Chapter 55 The Development Strategy of Micro Headlines!
On April 15, Zheng Wentong emptied the shares of Huaxia CRRC, with a total profit of about 2 million with a capital of 2.4 million.
On the 16th, Brother Zhao, a bigwig of tour capital, cleared the warehouse and made a profit of 500 million yuan, becoming the focus of the day's dragon and tiger list, and became a god in the first battle.
CRRC's stock price plummeted, and Xu Xiang, the chief helmsman of Jiefang South Road, Mingzhou City, delivered the stocks, although he also made a lot of profits, but compared to Brother Zhao's brilliant record, he was still ashamed.
Like Baofeng Technology, the stock price of CRRC rose, in addition to the merger of CSR and CNR, it was also indispensable to the rise of various institutions and tourists.
Zheng Wentong's investment of two or three million will not affect the overall situation, if he also invests three or five billion yuan, maybe these institutions and tourist capital will turn their guns on him and prepare to wash his own funds in blood.
Zheng Wentong thought about it in advance, and when the 15-year bull market is over, Slope Capital will stay away from the stock market as much as possible, and will leave a small amount of funds to be handed over to the unit flat trading, and he still has to devote his main energy to Internet entrepreneurship and equity investment.
Personnel Chen Lei helped the Public Affairs Department recruit two female managers, Yu Jiajia and Li Meng, and Zheng Wentong assigned them both to the Personnel Department.
Yu Jiajia was born as an entertainment reporter, can speak well, has deep writing skills, and likes online dating with a bad waist.
Li Meng is tall and long-legged, has a good job, has an outstanding amount of alcohol, and has a crush on Yao, the boss of an entertainment company, and has been emotionally injured.
Mr. Zheng told Chen Lei, "These two gods are in the personnel department, and you pretend not to see them when they touch the fish when they go to work." ”
"Working in the company is the rest time for the two of them, and accompanying me to socialize after work is the working time.
Chen Lei is entangled now, Mr. Zheng explained like this, so how can she, as a personnel manager, manage Yu Jiajia and Li Meng?
"What if the two of them interfere with other colleagues' work?" Chen Lei was a little worried, as soon as Li Meng entered the company, the limelight overshadowed other female colleagues, the white skirt and black silk long legs were particularly eye-catching, but she ignored the male colleagues.
Yu Jiajia is like an old fritter in the mixed workplace, and she treats her colleagues more enthusiastically, and after seeing that there are high-quality beauties such as Xu Ru, Yao Yutong, Jiang Nan, Meng Qian, and Zheng Yaqing in the company, she immediately agreed to stay in the company to work.
After she heard that Mr. Zheng also had a model girlfriend with white skin and beautiful long legs, Yu Jiajia was very interested, and she didn't know that she thought she had come to dig Mr. Zheng's corner of the wall on purpose.
"Don't worry, Yu Jiajia and Li Meng know in their hearts that they won't interfere with the work of other colleagues, as for the two of them playing soy sauce together in the office, let's pretend not to see it."
Technical Director Wang Zhiliang has a very high work efficiency, and he is busy recruiting people non-stop every day, and he has set up the prototype of the development project team of Weitoutiao APP in about a week.
In late April, Liao Yu, the administrative officer of Puhai Interconnection, came to Mr. Zheng, "Mr. Zheng, the desk in room 1508 is almost full, and I think we are about to rent a new office." ”
According to Wang Zhiliang and Mr. Zheng's plan, before the beta version of the Weitoutiao APP is released, he will set up a technical group of 30 to 50 people, and the manpower will soon surpass the universal WIFI project.
Mr. Zheng was thinking about the next development direction of Weitoutiao, and he didn't hear Liao Yu say anything for a while.
Xu Ru pushed him, "Huh? ”
Xu Ru found that Mr. Zheng was thinking about things recently, his expression was more serious, and he rarely even joked.
Liao Yu said that the interconnection side can no longer sit down, and a new office needs to be rented. Xu Ru repeated.
Mr. Zheng didn't take it seriously, "Oh, then rent, Liao Yu, you contact the property to see if there are any empty offices on the 15th and 14th floors, this time rent a bigger one, about 500 square meters, the kind that can accommodate hundreds of people in the office." ”
"500 square meters of this kind of office, only 1501, they have no plans to change the office location, I will ask to see if there are other floors."
The standard area of the first floor of Pudong Development Building is 1655 square meters, the slope capital is 1506, the interconnection is 1508, and the transcription business is 1404.
Xu Ru suggested, "Mr. Zheng, I see that the manpower on the interconnection side is growing very fast, and it is difficult to vacate a suitable office on the side of the Pudong Development Building, so we can move the interconnection to the Dongjiang Science and Technology Park or the Lujiazui Software Park, and rent a whole floor of office building, about 2,000 square meters, which can accommodate 400 to 500 employees to work, at least this year there is no need to move." ”
"Of course, we can also choose to buy one or two floors of the office building in Lujiazui, and if we can't afford to buy one, we can buy the next floor as a fixed asset, and we can also avoid taxes for enterprises."
"Xu Ru, you weren't like this before, why did you start to be in the same league with Jiang Nan and Meng Qian. I kind of understand, the stalk of buying a house can't be passed. ”
The first person Mr. Zheng met after returning to China after winning the lottery was Jiang Nan, when he accosted Jiang Nan on the Bund terrace and vowed to buy a whole building in Lujiazui.
As a result, every time a new employee joins the company, they will look up to Mr. Zheng's great achievements, and the female employee who thinks that he has a good personal relationship with Mr. Zheng will tease the boss if she has nothing to do, "Mr. Zheng, I think the company's benefits are good this year, when will we buy a house?" ”
Xu Ru stole fun, "Mr. Zheng, you have to believe me, I am definitely not ridiculing you, giving reasonable advice from my own work." ”
"By the way, the investment department also recruited a few 211 and 985 college students in the first quarter to rotate in different departments of the company, and they asked me, will slope capital invest in the first half of the year?"
Slope Capital invested in a total of 4 companies last year, including Bilibili, Himalayas, miHoYo and Junshe Culture Media, and the company's valuation is rising.
Xu Ru has experienced Mr. Zheng's negotiation process, and is amazed by some of Mr. Zheng's whimsical ideas, and the successful stake in miHoYo is Mr. Zheng's masterpiece last year.
However, this year, Mr. Zheng seems to be focusing more on the stock market, so he did not see Slope Capital investing in other companies for two months after the Spring Festival.
"The valuation of station A is too high, and it is not suitable to take over, so let's wait and see, and look for opportunities in the second half of the year."
"At present, the focus of Slope Capital's work in the first half of the year is to merge and acquire Pony Galloping, and other things will be put aside first."
"However, I also have two intended investment goals, one is Luo Ji Siwei and the other is Xiaohongshu, and investing in these two companies is very helpful for our future strategic development, and these two companies will hold more than 10% of the shares."
"You should contact these two companies first, and go to me to meet Luo Zhenyu in May, as well as Mao Wenchao and Qu Shu."
Xu Ru understood what Mr. Zheng meant, after May, Slope Capital will gradually sell the stocks in the securities account for profit, and with this fund, Mr. Zheng can talk to Luo Jiwei and Xiaohongshu about financing.
According to Zheng Wentong's assumption, when he succeeds in merging Pony Pentium, with Zhong Lifang and the original team of Pony Pentium, a movie and TV series will be made in the second half of the year.
Then Zheng Wentong invited the stars in the entertainment industry to stand for Weitoutiao, and asked them to register a Weitoutiao account to beat the reputation of Weitoutiao first.
Secondly, he will invite outstanding self-media people to live in Weitoutiao and create high-quality original content, such as Zhang Zhaozhong, director of the Strategic Flicker Bureau, Jin Canrong, military expert, Luo Zhenyu, Luo Jiweiwei, Luo Yonghao of Hammer Technology, talk show Li Dan, and Chi Zilai to settle in Weitoutiao.
In addition to entertainment stars and well-known self-media authors, Mr. Zheng also plans to introduce excellent creators and well-known UP owners from Himalaya and Station B to promote Micro Toutiao.
They will build a complete version 1.0 of the micro-headline ecosystem, and the high-quality creative content will be mainly text and images.
When the number of registered users of Weitoutiao reaches a certain scale, Weitoutiao will incubate a separate short video application Weiqing, which is benchmarked against Douyin.
At this time, Hangzhou's Weimeng Media will begin to appear, launching Internet celebrities such as Li Ziqi, Rabbit Tooth and Yili Xiaoshazi, creating the first batch of Internet celebrities of micro video, and realizing traffic harvesting users.
Of course, it is definitely not enough to rely on Weimeng Media as an MCN company, and micro-video must attract more Internet celebrities and head anchors to join.
Zheng Wentong set his sights on Xiaohongshu, and the Internet celebrities signed by Weimeng can change their direction to Xiaohongshu for diversion, and users on Xiaohongshu can also be diverted to micro-video.
Entertainment stars, excellent self-media creators, influencers and top anchors, so that they can create attractive original content for the Weitoutiao app to retain Weitoutiao users.
However, when the number of monthly active users of Weitoutiao exceeds 10 million and the number of registered users exceeds 100 million, the app Weitoutiao will also usher in competition from Qiandu, Penguin and Toutiao.
So before competing with these Internet giants, he has to build a deep enough moat and use his core advantages to retain users.
In addition to micro headlines and micro videos, Zheng Wentong also plans to build a free novel reading platform, micro reading, and use advertising + free ways to read novels.
Of course, current Internet users are deeply dissatisfied with iQiyi, Youku and Penguin Video, as well as Mango TV's membership services, and they are already VIP members, and they can't skip ads, as well as so-called member-only ads.
And I've spent money to open a membership service, and I can't see the latest episodes, and members have to pay for the advance screening, ranging from three yuan per episode, and the appearance of these video sites is too ugly.
Zheng Wentong plans to set up a domestic Netflix, to provide paid subscription services to all users, as long as you pay a monthly membership fee, you don't need to watch ads, of course, the soft ads in variety shows can't be removed, but the so-called member-only ads, advanced screenings are all canceled.
Mr. Zheng plans to use the platform of Pony Galloping to create popular movies, TV series and variety shows, and then broadcast these programs on the Weiying APP.
Micro-headlines, micro-videos, micro-reading, and micro-shadows, this is the closed-loop ecology of the Internet platform that Zheng Wentong has in mind, and it is also the future development direction of Weitoutiao.
Zheng Wentong calculated in his heart that the merger and acquisition of Pony Galloping needs to prepare about 1 billion funds to create micro headlines, and the investment this year alone is about 200 million.
If you need to burn money to subsidize self-media creators, the investment in this part alone will start at 500 million, so that Internet companies really burn money.