Junshe Culture Media Co., Ltd. is located in No. 33 Yanqi Road, Yanqi Economic Development Zone, HR District.

Obviously, Zhong Lifang chose the location here as an office space, just to be close to the Huairou Film and Television Base, and she still wants to get involved in the film and television industry.

However, the film and television industry predators gathered, and there was no financier behind her, so in desperation, Junshe Culture Media moved to Chaoyang District, and the company's business development direction also shifted to stage plays, creating Global Broadway, but made a gorgeous turn.

Junshe Culture's reception car is a 10-year-old BMW 520Li luxury model, Meng Qian is driving, Zhong Lifang and Xu Ru sandwich him between left and right.

Obviously, Zhong Lifang, who has just started her business, is indeed not rich in terms of funds, and she can be regarded as a preliminary family foundation.

"Mr. Zheng, in addition to me this time, there are also Director Zhang Yibai and Manager Zeng Pengyu who want to communicate with you face-to-face."

Since the death of Pony Galloping Li Ming, Pony Galloping's core management has been divided into two situations. Directors Zhang Yibai, Ning Hao, screenwriter Kong Ergou, vice chairman Zhong Lifang, and Zeng Pengyu, general manager of Pony Pentium Group Performing Arts Agency, all left one after another.

As for Gao Han, vice president and secretary of the board of directors of Pony Galloping, Guo Yan, head of Pony Pictures, and Fu Yi, chief financial officer, more than a dozen senior executives supported Li Ming's widow Jin Yan and established Yanjing Zhengxing Culture Media Co., Ltd.

Zheng Wentong can only sigh at the short-sightedness of the sisters Li Ping and Li Li, the pony galloping itself has no fixed assets, and the most valuable ones are nothing more than two things. The company's brand value and high-level management talents, as well as the company's directors and screenwriters.

Two years ago, Pony Gallop was still a giant in the film industry with Huayi Brothers and Bona Films, and Light Media was only a rising star in front of Pony Galloping.

The founder Li Ming used the righteousness of the big brother to help Pony Gallop sign the famous director Wu Yusen, Ning Hao, the screenwriter of "Assembly Number" Liu Heng, the screenwriter of "Thai Embarrassment" Shu Huan, the screenwriter of "Farewell My Concubine" Lu Wei and the screenwriter of "Soldier Assault" Lan Xiaolong and so on.

Because Li Ming likes to talk about scripts and movies with these famous directors and screenwriters, they all communicate directly with Li Ming.

When it comes to key issues such as project construction and project account sharing, these well-known directors and screenwriters who signed contracts communicate with Li Ming one-on-one, and other people in the company are not involved in this aspect, so Li Ming is the right brain of the pony galloping.

Another advantage of Pony Galloping is the advantage of cost control, because this company has a master of financing transactions and capital operation, Zhong Lifang, the former vice chairman of Pony Galloping.

In the first movie "Cyborg" that Pony Galloping participated in the distribution, because Zhong Lifang set up an account to co-manage, priority was given to repayment, and finally became the only money-making investor in this loss-making movie.

In 08, Pony Galloping received 40 million financing from Baring Asia, 750 million A round of financing led by CCB International in 11 years, and acquired Digital Domain in 12 years, all of which were promoted by Zhong Lifang, so Zhong Lifang was identified by the outside world as the left brain of Pony Galloping.

After the death of the founder Li Ming, Zhong Lifang was originally recognized by the outside world as the successor of Pony Galloping, and was pinned on high hopes by shareholders to lead Pony Gallop out of the predicament. As a result, Li Ping, Li Li and Jin Yan couldn't jump out of the small workshop pattern of the family-owned company, and the sister-in-law fought endlessly, causing Zhong Lifang to choose to stay out.

The largest shareholder of Yanjing Pony Galloping Culture Media Co., Ltd. is Yanjing Pony Jubilant Investment Co., Ltd., with a shareholding ratio of 45.33%.

The founder Li Ming, sister Li Li and sister Li Ping hold 33.33%, 16.67% and 50% of the shares of Pony Huanteng respectively.

Among them, as a natural person shareholder, Li Ming directly holds 3% of Pony Galloping shares, while Li Li and Li hold 5.2% and 4.4% of the shares respectively. Vice Chairman Zhong Lifang holds 4% of the shares, and director Ning Hao holds 2.5% of the shares.

As the lover of founder Li Ming, Jin Yan inherited a cash inheritance of about 1 million yuan from her deceased husband and about 8% of Pony Pentium shares. Therefore, compared with Li Li and Li Ping, she was in a weak position in terms of equity from the beginning and could not obtain actual control of the company.

Li Ming just died, Jin Yan replaced Li Ming as the company's chairman and general manager, in October 14, Li Li and CCB International removed Jin Yan, chairman of the board of directors, and took over the chairmanship of Pony Galloping.

As a result, after the former Li Li and Li Ping sisters dismissed Jin Yan as chairman, CCB International filed an arbitration with the China International Economic and Trade Arbitration Commission, demanding that Li Li and Li Ping repurchase shares for 635 million yuan and fulfill the VAM agreement.

In the end, Li Li and Li Ping sisters could not afford the huge debt, and their shares in Pony Galloping were auctioned, and the two became old friends. Li Ming's widow Jin Yan was also sentenced to bear a debt of 200 million of the 635 million because she inherited Li Ming's equity.

It can be said that from the beginning to the end of the battle for control of the pony galloping, Jin Yan, Li Ping, Li Li and CCB International are all losers. Because the pony gallop, which was once valued at 5.4 billion, was auctioned at an auction price of only 380 million yuan in October 17.

"Mr. Zhong, take the liberty to ask a question, after Mr. Li's death, Jin Yan led the Pony Galloping original team to start a new business, you didn't choose to join, are you optimistic, or are there other reasons?"

"One mountain cannot accommodate two tigers, unless there is a male and a female. Because I joined Pony Gallop very early, Mr. Li also trusted me more. ”

"In the first few years of the company's development, Sister Jin has been studying in the United States, and later after returning to China, she only ran a vegetarian restaurant and did not participate in the company's operation."

"Maybe it's because I have a good personal relationship with Mr. Li, so Sister Jin is a little hostile to me."

Zhong Lifang said it more tactfully, and Zheng Wentong understood it at once.

My husband is working hard in China, and my wife is abroad all the year round, but there is a young, beautiful, shrewd and capable female vice president next to my husband, who often gets along with her husband day and night.

It wasn't until Zhong Lifang got married and Jin Yan gave birth to a daughter in the sixth year that the relationship between the two eased a little.

With Jin Yan's appeal as Li Ming's widow and Zhong Lifang's excellent management ability, it may not be impossible to create a new pony galloping.

As a result, due to prejudices, Jin Yan was unwilling to bow to Zhong Lifang, and Zhong Lifang was unwilling to participate in the infighting between Jin Yan and Li Li and Li Ping, believing that this was always Mr. Li's family affair, so the huge pony galloping media empire finally fell apart.

"Mr. Zhong, I noticed that Junshe Culture Media also has the qualification of film distribution. Although Slope Capital has not yet taken over Pony Gallop, I think Junshe Culture needs to do something first, and you need to prove to other investors and shareholders that you are capable of managing the new Pony Gallop. ”

Zhong Lifang, who was sitting in the car, leaned forward towards Zheng Wentong, "Oh? Mr. Zheng thinks that the first shot of Junshe Culture Media should be film distribution work? Do you have any good suggestions? ”

"Last month, "Wolf Warrior", which was produced by Lu Jianmin and directed and acted by Wu Jing, held the first round of screenings, and the evaluation was okay, but Lu Jianmin and Wu Jing's predictions for the box office were not too optimistic."

"I suggest that Junshe Culture is the exclusive agent for the release of "Wolf Warrior", and in order to increase the attractiveness of Junshe Culture, it will be released with a guarantee."

"The minimum box office is 250 million, and the share ratio of Junshe Culture is 70% of the revenue shared, and the box office of 300 million is 75%."

"The publicity and distribution funds are responsible for our Junshe Culture, which is expected to be about 20 million."

"Of course, as long as Slope Capital becomes a shareholder of Junshe Culture, the 20 million publicity and distribution funds will be advanced by Slope Capital, and then settled."

"But at present, the media predicts that the box office of "Wolf Warrior" is about 300 million, and we are almost losing money and making money."

For a film, film investors can generally get about 34% of the box office revenue. Taking Wolf Warrior's box office of 540 million as an example, Lu Jianmin's Spring and Autumn Pictures and Wu Jing's Dengfeng International can get 183 million.

Dengfeng International, under the name of Wu Jing, invested a total of 53% and could probably share 97 million. Not counting the cost of publicity, Lu Jianmin said in an interview with CCTV that the production cost of "Wolf Warrior" is about 27 million.

Although "Wolf Warrior" is not as popular as "Wolf Warrior 2", Wu Jing still makes a small profit.

If the box office guarantee plan of 300 million yuan is followed, Junshe Culture Media will pay 102 million to Spring and Autumn Pictures and Dengfeng International.

Coupled with the later publicity and distribution costs, Junshe Culture will have to come up with a total of about 122 million funds. The box office of "Wolf Warrior" was 540 million yuan, 540 million multiplied by 34% and then multiplied by 0.75, and the final income was 137.7 million.

However, the distributor can also get about 10% of the box office revenue, that is, 54 million, so Junshe Culture invested 122 million, and received a total of 187.7 million in revenue.

Of course, if calculated according to Zhong Lifang's box office of 300 million, Junshe Culture Media's revenue is 71.4 million box office revenue plus 30 million distribution income.

However, the guaranteed income paid by Junshe Culture Media to Spring and Autumn Pictures and Dengfeng International is as high as 102 million, plus 20 million publicity and distribution costs, and the estimated loss is 18.6 million, is it not a loss to make money?

"Slope Capital and Junshe Culture can sign an investment sharing agreement, and after the exclusive agency of Junshe Culture and the successful release of "Wolf Warrior", the investment sharing ratio of our two companies can be 90% to 10%."

In this way, the loss that Junshe Culture Media needs to bear is about 1.86 million, and it will not hurt the company's overall operation.

Zhong Lifang's beautiful eyes circulated, "Mr. Zheng is so confident in the box office of "Wolf Warrior"? How much do you expect the film to box office? ”

"5 to 600 million, but in order to achieve a better box office, I need you to do one thing, contact Lan Xiaolong, ask him to further optimize the script of "Wolf Warrior", and let Wu Jing and Yu Nan make up a few shots. The release of the film can be postponed by half a month, scheduled for mid-April. ”

"As for the publicity and distribution plan of "Wolf Warrior", the two of us will discuss it together, such as publicizing that the weapons and equipment in the movie are all real shots, Jinling Army. District offers. Wu Jing's 18 months of special forces training, Xie Nan supported Wu Jing to mortgage real estate to make movies, Wu Jing turned from a jade-faced boy in "Tai Chi Grandmaster" to today's iron-clad tough guy and so on. ”

"Mr. Zhong's eloquence is always so convincing, let's go back to the company first, Director Zhang Yibai is also very good at film publicity and distribution, you can have a good chat with him, I believe the two of you will have a lot of common language."