The restructuring of Nandu is proceeding step by step, and when it comes to May, the restructuring is almost complete, and after the initial completion, the new Nandu replaces the original Nandu, and the brand of Nandu is also changed from Jinling Nandu Food General Factory to Nandu Food Co., Ltd. Co., Ltd.

The main controlling party of Nandu is Xiaoqi's company, and at the same time, the state-owned assets still hold part of the equity of Nandu, as for the previous Nandu to the proportion of shares of the company has also been adjusted, in other words, although Song Yuanchao still retains the name and brand of Nandu through the restructuring of Nandu, it is actually equivalent to the acquisition of the entire Nandu.

After taking Nandu, the equity problem that has always existed in the company has been completely solved, and after multiple shareholdings and cross-share exchanges, Song Chaoyuan has actually become the real big boss of the company. Although the company is still a joint venture in name, it has completed the change of controlling interest, but on the surface, the proportion of foreign equity of the company is still within a reasonable range.

Previously, Song Yuanchao considered a plan to merge Nandu and Si Te, but in the end he gave up this idea.

As a veteran enterprise, if Nandu is solved in this way, then it is not worth it, after all, although Nandu has declined, its brand still has a certain influence, and it is a pity if Nandu disappears like this.

After consideration, the Song Dynasty was ready to let the southern capital continue to maintain its independence, and inject new vitality into the southern capital through restructuring on the basis of the southern capital, so as to lead the southern capital to rise again.

In order to make Nandu rise again, in addition to solving the many shortcomings of Nandu in the past, such as various problems in management and operation, the most important thing is to rebuild Nandu's brand, and to do this, it is necessary to adjust the product structure of Nandu, because if you continue to rely on Nandu's old three things to fight the world, Nandu will not be able to be reborn at all.

In view of this problem, Song Chaoyuan has asked the R&D center of St, that is, Zhan Linhong's team, to develop new products for Nandu's products. For the old products of Nandu, such as toffee and dim sum, Song Chaoyuan instructed Xiaoqi to completely restore the original formula of production, and all the formulas that were changed in previous years because of the so-called cost savings were abolished.

Although the new formula has saved a lot in cost, and its reputation is "process innovation", in fact, after the implementation of the new formula, the quality of Nandu's products has dropped sharply.

In addition to the difference in technology, the most important thing is the ingredients, and the things made with solid ingredients are of course delicious, but once the raw materials cut corners, the things that come out are naturally poor.

Consumers are not stupid, things are eaten in their mouths, and they will be fooled a second time after being fooled once? Now it's not the same as before, it was not easy to buy something in the planned economy, and the things in the supply and marketing cooperatives didn't worry about selling at all, and there were only a few things left and right, and if you didn't buy it, someone else would buy it.

But now, the reform and opening up have been so many years, the goods on the market are becoming more and more abundant, and the goods in the shopping malls are dazzling.

After the restructuring of the Southern Capital, the new Southern Capital must not do the same as before. Song Chaoyuan's original formula was to change the decision-making problems of the former Nandu, and in this way, to re-establish the product quality and brand of Nandu in the consumer group.

While restoring the formula, Song Chaoyuan also advertised Nandu through all aspects, and the core of the advertisement was the slogan of "Nandu Food Real Materials, Nandu Food Healthy Food".

In fact, this repurchase is not accurate, because the sales method of Nandu has always been based on "consignment", and this sales method is to send the products to the channel for market distribution, and then the seller will settle the payment according to the account period after the product is sold.

This sales model is very common and seems to be fine on the surface, but in fact this model is extremely risky, which will not only lead to a backlog of products, but also lead to a slow return of payments. And at present, the phenomenon of triangular debt is becoming more and more serious, of which the consignment model also accounts for a large part, because of the reason for triangular debt, often the consignment of products after the sale of the payment can not be returned, but the seller continues to add goods, so that the amount of accounts receivable is getting larger and larger, forming a vicious circle.

Now that Nandu has been restructured, the sales model will be changed, and the future sales model of Nandu will be the same as the model formulated by Song Yuanchao in Site, and the previous consignment model will no longer be adopted. Through the repurchase of old products this time, Nandu can also directly cut off the operation of the previous sales model, and at the same time implement a new sales model.

After the repurchase of the product, the old products of Nandu on the market ended, and then Sun Yaoliang's sales company gave Nandu support in terms of channels, and Nandu organized a week-long product promotion in various shopping malls, food stores and even some urban core areas in Jinling, and sent a large number of people to set up stalls to provide free products to everyone to try to eat.

Although the situation in Nandu has not been good in recent years, and the reputation has dropped a lot, after all, Nandu is an old local enterprise in Jinling, and many people in Jinling have eaten Nandu products everywhere since they were young, and they still have a lot of feelings for the brand of Nandu.

In the promotional activities, with the recovery of the formula and the real taste of the product, it has won the approval of many consumers, especially some old consumers who were disappointed in Nandu before, when they tasted the products of Nandu to the present, their eyes lit up, because this taste is exactly the taste in their memory, it is the taste they have eaten for many years, and now this familiar taste is finally back.

The one-week product promotion was completed, and the results achieved in Jinling were very significant.

Due to the restoration of the product formula and the strict control of the production process, including quality control, many consumers once again accepted Nandu's products, and many people directly bought their favorite products on the spot after tasting the products for free.

For this result, Song Chaoyuan is still very satisfied, in addition to the recovery of the formula and the means of promotion, there is also the reason why the status of Nandu in the minds of consumers has not been completely lost.

If in a few years, when Nandu is getting worse and worse, and the reputation of the products produced is completely ruined, then it will be very difficult to reverse people's impression of Nandu.

Scientists have proven that fish have a memory of only seven seconds, which means that after seven seconds, a fish will no longer be able to remember what it had been before.

In fact, people are the same, although people's memory is much longer, but as time goes by, when everyone gradually forgets, the status of Nandu in their minds will become completely different.

In later generations, some brand products that were once familiar to people and accompanied many people for countless years suddenly disappeared one day. Many people are not used to it at first, but as alternative products and other products emerge, their habits will gradually change.

And many years later, the disappeared brand was reborn again, and the so-called "nostalgia" banner was used to attract everyone, but for one reason or another, how useful can nostalgia be? And the time has passed too long, due to many changes so that the products that appear again are different from the original products, twenty or thirty years, this time is not short, it is enough for two generations to replace, many things have long changed, these brands want to be recognized by consumers as before is simply impossible.

The success of the promotion has given confidence to the top and bottom of Nandu, and it has also stabilized the people's hearts after the restructuring of Nandu.

Although the cost of the product has risen a lot due to the increase in the price of raw materials and the recovery of Nandu's formula, coupled with the expenditure of promotional activities, in fact, Nandu has not made any money in this activity but has generated some deficits.

However, these expenditures are still worth it in Song Yuanchao's view, and after the effect, the sales of Nandu products will become different from before. Even if the overall profit will decline to a certain extent in the future, at least Nandu has improved from the original predicament by relying on the change of products and sales methods, and has begun to develop to the good side.

As for the changes in the southern capital in the future, or the real benefits, Song Yuanchao did not focus on the original products. The original products were only used to restore the reputation of Nandu, re-establish the brand of Nandu, and give Nandu a certain confidence.

Now the R&D center is developing new products, which is the most important step in the next Nandu. Stabilize the foothold first, regain the lost consumer market through the word-of-mouth improvement of old products, and then open up the situation by launching new products, which is the real goal of Song Yuanchao.

As for the new products, after careful consideration, Song Yuanchao chose snack food and children's food, which are mainly puffed food. Now Zhan Linhong and her team have preliminarily determined the research and development goals, and have come up with certain results, according to the current progress, it will not take long to have the final results.

At the end of May, Song Yuanchao returned to Nandu, served as the chairman of Nandu, Song Yuanchao's return to Nandu gave a booster to the top and bottom of Nandu, there are many people in Nandu who are familiar with and understand Song Yuanchao, even if some later young people do not know Song Yuanchao, but they also know that Song Yuanyuan was once the deputy director of Nandu, and he is the former chairman of the company.

After Song Yuanchao returned to Nandu, he convened a meeting of the board of directors and senior executives of Nandu to determine the new management and management system of Nandu.

Then, Song Yuanchao returned to the board of directors in the name of the shareholder of the company, and re-sat on the throne of the chairman of the board of directors on Children's Day on June 1.