Chapter 336: Weiyin is going to start working on local life?

On the seventh day of the first lunar month, the Spring Festival holiday is over, Zheng Wentong goes back to work, Bai Xiaolu can rest for two more days, and then return to the crew of "The Legend of Mulan" before the Lantern Festival.

The box office of "The Wandering Earth" is rising, and Taopiao Piao and Maoyan predict that the box office of this movie can exceed 3 billion.

Huayi, Guangguang, Bona and other film companies are both envious and jealous of Pony Galloping, Pony Galloping produced a "Wolf Warrior 2" with Dengfeng International last year, becoming the box office champion of the era, and co-authoring Pony Galloping this year is going to be a god again with a "Wandering Earth"? What's more, the box office trend of "Operation Red Sea", which Pony Gallop participated in, is also very good.

On the seventh day of the Lunar New Year, all the employees of the slope group, Weike Xinke and station A got the company's starting profit, each person has 1888 yuan, this money will be paid to the employee's Weiyin account at one time, and the employees can withdraw it to the bank card, or use the Weiyin payment to use it.

Zheng Wentong asked Zheng Yaqing if she had used Weiyin to pay in her hometown during the Chinese New Year. Zheng Yaqing said honestly, "Now in our hometown, the most used is WeChat payment or Alipay, and the application scenarios of Weiyin payment are relatively few, and some aggregate payments can choose to pay with Weiyin payment." ”

Zheng Wentong knows that Weiyin Payment is a rising star, with a market share of about 1% in the field of third-party payment, and Weiyin Payment is also the focus of Weike Xinke's work this year.

Zheng Wentong instructed Zheng Yaqing, "I know the situation you said, you notify Yang Ji now, let him reserve a conference room, I want to have a meeting with the Weiyin team, I have already sent you the list of participants by email, you can forward it." Today's meeting is very important and no temporary leave will be accepted. ”

Zheng Yaqing's expression was serious, "Okay, I'll inform President Yang Ji immediately." ”

When Zheng Wentong arrived at the conference room, he found that all the people had arrived, and Zheng Wentong greeted Yang Ji and others in turn.

Zheng Wentong sat down and chatted about a light topic first, "What is the starting profit that the company sent to everyone today, is there anything you haven't received?" If there is anything you haven't received, please contact HR in time and ask the Finance Department to reissue a new one. ”

Zheng Wentong originally just wanted to find a topic, but he didn't expect that someone really didn't get it. The reason why this employee did not receive the start of the work is because his mobile phone number registered with Weiyin was registered with his family's ID card. Later, although he transferred his mobile phone number to his personal name, he was still identified by the system as an abnormal user and was unable to complete the real-name verification and card binding work.

Zheng Wentong knew in his heart, "This is simple, you re-register a mobile phone number with your ID card, and then replace the reserved mobile phone number of your bank card with a new number, and finally replace the mobile phone number of the employee reserved by HR with a new number, so that you can reissue a starting profit." ”

After Zheng Wentong finished talking about the solution, the employee made a half-truth joke, "It's so troublesome, is there a faster way?" ”

When Yang Ji heard his subordinates say this, his face changed, "If you are troublesome, don't take it, just save money for the company." Yang Ji regretted it a little, because he was a returnee, and he usually had a high degree of freedom when he had meetings. When Yang Ji was in charge of micro-reading before, he was evaluated as the vice president with the best temper in Weike Xinke, but he didn't expect that someone would have such a casual attitude when the big boss personally presided over the meeting.

Zheng Wentong waved his hand, "Today's meeting is to find a way to increase the market share of Weiyin payment. ”

"Actually, I think he has a point, he is also a user of Weiyin. After watching the video, users of our Weiyin Express version can receive gold coins, with which they can withdraw to bank cards. ”

"Suppose a user finally downloads the Weiyin Express version, then uploads the ID card information, and binds the bank card. In the end, because of the problem of this mobile phone number, the money in the Weiyin account cannot be withdrawn, will he think that our Weiyin is a liar? ”

"Is it possible for him to tell his peers not to download Weiyin, the activities on Weiyin are all deceptive, you follow the tips of the app, you can't get the money, but leak your ID card information and bank card number?" Zheng Wentong asked rhetorically.

"I believe that this employee's experience is not unique, and there must have been user feedback about this problem before."

"When the customer calls Weiyin's customer service department, the customer service should give a similar treatment plan to me, or persuade the customer to re-apply for a mobile phone number, and then go to the bank to change the default mobile phone number, and then you can withdraw again. But they only have a few dollars in their Weiyin account, for a few dollars, you ask the customer to go to the business hall to open a card again, and then go to the bank branch to queue up to change the mobile phone number, the customer is not satisfied with the treatment plan we give? Zheng Wentong's expression was very serious.

"Of course, you might think I'm making a big fuss. Weiyin currently has 450 million users in mainland China, and more than 100 million users have tied up cards, but the frequency of users using Weiyin payment is still far lower than that of WeChat and Alipay. I want to know, are you guys trying to find a way to change that? Zheng Wentong looked at Yang Ji first, and then at the others in the conference room.

Yang Ji is ready to come forward to take responsibility, "I blame me for this, I will summarize the pain points encountered by customers in the use of Weiyin payment with colleagues in the technical department today, and then give a rectification plan." ”

Zheng Wentong interrupted Yang Ji's speech, "Our meeting today is to brainstorm and solve the problem, not to hold anyone responsible. ”

"Weiyin users have opened a Weiyin store on the platform, and Weiyin e-commerce has begun to make efforts. However, I think this is far from enough, and it is difficult for the GMV of Weiyin e-commerce to exceed 50 billion this year, and it is difficult to overtake the curve of Weiyin payment through Weiyin e-commerce. Zheng Wentong understands the current situation of Weiyin and tells the truth.

"Then everyone thinks it's strange, since the scale of Weiyin e-commerce can't be done, then why can we expand the market share of Weiyin payment, I think Weiyin's local life is promising."

Zheng Wentong motioned to Zheng Yaqing to open the PPT and told the Weiyin team about the next work priorities.

"Weiyin's local life is mainly divided into four parts, home group buying, in-store group buying, travel and reviews."

"Last year, we cooperated with many catering merchants and launched catering group buying. Compared with Meituan, Ele.me and Dianping, Weiyin's catering group buying has a natural advantage, and Weiyin's social attributes determine that Weiyin's users are more willing to recommend restaurants they have tried to friends on Weiyin. ”

"Short videos of food products posted by restaurant stores on Weiyin are more attractive than pictures on Meituan and Ele.me. This year, we will continue to deepen the catering group buying market, and at the same time make efforts in wine and tourism, nail and eyelash art, fitness, beauty salons, parent-child, leisure and entertainment. ”

"Hotel travel agencies and beauty salons are the industry with a high incidence of complaints, customers place orders through Weiyin group buying, if it involves complaints and disputes, they will definitely contact Weiyin as soon as possible, then we Weiyin must do a good job of docking with merchants to solve customer demands."

"I have set a principle here, the amount of customer complaints is less than 1,000 yuan, and if it is determined that it is the merchant's problem, our platform will compensate the customer first. If the amount of the complaint is less than 5,000 yuan, it must be handled within 24 hours, if the amount of the customer complaint is less than 20,000 yuan, it must be handled within 48 hours, and all customer complaints must be handled within 72 hours, even if it involves cross-border travel. Zheng Wentong emphasized.

A female employee raised her question, "Zheng Dong, if a user buys a cross-border tour on Weiyin, even if we communicate with the hotel, airline or travel agency as soon as possible, and wait for them to solve the problem, we will then give feedback to the customer, I am afraid it will be difficult to deal with the customer's complaint within 72 hours." ”

Zheng Wentong replied: "You are right, wait for the customer to complain, we will contact the merchant, due to the time difference, we may communicate with the merchant for more than two days." ”

"Moreover, the cross-border travel involves a large amount of capital exchanges, and in order to avoid risks, it is impossible for our platform to compensate customers in advance. So how can you solve a similar problem? ”

"Here we need to use artificial intelligence to help us profile users in advance. Before these customers travel across borders, they must make a strategy in advance. ”

"They will browse the hotel or attraction information of the destination country on Weiyin, and after the big data is aggregated, they will predict the user's travel destination, the city they pass through, and the hotels they may choose. We put the problem in front of the problem and fill the gaps in advance, so that we can reduce the risk of customer complaints. Zheng Wentong explained.

Zheng Yaqing has not seen Zheng Wentong talking eloquently in front of colleagues in the company for a long time, and it seems that Zheng Dong is indeed very dissatisfied with the current status quo of Weiyin. Zheng Yaqing can understand the huge pressure on Weiyin CEO Yang Ji.

There have been rumors in the company that Zheng Wentong is not satisfied with Yang Ji's work, and plans to poach an executive from other major Internet companies to serve as the new CEO of Weiyin.

Cheng said: "I have high hopes for the local life business, and I hope that after this meeting, everyone will be able to work hard and think in one place. ”

"The expansion of local life business requires the partners of the Weiyin Marketing Department to go out one by one, negotiate one business at a time, and cover one city after another. We don't need so many office employees, because these employees in addition to making PPT, talking about growth, painting cakes for Yang Ji, painting cakes for me, blowing all over the sky, looking at the actual results are unsatisfactory, and then looking for a bunch of reasons to shirk responsibility, saying that they will work hard next quarter. Tomorrow after tomorrow, tomorrow is so much, I live for tomorrow, everything is in vain. Zheng Wentong criticized the bad work atmosphere of some small groups of Weiyin without naming them.

"We, Weke Information Technology Co., Ltd., have completed three rounds of financing, and we will start preparing for listing this year, and many of you have already received the options that the company has rewarded you."

"Don't have the idea of lying in the credit book and eating the old book, some old people in Weiyin always think that the company and I dare not move the real thing. When there is a job, it is pushed to the newcomer, and it is beneficial to start talking about seniority again. We have been established for less than three years, in addition to CTO Wang Zhiliang, how many old people are there? What qualifications do you have to talk about seniority in front of newcomers? ”

The faces of the employees attending the meeting today were a little uncertain, and they didn't expect the big boss to criticize them mercilessly, but Zheng Wentong still saved face for some people and did not criticize them by name. If Zheng Wentong criticizes someone by name, then their position is likely to be adjusted.

Zheng Wentong's expression eased, he had already criticized it, and he should also wave the sweet dates after the stick.

Zheng Wentong said: "I have set two goals for local life, before the May Day holiday, the turnover of Weiyin local life is 10 billion yuan, and before September 1, the turnover of Weiyin local life must be greater than 40 billion yuan, so that we can hope to achieve the goal of exceeding 100 billion yuan before the Spring Festival in 19." ”

"Different from WeYin e-commerce, Weiyin local customers use WeYin payment frequently, which is very helpful for us to increase the market share of WeYin payment. So in the first half of the year, Yang Ji, in addition to the employees who must stay in the office to work, you must increase the local life of the local promotion, we want to cover 70 major large and medium-sized cities in the first half of the country, eating, drinking and having fun in Weiyin has become a trend! ”

"I will find someone to be responsible for Weiyin e-commerce, you are now trying to do everything possible to do local life, do you have confidence?" Zheng Wentong looked at Yang Ji with a blazing gaze.

Yang Ji realized that this was Zheng Wentong's last chance for him, and if Zheng Wentong pointed out the direction and goal of his work, he still couldn't complete it, then the Weiyin team would definitely have to change the coach. However, since Jiang Cha served as the CEO of microreading, he has done a good job in the microreading business and read it to the leader of the online text. Wen. There is a lot of pressure from the group, if he leaves Weiyin, there is a suitable position for Yang Ji in the entire Weike Xinke, and Yang Ji can only fight against the water this time.....

Yang Ji made a military order, "Zheng Dong, don't worry, if the transaction volume of Weiyin's local life does not complete the target of 40 billion on September 1, I will submit a resignation email to you as soon as possible." ”

Zheng Wentong saw that Yang Ji was high-spirited, so he left the conference room early and asked him to assign work tasks to the friends of the Weiyin team.

Zheng Wentong left the conference room and already heard Yang Ji's loud voice, "I have made a military order to President Zheng, so this mission can only succeed and not fail." Now the company has provided 1 billion financial support in order to support the local life business, so we must now plan well and how to use this fund to attract more businesses to settle in and serve more small and medium-sized businesses. ”

Zheng Yaqing felt strange, "It's rare to hear Mr. Yang speak in such a loud voice. ”

Zheng Wentong chuckled, "Some people don't need to be forced, they can do their jobs well, such as Qian Huichuan." Some people are a little slow, so I need to push them appropriately. In principle, Micro Ke Xinke will not raise funds before listing, since it is going to be ready to go public, then the data of Micro Ke Xinke must be a little better, profit or not is secondary, the key is to let investors see the potential of our business. Weiyin e-commerce alone cannot support the high valuation of Weike Xinke's listing. ”