Chapter 67: Three Non-Promises to the Noon Sun!

On the afternoon of the 27th, Zheng Wentong and his entourage appeared at Noon Sunshine Film and Television Co., Ltd.

Hou Hongliang introduced Zheng Wentong to the directors of Noon Sunshine in turn.

"This is Kong Sheng, Kong Dao."

"Hello Director Kong", Zheng Wentong's attitude was particularly enthusiastic, shaking hands tightly, "Your "Breaking through the Guandong" and "Parents' Love", my parents like to watch it very much, and they will revisit it when they have time. ”

"This is Li Xue."

Zheng Wentong's smile did not decrease, "Hello Director Li, "No War in Peking" and "Wenzhou Family" are also screen classics, I heard that you filmed "The Pretender" will be ready to be released in August? ”

Noon Sunshine has a total of two soul cores, one is Hou Hongliang, the producer, and he is responsible for the commercial side alone.

One is Kong Sheng, that is, the golden sign of the noon sun, whether it is an independent director or a co-director, the department is a high-quality product, and the Feitian Award is even softer.

After introducing the first generation of directors, Hou Hongliang began to introduce the second generation of directors, Sun Molong, Cheng Kaizhou and Jian Chuanzhi (he).

Sun Molong's masterpiece is "I Am Yu Huanshui", Cheng Kaizhou is "Do You Know If You Should Be Green, Fat, Red and Thin", and Jian Chuanzhi is "It's All Good".

The director of the first season of "Ode to Joy" is co-directed by Kong Sheng and Jian Chuanzhi, and the word-of-mouth and ratings are good.

The reason for this situation is that capital is in a hurry.

Noon Sunshine abandoned the original plan of only shooting one or two high-quality TV series a year, and filmed six or seven TV series a year, and the second-generation directors were not mature and couldn't take the lead, so the ratings of "Surgery" and "Ode to Joy 2" were dismal and their reputation fell.

Because the second-generation directors of Noon Sunshine can't keep up with the speed of capital, this is the main reason for the decline in the quality of plays.

After Hou Hongliang introduced everyone, everyone entered the conference room together.

There are four people on Zheng Wentong's side, Zheng Wentong, Xu Ru, Meng Qian and Yang Jianbin.

On the side of Noon Sunshine are Hou Hongliang, Kong Sheng, Li Xue and the second-generation directors, all of whom are shareholders of Noon Sunshine Film and Television Co., Ltd., with varying equity ratios.

Zheng Wentong said: "Actually, I noticed Noon Sunshine very early, after Mr. Hou resigned from Shanying Co., Ltd., Noon Sunshine developed from the production team to today's film and television company, and began to be responsible for the production, production, distribution and other one-stop work of TV series. ”

Hou Hongliang waved his hand, "Director Kong and Director Li are the soul core of the noon sun, and I am a good housekeeper for them, so that they can create with peace of mind." ”

Zheng Wentong continued to boast: "The three armies have not moved, the grain and grass go first, the soldiers are good and the food is sufficient, and the battle is invincible." Director Kong and Director Zhang Kaizhou co-filmed the military-themed "Battle of Changsha" together, whether it is a war, the logistics work is the top priority, and Mr. Hou, the big housekeeper, is not easy to be. ”

"I noticed here that so far, the TV series of Noon Sunshine are all co-produced with Mountain Shadow, and the company may have been established for a few years, limited to insufficient resources and funds."

Zheng Wentong said bluntly, and Hou Hongliang was not displeased, and continued to listen.

Zheng Wentong continued: "Actually, I think more about the development model of Noon Sunshine, do you want to become the Warner Bros. in China, or do you want to become HBO in China? ”

Hou Hongliang smiled, "There are already Huayi Brothers in China, and I am now also considering whether to build a whole industry chain company, build a movie city, and build various film and television downstream companies." ”

Zheng Wentong answered, "I remember that last year, Shanying Co., Ltd. welcomed capital to invest in shares and tried to go public, but Mr. Hou resolutely resigned from the position of general manager of Shanying Co., Ltd. and devoted himself to the noon sun. ”

"Because the listing of the company will involve most of the capital operation things, you will be tired to deal with, and it will even have an impact on the creative work you are good at. Thinking that these will become the norm of your work, so you chose to leave Mountain Shadow shares, am I right? ”

Kong Sheng smiled, "It seems that Mr. Zheng is really concerned about our small workshop. ”

Zheng Wentong continued, "'There is a precedence in hearing the Tao, and there is a specialization in the art industry'. In terms of producing TV series, you are all experts, and I am a role model for my predecessors, but if we talk about investment and capital operation, Mr. Hou and I can definitely communicate with each other. ”

"No, no, no, Mr. Zheng is not a layman in the film and television industry, and the guaranteed release of "Wolf Warrior" by Junshe Culture Media is Mr. Zheng's idea."

"I heard that Mr. Zheng also suggested that the script of "Wolf Warrior" be revised to make the storyline more smooth and natural, you are not a layman who doesn't know anything."

"And Mr. Zheng's company has hoarded a lot of high-quality IP, if it weren't for our plan to transform into filming modern dramas, we wouldn't have come into contact with Mr. Zheng's company." Kong Sheng thought that Zheng Wentong was modest.

"Of course, capital is profit-seeking, and the reason why I am willing to invest in Noon Sunshine is, of course, to make money, which I do not deny."

"Of course, there is no shame in making money, but I don't want to smash the golden sign of the noon sun. I hope that the production at noon will be a high-quality product, just like the previous mountain shadows. ”

"I propose to give up the construction of the studio, cut the artist management business, and terminate the contract with its artists. Like the HBO model, rely on high-quality creative content to build the Noon Sunshine brand, and then gradually explore more profit models. Zheng Wentong gave advice.

Zhang Kaizhou and Jian Chuanzhi don't agree very much, after all, the artist brokerage business is also a cash cow, with a revenue of several million a year and a high gross profit margin. The brokerage income of Huace Film and Television exceeds 100 million yuan in one year, and the gross profit margin exceeds 60%.

"What Mr. Zheng means is that let's give up the development plan of the whole industry chain and do what we are best at." Li Xue asked.

"Yes, the barrel theory says that the amount of water a bucket can hold depends on the shortest plank. However, whether a company can operate for a long time depends on its longest plank, which is your core competitiveness. ”

"I think the development of the whole industry chain itself is a paradox, Huayi Brothers is now in full bloom, but the stock price is falling all the way, or his market value will be overtaken by Guangguang Media and Bona Film in two years."

"In this way, the valuation of Noon Sunshine Company may not be too high in the early stage, but the foundation will be deeper."

"Now that we have entered the era of mobile Internet, iQiyi, Penguin Video, Youku, and Mango TV will spend more money to purchase high-quality original content, and in another year or two, it is not uncommon for a TV series to bring hundreds of millions of income to film and television companies."

"If I invest in Noon Sunshine, I have three commitments, I will not pursue Noon Sunshine and rush to go public, I will not interfere with the director's creation, and I will not be in a hurry to expand the number of TV dramas per year."

Kong Sheng and Li Xue glanced at each other, and were more satisfied with Zheng Wentong's three non-expressions. For directors, they especially hate being coerced by capital, which affects the production results of the entire TV series.

"Mr. Zheng has invested in Junshe Culture Media, and I heard that the movie "Wolf Warrior" alone has earned more than 100 million." Li Xue asked tentatively.

Xu Ru knew that Zheng Wentong's three no-promises had impressed the directors of Noon Sunshine, and then added to the fire.

"The final box office of "Wolf Warrior" was 655 million, Junshe Culture Media finally made a profit of 91.39 million, and Slope Capital shared the lion's share and got 73.11 million."

Xu Ru revealed the agreement between Zheng Wentong and Zhong Lifang to divide the eighty-two.

Hou Hongliang is really envious, the profit of 14 years of Noon Sunshine has not been 70 million a year, and Slope Capital has achieved it with just one movie.

However, the 25 million publicity funds in the early stage of Junshe Culture Media were all advanced by Slope Capital, so it is normal for Slope Capital to take the lion's share.

Mountain Shadow Co., Ltd. and Noon Sunshine jointly produced a number of TV series, and Noon Sunshine's profit share is not as good as that of Mountain Shadow Co., Ltd., so he came up with the idea of introducing capital and achieving solo flight.

In addition to Slope Capital, Chinese Culture has also been talking to Hou Hongliang about financing, but Li Ruigang is relatively strong and has also set up a lot of assessment conditions for Noon Sunshine.

Li Ruigang promised Hou Hongliang to set up a subsidiary under Chinese Culture, introduce Ahri Horse and Penguin Horse as shareholders, and enjoy the shade with the back of the big tree, at least the TV series produced by Noon Sunshine is indispensable for the promotion resources of Youku and Penguin Video.

"Mr. Zheng, if we accept your financing at Noon Sunshine, how to solve the current problem of difficulty in listing film and television companies, because most of the film and television companies queuing up to hit the A-share IPO have failed."

Sun Molong, Zhang Kaizhou and Jian Chuanzhi looked at Zheng Wentong together to see how he answered the question they were most concerned about, because they held less equity than Hou Hongliang Iron Triangle, so they hoped that the company could go public in the future and realize the shares.

"We slope capital has been preparing to merge and acquire Pony Gallop, under the auspices of Zhong Lifang, will reopen the road to the listing of Pony Gallop, and achieve listing on the Hong Kong Stock Exchange before the end of 16 years."

"It is undoubtedly difficult for Noon Sunshine to go public directly, and we can't operate two film and television companies at the same time, and wait for the successful listing of Pony Galloping."

"We will acquire 100% of the equity of Noon Sunshine Film and Television Co., Ltd. and enter into a wholly-owned acquisition agreement."

"I can promise that the original management team of Noon Sunshine will continue to be responsible for the production of TV dramas, online dramas and movies, and have independent creative rights, so as to achieve the curve listing of Noon Sunshine." Zheng Wentong said his plan.

Zheng Wentong's idea came from reading. Wen Group wholly acquired Xinli Media, thus realizing the curve listing of Xinli Media.

I have to say that Zheng Wentong's face-to-face communication this time was very effective, and Hou Hongliang quickly agreed to slope capital to invest in Noon Sunshine.

Noon Sunshine got the A round of financing from Slope Capital, which invested 150 million yuan and became the largest shareholder, holding 25% of the shares.

Hou Hongliang holds 23.5% of the shares, ranking second, and Kong Sheng, Li Xue, Sun Molong, etc. hold between 15.19% and 1.47%.

After getting a huge amount of financing, according to Zheng Wentong's suggestion, Noon Sunshine will independently produce "Langya Bang" and jointly produce "The Pretender" with Shanying.

Noon Sunshine Club and Liu Tao, Jin Dong, and Wang Kai partnered to establish three companies, registered 10 million, and deeply bound these three actors.

Noon Sunshine will immediately begin to form the "Ode to Joy" crew, which is co-directed by Kong Sheng and Jian Chuanzhi.

On the way back to Puhai, Meng Qian sighed, "I still remember that I just took over the financing case of Station B last year, and the investment contract of 35 million yuan made my nervous hands soft. ”

"As a result, I helped sign an investment contract of 150 million yuan this year, and my heart was unexpectedly unwavering, Sister Xu Ru, do you think I have grown a lot?"

"That's right! But the main reason is that Mr. Zheng is richer than last year! Maybe next year you'll be hoping to preside over a billion-dollar acquisition. Xu Ru smiled, like Meng Qian, she also sincerely wished that Slope Capital could develop better and better......