That's true for music, it's true for film.

So how much energy will there be in the hands behind this scene?

Now the situation is already obvious, some people do not want to develop themselves, and artificially set up a lot of obstacles for themselves.

What are they afraid of?

However, it is clear that they cannot completely stop their own development.

Through the feedback from Li Qibin's distribution and operation department, Huang Bai knew how difficult their work was.

They went to contact the cinema, and basically nine times out of ten they heard that it was a movie of mythological entertainment, and they refused to accept the request for release on the spot. I don't even want to listen, I don't even want to talk.

Basically, in Baihua City, as long as it is a theater chain related to an entertainment company, it refers to those theaters in which the entertainment company has shares, and none of them are willing to show movies of Mythical Entertainment.

Like those entertainment groups, they have strong capital strength, and they will definitely not be satisfied with a single entertainment project, they have completed the industrial chain of supply, production and marketing.

In addition to basic music, film and television companies, music platforms, film and television platforms, physical theaters, and even peripheral products, service industries, etc., are all the industries of their entertainment groups. Some industries, such as cinemas, do not necessarily need to have full shares, they can swap shares with those cinemas, so as to bring cinemas under their group.

Of course, basically, there is no shortage of capital for those capitals, so they will take the form of acquisitions.

This is actually another form of monopoly.

After those entertainment groups have completed such an industrial chain, basically their operations will present a formulaic result.

In terms of the overall environment, it is not conducive to the development of the cultural and entertainment industry for a long time, because slowly, it will lead to a lack of innovation in the entertainment industry.

But these are not things that can be changed by cork.

Now such an entertainment group company has given Huang Bai great trouble.

They basically don't show movies that entertain the myth of Cork.

Even if there are a few people who are willing to release it, the conditions for starting will be very harsh.

Normally, the box office share of the movie is equal to that of the theater, and the four or six points are also exempt from strong acceptance, but three seven or even two eight, such a sharing ratio, it is really a bit of a bully, you must know that this can be the pre-tax sharing ratio.

In terms of film production companies, it is normal to take 35% of the box office share after tax, it is normal to take 30% less, and more than 25% is barely acceptable.

But less than 20% is not normal.

Who wants to work hard to make a movie, but the theater that doesn't have to do anything takes the majority of it? This also means that it is more difficult to recoup the cost of the movie. If the movie can become popular, it will be fine, it can recover the cost, and it can make a little money. If the movie doesn't survive more than three days after its release, it will be a miserable loss.

Therefore, don't look at the Dragon Kingdom film market is very hot, but every day I don't know how many people who invest in movies are bankrupt.

Strictly speaking, the earlier Songbai Entertainment was also considered to have broken the capital chain due to its investment in movies, which caused the entertainment company to fall into a situation where it could not operate normally once it lost the two CEOs of the company, and was taken over by Longxing Bank for rectification and liquidation auction.

Under such circumstances, the distribution department of Mythical Entertainment basically did not negotiate the release contract of the next theater that has a relationship with the entertainment company. Because Cork has a hard and fast rule, if the film share is less than 30%, then there is no need to talk about it.

Huang Bai would rather not release it than make money for those entertainment companies and theaters in vain.

As soon as this opening is opened, the movies of Mythical Entertainment will be stuck by them in the future.

Huang Bai believes that as long as he proves that his movies can be a big success, can make money for those theaters, and win with his own company, then those theaters will come to beg for their movies to be released in the future.

Therefore, the theaters that can finally talk about the release of movies for mythological entertainment are basically those independent theaters.

In the entertainment industry of the Dragon Kingdom, independent cinemas have developed to the present, and few have survived. Because with the advent of the Internet era, movie releases are basically linked, and it is impossible to only be released in one theater, so this also forces those independent theaters to either continue to expand and develop into their own independent theaters, or they can only unite to form a theater chain. The most brutal thing is to be acquired.

If not, it would be really hard for them to survive.

Entertainment conglomerates control a large number of big-budget films, have their own cinema chains, and don't need to show them in their independent theaters if they don't have to. With the loss of some big-budget films, some popular movies, what can independent theaters use to compete with the theaters of those entertainment groups?

They only rely on the small budget production of those small film companies, it is really like looking for a needle in a haystack, and it is difficult to get a movie that can be a big hit to be screened.

If the theater wants to make money, it also depends on the box office, and it needs to have an attendance rate.

A movie that can't attract audiences to watch the movie, what do their theaters rely on to make money? It can't attract audiences, and it will directly lead to the bleak business of the industries around them, and eventually the entire industrial chain will collapse.

Therefore, the independent theaters that have survived today have an urgent need for good films.

But that's it, when I talked to them about the release of the movie, I also felt a strong malice.

Li Qibin learned from some well-known independent theater owners that they had indeed received some warnings, hoping that their independent theaters would not release movies about Mythical Entertainment. Of course, it's not just a warning, after all, some warnings don't do much for independent theaters. It can be said that some trading protocols.

That is, if they don't release a movie from Myth Entertainment, then they can get an agreement with such and such an entertainment group to release their new movie with those entertainment groups as compensation for their independent theaters.

These are the basic contents of the transaction given to independent theaters by the mastermind behind the scenes, but these contents were revealed to Li Qibin, but he never said who called them or who came to negotiate with them.

But Huang Bai knows that this is enough, because in this way, it must be inseparable from those entertainment groups.

In other words, the entire entertainment industry is deliberately suppressing itself.

In such a situation, it is unlikely that Myth Entertainment's films will be released in the theaters of those entertainment groups. Huang Bai instructed Li Qibin to sign an agreement with those independent theaters to gamble on the release.

In the case that the box office cannot be estimated, bet on the attendance rate.

After the movie is released, on the basis of the initial scheduling rate given by their theaters, if the attendance rate of Myth Entertainment's movie does not reach half, then Myth Entertainment will only take 15% of the box office share, and if the attendance rate of the movie reaches 60%, then Myth Entertainment will take 20% of the box office share. 25% for 70% attendance...... By analogy, with an attendance rate of 90%, Myth Entertainment can take 35% of the box office share of the movie. Theoretically, it is unlikely that 100% attendance will be reached.

On this basis, the cinema chain must increase the film scheduling rate, if the film scheduling rate is increased, look at the proportion of the film scheduling rate, if the film scheduling rate is increased by 100% on the basis of the initial film scheduling rate, and the movie attendance rate of Myth Entertainment can still reach 60% of the attendance rate, then the box office of Mythical Entertainment will increase by another 5% share, that is to say, it has reached 40%. And so on, if the film scheduling rate is increased by 100%, it can still reach more than 90% attendance, then the box office score of the movie that Myth Entertainment can obtain will reach 55%.

On the basis of the initial film scheduling rate, the film scheduling rate has increased by more than 200%, and the attendance rate is still more than 60%. Then needless to say, Myth Entertainment gets a fixed 60% share of the final total box office.

Of course, all this is calculated on a three-day cycle. These are fixed over a period of three cycles.

Because whether a movie can be a big hit, it depends on the previous week to 10 days, if the movie doesn't survive for three days, then it goes without saying. If you survive for three days and the movie becomes popular, then within 10 days, the box office potential of the movie can basically be stimulated. can have that kind of scheduling rate and attendance rate, basically it can last for a month. Then the total box office of the movie will definitely not be bad, not to mention more than 1 billion. A movie with a box office of more than 1 billion is undoubtedly a successful movie.

Because according to the shooting cost of the movie, the overall cost of the film in the Dragon Kingdom is about 50 million, and more than 100 million is considered a big production, and there are not too many movies that really reach the production cost of two or three hundred million.

Even if two or three hundred million yuan is invested in the production, and there is a total box office of 1 billion to lay the foundation, this production cost can be regarded as earned. In terms of theaters, regardless of 3721, there will be at least more than 300 million after-tax income, and this money is earned by theaters.

Of course, the theaters participating in the screening will make more or less depending on their own situation.

If they are bold and dare to give more film scheduling rates from the beginning, and dilute the attendance rate of movies from the beginning, then if there is no trigger to increase the scheduling rate, such theaters will definitely make more money. It is possible that in their cinema generated a movie box office of 100 million, and in the end, Myth Entertainment only received about 30% of the box office share, while they were able to get 70% before tax.

In this way, the cinema side will definitely earn more.

It is precisely because Mythical Entertainment is willing to sign such a gambling agreement with them that those independent cinema chains agreed to arrange movie releases for Mythical Entertainment.

Mythical Entertainment's movies are naturally mainly released in the entire Nanzhou region. However, it can also be released nationwide.

But with the current distribution capacity of Mythical Entertainment, it is really difficult to achieve a national simultaneous release for the time being. Therefore, in fact, only a few theaters have been linked to be screened all over the country.

Nationwide, there are about 4 to 500,000 movie theaters. More than 2 million screens were screened.

That's a terrifying cardinality.

Theoretically, if all the same movie is played, a screen is equivalent to a theater, and if only one person buys a ticket to watch it, the total box office can reach hundreds of millions. If the seats are full, hundreds of billions of movie box office can be generated in one day. Because of a screening hall, 24 hours a day, can be repeated about ten shows.

In this way, in a year, the film industry can generate a theoretical total box office of about 50 trillion yuan.

Of course, this is only a theoretical data, in fact, the total box office of movies produced by cinemas every year is estimated to be about 10 trillion, or even no more than 10 trillion.

Because the vast majority of movies will not have an attendance rate of more than 50%, or even lower, more movies are released and no one cares about them, so they have to be drawn in a hurry.

And it is impossible for each screening hall to play so many continuously. Generally speaking, there are only one or two midnight shows, and there is a break between 4 or 5 a.m. and 8 or 9 a.m.

These are the overall situation in terms of the Dragon Country Cinema.

This time, Mythical Entertainment only won about 1,000 movie screens in the entire Nanzhou region, but it won about 2,000 screens across the country. In other words, a total of 3,000 theaters are playing at the same time.

Such a film scheduling rate is actually more than one thousandth of a thousandth of the film scheduling rate for more than two million screen theaters across the country.

Such a scheduling rate can really be said to be very inconspicuous.

However, Huang Bai felt that he could.

Because although this kind of film scheduling rate is not high in this world, when it comes to the curtain, it is basically equal to one percent of the film scheduling rate of your original world. If the attendance rate of the movie is okay, it can be completely out of it.

3,000 theaters are broadcast at the same time, and if the attendance rate can reach 80%, then it can generate a total box office of more than 10 million. At the end of the day, at least eight shows can be played, which can generate a total box office of hundreds of millions.

The ticket price of the movie in the Dragon Kingdom is generally about 30 to 50, and there are few sky-high movie tickets, because if it is too expensive, the audience would rather watch TV at home and spend ten yuan and eight yuan to watch this movie on the Internet.

Through Li Qibin, Huang Bai also knows that for now, it is really difficult for Myth Entertainment to expand the theater line. After the movie is released, it can only rely on the cinema that has signed an agreement with Mythical Entertainment to increase the number of screenings, and rely on them to increase the film scheduling rate to increase the box office revenue of the movie.

But Huang Bai is really confident in his own movie, Huang Bai believes that after the movie is released, it will definitely be liked by the audience, so it is inevitable to increase the film schedule.

Cinema regardless of the reason. They also need to make money.

If the movie is popular, they will definitely increase the scheduling rate as soon as possible, so that in addition to the conditions for triggering the agreement, they also hope to increase the box office of the movie as much as possible, and the more money they will make in the end.

Very good calculation thing.

If it is estimated that the movies of Mythical Entertainment can only get tens of millions of total box office, then even if they want them all, it will only be tens of millions. However, if the movie really hits, then it is a matter of hundreds of millions.

Of course, for now, they don't think that Mythical Entertainment's movies will have a billion or more box office.

can't work the theater chain, so in the last two or three days of the release, Huang Bai decided to spend some money on promotion and publicity.

Even if movie commercials are now fairy fights and advertisements are flying all over the sky, Cork still has to do advertising.

So, directly invested 20 million to advertise.

In addition to advertising on TV, media, and online platforms, Huang Bai also asked the crew to start some commercial performance activities.

Go to the mall square of the movie theater that cooperates with the screening of Shinhwa Entertainment to do some activities.

Of course, because except for Chen Xiaolong and a few others, the other leading actors are not famous. Therefore, Huang Bai let Mei Qianxue, Wei Mingyu, Zhao Xinyu and other already popular female singers as the main force to attract popularity.

Not to mention, after this round of advertising, the movie "Five Lucky Stars" by Mythical Entertainment finally has a certain publicity effect, and it will not be completely suppressed by other movie advertisements.

However, it is really difficult for the movie promotion of Myth Entertainment to be on the hot search.

Because the movies of other entertainment group companies are indeed too many actors, small fresh meat and popular female stars. The popularity of those movies is really hard to match, and it is unlikely that a movie like Huang Bai that is not famous enough will have a chance to emerge.

Seriously, Mythical Entertainment is indeed too lonely in the entertainment industry now, giving people the feeling that there is only one person fighting. Two fists are hard to beat four hands.

There is another very important factor.

National Day in October.

In fact, it is mainly based on the main theme movie.

There are several movies with the main theme, and there is the endorsement of the government, and these movies have basically never come down on the hot search news.

The companies that produce these films are actually equivalent to public institutions in the government, and these films, whether it is promotion or the scheduling rate of film releases, etc., need to be prioritized.

And then it was the turn of the big-budget movies of the big entertainment conglomerates.

However, again, these movies must have an absolute advantage in the early stage, and they are popular before they are broadcast, and the box office of pre-sale alone will basically have more than two or three hundred million.

However, after the release, it can only be done according to the rules of the industry.

If the movie is really good, the audience pays for it, and the attendance rate is good, then it will naturally continue to be released, and even increase the scheduling rate.

However, the attendance rate is really not good, so insist on screening for three days, and three days later, the emission reduction film that should be released will definitely be painted. It's the same even if it's a main theme movie.

Overall, that's fair.

Because in the Internet era, it is really easy to count these data, and the General Administration of Broadcasting of the Dragon Kingdom has a big data situation, just like it controls the ratings of national TV stations. You can clearly know the release situation of various theaters across the country.

Those who can go up, and those who can't go down.

This is also a little bit of fair treatment that can be obtained by making films on a small budget.

As long as your movie is good enough to attract audiences, then you have a chance to become an overnight hit, and when the time comes, wealth will naturally not be a problem.

On the evening of September 30, until 0:00 in the morning, that is, starting on October 1, the movie was officially released!