In November, Zheng Wentong basically ran in Puhai, Hong Kong Island and Yanjing, and it was difficult for employees of Slope Investment and Weike Information Technology to find opportunities to report to Zheng Wentong alone.

The program of "Tomorrow's Son" is coming to an end, and Mao Buyi sang a number of original songs in the show, such as "If One Day I Become Rich", "Horse Husbandry City", "Borrow", "People Like Me", everyone unanimously agreed that it was only a matter of time before Mao Buyi won the championship.

Zheng Wentong did not introduce virtual idol Hertz in this show, and the audience of virtual idols is very small, even if it is Luo Tianyi, the first virtual female singer in the mainland. No matter how good the sound synthesized through technology is, it can't touch people's hearts as well as the sincerity and sincerity that singers put into their singing.

One year, at the satellite TV party, Zhou Shen and Luo Tianyi sang "Dala Bang" together, and there were still many Luo Tianyi fans who took great pains to discuss who had better singing skills between Zhou Shen and Luo Tianyi.

In mid-November, Puhai City held elections for representatives of the people's congresses at all levels at the city, district and town levels, and Zheng Wentong, who was about to usher in the 26th birthday, was elected to Puhai City. Person. Big. Zheng Wentong was elected as a representative of the Internet community in Puhai City.

Although Weike Xinke was established later than the three companies of Station B, Xiaohongshu and Himalaya, the company's revenue, number of employees, and company tax payment are all higher than those of Station B.

Pengcheng has penguins, Hangzhou has Ahri, Yanjing has Qiandu, Wangyi and Byte, Puhai City also intends to cultivate a number of world-class Internet companies, Pinduoduo, miHoYo Technology, Xiaohongshu, Bilibili and Himalaya are potential unicorn enterprises, and Weike Xinke is already a de facto unicorn enterprise.

Moreover, unlike the Internet industry in other cities, although there is competition between Puhai Internet companies, they can still maintain a harmonious atmosphere on the surface, and the number of cooperation between enterprises is not small. Although there is competition among Puhai Internet companies, they are generally able to maintain a superficial harmony.

Station B acts as an agent for miHoYo Technology's mobile game "Honkai Impact 2", Micro Ke Xinke will license a large number of its free reading software micro reading to Himalaya APP, Pinduoduo online Pinyin business and so on.

The driving force behind all this actually comes from the slope department has shares in these Internet companies, and is an important shareholder, and has a good influence on these companies, Zheng Wentong is definitely the elder of the Puhai Internet industry, and Weike Xinke is also the most shining business card of Puhai Internet enterprises.

At present, among the short video app applications, Kuaishou ranks first, Weiyin ranks second, and ByteDance's horn sound ranks third.

With the traffic bonus of Toutiao, the number of Jiaoyin users has exceeded 50 million in the two months since it was launched. However, the number of users of Weiyin has also ushered in a round of skyrocketing, with more than 150 million users, and it is only half a position away from Kuaishou, which has 300 million users.

Penguin was already preparing to marginalize Penguin's business, but when they saw that Weiyin and Jiaoyin were in full swing, Penguin was ready to rescue the Weishi business.

Weke Xinke has issued an invitation to the first batch of Internet celebrities of Weiyin, inviting them to participate in the first creator conference of Weiyin.

This year's conference will invite a large number of internal high-quality content creators from platforms to participate in the conference, and everyone will get together. Weke will use big data to tell these creators how to create video hits, including creators' story sharing, dialogue with experts, fan interaction links, etc.

Li Ziqi, Wang Damao, and Yili Xiaoshazi of Weimeng Media will also participate in the creator conference, financial blogger "Xiao A Xuecai", Fan Deng, founder of Fan Deng Reading Club, Li Dan of Xiaoguo Culture, food blogger "Mi Zijun", Daocheng Yading's herdsman Uncle Angwang, etc., will come to participate in this conference, and it is worth mentioning that Zheng Wentong's girlfriend's father, Bai Dad, was also invited to participate as a fishing blogger.

Father Bai attached great importance to this participation and asked for leave from the unit early. His girlfriend's mother, Li Huayan, could also help Daddy Bai buy a set of brand-name suits.

Bai Xiaolu remembered the situation when her boyfriend went to Longcheng to meet her parents for the first time, and the scene where Bai's father and her boyfriend talked happily.

When her boyfriend learned that Papa Bai liked fishing, he suggested that Papa Bai post the video of fishing to the Weiyin platform. Papa Bai originally just uploaded the fishing video to Weiyin in his spare time to relieve his fatigue, but who knew that he actually attracted a lot of fans.

And many of these fans are young people who have just gone to work, and they watch Daddy Bai fishing in the live broadcast room, and they watch it for hours. Daddy Bai has also met a lot of new fishing friends through micro-sound, and his group of fishing friends is getting bigger and bigger, and Papa Bai's micro-yin account "Bai Yiyi" has hundreds of thousands of fans, which can be called the first brother of fishing short video bloggers, because Papa Bai never goes empty, and only takes one fish home at a time, commonly known as "Bai Yi".

Some attentive fans browsed the short fishing video released by Daddy Bai, which actually contained a video of Zheng Wentong accompanying him to fish, and the two of them went fishing together, and then Daddy Bai disliked Zheng Wentong's clumsiness when fishing, and complained that the two of them were not good, this is not good, that is not good.

A netizen with the nickname "Pingsheng" on a Weiyin account reposted this short video and commented: "Fishing blogger Bai Yiyi is the hardest relationship with Weiyin, and he complains about the big boss of Weiyin in the short video, which is not good, and that is not good." ”

As a result, Papa Bai's original video did not become popular, but the reprinted video of "Ping Sheng" became popular, everyone joked that "Bai Yiyi" was the most bullish household in Weiyin, and publicly complained about the boss of Weiyin, and the Weiyin account has not been blocked, which is a miracle.

However, attentive netizens quickly dug out more content through Daddy Bai and Li Huayan's micro headlines and micro-sound accounts, Li Huayan and Daddy Bai both followed Bai Xiaolu at the same time, Bai Xiaolu Studio and Zheng Wentong, Li Huayan and Bai Dad also followed each other's accounts.

This is actually nothing, the key is that Bai Xiaolu also closed the micro headlines and micro sound accounts of Li Huayan and Bai Dad.

During the Mid-Autumn Festival, Li Huayan rarely posted a short video on Weiyin, "I am very excited and proud to be able to sit on CCTV Mid-Autumn Festival Gala and watch my daughter's performance today." ”

Fans peeled off the cocoons and dug out Li Huayan's identity at once. Unlike Daddy Bai, Li Huayan actually rarely pronounces micro-sounds, and she released a short video in the first half of the year, which is also related to Zheng Wentong.

At that time, Li Huayan was going to move and live in the new villa that Bai Xiaolu bought for his parents, Zheng Wentong specially rushed to Longcheng City to help, Li Huayan took a rare short video, praising her daughter's boyfriend for being great, and her son-in-law is also half a child.

After Bai Xiaolu's fans discovered Li Huayan and Papa Bai's micro-yin accounts, there were many comments on Li Huayan's micro-yin accounts every day.

There are even many netizens who said that they want to join Bai Xiaolu Studio and want Xiaolu's parents to help introduce them to the entertainment industry.

Bai Xiaolu's parents will explain it well at the beginning, they are also ordinary families, and there is no way. If netizens want to join White Fawn Studio, they can send their personal information to White Fawn Studio, they are not involved in the work of White Fawn Studio.

Li Huayan was a little overwhelmed in the end, and finally reluctantly turned off the comment area function. As a last resort, Bai Xiaolu Studio issued a statement, "Xiaolu's parents are not involved in the operation of the studio, and at present, Bai Xiaolu Studio only has two major shareholders, Ms. Bai Xiaolu and Mr. Zheng Wentong, please try not to affect the normal life rhythm of Xiaolu's parents, thank you." ”

Because of this small turmoil, Weiyin urgently launched the function that is visible to some people, which is actually similar to WeChat's circle of friends, which can block some friends from viewing your circle of friends. Since then, the short video content released by Li Huayan on Weiyin can only be watched and commented on by relatives and friends she is more familiar with, and she feels much cleaner now.

Dealing with the emerging self-media platform Weiyin, Xiaolu's parents have two completely different attitudes.

Daddy Bai's personality is actually more introverted, he likes to study technology in the unit, is taciturn, and doesn't like to talk much. After finding a group of like-minded fishing friends, he feels that he has opened up a new world, and he will work hard to learn new Internet vocabulary and interact with fans.

Li Huayan is a cheerful middle-aged woman in life, and she is very popular in the unit, but in the face of the online world, she is a little confused and uncomfortable, and she is still more willing to communicate with the people around her than netizens.

However, Li Huayan is very supportive of Daddy Bai's fishing and posting fishing videos on Weiyin. Compared with smoking, drinking, and playing cards, fishing is also a sport that cultivates sentiment. Regarding Daddy Bai's move to hide private money to buy fishing rods and other equipment, Li Huayan also turned a blind eye.

It's a pity that Daddy Bai can't hide things, and after Weiyin invited Daddy Bai to Puhai City to participate in the Weibo Creator Conference, Daddy Bai couldn't help but show off to Li Huayan.

Li Huayan was very surprised, I didn't expect that Papa Bai was fishing and fished out of the Hall of Fame, Papa Bai was actually a well-known short video blogger in the fishing category, in less than a year, the short videos uploaded by Papa Bai had a total of 50 million views, and each fishing short video had millions of views and hundreds of thousands of likes.

As a result, Daddy Bai didn't pay attention when he showed off, and couldn't help but tell his wife that he had started to join the Chinese video partner program of the Weiyin pilot, and he could monetize the playback of the video. He has accumulated 10,000 or 20,000 yuan of playback income in his Weiyin account, and he can withdraw this money to his personal bank card. Papa Bai is also the first batch of users in Weiyin to use UnionPay electronic payment methods.

After Li Huayan knew that Daddy Bai had tens of thousands of yuan in private money, she directly helped him withdraw the money, and then used the money to buy a brand-name suit for Daddy Bai, so that he could go to the creator conference of Weiyin.

After Bai's father complained to his daughter Bai Xiaolu that the 10,000 or 20,000 private money he had saved was looted by Li Huayan, he wanted to buy a fishing rod, but the money was not enough.

Bai Xiaolu understood the subtext of Daddy Bai's crying poverty, so he generously sent Daddy Bai a WeChat red envelope of 200 yuan. Father Bai sent a crying and laughing expression, but he still thanked his daughter for her kindness, Bai Xiaolu's little padded jacket is at least not leaky, and he has love for his father, but not much.

Bai Xiaolu was very curious about the private money that Daddy Bai had saved, after all, this might be the most private money that Daddy Bai had saved in more than 20 years of marriage.

In Bai Xiaolu's memory, the family has always been in charge of the accounts by her mother Li Huayan. Dad Bai and Li Huayan work in the same unit, and the accountant of the unit directly sent the two jobs to Li Huayan, and Dad Bai didn't even have a chance to get his hands dirty, and his salary couldn't be hot. Many dual-income families in the same position in state-owned enterprises are paid wages in this way.

Bai Xiaolu asked her boyfriend: "Can the playback volume of users in Weiyin be exchanged for video revenue?" The number of views of the dancing video released by Li Meng and I is not low, why don't you have a penny? ”

"If each user's playback could be exchanged for money, then Micro Ke Xinke would have lost money a long time ago. At the Weiyin Creator Conference held in December, Weiyin will launch a Chinese video partner program. ”

"The definition of a short video in Weiyin is a video of less than 1 minute, with four options of 15 seconds, 30 seconds, 45 seconds and 60 seconds, and the definition of medium video is a video with a playback duration of 1 minute to 15 minutes, such as Li Ziqi's food video is actually a medium video."

"As long as Weiyin users join the China Video Partner Program, the videos released by Weiyin will be played simultaneously on Weiyin and Weitoutiao at the same time, as long as the published content has playback, there will be revenue, and the higher the playback, the higher the revenue."

"Uncle is the first batch of Weiyin users to participate in the Weiyin Video Partner Program, and the more than 10,000 playback revenue is actually just the beginning, I believe that Uncle's private money will become more and more." Zheng Wentong said.

"Hehe will help me record some vlogs during my filming, can she also join this Chinese video partner program?" Bai Xiaolu asked for his girlfriend.

"As long as it is a real-name verified user, you can participate in this video partner program, the early playback income may not be high, the playback income of 10,000 plays is about 30 yuan to 50 yuan, in the next year, Weiyin will invest almost 100 million funds for the video partner program." Zheng Wentong asked.

Bai Xiaolu couldn't help but use the mobile phone calculator to calculate, "Do you think the total number of Weiyin's video views will exceed 2 billion in the next year?" ”

Zheng Wentong looked at his girlfriend speechlessly, this amount of calculation can't use a calculator at all Okay, Bai Xiaolu's arithmetic ability is really anxious. Zheng Wentong hopes that there will be no complex algorithm problems in the variety shows that his girlfriend will participate in in the future, otherwise he will be complained by netizens that mathematics is taught by physical education teachers.

"First of all, not every Weiyin user will join the China Video Partner Program, and secondly, how can the total number of plays of Weiyin be only 2 billion in a year? In another two or three years, there will be tens of billions of views of fishing short videos a year, and a user can casually brush an hour of micro-audio a day, watch dozens of short videos, and brush short videos is much more interesting than brushing the circle of friends, and the micro-sound is actually an enlarged version of the circle of friends. Zheng Wentong explained.

Before his rebirth, Zheng Wentong joined ByteDance's China Video Partner Program, and several videos also had nearly one million views, earning a little extra money. However, when he joined, he had already passed the outlet of short video self-media, and he was busy with work, so he didn't have the heart to continue to insist on content creation.

In addition to the China Video Partner Program, Zheng Wentong has also launched the Weiyin Speed Edition, which usually uses the duration or number of times to watch the video to meet the requirements, you can receive gold coins, which can be used to reward gifts to your favorite anchors, or you can exchange gold coins for cash, and then withdraw them to Weiyin's personal account.

Zheng Wentong launched the Weiyin Speed Edition, which also drew on the experience of Douyin Speed Edition and Kuaishou Speed Edition. For Internet companies, paying new users is the most brutal way to acquire customers, simple and effective.

In May, Weike Xinke completed a round of financing, raising 200 million US dollars, 500 million funds to support video creators, after half a year of deployment, Zheng Wentong formulated a video partner program to encourage more outstanding short video creators to join Weiyin.

In the second half of the year, Micro Ke Xinke used 450 million yuan to buy the third-party payment license of UnionPay Electronic Payment, and Micro Ke Xinke also established a game and animation department and recruited relevant talents.

In just half a year, Zheng Wentong has burned more than half of the $200 million in financing, and the valuation of Microgram Information Technology has almost doubled.

Investment institutions are not afraid of Internet companies burning money, A round, B round, C round, D round, E round, the Internet company does not have to burn billions of funds before going public. As long as the investment institution feels that the money invested in you is being put to good use, then it is not a big problem.

After the Spring Festival, Zheng Wentong prepared the B round of financing of Weke Xinke, with a financing amount of 500 million US dollars and a company valuation of about 4 billion US dollars.

Zhang Yiming has not yet made up his mind to support Jiaoyin, so Zheng Wentong can only use the advantage of rebirth to smash in funds to lay out in advance.

If ByteDance invests 100 million to encourage creators, Microgram Information Technology will invest 200 million, ByteDance will invest 500 million, and Microgram Information Technology will invest 1 billion.

ByteDance's business line is much larger than that of Micro Ke Xinke, so Zhang Yiming can't do the courage of Zheng Wentong's all-in short video application.

The slope department has now begun to contact the Y founder team, Zheng Wentong expressed his intention to acquire a wholly-owned company to Yang Luyu, and the founder team of Yang Lu Yu intends to sell and give Y an offer of 500 million US dollars.

Zheng Wentong has no problem with the $500 million offer, and if he doesn't make a move, ByteDance will also spend $1 billion to buy it at the end of '17.

Zheng Wentong has two ways to solve the problem of $500 million in funds, first, to sell part of the company's shares in Bluestar Games, and second, to complete the B round of financing ahead of schedule.

The difference between the two solutions is that the ownership of Y after the acquisition is determined. If it is the sale of the equity of Bluestar Games, then Y is an overseas company operating alone, and it is a brother company with Micro Xinke.

If the acquisition is completed with $500 million in Series B financing, then Y is a subsidiary of Weke Xinke, which will also affect the subsequent rounds of financing of Weike Xinke.

However, in addition to the Y app, Zheng Wentong is very interested in Yang Luyu, and he wants to invite Yang Luyu to join Weike Xinke and serve as the leader of the Weiyin team, but Yang Luyu may not be interested in joining Weike Xinke after achieving financial freedom, after all, not every entrepreneur wants to make a big .....career like Zheng Wentong.

82 Chinese Net