Chapter 126: Marketing Strategy
Zhu Gui resigned.
This made Xu Guogong, who wanted to speak and stopped, a little embarrassed, because some of his words were still in his mind and he didn't know how to say it to the acting king.
Although Xu Yingxu's several letters explained Zhu Gui's transformation to him, he would not be completely relieved because of this.
But if he didn't say it, he was afraid that the acting king would cause some trouble, and his daughter would be implicated at that time.
At this time, Xu Miaoqing said: "Dad, what Zhu Gui said is right, we are here with the caravan this time, and we have to find shops to discuss cooperation and other things, if you have something, just call us again." ”
As she spoke, she pulled Zhu Gui and walked out.
"This, this child, hey......"
Xu Guogong was speechless for a while, with a helpless look on his face.
Zhu Gui and Xu Miaoqing got into the carriage, and then came to the location of the caravan belonging to the Datong Chamber of Commerce.
This place was the ancestral residence of a wealthy merchant in Nanjing, but it was sold because of the middle of the road, and Zhu Gui asked the caravan leader to buy it for 1,200 taels.
In the future, it could be used as a warehouse for caravanserais.
As for the shop, he needs to contact it separately.
However, the situation in Nanjing City is obviously a little different from other places, as the capital of the Ming Dynasty, almost every shop in the city has a backstage behind it, and it is not possible to do everything with money.
Fortunately, Zhu Gui, the name of the vassal king, is obviously bigger, and most of the people in Nanjing City are a little afraid of the 'notoriety' of this little prince.
So it only took Zhu Gui half a day to spend 20,000 taels of silver to buy five shops.
These shops are dedicated to selling goods from Datong.
In order to open up sales faster, Zhu Gui used a series of marketing strategies from later generations.
One of the most jaw-dropping things is that whenever you buy goods in these shops, you will receive refined salt.
Yes, you read that right, the expensive refined salt turned out to be a freebie.
This makes many first-time visitors think that they are wrong.
Soon, a long queue formed in front of these five shops, and the guards of the caravan turned into 'security guards' and began to maintain order.
In just two days, Zhu Gui's shop achieved the reputation and fame that other shops took several years to operate.
This made the other shops in the capital dumbfounded, and even they came to see what was going on in person.
It wasn't until they saw that these five shops really took out refined salt as a giveaway, and they were all dumbfounded.
Because they all saw that many of the goods in these five shops were not as valuable as the refined salt that came with them.
And many customers come back and forth to buy goods many times, just for these salts.
There is really a feeling of 'buying and returning the pearl'.
But this unbelievable scene is real.
This made the merchants of Nanjing City think that this acting king was crazy, how could he do business at a loss like this? Sooner or later, you will lose money.
To their disappointment, however, this continued for three whole days.
Until all the goods of the twenty wagons of the Datong caravan were sold out.
And a large number of people gathered at the entrance of these five shops.
They already knew that the boss behind these five shops was Dai Wang.
Although they didn't know if the acting king had a brain convulsion, after all, this was a real benefit, and they temporarily let go of their fear of each other.
Even when the five shops closed, they began to complain that they didn't get up sooner rather than later.
But when they saw the sign on the door of the shop that it was open for business tomorrow afternoon, they all cheered again.
And when the other merchants in Nanjing City thought that the acting king chose to close the door because it was unsustainable, they were still making fun of the other party for not knowing how to do business at all.
But when they heard the news that the other party would continue to open tomorrow, they were also a little dumbfounded.
Is the Acting King really crazy?
Of course not.
At this time, Dai Zhu Gui was counting silver tickets with Xu Miaoqing in the palace.
And the subordinates next to him were all using boxes to put stacks of silver tickets into the boxes.
At this time, there were already more than a dozen boxes piled up next to it.
After a long time, Xu Miaoqing finally gave up.
"No, I'm quitting, I knew for the first time that counting money would be so hard."
Xu Miaoqing sat behind Zhu Gui and handed over her work to the accountant of the Chamber of Commerce.
Zhu Gui also put down the work at hand.
Originally, he wouldn't have handled these 'little things', but this time it was just because Xu Miaoqing was interested that he was accompanying her.
"Zhu Gui, where did you get so much refined salt? I noticed when I came, the wagons of the caravan were not loaded with refined salt. ”
After Xu Miaoqing drank a cup of tea, she looked at Zhu Gui and asked.
Zhu Gui had already been prepared for this question, he took out a document and said: "This king has already agreed with the salt dealers around Nanjing, they don't have to risk selling illicit salt, and this king can also sell the Datong Chamber of Commerce." ”
"In this way, it turns out that there are salt dealers in Nanjing, you are really smart. But the caravan has already sold out, what are we going to sell tomorrow? ”
Xu Miaoqing has no doubt about Zhu Gui's answer, which is one of the reasons why Zhu Gui is very relieved of her.
"Of course, I communicated with other merchants in Nanjing City, they have a lot of unsalable goods in their hands, we can help them get rid of them, the next Datong caravan should be almost there in three days, Nanjing is still too far away from Datong Mansion."
Zhu Gui said with some emotion.
"Yes, it would be nice if all those workshops could be opened near Nanjing." Xu Miaoqing also nodded and said.
Zhu Gui's eyes suddenly lit up, and then he took Xu Miaoqing's hand and kissed her on the back of her hand.
"You're so smart."
"What are you doing?"
Xu Miaoqing was taken aback by Zhu Gui's movements, and immediately withdrew her hand with a red face.
Zhu Gui said disapprerovingly: "Yes, how did I forget this method, since the Datong Chamber of Commerce can open a branch in Nanjing City, it is natural that the merchants of Datong Mansion can also set up workshops and even factories in Nanjing." ”
In fact, Zhu Gui has long been surprised by this business model of multinational corporations in later generations.
It's just that this time he didn't expect his marketing strategy to open the market in Nanjing so easily.
Of course, this is mainly due to the fact that Datong Mansion's goods do have a price advantage, and coupled with the fact that he comes with refined salt, the other opponents who have already fought have no power to fight back.
"But what if the emperor knows? This doesn't break the law of the Great Ming, right? Xu Miaoqing rubbed her hands and asked.
"This is indeed a problem, it seems that we still have to make it clear to the emperor and get the concession." Zhu Gui held his chin and said.
With Zhu Gui's understanding of Zhu Yuanzhang, if he doesn't approve of something, he can beat Zhu Gui back to his original form with one sentence.