Chapter 21: Celebrity Endorsements

Before you know it, the coffee shop has been open for a week, and the business is not bad, although the things sold in the coffee shop are relatively expensive, but there are many people who come to visit, and it has also driven a lot of popularity.

The coffee shop is on the right track, and Lin Yi's main focus is on the network company.

After a period of internal testing, "KaKao Talk" is already a very mature software, and it can also be officially launched to the market to test the results.

At present, Lin Yi's main job is to consider how to promote this software, whether it is a traditional campus promotion, or directly invite a celebrity to endorse.

It's just that Lin Yi doesn't know who the hottest star in South Korea is now, and he doesn't know other stars except Lin Yun'er, and he usually doesn't pay much attention to this.

In the end, Lin Yi decided to use traditional methods to promote it first, and then ask celebrities to endorse if it didn't work, and it was during this time that he also learned which star was more suitable.

After deciding, Lin Yi also contacted the advertising company and produced a batch of offline promotional materials.

When these materials were made and delivered, Lin Yi put them in the coffee shop as soon as possible, and taught the employees in the store how to download and use them.

"President, what kind of software is this?" Lin Nalian put the software on the mobile phone according to the prompts, and there was a pattern of a small dinosaur on it, which was very Q.

"This is a chat software, you don't need to call and send text messages if you want to chat with friends in the future, just use this software directly, which will also save a lot of phone bills, and there are a lot of cute emojis in it." Lin Yi explained.

"Really? President, let me add you as a friend. Lin Nalian also took the opportunity to make a request.

"Well, you can find me by entering my phone number in the Add Friends, note your name."

The software designed by Lin Yi also needs to be bound to a phone number, and a mobile phone in South Korea corresponds to a number, just apply for a change of account when you change the number in the future.

"Uh-huh, I'll try."

After adding Lin Yi's friends, Lin Nalian opened the chat box with him and began to enter some text and expressions.

"President, this software is really interesting and convenient, I will promote it in our company when I go back."

"Well, thank you, Nalian." Lin Yi touched her head.

Lin Yi's action also made Lin Nalian blush immediately, she felt that the temperature on her face could boil eggs, this was the first time Lin Yi was so close to her.

"No, no thanks."

Lin Yi, who was reminded by Lin Nalian, also thought of a good way to find these trainees to promote.

The trainees are all young people, and they are relatively receptive to new things, so they should be able to get started with this software soon. And as long as it is popular among young people, this software is considered a success.

"Na Lian, do you know any other trainee friends?"

"Huh? I know a few of them, what's wrong? ”

"I want you to ask them to help promote it too, don't worry, I'll pay you."

"That's fine, and I don't need to pay anything, I'll just talk to them." Lin Nalian patted her chest and assured that this was the first time Lin Yi asked her for help, and she must do a good job.

"The payment is still going to be paid, so let's take some coffee rolls from the store and ask you to send them when the time comes."

"Yes, good. President, does this software have anything to do with you? ”

"Well, this is a new piece of software developed by my company."

"The president also develops software?" Lin Nalian looked surprised.

"I'm a computer science graduate from Stanford, what do you say?"

Lin Nalian looked at Lin Yi incredulously, and was speechless in surprise. He always thought that Lin Yi was a rich second generation who came out to start a business.

"Okay, don't be in a daze, hurry up and go to work, if you're lazy, I'll deduct your salary."

"Oh, got it."

。。。。。。

In the evening, Lin Nalian returned home, lay on the bed, took out her mobile phone, and opened the software she downloaded today, which also contained the chat records between her and Lin Yi, although she was the only one, but it also made her happy for a long time.

Then I found Kim Ji-so's phone number in the address book and dialed it.

"Hey, Jisoo, I'll introduce you to a very fun app."

"What, is it a game?"

"You know the game, it's a chat software, you go to this URL, and then sign up, and then you search for my phone number and add me." Lim Na-lian sent a link to Kim Ji-so.

"Oh, okay, I'll study first."

Because the current smartphone memory is not large, Kim Jisoo's mobile phone memory has been downloaded by her, and she has to delete a game before she can download it.

After half an hour, Lin Nalian finally received Kim Ji-so's friend application, she hurriedly passed, and then sent an emoji to the past, which was the question mark face of a little dinosaur.

"Nalian? Is that you?"

"It's me, what's up, this software is fun. [Dinosaur Punch]"

"It's interesting, where did you know?"

"This software was developed by our store manager, he's amazing."

"Huh? It's true? He can also develop software, which is my dream, and I have always wanted to develop my own games and play them." Kim Jisoo is even more interested in the president she has never met, and she must meet this mysterious man.

"Do you know which university our president graduated from?"

"Which one? Seoul Da?"

"No, our president is not Korean, he is Chinese."

"That's Kyoto? Or Qingda?"

"It's not, our president's college in the United States, Stanford."

"Daihatsu, my dream school."

。。。。。。

After a period of publicity, "Kakao Talk" has exceeded 2 million downloads and more than 600,000 registered users, making it a relatively successful software in Korea.

In order to strike while the iron is hot, Lin Yi also decided to invite a celebrity spokesperson, and then began to advertise on a large scale, striving to exceed 5 million registered users within three months.

As for the choice of spokesperson, Lin Yi already has several candidates.

The first one, Kim Taeyeon of Girls' Generation, Lin Yi can be regarded as having a relationship with her, and she left a good impression on him at that time, and she is also the captain of Lin Yuna, and her popularity is also very high.

The second is a female singer named IU, and she is also the hottest solo female singer this year.

The third is a trending actor, Son Ye-jin, but I don't know if the actor will accept this kind of advertisement, Lin Yi also knows that many actors are very careful about receiving advertisements in order to maintain their coffee position, and her economic company may not accept the newly launched software like "KaKao Talk".

The fourth is a male star, and the only man among the advertising candidates selected by Lin Yi, and Kwon Zhilong, the captain of the very popular BigBang.

These four celebrities can be said to be the hottest in South Korea now, and there are some other very popular stars, but Lin Yi thinks that only these people are more in line with the concept of "KaKao Talk".

Lin Yi planned to invite a man and a woman to shoot this advertisement, and he had thought of the script of the advertisement, which was very old-fashioned, but it should be very effective.

If these celebrities don't accept it, Lin Yi plans to ask the trainees to shoot, although the publicity effect may be poor, but if the advertisement is good-looking, it should also be popular.