Chapter 130: A good start to live streaming with goods!
At two o'clock in the afternoon, the data on the turnover of Weimeng Media's live broadcast during the New Year's Day holiday has come out, with a total order turnover of 68.11 million yuan, an average commission ratio of 27.2%, and a total of 18.525920 yuan of commission income from Weimeng Media, which has indeed ushered in a good start.
A total of 390,000 consumers placed orders in the live broadcast room of Weimeng Media within three days, of which 10,000 lipsticks priced at 299 yuan were put on the shelves, and all of them were dropped in less than 10 minutes.
During the New Year's Day, Yang Jianwu urgently coordinated the supplier to replenish the goods twice, and this single-product lipstick also became a hit within three days, with cumulative sales of more than 15 million yuan.
The live broadcast room of Hangzhou Weimeng Media is full of demonic "buy it, buy it", Yang Jianwu really admires Zheng Wentong's cousin.
It is not uncommon for Zheng Wentong to do long-term rental apartments, because there are successful examples of Ziru, Danke, and Qingke in front.
Zheng Wentong opened an Internet company, and Yang Jianwu also understood, after all, Zheng Wentong was born as a code farmer and was also engaged in related industries.
Zheng Wentong came to Hangzhou to lay out the live broadcast and bring goods, Yang Jianwu never expected it, because Zheng Wentong said that he had never seen this kind of sales model.
At first, Yang Jianwu was skeptical, but Zheng Wentong was very confident that the Jiubao store of Jijia Youth Apartment in Hangzhou was full of anchors.
Yang Jianwu is already talking about another larger factory, preparing to convert the factory into a standard live broadcast studio, and then rent it out to other anchors with goods.
Zheng Wentong called Yang Jianwu, and his voice was a little noisy, "Jianwu, are you still busy?" Why don't I call you at another time? ”
"No, no, I'll come outside the live broadcast room." Yang Jianwu said.
"I saw the report, it was really good, the brothers and sisters of the live broadcast have worked hard in the past few days, give them a credit, and we will calculate the commission for the anchor door on a monthly basis to see how much income they can create for the company in a month."
"In the first quarter, everyone was assessed according to a uniform standard. Remuneration is calculated according to the performance ladder. ”
"You should focus on statistics, make remarks on popular products like YSL lipstick, and each anchor can get it, don't concentrate the popular goods on some anchors, so it is easy to be suspected that someone is abusing power for personal gain."
"After everyone's first-quarter results come out, we will make an anchor level ranking according to the number of performance, Class A anchors, Class B anchors, Class C anchors and Class D anchors."
"Class A and Class B anchors have the opportunity to get more popular goods, but their performance should be multiplied by a coefficient and discounted."
"For example, if he sells 50,000 lipsticks today, the turnover of 10 million, if the coefficient is 0.6, the monthly salary will be calculated according to the performance of 6 million."
"For some high-quality stocks, but the brand awareness is not high, and the temporary volume of goods is calculated, the coefficient should be calculated upwards, such as the shoes of the pullback, the turnover of 500,000 can be calculated according to the coefficient of 1.2, that is, the performance of 600,000 is considered as a reward."
"Of course, there will be new hits every month, and the previous best-selling goods may also encounter Waterloo, and I will set a reasonable coefficient together with personnel and finance, which can not only motivate most of the anchors with goods, but also take into account the profitability of Weimeng Media."
"Mr. Zheng, how much do you think Weimeng Media's live broadcast turnover can reach in a year?" Yang Jianwu asked.
The three-day turnover was 68.11 million, an average of 22.7 million per day, and the turnover could reach 8 billion in a year.
"This year is the first year of Taobao live broadcast, the market is still cultivating, and the turnover of e-commerce live broadcast on general holidays will be higher than usual, according to estimates, this year's annual turnover of Weimeng Media is about 4 billion, next year we will strive to achieve 10 billion, and the year after tomorrow we will strive to achieve 40 billion!"
"4 billion a year?" Yang Jianwu felt that this was an astronomical amount, but the fact that the company earned 18.52 million in three days also gave him some confidence.
"Cousin, there's something I'd like to discuss with you?" Yang Jianwu was a little difficult to speak.
"What, after that Li Hongying comes out, he has to do the thing of an anchor with goods? Didn't my side agree? Zheng Wentong felt strange.
"Xiao Yang said that you attach so much importance to e-commerce live broadcast, then live broadcast with goods will also become a new trend, and in the future, there may be big anchors with a turnover of more than 100 million or even 1 billion a year."
"Her daily job is to deal with these anchors of Weimeng Media, and she is more clear about their sales process and words, and she also wants to become the anchor of Weimeng Media."
Yang Jianwu didn't want to talk to Zheng Wentong about this, but his wife's words stimulated him, "Every day Zheng Zong, Zheng Zong, Zheng Wentong is not your cousin?" ”
"I admit that without him, you might have followed your uncle as a decoration team, and the two of us wouldn't have had a chance to get to know each other, but haven't you done enough? Jijia Youth Apartment Jiubao Store and Hangcheng Weimeng Media, didn't you help him build it little by little? ”
"How many times has he been here? That's right, you are now Mr. Xiao Yang, your brother Yang Jianwen is Mr. Da Yang, and the two brothers have now bought a house and a car, with an annual income of hundreds of thousands, which can be said to be a good life compared to before. ”
"But what kind of car did you buy? Dongfeng Citroen bought a commercial house in the county seat. What about your cousin? He bought a Rolls-Royce, which appeared in English textbooks! I live in an old bungalow with a garden of tens of millions! ”
"The entire industry in Hangzhou was built by you from scratch, in addition to the money, did he do anything?"
"Zheng Anguo is the general manager of Transcription Business, and he still holds a lot of shares, and now that Weimeng Media is starting to make a profit, have you considered even 1% of your shares as a cousin?" Yang Jianwu's wife was unwilling.
Yang Jianwu smiled bitterly, "Why did he share my shares?" Do I have capital contribution to create the company, or do I give up my salary and buy shares in a partnership? ”
"Do you know that the boss should take the vast majority of the profits when he pays money, because you don't do it, some people have to do it, according to what you say, I used to build a house for the developer, and after the house is sold, the developer has to divide my house again?" Yang Jianwu asked his wife rhetorically.
Yang Jianwu's wife's momentum weakened a little, "I didn't mean that, you didn't make a mistake, and he couldn't fire you for no reason." Otherwise, how can you explain to your mother, to your mother? ”
"Then have you forgotten Li Hongying's experience? Isn't it a trivial matter of a few thousand yuan that you have to go in and squat for half a year in the end? "Yang Jianwu has more than one season.
"Jianwu, I have already understood, this e-commerce live broadcast does have a future, if we don't have money, if we have money, we can all do it ourselves. I've thought about it anyway, and I'm going to be a delivery anchor. If we learn this skill, we will be able to mix in that company in the future. ”
"I'm used to staying in Hangzhou, I like this kind of city, we want to buy a house here, settle down, so that our children can go to schools in Hangzhou and be admitted to good universities, I don't want them to be like the two of us who have no education, no diploma, and can only work for others." Yang Jianwu's wife said.
Zheng Wentong didn't understand the argument between Yang Jianwu and his wife, and when he heard that Yang Jianwu's wife wanted to be a live broadcast with goods, his expression was shocking, "Oh, yes?" This is a good thing, Weimeng's side of the anchor who brings the goods also needs to replenish fresh blood. ”
"In this way, your wife Xiao Yang's work will be adjusted, no longer serving as the assistant general manager of Weimeng Media, and will be transferred to the live broadcast e-commerce division, with the same rank and salary."
"In order to facilitate promotion, I suggest that your wife's live broadcast room be changed to Xiao Yang's sister-in-law's live broadcast room, if Li Hongying comes out and joins Weimeng Media, I will also give her a new screen name, called Li Jiaqi, I want to see if the two of them compete together, who can become the head anchor of Weimeng Media." Zheng Wentong said.
The woman made a mistake, after hanging up the phone, Zheng Wentong felt a pity for Yang Jianwu, Zheng Wentong originally wanted to talk to Yang Jianwu about the equity incentive plan.
If Yang Jianwu leads Weimeng Media to complete the GMV assessment index of 4 billion, Zheng Wentong will release 3% of the equity to the management team headed by Yang Jianwu and the head anchors, and he will get tens of millions of dividends in a year, but Yang Jianwu agreed to his wife as an e-commerce anchor and Zheng Wentong temporarily gave up this plan.
Yang Jianwu is personally responsible for the newly established e-commerce live broadcast division of Weimeng Media, your wife is going to be an e-commerce anchor, what do you make other anchors think?
If the performance is average, it can only be said that Xiao Yang is thankless, in case his wife's e-commerce live broadcast career is booming, will other anchors suspect that you Yang Jianwu deliberately tilted resources to your wife?
An executive who can't distinguish between business and private affairs, how can Zheng Wentong rest assured that the e-commerce business department will be completely handed over to Yang Jianwu to manage, and give them equity incentives?
After work, Zheng Wentong and his girlfriend went to eat Shaxian snacks, in order to experience a complete day for office workers.
Bai Xiaolu felt very strange, "Why don't you tell Jianwu in advance that you are going to do equity incentives?" If you talk about it in advance, it is impossible for him to agree to let Xiao Yang be an e-commerce anchor. ”
"The company has developed to a certain scale, and some old people in management are actually not suitable for the current position, Liang Hui suggested that I make some personnel adjustments, and dig a group of senior management teams from the outside.
Xiao Yang's problem is that she sees that the company is making money, and she feels that the company's remuneration to Yang Jianwu is not proportional to his efforts, so she wants to take advantage of the opportunity of e-commerce anchors to make more money. She has this idea, I can fulfill her, let alone suppress her, and it can be regarded as making up for the loss of Jianwu's inability to get equity, but Jianwu doesn't know how much money he has lost. Zheng Wentong drank a mouthful of crockpot soup and felt a little uncomfortable.
"What is the original intention, people will always change. I thought about this day when I came out of my hometown with the three Jianwen brothers. The more your personal wealth and the higher your social status, the more lonely you feel because you can't hear a word of truth by your side. ”
"Nonsense." Bai Xiaolu covered her boyfriend's mouth with her palm, "Bah, bah, don't talk nonsense." Everyone has their own family, so it's normal to have some little Jiujiu, and Jianwu didn't do anything sorry for you, don't ask about it, it hurts the cousin relationship. ”
"No matter what others do", Bai Xiaolu looked at her boyfriend firmly, "Anyway, I have identified you in my life, I will not live up to your trust, and you don't want to do anything sorry for me." When I become a little richer and let others know that I can live well without you, I will marry you, so that others will not say that I married you for your money. ”
"Husband, if we get married, I want to have two babies, it's better to have a daughter, as an only daughter, in fact, I still want a brother and sister, husband, wait for me for another two years, okay?" Bai Xiaolu looked at her boyfriend.
No anti-theft
"Good! The best age to have children is 25 to 29 years old, and in two years you will be 24 years old, and we will get married, and we will have a baby in another year, just right, well, perfect! ”