Chapter 862: The Opponent's Purpose
After Song Yuanchao learned from Lin Daoyuan's side that the southern capital was about to be restructured, he began to make preparations.
On the bright side, Song Yuanchao applied for intervention in the restructuring of Nandu through Si Te, but in fact, Song Yuanchao did not put all his hopes on Si Te, after all, as a joint venture, the issue of equity is unavoidable, and Nandu itself owns a part of Si Te's shares, once Si Te acquires Nandu, then this part of the shares will become Si Te's.
In this way, it will directly affect the shareholding structure of the company, so that foreign capital will directly control the company, and the policy will never allow it. At that time, after Si Te submitted his application, some comrades who opposed Si Te's intervention in the restructuring of the southern capital considered it this way.
Song Yuanchao clearly knew that because of such reasons, although Si Te had a great advantage, this kind of disadvantage was also real, and it was unlikely that the city would agree to Si Te's intervention in the restructuring of the southern capital.
But Song Yuanchao still did this, and its purpose was not to let Si Te forcibly intervene in the restructuring of the southern capital and complete the real control of Si Te, on the contrary, Song Yuanchao had no intention of doing so from the beginning.
Song Yuanchao's real thoughts in his heart, Zheng Guoyuan didn't know, and even Sun Yaoliang and Ying Annie didn't know.
In the case of Si Te's fanfare to intervene in the restructuring of the southern capital, Song Yuanchao's other hand appeared just right, this hand is the new company registered by Shenghua Capital, and it has no relationship with Si Te's position under appropriate circumstances.
One bright and one dark, Song Yuanchao's abacus played well.
On the bright side, Si Te is the main force, but in fact, Xiao Qi's side is the real killer. Although the restructuring conditions proposed by Xiao Qi's side are slightly worse than those of Si Te, in the case of Si Te and Nandu, there are no sequelae of choosing Xiao Qi's side.
Shopping malls and officialdom are different, shopping malls pay attention to pure interests, if it is just a commercial behavior, of course, the company is the most suitable. But the problem is that Nandu is a state-owned enterprise, and Nandu also holds part of the equity of Site, so from the sake of safety, it is obvious how the city's leaders will choose.
Everything was developing as Song Yuanchao expected, just when Song Yuanchao felt that the dust was about to settle and take the southern capital, no one expected that such a competitor would suddenly appear, and this competitor was so powerful.
Song Yuanchao stood up and paced back and forth in the living room, his expression extremely grim.
In the past two years, Coca-Cola has developed rapidly in the domestic market, especially after Coca-Cola has cooperated with Shenmei, and domestic sales have been rising.
At present, the carbonated beverage market includes the cola market, Coca-Cola's market share is growing rapidly, a few years ago, the carbonated beverage market was still dominated by Huhai's Zhengguanghe, Tianfu Cola, Laoshan Cola and other brands, of course, including the company's products.
But since the first two years, the two major cola companies in the country to take mergers and acquisitions and expansion of the dual means, so that the output of Meng, although the current carbonated beverage market to cola products for example, the very cola and Tianfu cola still have an advantage, but Zhengguanghe happiness cola because of the same as Shenmei in Shanghai, has been defeated by Coca-Cola, as for Laoshan cola in the local sales is not bad, out of Lu Province will not work, not to mention some other brands.
It stands to reason that although Nandu is a food company, the product structure of Nandu is different from that of Coca-Cola, and from this point of view, Coca-Cola's restructuring of Nandu cannot play an actual role in seizing the carbonated beverage market.
But now Coca-Cola suddenly made a move and put forward an application to intervene in the restructuring of the Southern Capital, and judging from the news that Song Yuanchao just learned, Coca-Cola's condition for the restructuring of the Southern Capital is to carry out mergers and acquisitions, that is to say, the purpose of Song Yuanchao's plan for Xiaoqi to restructure the Southern Capital is the same.
As a well-known multinational company, through mergers and acquisitions to win a food company like Nandu, in fact, Coca-Cola has always had a completely different means of brand mergers and acquisitions to seize the market, you must know that Nandu's products are not beverage-based, and the product structure is very different from Coca-Cola, and the merger and acquisition of Nandu, Coca-Cola has to pay a great price, which seems incredible and puzzling.
But Song Yuanchao didn't think so, because he immediately thought of an old saying, which is probably the best way to describe the real reason why Coca-Cola suddenly intervened in Nandu.
"Xiang Zhuang dances the sword, which is intended for Pei Gong".
Previously, in the beverage sponsorship bidding of the National Games, the company defeated two strong opponents with an absolute advantage, so as to get the beverage sponsorship of the National Games.
One of these two opponents is Jianlibao and the other is Coca-Cola.
Song still vividly remembers the scene of that day, including a brief conversation with a representative of the Coca-Cola Company.
After getting the sponsorship of the National Games, the company soon launched its own cola products - very cola, by virtue of the National Games, very cola was born, and occupied a place in the cola market in a very short period of time, although the current market share of very cola has not reached the first, but it is a strong competitor of the two major cola, not to mention that there are other carbonated beverage products and absolutely superior drinking water products, on the whole, in the domestic beverage market, the company is currently the most powerful.
In the face of such an opponent, will Coca-Cola turn a blind eye? Answer: Of course, no, in fact, before Song Yuanchao left Ste, Coca-Cola had already had contact with Ste, intending to replace Steer through mergers and acquisitions.
But Song Yuanchao vetoed the other party's extremely tempting suggestion, and didn't even see the representative of Coca-Cola, and directly asked Ruth to send people away.
Then, Coca-Cola tried to start with the company in the United States, but he didn't expect that the core business of the company was in China, and the United States was just a shelf, and the equity structure of the American company was very complex.
In such a situation, Steer directly became a turtle with nowhere to mouth, leaving Coca-Cola helpless. However, Song Yuanchao knew very well that with the rapid development of Coca-Cola in the domestic market, the fierce "battle" between the two sides was inevitable, but no matter how he said it, as long as his fence was tight, Coca-Cola would have no choice but to take the st.
Who would have thought, now that Coca-Cola suddenly took advantage of the opportunity of the restructuring of the Southern Capital, and put on a posture of intervening in the restructuring of the Southern Capital and merging the Southern Capital, Song Yuanchao immediately felt a strong crisis.
You must know that Nandu owns most of the equity of the company, and when the joint venture company was established, the equity determined was 49% and 51% of the state-owned assets.
In fact, Nandu is the largest shareholder of Si Te, but because of the operation of Jiang Dahai and Gu Ping during the joint venture, the superior departments were extremely dissatisfied with them, so the equity that originally belonged to Nandu was readjusted, and the right to be sent by Nandu to Si Te was cancelled, and the relevant departments were directly changed to manage the equity and the chairman of the board, which was also one of the reasons why Song Yuanchao would later serve as the chairman of Si Te.
At present, this part of the equity still belongs to Nandu in terms of ownership, once Coca-Cola acquires Nandu, then in other words, Nandu will become a company owned by Coca-Cola, and at the same time, Coca-Cola can also directly enter the board of directors of the company through the equity held by Nandu, so the consequences are extremely serious.
Of course, some people will say, aren't Coca-Cola's companies in China also foreign-owned? If so, it will become a foreign holding Nandu? Isn't this contrary to the policy of shareholding ratio requirements for joint ventures? However, this problem is very easy to explain, Coca-Cola's company in China is actually not purely foreign-owned, it is also a joint venture, and Coca-Cola's shareholding ratio within the enterprise has not reached the limit, in fact, it is similar to the proportion of foreign capital in the company, or even lower.
From this point of view, according to the overall equity ratio, even if Coca-Cola acquires Nandu, the largest equity is still in the hands of several state-owned assets, which does not affect policy restrictions at all, which is completely different from Sitr's intervention in the restructuring of Nandu.
However, there is a problem, that is, although Coca-Cola does not have a controlling stake, the actual management rights are attributed to Coca-Cola, and foreign capital has a great voice in the enterprise, which is also similar to Sitr.
Once Coca-Cola takes Nandu, then the previous plan to acquire Nandu can be realized in this way.
Song Yuanchao imagined the next steps and strategies that Coca-Cola would take, and when that time Coca-Cola could directly enter the board of directors as a major shareholder of the company, which could not be stopped at all in business or legal, and even the position of chairman could be directly replaced by Coca-Cola.
At that time, Ste will face the situation of actually being controlled by Coca-Cola, even if it cannot form direct control for a while, as long as Coca-Cola's people make trouble within Si Ste, which affects Si Te's normal operation and decision-making, plus Si Ste will have no secrets about Coca-Cola at that time, which will inevitably cause internal and external chaos, how can Si Ste withstand such a wave at that time?
Zheng Guoyuan said that if the market does not advance, it will retreat. When there are hidden dangers within the company, and there is an external constraint on Coca-Cola, the decline of the market is obvious, and after crippling or even killing the company, Coca-Cola can naturally accept the "rich legacy" of the company and become the beverage company with the highest market share in China.
Smoking a cigarette deeply, where can Song Yuanchao sit still at this time?
He absolutely did not allow Coca-Cola to defeat Si Te by such means, let alone allow Coca-Cola's acquisition of Nandu.