"Brother Ji, sing a song and listen!"

As soon as the spirit moved, the red-haired monster chicken couldn't help but sing, this is a song in the Xuan Immortal World, and there is no copyright dispute.

Yang Chen is still a good young man who abides by the law.

"Okay, now that the game BGM is available, the song of the Xuan Immortal World sung by this chicken brother is really brainwashing!"

Yang Chen clicked to confirm, satisfied.

Now, the improved word game is colorful, the picture is magical and cute, and Brother Ji's singing voice is extremely good with the spiritual songs of the Xuan Immortal Realm, which plays a good role in what Lazarsfeld and Merton called "mental anesthesia function".

"It should be about the same now."

Yang Chen used games to confirm his knowledge of communication, and he improved this text adventure game.

Fast-paced and convenient operation,

Constantly stimulate the player's desire to try many times,

Increase the sunk cost of player abandonment!

The high difficulty brought by pure random combination cannot be cleared,

It also arouses the gambler's psychology of the "slot machine effect"!

The extremely low daily clearance rate is even more hunger marketing, which accurately grasps the competitive psychology of gamers!

As you can imagine.

In this way, this word game "Emperor of Heaven" has been virally printed on people's mobile phone screens!

With the attitude that a spark can ignite the prairie fire, it gradually spreads, carrying out a round of "playing games-failing-playing games again" cycle, unconsciously harvesting the user's attention and bringing him considerable cultivation resources!

"And yet!"

"That's not enough, what I want is to break the circle as soon as possible, quickly become popular, and I must add more functions!"

Yang Chen pressed the Manage option to add a new feature.

A national game is absolutely indispensable for social attributes, and gamers must take the initiative to promote it.

A game, many users are aware of the popularity of the game, driven by curiosity to try it!

The principle is well understood.

When you realize that everyone around you is sharing a game,

When you can't understand the endless "emperors" of social platforms, you have already entered the encirclement of group hints, and it is very likely that you will try to "emperor" in the crowd due to the low threshold of entry channels!

"So!"

"A good game must have social competition, let users click in, you have to see the game ranking!"

Yang Chen began to design the leaderboard.

Start with the simplest design, first of all, the regional ranking, and secondly, the ranking of the number of times your friends have cleared the level.

The layman looks at the bustle, and the insider looks at the doorway.

A small ranking list seems simple, but in fact it contains a wealth of knowledge in communication and psychology.

Regional Leaderboards!

According to the theory of professional communication, this is to construct a virtual public domain under the cyberspace, giving users an emotional link between virtual identity and regional identity at the group level, and playing the function of social status.

"That's right!"

"Share the game with friends on WeChat, you should be able to get some rewards and improve the game experience!"

Yang Chen is well aware of the importance of social fission.

WeChat belongs to the acquaintance community,

Its interactive function is based on a strong relationship setting,

Through WeChat friend sharing, not only does the possibility of users click on the link to try is greatly enhanced.

At the same time, it also gives the game a social currency attribute - by participating in the game, you can participate in the discussion carnival on the social platform, and after you are lucky to clear the customs, you can also get the top 0.1% of the crowd of likes and attention, why not?

Meantime.

On platforms with weak relationships (such as a certain blog, a certain petal, a certain hu, a certain book, etc.), the demand for this social currency accumulation is also continuing. A large number of game-related derivative memes, video articles, graphics and texts continue to ......

This completes social fission growth and snowball propagation.

"That's it."

"From the moment users join the game, they have become a member of this "herd effect" carnival. Yang Chen used what he had learned all his life for the game.

If you want to clear the word game, it is a purely random probability event, and the player is purely at work with luck and probability.

It's like life.

A game is a dream, a life. No one knows what will happen to the next choice in the game, what will be gained, and what will be lost, just like all important goodbyes in life come suddenly.

"It's designed."

Yang Chen leaned back in his chair.

Actually, he is still very kind.

The gameplay he hasn't changed much.

Only the longevity mechanic, he added patches.

He is based on the Eternal Forgetfulness, and when the player dies, the game will collect emotional changes and gain Destiny points.

Every day, only when the player dies more than three times, the lifespan will be gradually reduced by one year from the fourth time.

"After all, not everyone has the taboo of the Celestial Light Fragment and has the opportunity to start over."

Yang Chen sighed with emotion.

Destiny is required to maintain the game.

It can also be exchanged for rewards such as Tiandao blind boxes.

Finally, a chat section function was added, pressing the summon player button, and it just so happened that the Mandate of Heaven and fatigue value were consumed, and Yang Chen quit the game.

"It seems that the Heavenly Court button also consumes fatigue points, and there is no special need, so I won't open Heavenly Court."

Yang Chen's eyes were distant and deep.

Heavenly Court is only an auxiliary function, the main quest is the most important, and as he gradually completes the main quest, the authority of the Heavenly Emperor he has obtained will gradually increase!

Eventually, he will master the game thoroughly.

At that time, all gamers may be able to physically cross the wall of despair and directly cross the Xuan Immortal Realm!

"As a pioneer, I still have to continue to advance the progress of game exploration." Yang Chen looked up at the starry sky.

The small mountain village also hides many secrets!

The Xuan Immortal Realm is also waiting for him to explore and conquer!

"In the world, there is no task that cannot be played, everything is difficult at the beginning, after the first round of main quests, there is a smooth road ahead!" Yang Chen's eyes were distant and deep.

Now, he can sit back and relax.

In the future, there will be countless players working for him, and he can improve his strength at the touch of his fingers, endlessly!

It is also possible to enact missions in reality!

Needless to say, the enthusiasm of gamers!

The absolute fourth calamity!

As you can imagine.

Three years later, the foreign army knocked on the level, and with his order, countless players crossed the air with swords and slaughtered outside the territory!

Kill through the Otherworld!

It was absolutely exciting!

"I pressed the summon button, I wonder how many players will be summoned into the game this time?" Yang Chen smiled.

"In addition to summoning players randomly, I can also attract potential players into the game by passing fire." Last time, he spread the fire to Jiang Churan and Liu Wei.

Now, he has four more fire slots!

Unknowingly, when he arrived at the cafeteria, Yang Chen finished ordering, and when he paid the bill, he found that his mobile phone was out of power and turned off.

Just as I was about to leave,

But there was a dripping sound.

Yang Chen raised his head and saw a yellow-skinned face with black-framed glasses.

It's Yu Youwei.

Took the initiative to help him pay the bill.

Yang Chen's eyes came, Yu Youwei's face turned red, she lowered her head, and quickly stuffed the phone back into her pocket.

Yang Chen's eyes were sharp, but he could see that this smart phone was very worn, and the screen was full of cracks, obviously some years.

I don't know how long it has been.

But Yu Youwei is like a baby.

The phone case has a sticker of HelloKitty on it.

It's quite girly.。

Yang Chen smiled and said, "Thank you, next time I invite you, are you working part-time here, just got off work?" ”

Yu Youwei shook her head and nodded again.

Yang Chen guessed that Yu Youwei meant to say: No need to invite, she just finished working part-time in the cafeteria.

"You were late for that military training because you were working part-time? It will be a breakfast shop. Yang Chen asked tentatively.

Yu Youwei was stunned for a moment and nodded again.

"I'm afraid of society today, and I'm a little scared to eat alone, can you accompany me?" Yang Chen invited.