on National Day, and a few days ago he called Song Yuanchao again, reminding him not to forget to come over earlier.

On the phone, Lu Jun told Song Yuanchao that he had already contacted his old classmates in the dormitory, except for Lu Hairong, who was still abroad, everyone would come at that time, and by the way, they would take this opportunity to get together together.

This time to participate in Lu Jun's wedding, Song Yuanchao greeted Lin Yan in advance, originally wanted to take Lin Yan with him, but Lin Yan said that she couldn't leave for the time being, in addition to the children to take care of, the advertising company needs her to deal with the matter, the advertising company has developed very rapidly in the past two years, and now this advertising company has become a well-known advertising company in Shanghai, including the whole country, several new advertisements have been very successful, the customer base is increasing, and the income is extremely good.

These days, Lin Yan and Li Xiaoyun are negotiating with the Huhai Bus Company, and the main negotiation content is to win the body advertising of the whole Huhai bus.

Today's advertising promotion channels are still very limited compared to ten or twenty years later, except for newspapers, television and other media advertisements, the usual advertising is nothing more than billboards-based print advertising.

But from the overall advertising effect, the role of print advertising is not inferior to newspaper and television media advertising, and the benefits of print advertising are quite good, a good position of billboard income is quite considerable a year, but such billboards from the application, establishment to approval has many requirements, not to mention that all advertising companies are staring at this piece of fat, even if it can be taken down, its coverage is limited.

For this reason, Lin Yan and Li Xiaoyun directly focused on the buses all over the city with reference to Xiangjiang's model.

In fact, bus advertisements have existed for a long time, and the existence of bus advertisements can be seen in many photos of old Huhai, and in international cities such as Xiangjiang, bus advertisements are also a very common phenomenon.

But the original bus advertising was only to hang advertising banners on the bus, and the two ends of the banner were tied to the door or handle with ropes, which was not only unsightly, but also easy to fall off during bus driving, resulting in safety problems.

After the nineties, due to the emergence of professional inkjet printers, large-scale spray-painted bus body advertisements replaced the original banner advertisements, which made bus advertisements popular in China.

At present, the large-scale inkjet painting equipment is not perfect, and direct inkjet painting is impractical. However, this problem is easy to solve, don't forget that the advertising company has a very in-depth cooperation with Huhai Studio, and there is no shortage of artists at Huhai Studio, in addition to the staff in the factory, there are also cooperative cinema artists.

In today's cinemas, whenever a new movie comes out, the large-scale posters are hand-painted by artists, and the hand-painted effect is no less than the spray-painting effect more than ten years later, and there is absolutely no problem in relying on these artists to produce body advertisements.

In this way, Lin Yan and Li Xiaoyun contacted Huhai Bus Company in view of the combination of the current bus advertisements in Xiangjiang and the current bus advertisements in Huhai, and directly put forward a request to the other party to contract all bus body advertisements in the city.

This application has aroused great attention to the bus company, although the bus company is a state-owned enterprise, but because of the public service nature of the bus company, the bus company is also a financial meal, the current bus company is not like many years after the restructuring of its own profit and loss, so that part of the financial to adopt the independent business model, so in the financial aspect has been tight, the bus company's staff income is not very good.

The active contact of the advertising company gave the bus company a surprise.

In the eyes of bus companies, if they can contract or lease the body of the bus to advertising companies, they can get a lot of money. The income was a complete windfall, almost like a pie falling from the sky.

But the leaders of the bus company also have concerns about this matter, after all, there is no such precedent in China, even if there are previous examples of banner advertising on the bus, it is usually required through the administrative arrangement of the higher department, not a commercial operation, and the cost is often just some painless subsidies.

It's different now, once you cooperate with an advertising agency, it becomes a purely commercial behavior, will such an act touch some sensitive issues? As a leader, although the bus company is hot, he also has concerns, and he does not dare to make a decision without getting the nod of the higher authorities.

For this reason, the bus company expressed enthusiasm in contact with the advertising company on the one hand, and on the other hand, told the advertising company that they could not make the decision on this matter, and they had to seek the opinion of the higher authorities.

Lin Yan and Li Xiaoyun are also secretly contributing to this matter, looking for people to open up joints through their relationships, if they can get the documents approved by the higher authorities on this matter, then this matter can go on smoothly.