Chapter 1001 Renewal
Wang Jianjun's matter is also an episode for Song Yuanchao, compared to Li Daqi, Song Yuanchao doesn't care about how Wang Jianjun is doing now. The so-called cause has effect, human life is like this, in the face of life choices, the road under your feet is your own walking.
However, Li Daqi's mood Song Yuanchao also understood, so he came to Li Daqi today just to mention something, lest this guy be soft-hearted and do things, sometimes being a good person doesn't do that.
Today, I came to Li Daqi to discuss the mobile phone business, Li Daqi is the general manager of Shenghua Communications, from the beginning of Shenghua to do program-controlled switches, Li Daqi is responsible for this work, and later Shenghua paging and PHS business is still hot Li Daqi is in charge.
Some time ago, the network access of Shenghua's mobile phone was finally completed, which made Song Chaoyuan breathe a sigh of relief. With the network access license, Shenghua's domestic mobile phone business can be officially launched.
At present, the domestic mobile phone brands are mainly a few foreign ones, such as Motorola, which was the first to enter the domestic mobile phone market, and Ericsson, which appeared a few years ago. Also this year, the future mobile phone giant Nokia sold the original cable TV and color TV production business, fully entered the mobile phone market, and launched the Nokia 9000 series, thus unveiling the wave of Nokia's mobile phone empire.
There are not many domestic mobile phone brands now, except for the first Dongxin that cooperated with Nokia and produced mobile phones (actually OEM), it was the Panda that cooperated with Ericsson.
These two companies are now famous, but Song Yuanchao knows that for various reasons, their existence is not long, with the amazing speed of mobile phone upgrading, these two companies without self-technical reserves are just a flash in the pan, and soon disappear everyone.
As for the fighter wave guide and other brands in the mobile phone, there is no shadow yet, they will not appear in two years, Song Chaoyuan's Shenghua is the first mobile phone manufacturer to get the network license in its own brand, and after these years of technology accumulation and PHS's success, Shenghua's GSM mobile phone has been successful, and its performance is completely comparable to the current several imported brands.
Get the network license, Shenghua's mobile phone can be officially sold in China, the sales channel Song Chaoyuan is not worried, because of the hot sales of PHS in recent years, Shenghua already has a considerable sales network in the mobile communication business, with a bad word, Shenghua's sales network in the mobile communication business is stronger than Motorola and Ericsson, and the coverage rate is higher.
"I'm not worried about domestic sales, our products are no worse than imported products, and the functions are more perfect." Song Chaoyuan said confidently, this Li Daqi recognized, he has compared the current domestic market of various mobile phone brands and products, compared to Shenghua although it is a domestic mobile phone, but in technology is not lagging behind, and Shenghua mobile phone is still an all-Chinese mobile phone, you must know that now domestic sales of mobile phones are still English display.
In terms of mobile phone modeling, Song Chaoyuan personally designed the shape according to the development of mobile phones in later generations, and the shape of Shenghua mobile phones is somewhat similar to the Sony W800 in Japan, and there is little difference between the keyboard layout and modeling, except that the screen is smaller.
Sony's mobile phone is unique in terms of shape design, and in the future, Sony acquired Ericsson to form a new company, and the Sony mobile phone launched was also all the rage. However, it cannot but be said that the Japanese electronic products blindly pursue the perfection of functions and ignore the essence of mobile phone performance, and make a lot of bells and whistles but impractical things, which leads to Ericsson, which is divided into three parts of the world with Motorola and Nokia, gradually losing the market.
Song Yuanchao's requirements for mobile phones are performance, shape, and quality.
Performance depends on technology, modeling depends on design, and quality depends on manufacturing.
There is no shortage of Shenghua in these three aspects, and Shenghua is currently dominant in the PHS market, which is also the advantage of Shenghua.
"I'm still thinking about the overseas market, this Shenghua communication should be grasped as soon as possible, the European and American markets can be entered, as long as they enter is victory, as for the Asian market is our largest market, such as Southeast Asian countries, such as India and even the Middle East and other places, these places have a large population base, the market potential is not small, but one thing is to pay attention not to give the local people a pit when entering, their business reputation is not very good, you have to be especially careful about this."
Song Chaoyuan was worried that Li Daqi would ignore this aspect, so he specially reminded him. Li Daqi knew that Song Chaoyuan would not focus on one thing in general, but once he said it, he had to pay attention to it.
For all the enterprises of the Shenghua system, Song Chaoyuan paid special attention to the capital chain of the enterprise from the very beginning, especially the payment problem related to the capital chain. Even if it is a fast-moving consumer goods company such as Site and Nandu, including Chaoxian Xieqiao, Song Chaoyuan has special requirements for sales contracts and payment returns, which is rare in FMCG companies, because according to the sales practice of FMCG enterprises, arrears sales are very common, and the general account period is at least one month, and the longest is as long as two or three months or even longer.
But Shenghua has always adhered to its own principles from the very beginning, and directly hierarchically graded the dealers (sales terminals) according to the time of payment return, and implemented the ladder price and cooperation method according to this hierarchical system.
It is precisely because of the strict control of Song Chaoyuan in this regard that the triangular debt that plagued domestic enterprises in the past few years has not had any impact on Shenghua, and it has also made Shenghua's subordinate enterprises operate very well in terms of capital chain.
However, there is a problem, that is, the traditional sales market has been broken in recent years.
A few years ago, taking the fast-moving consumer goods industry as an example, the sales market was mainly based on its own sales terminals (self-owned stores), supply and marketing cooperatives, tobacco and sugar, fruits, and department stores, as the main channels, plus the sales channels of regional large wholesalers such as individual stores in rural areas, etc.
However, with the deepening of reform and opening up and the take-off of the economy, this structure has been completely broken, and the first to bear the brunt is the supply and marketing cooperatives.
In the era of planned economy, supply and marketing cooperatives are the most important component of the planned economy and a part of the foundation. With the advent of the market economy, the system is rigid, and the supply and marketing cooperatives that lack competitiveness are not enough to have the ability to compete. With the gradual decline of supply and marketing cooperatives, most of this cake has been replaced by rising distributors and wholesalers.
As for other channels, tobacco and sugar, fruits, and department stores have not had a good time in recent years, but they still have some commercial advantages compared with supply and marketing cooperatives. In fact, the Spark Day and Night Club appeared as early as more than 20 years, but then disappeared for some reasons, and now it has reappeared, the main reason is a reform and adjustment for these traditional commercial companies.
But in contrast, the biggest impact on traditional business is the emergence of the rapid momentum of "supermarket", the term supermarket was first known in the Japanese TV series "Ashin's Story". When this TV series was popular all over the country, Huhai established two supermarket companies in just over two years, one called Hualian and the other called Lianhua.
These two supermarket companies were very low-key when they were first established, and outsiders did not think so.
Let's talk about Hualian, when they were just established, the headquarters was in the old city of the city, it was an ordinary two-story old building, the first floor was a small supermarket of only more than 100 square meters, the back was the warehouse, the second floor was the office, and all the office departments in the company were crowded into the second floor. The three-storey pavilion above is the general manager's room, the small one is only less than 20 square meters, and because it is the attic is very low, it is not only difficult to stand up in it, but also to bend over in and out, coupled with poor conditions, even the air conditioner is not installed in the hot weather, even if the electric fan is desperately blowing the people sitting in it, they are also hot and sweaty.
Not to mention such conditions compared with large department stores, even some tobacco candy, fruit center stores can not be compared, even after the establishment of the original leaders personally visited the factories, hoping that the factories can cooperate with them, and at the same time to each other to depict the bright future of their supermarkets in the future, there are very few people who may believe in them.
I have to say that the supermarket companies that have just started are in great difficulty, they don't have much funding to do, they don't have a place to go, and even there are very few companies willing to cooperate with them.
In this case, several leaders of the supermarket can only do it themselves, run cooperative enterprises one by one, and impress each other with sincerity. As time passed, there were finally companies that tried to cooperate with them, and it was precisely because of such breakthroughs that the newly born supermarket had a rare improvement.
As the largest beverage and instant noodle food company in China, Nandu is a subsidiary of Shenghua and has a certain foundation in Jinling and other regions, plus the newly established Chaoxian Xieqiao mustard, these companies are well-known enterprises in the fast-moving consumer goods industry, and the supermarket will certainly not miss the opportunity to cooperate with Shenghua.
When Song Chaoyuan learned that the supermarket intended to cooperate with Shenghua and offered favorable conditions, Song Chaoyuan decisively instructed that the standards could be appropriately lowered and the supermarket cooperated, and Shenghua's behavior in the snow also won the friendship of the supermarket, and the two bosses of the supermarket patted their chests to ensure that Shenghua's efforts would inevitably be rewarded, and they also firmly believed that their career would be successful.
Two or three years have passed, no one expected that only a few years after the listing, the initially inconspicuous two supermarkets began to grow bigger and bigger, and with the support of the superior company, newly opened stores have sprung up one by one. With the continuous opening of stores, the purchase and sales volume of supermarkets have also begun to increase, and the shopping habits of ordinary people have gradually changed with the emergence of supermarkets.
The emergence and success of supermarkets began to break the pattern of the original sales network. Song Chaoyuan knew this very well in his heart, and he also understood that this was the trend of the times. There are pros and cons to cooperating with the supermarket, don't look at the good cooperation between the two sides now, but in the future, with the continuous growth of the supermarket, the cooperation status of the two sides will begin to gradually change, which is also no way to do it.