Chapter 102: Investing in Little Red Book!
Jiang Nan really wanted to become Zheng Wentong's administrative secretary, but unfortunately a marriage condition set by Zheng Wentong stuck her.
She can't get married first in order to be Zheng Wentong's secretary, this sacrifice is too great.
Although she is the oldest employee in the company, Zheng Wentong has gradually marginalized her.
In Slope Capital, secretary Xu Ru and finance Yao Yutong are Zheng Wentong's absolute henchmen.
Zheng Wentong also values Wang Zhiliang of Weike Information Technology, Zhang Yi of Puhai Interconnection, Liang Hui of the Equity Investment Department, and Unit Ping of the Securities Investment Department.
Although A-shares are currently sluggish, Unit Ping led securities investment to buy Hong Kong Island stocks through Pugangtong.
Puhai interconnection is also a good situation at present, Kuaishou, Toutiao in the universal WIFI investment in a lot of advertising costs, at present universal WIFI still firmly occupy most of the market share.
There are more and more registered users of Weitoutiao, and the number of users is expected to exceed 100 million by New Year's Day, and the Weidian APP will be launched soon.
Weike Xinke has all moved from Lujiazui Software Park to Zhangjiang Collector Port, and the Tiangao Emperor is far away, and she can't ask for any information.
Micro is now an independent accounting subsidiary with its own administrative, financial and legal affairs.
Weitoutiao has begun to test the waters of the advertising business, after all, with tens of millions of users, it is impossible to give up the largest source of income.
A few days ago, someone wanted to ask through her whether Weike Xinke would be profitable and whether it needed funds from the parent company's slope capital.
But this kind of core secret is only clear to Zheng Wentong and Yao Yutong, how can she, the administrative manager, know about it?
And Jiang Nan felt that Zheng Wentong had begun to be wary of her, and the last time she dealt with Li Hongying's embezzlement, it was a warning, after all, as an employee of the company, she also had the obligation to keep it confidential.
Because casually revealing a seemingly inconsequential piece of information may affect the valuation of Weke Xinke and Zheng Wentong's next plan.
Jiang Nan is extremely unbalanced now, she thinks she is the veteran of the company, but the new managers are all paid higher than her.
When Zhang Yi first joined the company, she still looked down on this IT man, but now she and Guo Yuxin have obtained the certificate on National Day.
Zheng Wentong also cashed out 1% of the equity of the interconnection to Zhang Yi, and now this part of the equity is worth tens of millions.
When Zheng Wentong promoted a general manager's secretary from within the company, she was gearing up, and as a result, Xu Ru won Zheng Wentong's favor with her outstanding performance in the fireworks show, and then became Zheng Wentong's own person.
If Zheng Wentong recruits a new administrative secretary, Xu Ru may be promoted to assistant general manager, which is one level higher than her, the manager of the administrative department.
Among the manager-level positions of Slope Capital, Jiang Nan is the lowest salary, but in fact, it is only bright on the surface.
After all, the administrative job is too replaceable, even if she leaves, Zheng Wentong can be recruited again at any time, and she will definitely not find a better job after she leaves.
There were personnel changes in Pujiang District in October. Remembering and District. Chang was dismissed from his post for eating and drinking at public expense many times, Pujiang New District. District. Long. Transferred to Pujiang District as secretary. Remember, Yi Zhongnan took over Pujiang New Area. District. Long.
On October 23, Zheng Wentong visited the headquarters of Xiaohongshu, Xingyin Information Technology Co., Ltd. is located on the 2nd floor of Building C, SOHO Fuxing Plaza, Madang Road, Pujiang District.
The founders of Xiaohongshu, Mao Wenchao and Qu Fang, are both in the company, and Zheng Wentong and the two of them have already dealt with each other several times.
Before New Year's Day last year, when Director Lu inspected Station B, Himalaya and Xiaohongshu, Zheng Wentong visited the headquarters of Xiaohongshu with Director Lu, city leaders and district leaders.
Since last year, Slope Capital has been in contact with Xiaohongshu, but Mao Wenchao and Qu Fang have disagreed on whether to accept Slope Capital's shares.
Although Xiaohongshu needs financing, there is no shortage of investment structures to invest in shares, and the most important thing is to see whether the new investors can bring new resources or better business realization prospects to Xiaohongshu.
Now the universal WIFI users have exceeded 300 million, and they are ready to start the B round of financing, IDG Capital, Haitong Kaiyuan and Venus Venture Capital are ready to continue to invest, and the B round valuation of Puhai Interconnection is about 1 billion, which has doubled from the A round of financing in late May.
The number of users of Weitoutiao has also exceeded 80 million, and the number of monthly active users of Weitoutiao has exceeded 15 million.
As a female founder, Qu Fang first joked with Zheng Wentong, "Every time I see Mr. Zheng, I feel that you have another 100 million in your personal pocket." β
Zheng Wentong smiled, "Mr. Qu is really joking, then I must buy a house next door to Mr. Qu, see me once in the morning or evening, at most three or four years, I can become the richest man, surpassing Mr. Ma!" β
Mao Wenchao also smiled, "The upper garden that Mr. Zheng bought is one of the few old garden houses in Puhai City, and I want to be a neighbor with Mr. Zheng." β
"This kind of opportunity is hard to come by, next time if there is a similar good listing, I will definitely inform Mr. Mao. Therefore, when you encounter the right opportunity, you still have to seize it firmly. Zheng Wentong was a pun.
Qu Fang's side has always been willing to take a stake in Slope Capital, and Mao Wenchao's side has been wavering.
"Thank you for Mr. Zheng's suggestion, I invited Mr. Zheng to come over today, and I also hope that you can give Xiaohongshu a pulse."
Mao Wenchao paid attention to the first foreign investment of Slope Capital, and the newly established Slope Capital had no Internet resources in addition to being rich, and the success of investing in Station B attracted the attention of people in the industry.
However, as long as it is a company invested by Slope Capital, its valuation and revenue will usher in growth, Xu Yi of Station B, Yu Jianjun of Himalayas, and Cai Haoyu of miHoYo Technology have all publicly admitted that Zheng Wentong has brought a lot of help to their company.
Station B agent "Honkai Impact 2", brought a stable flow to the website, Ximalaya made efforts to use smart speakers and Internet of Vehicles users, so that Himalaya's users have been significantly improved, slope capital has established overseas distribution channels, "Honkai Impact 2" has successfully landed in the Japanese and South Korean markets, and the game's overseas market revenue has exceeded 10 million US dollars.
The development process of Slope Capital for more than half a year has loosened Mao Wenchao's attitude, let go of his conceit, and sincerely seek advice.
"Don't dare to take the pulse", Zheng Wentong has a modest attitude, "I can only say that we can discuss together, in the Internet field, many times we cross the river by feeling the stones." β
"Venture capital likes to find templates for domestic Internet companies in the United States, Taobao benchmarks eaby, JD.com benchmarks Amazon, Renren benchmarks Facebook, and Xiaohongshu benchmarks Pi, in fact, I don't like this statement, they seem to be saying that the domestic Internet is not innovative, it is all imitation, and it can survive by relying on the huge domestic user base."
Mao Wenchao agreed, "I think so too, but if there is no template, it is difficult to give an accurate valuation." β
"I made some investments in the entertainment industry this year, for example, the founder of our Internet company should be the director, and the investment structure that helped us go public was the producer."
"The director produces quality content to present to the audience on a budget, and the producer is responsible for selling the film and TV series at a good price."
Qu Fang understood what Zheng Wentong meant, "Zheng always said that let's not be too obsessed with the growth of valuation, but based on Xiaohongshu itself, to provide more users with better content." β
Zheng Wentong responded, "In Mr. Qu's words, the problem of Xiaohongshu now is grass planting community and community e-commerce, where do you want to position it?" If you want to do a good job at both ends, it means that the four are not like you, but it is easy to lose old users. β
"However, the valuation of community e-commerce is relatively high, and investors are more optimistic about Xiaohongshu's commercial monetization prospectsββ"
Mao Wenchao now understood, "Zheng always advises us to do a good job in the grass planting community, and not to invest too much energy in e-commerce, but when your company contacted us, he also expressed his willingness to build a bonded warehouse in Hangzhou with us." β
"This is not a contradiction, the proportion of female users on Xiaohongshu is higher, and the demand for beauty and skin care products is undoubtedly higher."
"Xiaohongshu can rely on the grass planting community to create popular models, so that direct manufacturers can have strong bargaining power, especially some overseas brands that have just entered the domestic market, and sell online through Xiaohongshu's community fermentation word-of-mouth, which reduces costs and shortens time compared with traditional offline channels."
"We can reduce the self-operated e-commerce business and only act as an agent for overseas health products, cosmeceuticals, and beauty brands, which have relatively large profit margins."
"We can also cooperate among grass planters, and through the turnover they redirect, give them business rebates and cultivate a group of celebrity promoters."
"But the premise is that it has to be a real user experience for people, and it can't be advertised for the sake of selling goods. Explosive models should be won by quality, not quantity. β
Qu Fang expressed doubts, "But the subjective impression of skin care products is very strong, and many users are preconceived, how to persuade users to adopt small and beautiful brands." β
"La Mer is no different from baby cream, and skincare is a scam in itself. Female users pursue a refined life, but some people's income simply cannot support this life. β
"For example, the female users of Xiaohongshu post travel, luxury hotels, luxury cars, and brand-name bags there every day, in fact, it is more or less true, and we know in our hearts that the vast majority of people who show off their wealth on social media are empty shelves."
"They need to set up people, I am very successful, I am worth hundreds of millions at every turn, I live in Tomson Yipin, Shenzhen Bay No. 1, accompanied by beautiful women, and there are countless luxury cars. Send a video where more than a dozen people share an office background. β
"These people are actually invalid users, except for some traffic that cannot be realized, I will stay in a luxury hotel for 50,000 nights today, and buy a luxury car for 2 million tomorrow. Even if you add a cart link, no one will place an order. β
"Maybe some female users are creating a very compelling image of themselves through Xiaohongshu, so that they can raise the price in the market?"
Qu Fang raised his head and asked Zheng Wentong, "What market is Mr. Zheng talking about?" β
"What does Mr. Qu think I said? Xiaohongshu can't be astringent. β
Xiaohongshu has completed tens of millions of dollars in Series B financing in June this year, led by GSR Ventures and followed by GGV Capital.
On October 27, Xiaohongshu received Series B financing from Slope Capital, which invested 15 million US dollars, totaling 96 million yuan, and held 7.5% of the equity of Puhai Xingyin Information Technology Co., Ltd., with a valuation of 200 million US dollars.
Slope Capital and Xingyin Information Technology also signed a cooperation agreement, with Slope Capital investing 60 million yuan and Xiaohongshu investing 40 million yuan to jointly build a bonded warehouse in Hangzhou.
"It's been a long time since I've heard Mr. Zheng convince the founder of an Internet company face-to-face!" Xu Ru still likes to see Zheng Wentong's high-spirited appearance when he invests abroad.
Xiaohongshu was later valued at a maximum of about $20 billion, and Xiaohongshu's old shares were once hard to find. The female users of Xiaohongshu are also highly overlapping users of the short video app Weiyin, so there is no room for failure in this financing negotiation.