The release of PHS was scheduled for November 10, 1993.

Originally, it was planned to be listed on the National Day, but because some circumstances were not as fast as expected, the listing time was more than a month late.

But then again, there is also the advantage of being late, and the preparation for the release can also be done more fully, including the arrangement of advertising.

As early as last month, advertisements about PHS have appeared, but this product has not really been launched yet.

When the PHS advertisements were advertised on TV, radio, newspaper media and even street print, many people noticed the PHS advertisements for a while, especially the PHS product mentioned in the advertisement.

Now, mobile phones, that is, Big Brother, have a certain popularity in China, of course, the current use of this kind of thing is rich people, after all, the cheapest big brother is more than 10,000 yuan, and this does not include 6,000 network access fees and 1,000 pre-deposited phone fees, that is to say, to buy a big brother at least to spend nearly 20,000 or so.

In addition, the cost of using Big Brother is also very high, local calls are 0.6 yuan a minute, long-distance addition, two-way charges, which is not at all affordable for ordinary people.

In particular, in the past two years, the stock market has created a group of people who have become rich through stock speculation and the purchase of subscription warrants, and they have replaced the original "10,000 yuan households" who started by doing self-employment and trading, and have become a new generation of rich people.

With the continuous expansion of Shenghua's paging business in the mainland, coupled with the fact that other paging stations have joined the industry in the past two years, the current pager consumer group has reached a considerable scale, from this point of view, not only has a huge user group, but also has a long-term stable income.

The emergence of PHS is about to change this pattern, the price of PHS is much cheaper than that of big brother, Song Yuanchao after accounting the manufacturing cost of PHS, the sales price of the first batch of PHS is 980 yuan, which gives the channel business nearly 200 yuan of share, that is to say, the actual sales price of Shenghua is 780 yuan, according to the current cost of PHS of 275 yuan, the gross profit of a PHS has reached 505 yuan.

This gross profit is already a staggering 284%, which can be said to be quite impressive. But compared to the price is higher I don't know how many times the big brother, the price of PHS seems to be much lower, in other words, Sheng Hua has basically pulled the price of PHS to the current level similar to the Chinese pager, this price is enough to break the market.

In addition, PHS's charge is also much cheaper than Big Brother, PHS's monthly fee is 20 yuan, take the same one-way charge as the city phone, local calls are 0.2 yuan per minute, which can be much lower than the Big Brother charging standard, so when the advertising is overwhelming, everyone is looking forward to it, especially those who originally held the big brother and felt good about themselves, and suddenly felt that the big brother in their hands seemed to be a little unfragrant.

Peng Xueqin is an ordinary worker in Huhai City, his education level is not high, only junior high school education, he was not originally an urban hukou, but a rural hukou, that is, the local people in the urban area of Huhai often say.

Peng Xueqin's parents and grandparents are farmers, so he is also a farmer's child since he was a child, if there is no accident, Peng Xueqin will be like his parents and grandparents in the field to eat, facing the loess with his back to the sky, working hard to farm, and then get married and have children, and his children will continue to be farmers.

But after the reform and opening up, everything changed the trajectory of Peng Xueqin's life, or the future of many farmers like Peng Xueqin.

With the reform and opening up, the urban area of Shanghai gradually expanded to the suburbs, because of the narrowness and conditions of the urban area, coupled with the relocation of many factories and enterprises to the suburbs, so as to make room for new planning and transformation of the urban area, many new factories and enterprises were re-established in the suburbs, which also caused earth-shaking changes in Peng Xueqin's family.

In order to build enterprises, the government has expropriated a large amount of farmland in the suburbs, and in consideration of the livelihood security of farmers who have lost their land, the government and enterprises have formulated a policy, which is a special policy for farmland acquisition.

According to the policy, the government and enterprises will compensate land-expropriated farmers like Peng Xueqin according to their self-reserved land and homesteads, with the compensation being given to the resettlement of the nearest newly built housing community and a monetary compensation.

For example, Peng Xueqin's family not only got three new houses ranging from one bedroom to three bedrooms and one living room in the compensation, but also got more than 70,000 yuan in cash compensation. From this point of view, this kind of compensation is very good, after all, the house problem is solved, and there are so many compensations, you must know that the annual income of ordinary workers is only about 2,000 yuan, and the compensation of 70,000 yuan is the income of ordinary workers for 30 years!

However, in order to take into account the long-term livelihood and income of landless peasants, the government and enterprises have also addressed two of their biggest concerns.

The first problem is the issue of hukou, because they lost their qualifications as peasants because of land requisition, so according to the policy, their hukou was directly converted from farming to non-farming, which completed the transformation from a peasant to an urban person.

Now is not 30 years later, the rural hukou will be popular 30 years later, but now it is the urban hukou that is popular, the peasants want to change from agriculture to non-farming, and there are only two ways to complete the transformation from rural hukou to urban hukou, one is to become a soldier, and after becoming a soldier, he will be promoted to work, and after he is promoted to work, he will be able to work in government agencies and units after he returns from a job, so as to jump out of the countryside and become an urban person.

Another way is to take the university entrance examination, and if you are admitted to the university, you can also get rid of the peasant identity, so that you have the opportunity to become a city person, such as Cheng Mengshan, an old classmate of Song Yuanchao, who was admitted to the university by his own efforts, and now not only has he already obtained the household registration of Yanjing, but also a teacher at Beijing Normal University.

It's a pity that Peng Xueqin can't go on these two roads, although he has been a soldier, he has never had the opportunity to do it, and the latter his cultural level is not high, let alone taking the university entrance examination, even if he didn't graduate from elementary school, he was enough to take the junior high school exam, university? In a dream, you may think that reality is simply impossible.

Now that the land has been expropriated, the government and enterprises have given compensation, and they have also given their family all the farmers to non-farming, and they have directly become city people, such a good thing Peng Xueqin will wake up with a smile in his dreams.

That's not all, and then someone approached Peng Xueqin and asked him and his wife if they were willing to go to work in a land-requisitioned company? If you are willing, you can arrange Peng Xueqin and them to work in the enterprise, so that they will have a living guarantee, and they will have a retirement salary when they are old, and more importantly, they will have labor insurance after becoming a worker, and they will not spend money if they are not feeling well in the future, but if they have a headache or brain fever or something, they will not spend money to go to the hospital to see a doctor.

As soon as he heard this, Peng Xueqin's head instantly clicked like a chicken pecking rice, and in this way, Peng Xueqin and his wife became employees of the land acquisition enterprise. As for Peng Xueqin, considering that he is strong, he was directly arranged to work in the boiler room, and each person's monthly salary with bonuses was more than 100, and sometimes the unit would give benefits or something, from a peasant who stepped on the loess to a working class in uniforms, Peng Xueqin's mouth was crooked.

After working for several years, Peng Xueqin has long been familiar with the work of the unit, go to the bathroom to take a shower after finishing work every day, and then smoke a cigarette in the bathroom dressing room, brag and fart with the workers in the workshop, and wait until he rides a bicycle to take his wife who gets off work with him home after work, and when he gets home, he gets two side dishes and pours a glass of wine.

For this kind of life, Peng Xueqin is very satisfied, after all, it is much easier than before to be a farmer, and it is also guaranteed. In addition, now that the family is all urban hukou, there will be more opportunities for children when they are older in the future, how can Peng Xueqin not be happy?

If there is no accident, everything will go on smoothly, and when Peng Xueqin retires like ordinary workers after more than ten years, the children at home are also older, and the old Peng Xueqin and his wife help bring their grandchildren at home, or find old friends from the village and the unit to get together and drink a little wine or something, and this life has passed like this.

But it happened unexpectedly, just like the original land acquisition. One day, Peng Xueqin finished his work in the boiler room, and as usual, he was going to take a shower while the bathroom was still open in the morning, and then rest.

With a soap towel, Peng Xueqin stepped on his slippers and went into the bathroom, found an empty changing box to strip off his clothes, and then went inside to take a shower.

Half an hour later, when he finished washing, he was comfortable, returned to the warm locker room and opened the changing box, and was not in a hurry to get dressed, so he took a towel naked, found a cigarette and a match, lit a cigarette and swallowed the smoke as usual.

When Peng Xueqin came out of the wash, it happened that several young workers were chatting and bragging in the locker room, Peng Xueqin listened to them chatting enthusiastically, and listened to a young man who talked about the subscription warrant, Peng Xueqin usually never touched these things, let alone knew what stocks were, but listening to what they said lively, I couldn't help but interject curiously and asked the young man, what exactly are the subscription warrants they are talking about?

This young man is also bad, maybe because he looks down on Peng Xueqin, a land requisition worker with little culture, and he can explain to him what the subscription warrant is, but he doesn't say so, but his eyes roll and he directly flickers Peng Xueqin.

He told Peng Xueqin that the warrant is a good thing, a good thing to be able to buy stocks and make a lot of money, and it is a guaranteed security issued by the state, which is similar to a treasury bill to put it bluntly. said, and specially asked Peng Xueqin if he knew Yang Million? Of course, Peng Xueqin had heard of Yang Million, and the report about Yang Million making a fortune by reselling treasury bills had been publicized in the newspapers several times.

Seeing Peng Xueqin nodding, the young man smiled mysteriously, lowered his voice and said to Peng Xueqin that if he bought a subscription warrant, he would be able to make a fortune like Yang Million, not to mention one million at that time, maybe a few million would be possible.

Hearing this, Peng Xueqin's heart suddenly moved, but he was not stupid, and directly asked the young man why he didn't buy it since it was such a good thing, but told himself?

The young man said seriously, how do you know that he didn't buy it? It's just that he only gets a hundred yuan a month with a dead salary, and he spends a lot of money on falling in love on weekdays, so he can't save much money, but even so, he bought a few. If it weren't for the fact that he usually has a good relationship with Peng Xueqin, he wouldn't have told Peng Xueqin about this.