Chapter 14, Wahaha endorsement?

At the entrance of major video stores, Xinhua Bookstore, there is an endless stream of fans.

Lin Yuan and Yuan Tao of Huayi Music, and Su Le of Huayi Film and Television are doing signing activities in Beijing Xidan, which will pay attention to the news on the Internet, Su Le pulled over the cameraman,

Su Le took a video for Lin Yuan, and then posted it on the Internet, and it was Lin Yuan who responded to Jielun's comment.

"Thanks to Jay Chou, Jielun is my idol, and his contribution to the Chinese music scene is worth learning from our younger generations. And every music work is contributing nourishment to the music of China Entertainment. ”

"I am honored to be able to release a new album with Mr. Jielun, I believe that we are not competing, and the world of music should not be competing, it should be mutual communication, discussion and learning."

"Love you, Jielun, I'm your fan, I love your nocturne and hair like snow."

"Play Chopin's nocturne for you, in remembrance of my dead love, and I play the piano incognito for you, in the moonlight."

"Your hair is like snow, poignant parting, who did I touch by burning incense...."In the end, Lin Yuan also sang these two songs in the video he shot, and after singing the operation of love, it also blew up the Internet in an instant.

Although the Internet at that time was not as developed as later generations,

Ke Lin Yuan's show of love with Jielun was indeed the first breaking news of the day.

This time, the fans' camp is much more harmonious.

Many fans listened to Lin Yuan singing and found that this kid's voice was quite good.

Moreover, not to mention, he is much more handsome than Jielun.

Lin Yuan picked out the character of a Jielun fan, and he was harmless to humans and animals, and he had no idea of fighting and competing with Jielun.

After his ambition was hidden, the impression of Jay fans became better.

After buying Jielun's album, with the mentality of trying it out, he also gave Lin Yuan a sale.

The album in the video store, Lin Yuan's album was finally priced at 30, ten yuan less than Zhou Jielun's 40,

This is also when the pricing was announced later, and the dealer thought that Lin Yuan was a newcomer, and the price of the album was too high, and no one came to buy it.

So the result of bargaining with the issuer.

But when the album on the shelves was ransacked, they knew they were wrong.

This Lin Yuan's wind is blowing, and it is not inferior to Zhou Jielun's November Chopin.

Gotta hurry up and get the goods on board!

Although I don't know the sales on the first day, from the feedback from the major video stores asking for more goods, Lin Yuan's album is really popular.

When Yuan Tao asked Lin Yuan if he wanted to adjust the price, Lin Yuan shook his head, since the price was set, it was better to maintain this price.

Because once they raise the price, the dealer will inevitably add the price to the consumer.

That's all their own food and clothing, their parents, their own fans, Lin Yuan thought, if he can save a little for them, he will save a little.

Wahaha Group.

In the office of Chairman Zong Qinghou, the daughter Zong Fuli is communicating with her father about the current situation of Wahaha's declining performance in the past two years.

In 2004, Zong Fuli returned from overseas study, and in 2005, she went from grassroots management to concurrently served as the general manager of Hangzhou Wahaha Children's Wear Co., Ltd. and the general manager of Kaqianna Daily Chemical Co., Ltd., which laid the foundation for her to take full charge of Hongsheng Group.

Wahaha has been building a factory since 1987 for 11 consecutive years, ranking first in China's beverage industry in terms of sales revenue, profits, profits and taxes.

But in the past two years, with the sudden rise of other drinks, Wahaha Group has encountered an unprecedented impact.

In addition to management, Zong Fuli communicated with her father about many problems, and finally Zong Fuli also proposed to inject fresh vitality into Wahaha and increase efforts in advertising endorsement investment.

Choose a younger spokesperson to package and position Wahaha.

Since 1998, my father has appointed Wang Lihong to endorse Wahaha, and now it has been 7 years since the endorsement, and the endorsement advertising fee is paid every year.

But after becoming a kind of inertial endorsement, in fact, the value of this endorsement is greatly reduced.

Moreover, as the audience of Wahaha's products tends to decline, the main consumer groups are young people and children.

It is really inappropriate for Wang Lihong to endorse Wahaha again.

Zong Qinghou didn't expect that his daughter now has her own ideas in the management and packaging and publicity of the company's products.

And, it makes sense.

Regarding the endorsement, Wang Lihong signed it once a year, and this year's endorsement has been given to him.

However, Zong Qinghou felt that he could come up with another amount of money to find the second younger spokesperson that his daughter said.

"Lily, you can do it, I don't know who is better and more liked by girls in the entertainment industry now."

can choose Wang Lihong to endorse, Dad's vision was still very old and unique N years ago, but now he really has to rely on himself,

"Okay, Dad, I actually paid attention to a young man recently, and I went downstairs to buy his album at lunchtime."

"You can listen to his song."

What Zong Fuli released was Lin Yuan's song about people like me.

Because Zong Fuli wants to choose a spokesperson, she hasn't listened to other songs yet, but through this very intuitive song, people like me, to figure it out and judge whether Lin Yuanhe is suitable.

Who knows, as soon as she heard it, she was fascinated.

She felt that Lin Yuan must be a boy with a story, otherwise she would never have been able to write such a song.

Zong Qinghou listened to Lin Yuan say that at the beginning he said that he was an excellent person like me, and he felt that this kid was too noble and a little proud, although the music and melody were indeed very impressive.

But listening to it, he felt that something was wrong.

The initial excellence was actually a kind of sarcasm and ridicule of Lin Yuan about himself.

The rest is really his self-introduction.

Confused people like me,

People like me who are looking for it,

Someone like me who doesn't do anything

How many more people have you met

"Yes, the tune and lyrics of this song are not lost to Lihong. I think there is a charm to his music, and if there are any other songs, I would like to listen to them again. ”

After listening to people like me, Zong Qinghou's mood of wanting to listen to the song was completely opened.

Zong Fuli was a little surprised, "Then don't you listen to the title song, blue and white porcelain." ”

"I haven't listened to any other songs yet."

"Okay, let's listen to it."

Zong Qinghou and Zong Fuli, father and daughter, were listening to Lin Yuan's album in the office, can you imagine the dumbfounded picture after the company's financial Xiao Li pushed open the door in the next second?

Am I in the wrong place?

"Mr. Zong, there is a list for you to sign."

"Okay, put it on my table first, come, Xiao Li, you listen to this song, blue and white porcelain, bronze, porcelain, thousands of years of smoke and rain, the ancient alley of the Drum Tower, rushing to your face..."

Director of Wahaha Group, Zong's daughter was obsessed with Lin Yuan's song, Xiao Li immediately stood in line, and after coming out of the office, he quickly went to the video store.

This is not an exaggeration.

In the group company, the executives will go to KTV with the boss to sing, whose song the boss likes, if you can sing along, or can sing with the boss.

The boss will naturally see it in his eyes and keep it in his heart,

It seems that Lao Zongzong doesn't love Lihong anymore.