Chapter 10: Trial Pack

"I don't know what this trial pack means?" Shopkeeper Chen looked at Hu Chang'an expectantly.

After these incidents, Hu Changan's image has become more and more lofty in the mind of the shopkeeper Chen.

Hu Changan said that this trial installation is useful, and it must be useful, but Shopkeeper Chen still doesn't know what it means.

Hu Changan saw that Shopkeeper Chen looked eager for knowledge, and he didn't sell it anymore, so he coughed lightly and said: "Shopkeeper Chen thinks that what kind of people will buy the soap we produce?" ”

"Naturally, it's the folks in the neighborhood." Shopkeeper Chen replied.

After all, I have been a shopkeeper for decades, and I still have this market vision.

Although this soap is easy to use, after all, the cost is not too high, and the price is naturally not too high, a piece of soap can be sold for almost 60 copper coins.

This price is naturally not looked down upon by the people of the noble family.

If you buy something so cheap, you will definitely be laughed at by others.

On the contrary, the price is very friendly for those who are usually well-off.

Commoners' homes that can't afford pancreas and bath beans will certainly look to this new style of toiletries.

After listening to this, Hu Changan was quite satisfied.

is worthy of being an old shopkeeper, and the market positioning of soap is still very accurate.

Hu Changan paused slightly, and then threw out the second question: "How do the villagers in the neighborhood know and recognize a new product?"

"Naturally, it was introduced by acquaintances." Shopkeeper Chen replied confidently.

In ancient times, the scope of people's lives was very narrow, and many ordinary farmers never even left their villages in their lives.

So, the only way to get to know a new product is to listen to someone you know.

In order to promote new products in the grocery store, Mr. Chen often chats with nearby villagers.

"Have you ever thought about letting our potential users experience this new product directly?"

"Direct experience?" Shopkeeper Chen was a little confused, "Do you want to walk the streets and alleys like a food vendor?" This is too inefficient, and people may not buy it after we advertise it. ”

"No, no, no, but we specialize in making small portions of soap and giving it to the villagers to experience from door to door, so that half of the people in Yingtian City can experience the benefits of this soap."

"What? Free to half of the people of Yingtian City? When the shopkeeper Chen heard this, he couldn't help but be shocked.

The cost of this soap is indeed cheap, and the Hu family also has money, but the money can't afford to spend so indiscriminately!

Even if a small serving of soap costs ten cents, there are 100,000 households in Yingtian City, and if you want to give it to half of the people in the city for free, it will cost you a full five hundred taels of silver!

Five hundred taels of silver!

It's enough to be a seven-grade county official for ten years!

That's the equivalent of five years of net profit for a grocery store!

Why is the young master bad, he has to rush to give away the silver in vain?!

Hu Changan looked at Shopkeeper Chen with an incomprehensible look, and he still didn't understand the trick, and said with a smile: "The free one is the most expensive." ”

"Shopkeeper Chen might as well think about it, we gave away the soap for free at the beginning, although it seems that there is a loss on the surface, but after everyone takes the soap back, it is free anyway, and it will definitely be used."

"After using it, everyone can really feel the beauty of soap, and they will naturally come to our grocery store to buy goods in the future."

"This soap is a consumable, everyone will definitely buy it repeatedly, this back and forth, isn't the profit just rolling in."

"Compared to that, what is the little money spent in the early stage?"

Although Shopkeeper Chen understood a little, he still muttered secretly.

That's five hundred taels of silver!

With such a large amount, if anything goes wrong, it will be a real loss!

But the young master is a young master after all, and he is just a subordinate, so just do it.

......

The suburbs of Yingtian City, the entrance of Wangjia Village.

A peasant woman dressed in burlap was sitting on a large rock by the river washing clothes.

The woman put her clothes on the washboard and thrashed them so hard that she was sweating profusely.

In a poor house like a woman, bath beans are only used for washing the face and bathing, and only a little gray water soaked in plant ash is used to wash clothes.

Therefore, when washing clothes, you must use a washboard to scrub hard, so that the washed clothes are clean, otherwise there will always be a smell of sweat.

The woman was struggling to sit on the boulder and wash, and a young man with a basket on his back walked briskly along the dirt road towards the village.

This teenager is one of the sales teams trained by Hu Changan.

The team is full of half-grown children, although their family background is not good, but they are all enthusiastic and generous, and they are very good at doing things, and Hu Changan also taught them some sales skills.

Seeing the woman who was washing clothes, the young man hurriedly took out a small piece of oiled paper bag from the back basket and handed it to the woman enthusiastically: "Auntie, come and try the new invention of the Prime Minister's Mansion - soap." ”

"This soap is better than bath beans and pancreas, but the price is not expensive, only 60 wen a piece, enough to be used for a long time."

"This is a trial pack launched by the palace, which is free for the big guys."

"This sample is of the same quality as the original, but it is two-thirds smaller than the original."

"If you think it's easy to use, you can buy it at any time at the Hu family's grocery store under the name of the Prime Minister's Mansion."

"This Hu's grocery store is on the side of Xinjiekou in Yingtian City, and the signboard is big, you can see it at a glance when you get there."

"If you buy more, the store also provides free door-to-door service to ensure that you are satisfied."

"What, this is sold in the Prime Minister's Mansion?" The woman's hand was just thinking about the oil-paper wrapper, but she paused, and a look of anger appeared on her face.

When the prime minister Hu Weiyong of the dynasty, who doesn't know, who doesn't know?

That is a standard big corrupt official, not only encroaching on a lot of land in the suburbs, but also bullying men and women in the city all day long, doing all kinds of evil things.

Seeing that the woman's face was wrong, the young man hurriedly stuffed the oiled paper bag into the woman's hand, and said with a smile: "Hi Auntie, now this Hu Mansion can be regarded as a reform and preparation for doing a good job, this soap was invented by the young master of Hu Mansion, and it is easy to use." ”

Anyway, the young man ignored the woman's refusal, threw down the oiled paper bag and ran away.

The woman looked at the oiled paper bag in her hand and wanted to throw it into the river, but she paused.

The family is not rich, although this is produced by Hu Fu, but money is money after all, so don't waste it.

Thinking of this, the woman took a sip into the river, angrily opened the oiled paper bag, took out a small piece of soap and washed her clothes.

As soon as you get your hands on it, the smooth and delicate scent of the soap attracts the woman.

Tsk, although this is taken out by the evil Hu Mansion, it is really a good thing, and it doesn't smell of pig pancreas at all.

The woman washed her clothes with soap again, tried the feel, and was shocked.

What is this soap that works so well?!

After a light wash, the grease stains on the clothes are completely removed, and it looks like new!

No, such a good thing can't be used to wash clothes, you have to keep your face for bathing.

The woman hurriedly scooped up the small piece of soap from the water, wrapped it in oiled paper again, and carefully put it in her pocket.

It seems that in a few days, it will be necessary to make a trip to the city.

[Ding, the villagers of Wangjia Village have +2 worship value for you]

This kind of thing is happening everywhere else......