Friday, 10 a.m.

Zhao Yuan went to the main hospital to participate in the press conference of the aortic stent graft jointly developed by Salamander Medical and Tianhua Hospital.

To the surprise of the outside world, the lineup of attendees at the press conference was luxurious, which was close to the thoracic and cardiac surgery industry summit held in Yanjing not long ago.

Jiang Qiang looked at Jiang Bai, Qi Ming and other industry bigwigs on the rostrum, with a smile on his face.

Normal product publicity and advertising costs are even more expensive than R&D costs.

The point is that even if you are willing to give a good price, whether people are willing to advertise you or not is another matter.

Zhao Yuan mentioned it to Jiang Bai and Qi Ming at the summit, but the two of them didn't say a word, directly pushed off other things, and arrived in Baiyun a day early.

Zhao Yuan didn't insist anymore, after all, such a big favor, it is too cliché to talk about money, and the debt of favor is repaid, and when he can use Zhao Yuan in the future, he will find a chance to pay it back.

At the press conference, although he had made sufficient preparations in advance, Hu Weicheng's palms were still sweating when he explained the product.

Because he didn't expect the best big names in the industry to come.

If you don't say it right, it will definitely cause negative effects.

However, despite the great pressure, Hu Weicheng still explained the history of product research and development and the competitive advantage very clearly.

Qi Ming is no stranger to this product of the salamander, because as early as a few months ago, Guoxi Hospital got a sample and put it into use, and from the perspective of the effect, it is even more significant than the imported stent.

He also knows that the reason why this product can pass the clinical trial so quickly is because many large hospitals across the country have conducted clinical trials. To put it bluntly, there are no problems with the performance of this product.

Nowadays, everyone is more concerned about price.

……

Beautiful country, Medtronic headquarters R&D center.

Morris, the head of the cardiac stent R&D team, frowned and stared at the screen.

As a comprehensive device manufacturer, Medtronic has many cutting-edge products, and as a senior management of the company, it will not pay attention to the release of a product.

But Morris, as the head of the cardiac stent R&D team, has been tormented.

Judging from the preliminary investigation, the product released by Salamander Medical and Tianhua Hospital has surpassed the same type of products under their own company, and once this product is listed, it will bring a huge impact.

Although it is an aortic stent graft, the technical requirements for the development of this type of stent are far higher than those of other stents.

Therefore, once the aortic stent graft research and development technology is mature, it will have the ability to develop all other stents.

At present, the Huaguo stent market is the second largest market in the world, once the product is listed, with the domestic advantage, it will definitely quickly squeeze other similar products.

For example, Huaguo's color TVs, mobile phones and new energy vehicles, this bracket will be centered on Huaguo and quickly spread to the world.

Morris took a deep breath and held his breath.

Morris had obtained this laminated stent through some channels, and he originally hoped to launch a sniper from the patent infringer.

However, both the design structure and the materials are significantly different from the current products.

Most products will have the shadow of other products in R&D and design, maybe not similar products, and will also borrow technology from other products, but this product seems to fall from the sky, breaking through the shackles of all current bracket products, which is completely unbridled ingenuity.

Zhao Yuan's conceptual design, coupled with the material R&D team led by Hu Weicheng, has created a subversive cross-era product.

Morris had a strong premonition in his heart, and the scaffold field was estimated to be changing!

The product description of the press conference has ended, and Hu Weicheng has his back to the screen, no longer nervous at the beginning.

"We already have an idea of our product performance, and I believe that everyone is particularly concerned about the price.

Okay, now let's take a look at the prices of other brands.

A certain brand, 118,000 Chinese dollars; A certain Dun brand, 130,000 Chinese dollars......

Most of the domestic aortic stent grafts on the market range from 48,000 yuan to 53,000 yuan. ”

"Here are the prices of our products."

Hu Weicheng paused, and numbers flashed on the screen behind him.

In about 10 seconds, the screen freezes!

Everyone present was amazed.

"Three thousand dollars?"

"Am I right? Even a very ordinary domestic aortic stent graft costs more than 40,000 yuan, and Salamander Medical's products are only 3,000? ”

"A lot of people won't be able to sleep tonight."

"It's good news for patients, but it's going to be a big challenge for those device manufacturers."

Morris, who was sitting in front of the computer, directly swore in his mouth.

"Shet, Shet!"

"It's definitely a gimmick! In order to seize the market, these yellow-skinned monkeys play this set of false propaganda. ”

Hundreds of thousands of things, directly sold for 3,000?

Even if the product may be a little less technical, others will be willing to try it.

However, Morris understands the performance of the product, and the materials and design construction of this product jointly developed by Salamander and Tianhua are even better than his own products.

First, the stent can be used for life and does not require long-term antithrombotic medication;

Stents are not only expensive, but also a great burden to take drugs in the later stage, and some supporting anticoagulants can cost thousands of yuan a year.

Second, this stent can be decomposed, and other stents implanted in the human body cannot come out, this stent takes a decomposition drug, is directly absorbed, and then excreted from the body.

It's so easy to use, and it's so cheap.

The venue began to explode directly.

In addition to Qi Ming and Jiang Bai, many national experts were also invited.

"Why is it so cheap, I thought it would be at least about 80,000."

"The price of the product is relatively reasonable between the domestic and imported prices. Unexpectedly, there were only 3,000, and now not only the imported stent equipment manufacturers want to explode, but the domestic stent equipment manufacturers are estimated to be sleepless all night. ”

"Today is definitely a day worth recording in the medical community in China."

The stent is placed inside the human body, and if there is any slightest discomfort, the whole body will have problems.

Those medical device predators in Europe and the United States have spent a lot of manpower and material resources to develop stents suitable for the human body in the world.

Although some products have appeared in China, there are still technical differences with imported products.

In fact, it is not a day that Huaguo has been stuck in the neck of foreign countries for medical device products.

Everyone is waiting for the day when the game will be broken.

Before the launch of this product, everyone actually looked forward to it, because they knew that this product would be ahead of European and American countries.

But in the end, the press conference was still a big surprise.

The price of 3,000 yuan is earth-shattering!

Completely destroy the original bracket price system!