Chapter Twenty-Eight: Confronting the Problem Head-on
An Ran paused for a moment. She didn't expect that as soon as Huang Fei opened his mouth, he directly sealed the matter of cooperation. But she was still unwilling, picked up a folder on the desk, handed it to Huang Fei and said, "Mr. Huang, I understand what you said." However, Mr. Zhou of your company seems to be a little biased against Aolan. I've also heard that he's now in contact with Jieyu Advertising. But there is a comparison to distinguish the advantages and disadvantages. We don't care about fair comparisons with Jie Yu advertising. Even if we don't cooperate, Mr. Huang should take a look at the plan made by our company. Of course, this is only part of the story. If Mr. Huang is interested, you can go to our company. We'll explain it to you in detail......"
Huang Fei put down his wine glass. Take Enron's folder. He watched it very seriously, and in some places, he even watched it three or four times.
The room was very quiet. Except for Huang Fei's wife, who has been smiling indifferently, An Ran and I have been staring at Huang Fei. Enron is much more nervous than me, and if the plan is brilliant, Aolan may still have a chance.
I don't know how long it took for Huang Fei to put the folder down. He turned to me and asked, "Lin Ran, did you do this case?" ”
I shook my head with a smile and told the truth, "No, I'm just a sales agent for the company." Now I'm in charge of following this list......"
Huang Fei said "um", he flipped through the documents casually, and then asked me again, "You should have read this plan, right?" I nodded.
"Tell me what you think......
Huang Fei said. Enron's eyes brightened suddenly. Since Huang Fei is willing to listen, it proves that there is a chance.
I also glanced at An Ran, and then said with some embarrassment, "The plan is very good." The places that should be considered have been taken into account, and they also have their own characteristics. It can be said that this is a decent and qualified plan......"
As soon as I spoke. An Ran's face changed slightly, and she looked at me with some dissatisfaction.
Indeed, the case done by his own company. Even if it's bad, I should praise it. But I'd rather say it's just a good plan. In fact, I just don't want to deceive Mr. Huang, he is absolutely knowledgeable, even if what I say is out of the blue, he will not easily believe it. He has his own judgment after all.
It's not the same as Enron. Huang Fei smiled, he looked at me with interest and said, "Listen to you say that, this is just an ordinary plan?" Lin Ran, you are not small. Dare to say this in front of Mr. An, are you not afraid that Mr. An will resign you when you go back? ”
As he spoke, Huang Fei laughed again. Although An Ran was a little dissatisfied, he smiled when he saw Huang Fei. She laughed too, but it was a little unnatural.
Huang Fei suddenly stopped laughing and asked me again, "Then tell me, if you were to do this case, what would you do?" ”
"Listen to the truth?"
I asked rhetorically.
"Of course!"
Mr. Huang replied happily.
I leaned forward, thought for a moment, and replied earnestly, "There are two situations. First, if the company asks me to do this case, I will do a case that is similar to this plan. The reason is very simple, because the way this case is publicized has been in line with the characteristics of your company's products. I couldn't have made a much more beautiful plan than this one......"
My answer surprised both Huang Fei and An Ran. Because as I said before, this is a modest plan. And Huang Fei said let me do it, and I actually said that it was similar to this.
Huang Fei took a sip of red wine, and he seemed to be more interested. Looking at me and continuing to ask, "What about the second case?" ”
I still answered seriously,
"The second case is hypothetical. If I had the autonomy, I would never accept this order from your company......"
When I say the first case, the two were accidental. When I say the second scenario, both of them frowned almost at the same time. Especially Enron, if it weren't for Mr. Huang's presence, she would definitely reprimand me.
Huang Fei seemed to be intrigued by my words, he tilted his head to look at me, and asked, "Why don't you take it?" ”
With a serious face, I replied, "The reason is simple, because as a planner, I think this product will be a product that is destined not to be accepted by the market." Although this is your company's business, it has nothing to do with us. But maybe once the product fails. Your company will blame our plan for the failure. After all, if you fail, someone will always take the blame......"
I'm telling the truth. But An Ran couldn't control it, she hurriedly interrupted my words, and said dissatisfiedly, "Lin Ran, what nonsense are you talking about!" ”
Huang Fei's face became a little ugly. He looked at me without saying a word, and then asked me coldly, "How much do you know about our products?" I shook my head and told the truth, "I don't know, but I read the product description provided by your company." If the product description is true, then I believe my judgment is correct......"
Huang Fei sneered, turned back to his wife and said, "Take out the things......
His wife pulled a bottle of cosmetics out of her handbag. The cosmetic packaging is exquisite. A crystal clear artificial crystal bottle with a milky liquid inside.
He took it in his hand and looked at it, then looked up at me and said, "It's good for young people to have confidence. But without investigation, making presumptuous assertions is a manifestation of arrogance. I can tell you clearly that this product was developed by the company's R&D department in the laboratory of Nanguang University of Traditional Chinese Medicine for nearly two years before it was decided to go on the market. As soon as you say that the product will fail, you will sentence us to death. Tell me, what is the basis for your judgment? ”
I have to admit that Huang Fei is indeed a person who does great things, and he is very broad-minded. If this were an ordinary person, I said so, the other party would have walked away a long time ago.
An Ran was still worried, she glanced at me and shook her head slightly. Motioned for me to say no more. At the same time, she said to Huang Fei, "Mr. Huang, don't listen to Lin Ran's nonsense. He is now our company's sales, planning the case, he is not involved......"
I smiled bitterly, what I said today is indeed out of bounds. But Huang Fei looked at An Ran and said, "Mr. An, I don't agree with what you said. Listen to it and make it clear. Come on, Lin Ran. You go on, I'd like to hear what you think......"
I took the bottle of cosmetics from Huang Fei's hand. I opened the lid and put it to my nose and sniffed it. A fragrance mixed with a hint of Chinese herbs came to the face. Tastes good.
But I didn't answer Huang Fei's question directly. Instead, he explained from the company's standpoint, "I think your company is still very forward-thinking about the marketing strategy of this product. After the product passed the national test and was not officially listed, it began to be widely advertised. Let consumers remember this product first. Once it is officially listed, the seller will definitely take the initiative to ask for the purchase......" although I am in a praising tone. But I don't feel cold about this marketing case in my heart. There is a case for this, and Pierre Cardin did it back then. Before the product was released, it began to advertise on a large scale. Sellers want to buy it, but they don't know where to buy it. As soon as the product was launched, a panic purchase situation was immediately formed. This kind of sales method has also appeared repeatedly in China's mobile phone market later. It's called "hunger marketing."