Chapter 163: Advertising
I have to say that although Zhu Yuanzhang came from a humble background, after all these years of hard work, he still has some ink in his stomach.
After a while, a neat couplet was written.
I saw that this font is vigorous and powerful, heroic and compelling, and it looks very good-looking.
Seeing this, Hu Changan was also quite satisfied, and hurriedly thanked him repeatedly.
You must know that Zhu Yuanzhang is not like Qianlong, he inscribes when he sees something.
Zhu Yuanzhang's ink treasure is expensive.
If it is not necessary, Zhu Yuanzhang does not easily inscribe.
At present, Hu Changan opened a small hot pot restaurant, and he actually got the legendary Zhu Yuanzhang's ink treasure, how could this not make him excited.
got Zhu Yuanzhang's inscription, and Hu Changan retired.
Now that the warm house and hot pot have been offered, he will not disturb Zhu Yuanzhang and Zhu Biao, the father and son.
Right now, there are more important things waiting for him.
......
Du Yan, a small official in the household department, saw an unusual scene in the early court today.
I saw that on the road that the early dynasty had to pass, two bright red signs were erected!
From afar, Du Yan saw the two signs.
Without him, these two brands are too bright red.
And these two brands are still dimly shining!
In the dark sky in the early morning, it was like two torches burning, and it was difficult for people not to pay attention.
Since Du Yan was walking, Du Yan walked for a long time before he walked to the two signs.
When I looked closer, it turned out that the sign was an advertisement for a business.
"Hu's hot pot restaurant is newly opened, just on the edge of the Qinhuai River, next to the Zhongshan Palace."
"We serve a variety of fresh meats and vegetables all year round."
"When you come to Hu's hot pot restaurant, even in the middle of winter, you can eat fresh vegetables."
Behind the red cloth, two huge torches burned.
The light of the fire shines through the red cloth, which creates the illusion that the red cloth is glowing.
Du Yan couldn't help but be surprised.
The business of this merchant has come to the middle of the road.
Is it possible to eat fresh vegetables in winter?
Du Yan saw that this was simply an unscrupulous businessman deceiving people.
Originally, Du Yan wanted to pass by directly, but due to the nature of the official, he still asked the young man standing next to the sign.
"This is an official road, how can you attract guests to put a sign here?"
"Did the Five Cities Terracotta Division agree?"
The young man holding the sign was a member of Hu Changan's sales team.
Standing here for a long time, he has been asked similar questions by countless officials.
Facing Du Yan, the young man skillfully put on a sweet smile and said, "Official, holding a sign here, we have indeed obtained the permission of the Five Cities Terracotta Division." ”
"Official, look at our sign, although it looks big, it is still some distance from the center of the road."
"As long as you don't deliberately deviate, whether you are walking or riding a horse, you will not hit our sign."
Du Yan looked at it, heh, it's true.
Although this sign is large, the angle of standing is very ingenious.
As long as you don't hit it intentionally, it won't be able to get in the way of pedestrians on the road.
At this time, Du Yan had nothing to say.
However, looking at the sign standing tall, Du Yan raised a new question: "What's the matter with your host, you are not afraid of being flashed when you say such a big thing?" ”
"How can there be fresh vegetables in the middle of winter?"
Facing Du Yan's concerns, the young man also explained skillfully: "This official, you are too worried. ”
"We are merchants who have been praised by Zhu Yuanzhang, the saint of today."
"When we say there are fresh vegetables in winter, we mean fresh vegetables in winter."
"You're worried that we're cheating, but the emperor won't cheat."
"Even the emperor said that our food was delicious, and he personally wrote us a couplet."
"Guest officer, you just need to go to our store to have a look."
What?
He was personally praised by Zhu Yuanzhang, the current saint!
Du Yan couldn't help but be taken aback.
Today's saint Zhu Yuanzhang is definitely not a lord who easily praises people.
can make Zhu Yuanzhang can't help but admire, how delicious this thing is!
Being said like this, Du Yan couldn't help but feel itchy.
He also wants to eat the same style as His Majesty!
However, Du Yan is a clean official after all, and he is shy in his pocket.
This shop is open on the edge of the Qinhuai River!
It's definitely a high-consumption place over there, and Du Yan is afraid that his money bag won't last for a second.
So although he was quite moved, Du Yan still asked the young man more: "I don't know what your owner's pricing is?" ”
"How much silver does it cost to eat fresh vegetables in winter?"
When the young man heard this, he also replied fluently: "This guest officer, the fresh vegetables we launched in the middle of winter are about one tael of silver for two taels of vegetables. ”
What?
One tael of silver for two taels of vegetables?
Du Yan was shocked.
So expensive?
This is definitely a price that I can't afford!
I can't afford a single meal with a month's salary!
In fact, Hu Changan has a reason for such a price.
After all, the hot pot restaurant opened by Hu Changan is going to take the high-end route!
The high-end route means that all ingredients and services must be of high standards and strict requirements.
How good it is, how to come, regardless of the cost.
Take baby greens as an example.
A whole greenhouse of small greens, only good looking, almost no traces of insect moth, can be served.
After all, there was no such thing as pesticides in ancient times, and green vegetables were the most favored by pests, and they would inevitably be bitten.
Maybe you can't see it when you fry the greens.
But if it's placed on the hot pot table, it's too obvious!
So Hu Changan can only choose the best of the best.
Even if he himself is in the house, he can only eat vegetables full of insect eyes!
Since the cost is so high, the pricing of this hot pot will naturally not be too low.
However, Hu Changan's target group is not the ordinary people, but the nobles of Beijing.
These families are definitely not bad for money.
In their eyes, a tael of silver may not even count as a drizzle.
As long as they can eat high-quality ingredients and enjoy a high standard of service, they don't mind spending a little more money.
This is also the reason why Hu Changan wanted to advertise on the road that he had to go through in the early dynasty.
After all, these nobles in Beijing, but almost everyone has to go to the early dynasty!
The early dynasty is their rare or even only intersection.
Hu Changan naturally wants to seize this rare opportunity and advertise more.
Anyway, there is no scenery to enjoy on the early morning road, and such a big signboard is definitely something that everyone will see.
However, Du Yan listened to the young man's words, but he was very disappointed.
A poor sesame petty official like him is not Hu Changan's target group at all.
I'm afraid that in this life, he won't be able to eat this magical thing called hot pot!