Chapter 71: The decision to suppress Victoria's Secret

Caroline was soon gone.

This New York lawyer Satan is very busy, and her clients are not just Abel.

After Caroline was gone.

In David's office, Abel and David continued to discuss.

Abel looked at David, "That's it?"

Nothing, we continue to do our own thing? ”

David Mellon nodded, "So, that's the value of the tens of millions of dollars we spend on legal fees every year." ”

"Well, it's really worth the money."

"Trust me, man." David Mellon shrugged his shoulders and said again:

"The mere fact that her surname is Renqvist is worth our ten million a year on her."

"I have to say that we have benefited a lot from this suggestion of yours." Abel also said with a smile.

At that time, he and the company chose Caroline as their lead counsel for the company.

Abel was a little apprehensive.

Because Caroline is too expensive.

It's a little more expensive than many of the top 10 law firms in the United States.

Outrageously expensive.

But then David tells him that Caroline's last name is Renqvist.

The name of another person with the surname Leenqvist was also said.

Abel immediately agreed.

Through the Mellon family's connections, a long-term legal cooperation agreement was signed with Caroline.

It's expensive and very expensive.

So far, it's really worth the money.

This is the end of this topic.

The two began to talk about something else.

"What the hell is Les Wexner thinking?

Does he really think that his torn underwear company is worth more than $600 million? ”

Speaking of this, Abel couldn't help but speak.

He was talking about Smith Capital's proposed acquisition of L Brands' lingerie brand, Victoria's Secret.

David Mellon took a sip of his coffee.

After swallowing the coffee down his throat, David spoke:

"There's nothing wrong with that. I speculate that there are two reasons for the refusal. ”

"Say."

"One is, Les Wexner.

Probably really value this lingerie brand. ”

"Another reason.

Les Wexney is also well-informed in New York.

He may have received that the prosecutor's office was investigating our matter.

This guy may want to take advantage of the fire and want to continue to raise the offer. ”

"What? Isn't $600 million enough? Abel said: "The value of the entire L Brands is only about one billion!" ”

"There is hope to get a little more. And who would say no? Greed is the reason for Wexnay's success. I'm also greedy. David said with a shrug.

Abel shook his head angrily, picked up his coffee cup and wanted to take a sip.

On the other side of David's desk, the phone rang.

"The phone is ringing." He reminded.

David walked over and picked up his phone to take a look.

"It's Wexner." David said.

"Answer it. Look what this guy has to say. ”

David pressed the call button and turned on the hands-free by the way.

The voice was a little small, but both of them could hear it clearly.

"Hello, David."

"Good afternoon, Rice."

"David, I've reported to the board of directors that Smith Capital wants to acquire Victoria's Secret.

After deliberation by the Board of Directors, we have unanimously decided to be willing to sell this very valuable brand to Smiths Capital for $600 million. ”

Les Wexnay's voice came through the microphone.

David Mellon looked at Abel.

Abel raised his eyebrows, what does this Wexner mean.

I said I didn't want to sell it before, but now I want to sell it again.

He waved his hand and motioned for David to continue chatting with the other party.

David said, "Uh... That's not what you said before, Rice.

I've told my boss that you won't sell. ”

"I'm sorry, that's my personal thoughts.

However, after the board of directors studied it, it was very much in favor of the sale. I can't disobey the board. ”

He's lying. 】

David said this to Abel with his mouth.

Abel nodded.

As far as he knows, Les Wexnay now owns more than 51 percent of L Brands.

The board of directors of the entire L Brands apparel group is his word.

These are all empty words.

"Okay. So what do you mean now... $600 million? ”

"That's right."

"For the price, it's a bit expensive. Rice. ”

"David, what do you want to say, what do you mean?"

"I mean.... This price is too expensive. ”

Across the microphone, Les Wexnay was silent.

After about a few seconds, his voice rang out again.

"What do you mean, David?"

David was about to speak, but the phone was taken by Abel.

"I mean, Mr. Wexner, you're thinking about Texas ass fart.

As it were, Smith Capital decided not to buy Victoria's Secret anymore. ”

"I'm Abel Smith, goodbye, Mr. Weckersnay."

After finishing speaking, Abel hung up the phone directly.

He threw the phone back to David, who took it and said:

"Really? Look at what this guy means, you can buy it for up to 400 million. ”

"Although I don't know why he lowered the price like this.

But wasn't that what you always wanted before? ”

Earlier Abel had David in touch with Les Wexnay.

Abel has said that Victoria's Secret is a unicorn.

Even if you buy it at a high price of $600 million, you can earn several times as much in a few years.

You can't stop buying it just because you breathe now, right?

Abel said: "Victoria's Secret does have good potential.

But one thing I got wrong before is that it can actually be copied and plagiarized. ”

"Copying, plagiarism?" David frowned.

Is it necessary?

Now Victoria's Secret, what is there to copy and plagiarize?

There are not ten underwear brands of this level in the United States, but six or seven.

He had previously supported Abel's acquisition of Victoria's Secret because he believed in Abel.

He thought that Victoria's Secret had certain potential points that he could not see, but Abel could see.

It's like the previous operations in the financial markets that Abel couldn't even understand.

"That's right."

Abel affirmed.

The idea was when he left the docks.

After hearing David say Victoria's Secret and refuse to buy it himself.

In the car, he thought of a plan.

That's....

Go the way of Victoria's Secret and let there be no way out of Victoria's Secret.

In parallel space-time,

The reason why the Victoria's Secret brand can be successful.

In fact, there are two main points.

The first point is the most important and the most critical.

It's marketing.

Victoria's Secret has taken a completely different marketing path from other underwear brands and even luxury brands.

Through the constant hype of Victoria's Secret models, there is also the Victoria's Secret show.

With a style that is very different from other types of underwear, it has attracted a large number of LSPs from all over the world.

And then through these LSPs, influence those women.

This kind of marketing has greatly improved the brand power of Victoria's Secret.

This is an important reason for the success of Victoria's Secret.

But this key point is also the easiest to replicate.

It's nothing more than all kinds of announcements, all kinds of buying hot news, and all kinds of marketing articles.

As a reborn, Able is used to this kind of hype.

Abel, who is about to take control of CAA and intends to enter the media industry.

He thinks that in this area, there are these conveniences of himself.

In the marketing area, it will never be much worse than the original Victoria's Secret.

It's just marketing hype.

As long as there is money and channels, who wouldn't?

What's more, he doesn't need to come forward in person for this kind of thing.

He only needs to find some reliable management talents and put forward the key points of marketing.

Just let these people run it.

Like Michael Levine of CAA, that's pretty good.

In parallel space-time,

The current CAA senior broker has been the CEO of CAA since 2011.

This is enough to prove that Michael Levine has the ability in the entertainment industry.

So when he was in the car, he planned to let Michael Levine be the president of the new company.

Seriously, Victoria's Secret's model itself is more biased towards the entertainment industry.

It is a very different model from the traditional underwear brand and the traditional model circle.

Let the elites in the entertainment industry run it, presumably it is similar.

Deal....

After two years, Victoria's Secret will really get up.

Then just dig up all the management that made it up, and spend more money to suppress it.

Victoria's Secret's parent company, L Brands, can never compare to Smith, who is based on Wall Street, in terms of burning money.