Chapter 892: Selling Point

The follow-up meeting lasted short, and it ended after a little more than an hour.

After the meeting, Song Chaoyuan brought Qin Zhengguo and Li Daqi to his office here, although Song Yuanchao came to this office only a handful of times after the acquisition, but his office was the best and most luxurious office here, because this was the previous office of Da Liu.

"Sit down and have a drink?" Walking into the office, Song Yuanchao threw the notebook in his hand on the table and asked casually.

"I don't drink it, I've already drunk a stomach full of water in the conference room just now." Qin Zhengguo waved his hand, sat down on the sofa, took out a cigarette and handed two to Song Yuanchao and Li Daqi, and then lit it himself.

Taking a puff of cigarette, Qin Zhengguo said to Song Yuanchao: "Yuanchao, at the end of the product test just now, you asked the technical aspect to solve the problem of error correction, I understand what you mean by the error correction requirements, but what the technicians said is right, strong error correction is not technically impossible, but this is achieved on the basis of sacrificing the life of the laser head, if you want to achieve the degree you require, I am afraid it will have an impact on product quality, right?" ”

"I also want to ask this question about Jeongguk, there are too many people to ask just now, aid to the DPRK, what do you think? Product quality is the life of an enterprise, don't you always say that quality comes first? Why is it suddenly using this way now? Li Daqi couldn't help but interject and ask.

Song Yuanchao smiled and asked the two of them: "Let me ask you, if one of the same two VCD players can only play discs without the slightest damage, while the other can play the same effect as the seriously damaged discs and intact discs, will you buy one?" ”

"We understand this truth, but the problem is what I just said, strong error correction will damage the laser head!" Qin Zhengguo frowned.

"Hahaha!" Song Yuanchao laughed and asked rhetorically: "Since you mentioned this problem, so good, let's not talk about error correction for the time being, just discuss it with the life of the laser head, then let me ask you, what is the normal life of an ordinary laser head?" How much will the lifespan be reduced if there is strong error correction? If the life is calculated in minutes or hours, what is the service life of the entire VCD? ”

This question made Qin Zhengguo unable to answer for a while, and even Li Daqi was not very clear, and the two looked at each other.

Song Yuanchao saw their expressions, and immediately told them that the laser heads currently used are all imported products, and the usual lifespan is about 15,000 hours, which means that the uninterrupted playback life is about two years.

Better quality laser head, the life span will reach about three years, but this life is converted by time, Shenghua is already developing its own VCD laser head, in fact, the technical content of this thing is not high, it is not difficult to create this thing with the current technical ability of Shenghua, of course, it will take some time compared to the current progress.

However, Song Yuanchao knew that even if Shenghua localized the laser head products, some aspects were still inferior to imported products, and the service life was much shorter. But even so, there is no problem with the normal use of the product, because of such an electronic device as VCD, it is impossible for consumers to play it 24 hours a day after they buy it, and they can watch a movie for one or two hours a day, even if it is a New Year's holiday, they just watch it for half a day.

In this way, it can be inferred that the actual service life of a VCD laser head will be greatly increased, even if the life of the laser head is shortened by strong error correction technology, but in the actual use of VCD, the laser head problem will occur at least two or three years later or even longer.

With the progress of science and technology and the upgrading of electronic products is getting faster and faster, the life of VCD machines in the market is not too long, not to mention that VCD technology is good, but it has congenital drawbacks, the most important of which is that the disc storage time is limited, a normal movie can not be stored at all, it must be divided into two discs, so in the actual use of the process to play one after the other continues to play, for the viewing experience has to be said to be a not very friendly process.

Song Yuanchao is very clear that the subsequent replacement products of VCD are DVD products with larger capacity and better definition, and from this point of view, VCD is just an excessive product.

That is to say, the vitality of VCD in the market will not last long, and it will not be like some electronic products in the past, such as semiconductor radios, record players, etc., which have been used for more than ten or twenty years.

The life of the laser head is nothing in Song Yuanchao's opinion. Because when the life of the laser head is up, I don't know how many years have passed when the machine can't play, and by that time the historical mission of the VCD machine is almost completed, and then Shenghua will replace the VCD with a more advanced DVD machine to complete another upgrade.

What's more, even if it is damaged halfway? Shenghua has a warranty policy for the product, Shenghua is responsible for the warranty within one and a half years of product purchase, and it doesn't cost much to replace a laser head, and when the warranty period expires, if the consumer is willing to pay to replace the laser head, there is no problem, and then set a price that the consumer can accept, which is no problem in technology.

After listening to Song Yuanchao's explanation, Qin Zhengguo and Li Daqi suddenly realized, the doubts just now were swept away, and at the same time, they laughed and scolded Song Yuanchao together for being a profiteer, and this trick could actually be thought of.

"This is not a problem of profiteers, you think, consumers buy this thing back to watch the film, and this kind of film is impossible for ordinary consumers to collect like ordinary CDs, and they will generally exchange with each other to watch."

"Just like the current videotape rental, the next VCD film rental industry will also be generated, and the film will inevitably wear and tear in the circulation of many people, including many links. If there is no strong error correction ability, then many films will not be able to watch properly when they are slightly worn, which is a huge defect for the product. ”

"This problem does exist." Li Daqi nodded in agreement: "If I were a consumer, my first choice would definitely be like this, if the borrowed film can't be played on my own machine, I will definitely have an opinion." ”

"That's right, that's the truth, we have to look at the problem from the perspective of consumers, and sometimes consumers' opinions are the key to determining the survival of a product!"

"Well, your reasoning convinces me, and I agree with you." Qin Zhengguo nodded with a smile, then thought about it and said: "By the way, there is another problem that is more tricky, that is, the problem of the source of the film. ”

"VCD is a new product, and you can't always put it at home after the product is launched, right? Although our VCD can also be used as an ordinary CD player, its real function is to watch and entertain like a video tape. ”

"At present, we can get very few film licenses, and these licenses are also obtained through Luoyang's company, and such a small license in the entire market is no different from a drop of water in the ocean. If there is no sufficient film source, the marketing of VCD will be very difficult, and no matter how good the thing is, no consumer will buy it! ”

Qin Zhengguo's concerns are also Li Daqi's, and he also mentioned this issue.

At present, Shenghua has only obtained a little authorization in film and television, including karaoke, which seems to be a lot, but in fact it is nothing. And everyone has different hobbies when watching films, some like to watch gunfight movies, some like comedies, and some are more interested in literary films.

There are also mainland films and Xiangjiang films, plus overseas films such as Europe and the United States, etc., which are copyrighted.

What is good about movies in the mainland, Luoyang has channels in this regard, and the mainland does not attach much importance to these copyrights, so you can get the copyright with a little money, and then operate it through Luoyang's company.

But Xiangjiang and overseas are in trouble, although Luo Yang's company in Xiangjiang is doing a good job, but after all, the time is too short to have not many film and television copyrights, and there are only a few films, if you want to get more copyrights in Xiangjiang, you have to talk to wireless, ATV, Shaw Brothers, Golden Harvest, Xinyicheng and other companies, these companies are not fuel-efficient lamps, even if they are some movies and TV series that have been released or broadcast many years ago, once they find that they can sell for another amount of money, they will definitely not let go of a good opportunity to pick up wool.

According to the normal way, it is very difficult to do this, not to mention that Shenghua is an industrial company, not a media company. Even if it was Luo Yang, he never had the idea of getting the copyright in this way, because the cost of such an operation was too great.

Overseas, there are several main profit points for film and television products, except for the sales of some derivatives, such as the most representative Disney products in dolls and parks, the usual profits are reflected in the box office and videotapes.

The box office is the simplest embodiment, after a movie is released, how much is the box office revenue, then what is the proportion of the distributor and the theater chain, and what is the profit of the investors and companies who ultimately invest in the film, although these have different amounts, but there is a ratio.

As for the TV drama ratings, it mainly relies on the advertising revenue generated before and after the broadcast, although the method is slightly different from the box office, but it is not difficult to understand from the concept.

In addition, it is the follow-up long-term income after the release and broadcast, and this piece of video tape rental is a very important point. Although the income from video tape rental is not as obvious as that of the box office, in fact, the benefits obtained from video tape rental are a long-term and relatively stable income.

Europe and the United States, especially the United States, have become very mature in this kind of operation. In Xiangjiang and other places, there are many similar operations, but for the box office sharing, there are also two kinds of revenue sharing and buyout, if Shenghua wants to achieve the same purpose, then it is equivalent to competing with traditional industries.

It is impossible for Sheng Hua to do such a thing, which is why Qin Zhengguo raised concerns. And Shenghua has been communicating with the video tape industry recently to see if they are willing to turn the video tapes with the copyright in their hands into VCD and put them on the market, but unfortunately the feedback is not so good, and the other party does not care about this at all when VCD has not been officially listed.