-41- Innovation
The two of them retrieved their coats from the break room and put them on, crossed the avenue, and entered the store of Millstis opposite.
As soon as I entered, there was no reception, only the staff behind the bar shouted "Welcome, please order at the front desk~"
I only shouted, and after I was done, I continued to help the guests in front of me order, which was a bit perfunctory.
Rating: Reception attitude, bad review.
But for the time being, I still pretended to be an ordinary guest and came to the front desk honestly.
Their front desk is a little different, all the food and coffee are written on the hanging board, and you can tell the waiter at the front desk after you finish picking.
Pick it up on the other side later.
It is worth mentioning that the model of take-out and on-site use has been developed, although the take-away packaging is still very "rudimentary", and the coffee is directly served to the guests in cups of disposable unknown substances.
The cup is a yellow one, and there is nothing on it.
It looks similar to the straw material of the previous life, a disposable cup that can be recycled.
Maybe it's the black technology of another world.
At this point, Assas can definitely learn – the packaging model.
Combined with the experience of Irena in her previous life, you can find a manufacturer to customize a disposable cup with a logo and design pattern, which is not only beautiful, but also can be used to achieve the effect of disguised publicity.
In the previous life, merchants such as "Kaifeng Cai" and "Golden Arches" used this method, you can not buy their products, but when you see the packaging bag on your colleague's table when you are hungry, there is a high probability that you will want to buy the same.
This is propaganda in disguise, commonly known as the serious phenomenon of human-to-human transmission.
With the packaging model, it's no wonder that so many guests come and it can be solved quickly.
People who can afford coffee usually don't care about the extra cost of packing for convenience and efficiency.
Soon, on the other side of the bar, they received their order: two lattes and two tiramisu.
Not much has changed on the menu.
I found a place by the window and sat down, and savored their food, which was also their lunch today.
Each took a small bite and grunted.
emmm……
The taste can't be said to be good, it can only be said to be unsatisfactory.
To put it mildly, it is a parallel product mass-produced by a new barista.
In terms of taste, it is simply not as good as the fine hand-blended coffee of Assas.
It's also a bit of competitiveness.
In terms of the decoration of the storefront, they have adopted a fresher and simpler style, and the overall color is white and green.
Combined with what I have just seen and heard, Millstis should have taken the path of a fast-food coffee shop in the early stage.
If the price rises by 100 million points, and the coffee tastes better, it is estimated that it will grow into the "Moon Buck" and the like in the previous life.
The latest idea of the Falloni Empire does have something that is quite fresh in the eyes of today's world, but for Irena, a "future person" who has long experienced the rise and fall of the catering industry and the history of its development, it has long been a rotten thing.
Before her reincarnation, she had already seen the general trend of the future development of the catering industry in her previous life - low cost, low selling price, low profit, and high sales, with specific reference to "a certain snow honey city".
Coffee is an addictive drink, according to a statistic from a previous life, a person who drinks coffee all year round drinks an average of 345 cups a year.
It is enough to see how dependent it is on coffee.
And with dependency, there will be a direct repurchase rate, which is why the coffee industry has become evergreen.
Some people may think that the dry coffee shop will definitely lose money now, but those who have already dried the coffee + milk tea shop will definitely not lose money, and even make a lot of money, specifically referring to "a certain snow honey city" and "moon buck".
After knowing the roots, Irena already had a general idea in her heart.
If you want to suppress it, then suppress it to death.
Aren't you known for your latest business ideas? Then we will use the concept of transcending the times to run the wheel of the car over your belly!
Witness the power of progress (cheating)!
Thinking of this, Irena's blood boiled.
Pulling up Elsa, she hurried away and returned to her shop.
"Hey, why are you in such a hurry, I haven't finished eating yet!"
"I suddenly came up with a way, I don't have a good memory, I'm afraid of forgetting!"
Cross the avenue and return to the store, which is the speed of light.
"You're back~ How do you feel?" Malthus asked casually as he leaned in front of the bar in boredom.
To be honest, he has no hope for the store's turnaround, and can only hope for a miracle.
But coincidentally, this miracle stood in front of his eyes.
"Store manager, I have thought of a complete plan, absolutely complete the opposite!"
Malthus's eyes narrowed, and he led Irena into the lounge on the second floor: "Tell me more about ......"
In the lounge, Irena explained her ideas of the past one by one, and Malthus was stunned to listen.
After a pause, he reorganized his language, "I think it's really condescending for you to be a waiter in my shop, you should go to the Fallosi Empire to be an industry analyst." ”
coughed and changed the subject: "So...... Small profits and quick turnover, which one do you think we should take? ”
Without hesitation, Irena replied, "Small profits, quick turnover!" ”
"Why?" Malthus was a little puzzled, it stands to reason that only the refined route can earn more.
"Coffee now averages between two and four pence, which is almost enough for a poor family in a day's expenses if it were calculated at four pence.
Although there are many people who can afford coffee, it is very small compared to the vast number of poor people.
According to this purchasing power, what we have to do is to put the audience on these ordinary people, not the rich or the middle class, and only then can we build more chain stores by playing the name of good quality and low price, and then we will look at a profit. ”
"I believe that as long as we give coffee prices that are acceptable to the middle and lower classes, and that the poor can accept with a little gritted teeth, then we will definitely make a lot of money!"
Malthus had been running a coffee shop for many years, so naturally he had a few brushes, and he quickly heard some drawbacks from it:
"But if our audience is placed there, for the rich, our store will be equivalent to downgrading itself and becoming a store dedicated to the ordinary class, which will lose those high-spending people."
Irena had also expected this, and replied confidently: "This is not true, a member of the high-spending crowd, who comes to the store to spend once, can only eat 7 pence to death, which is not worth mentioning in front of the vast number of ordinary people." ”
"So?"
"So! Even if we lose those high-spending people, we can still earn a lot of money! ”
"You can't have it both ways, so we're going to have a compromise! Then start according to the actual situation! ”
After pondering for a while, Malthus nodded solemnly, "I agree with you, Irena, if the shop can be brought back to life, I will give you 30% of the shares of Assas, and dividends will be distributed every month!" ”
Hearing this, Irena was also shocked, she originally wanted to keep this place of work, but she didn't expect Malthus to be so courageous? Share awards are given directly.
Similar to the Western society, which does not pay attention to modesty, Irena slapped her chest and happily agreed:
"Manager, I promise to make Assas a big hit!"
Malthus smiled with satisfaction, "If the store is running well, our team's funds can also be richer~"
"Come on, Ashas's new store manager."