Elizabeth's Back Garden is a new company that has just been registered.

The main underwear, the deputy star packaging.

Soon after the company was founded, it was injected with $100 million in start-up capital by the behind-the-scenes BOSS.

The start-up capital of this 100 million US dollars was used to acquire three small and medium-sized underwear brand companies.

Not long ago, he was a "partner" of CAA.

Michael Levine, a Hollywood senior agent, resigned from his job at CAA.

He then quickly became the CEO of Elizabeth's Back Garden, responsible for the company's operations and management.

After the successful acquisition of three small and medium-sized lingerie brands

Elizabeth backyard and set up her own eponymous lingerie modeling company.

Subsequently, the boss injected another $100 million to fund the company's future development.

And Michael Levine is also doing a good job, he has mobilized his connections and abilities in CAA.

began to poach those underwear models who signed contracts with Victoria's Secret.

The current Victoria's Secret has not even started the first official Victoria's Secret show.

Although it is already a successful lingerie brand, its appeal to models is actually just that.

It relied on the relatively generous salary in the industry to attract these models.

Supported by Michael Levine waving a check, with a more generous pay, and the temptation to enter the entertainment industry.

In just ten days, Michael Levine poached most of the underwear models signed by Victoria's Secret to Elizabeth's backyard.

The point is, there is basically no need to pay liquidated damages.

This is because Victoria's Secret is not loud enough now, when it signs contracts with those big-name models.

In order to increase the attractiveness, in order to let the models have no worries.

Victoria's Secret set the liquidated damages for the model's unilateral breach of contract with his company extremely low.

In this way, during the contract period, Victoria's Secret cannot arbitrarily terminate these big-name contracts it has signed.

Otherwise, the liquidated damages are high and unaffordable.

But on the other hand, these big names who signed up with Victoria's Secret can easily breach the contract.

Because the penalty is not high.

Don't say that Victoria's Secret is brainless like this, it's that it can't help it.

Without this rule, those top supermodels will have worries.

They were reluctant to be tied to death by Victoria's Secret at this time.

That's how this vulnerability comes in.

This loophole also increased the success rate of Michael Levine's hoe several times.

They were followed by Gisele Bundchen and Carmen Keys.

These two new big-name supermodels who have contracts with Victoria's Secret, or have agreements, all came to Elizabeth's backyard.

"First of all, Isa's preparations."

Abel lazily lying on a recliner with a large bath towel said to Michael Levine.

"Victoria's Secret is going to Cannes, so let it go."

"And we, Elizabeth, I'm going to do it in New York."

Michael Levine nodded hurriedly, the CEO knew about the preparation of the Isa show.

At this time, the Victoria's Secret Show was not very famous, and there was not even the concept of "Victoria's Secret Show".

Even before that, Victoria's Secret had held several shows every year.

The concept of the Victoria's Secret show really took shape after this year's Cannes.

In 2003, it exploded, and in 2005, it began to be out of the circle.

Compared with Victoria's Secret, which has no vision of the future, Abel is much more direct.

He plans to directly use Victoria's Secret's grandest show mode for Elizabeth's debut in the back garden.

He looked at Michael Levine and said, "Michael, what do you think of Elizabeth's backyard debut, placed in Times Square?" ”

"Times Square?" Michael Levine said with some uncertainty.

"There's nothing wrong with that. Times Square, New York. On Christmas or Christmas Eve this year, how about we have a grand lingerie show in Times Square? Abel said.

"Uh" Michael Levine understood what Abel meant.

"It's difficult, isn't it?" Michael Levine said, "That's Times Square. It's very, very difficult to hold a catwalk there. ”

Times Square, New York, covers an area of only: 0.78 square kilometers.

Such a small place generates $100 billion in GDP every year.

This is a bustling neighborhood in Manhattan, New York City, USA, known as the "crossroads of the world".

Originally known as Place de la Langek, it was renamed Times Square after the headquarters building of the New York Times in its early days.

There are nearly 40 shopping malls and theaters in the vicinity of Times Square, which is a thriving entertainment and shopping center.

Broadway theaters, glittering neon tube commercials, and television-style billboards have become iconic symbols of Manhattan and even New York.

"I know it's hard, too." Abel said, "But what if it succeeds? ”

It worked?

Michael Levine fantasized for a moment.

He thought it would be if it worked.

The name "Elizabeth's Back Garden" will soon be known to the whole world.

As long as it can be held well, it may even directly create a successful IP brand.

And not confined to the United States, as is now the case with Victoria's Secret.

Instead, it will become a global, well-known lingerie brand.

Because, that's Times Square.

It was the crossroads of the world!

Thinking about the future in case of success, Michael Levine couldn't help but swallow.

No way, this fantasy of the future is too alluring and wonderful for FXXK.

"Just say it. What if we were to hold our Isa show in Times Square? ”

It's not just Michael Levine who fantasizes about doing this, and a bright future after success.

Abel had thought about it, too, or he wouldn't have come up with this bold and somewhat delusional idea.

"Uh" Michael Levine is tempted to say, I'm not the mayor of New York, I'm not the boss, how do I know what to do.

But in the face of the boss's question, he thought about it, and then replied softly:

"First of all, New York City should be obtained. Politics. The government agrees, right? ”

To be sure, Times Square is the heart of New York's core area.

To hold an event here, it is natural to obtain permission from the relevant authorities in New York.

Abel nodded, this is needless to say.

"Second, the New York police should have to get passed. After all, if you want to hold it there, there will be a lot of people. A large number of New York police officers are needed to maintain order. ”

Abel thinks this problem is the best solution.

After donating so much money, it's a big deal to donate another one when the time comes.

With my relationship with the New York PD, this one is the easiest.

Michael Levine racked his brains and finally said:

"Maybe you need to get permission from the surrounding buildings?"

This may also be needed, as Times Square is actually quite small.

If it were held there, it would occupy or affect the surrounding skyscrapers.

If they oppose it, if they protest, it's New York City. Politics. The government agrees that it will be troublesome.

"That's all I can think of." Michael Levine Dao.

"Okay. Actually, I don't know exactly how to do it. Abel said.

Michael Levine smiled wryly.

This boss is really whimsical.

But

In case it really succeeds.

It's really possible to host a lingerie brand catwalk in Times Square.

That. The future of Elizabeth's back garden, Michael Levine simply can't even think about it.

Just thinking about it is daydreaming!

"I'll try." Abel said to Michael Levine:

"It doesn't have to work, but it can work.

After all, every year's New Year's Eve show, Times Square can be allowed. Why can't you just walk the catwalk? ”

"A beautiful model in beautiful underwear is something that everyone would love to see, right?"

Michael Levine smiled wryly again.

Boss, can this be compared?

The Times Square New Year's Eve show has become a classic show for New York to show its beauty to the world and attract leeks.

It is a large-scale entertainment program for public welfare, which belongs to the "Spring Festival Gala" in New York.

But what you want to do is a catwalk for a newly established underwear brand company.

How does this compare?

Abel himself felt a little unreliable, so he had to skip the topic.

"How's the chain integration?"

Abel asked,

It was Elizabeth's back garden, after the acquisition of three medium-sized lingerie companies.

The integration of the chain stores of these three medium-sized underwear companies.

The three companies have almost 100 lingerie stores in the United States.

That's a little more than the current Victoria's Secret.

It's just that compared to Victoria's Secret, most of the stores are in the downtown area, and they are all in the lively commercial center.

The addresses of Isa's current shops are relatively remote.

"The integration has already begun. However, with the retraining of personnel and the renovation of the store, it is expected to take about two to three months. Michael Levine said.

"You can open after the Isa show is over, then that's fine." Abel paused after speaking, and asked him again:

"What about the processing plant? We are so short of time that we now seem to have to find an OEM. ”

"Yes." Michael Levine said: "The three companies we bought, they don't have their own factories, they are all OEM. ”

Abel nodded, and suddenly said, "Maybe we can contact Huaxia and let the foundry over there do the OEM."

I believe that in this way, we can greatly reduce costs and improve the competitiveness of our products. ”

Hearing the boss say this, Michael Levine was stunned.

"Over there? In terms of quality, there will be no impact. The factory over there is in this area, which is very suspicious. ”

This stereotype of Michael Levine, Abel feels that there is nothing to say.

In these years, the invincible old United States looks down on Europe.

What's more, there is a little poor haha Huaxia.

"Send someone to investigate. Let's see if we can do it, but if it doesn't work, I don't care. ”

Only Abel knew that the light industry over there at this time was already very developed.

Especially in the textile area, it is very good.

I can't come up with any big brands, but high-quality OEM, if it's just underwear, it should be fine.

It is estimated that it can be of good quality and cheap at the same time.

This is a good choice for the newly established Elizabeth Back Garden.

It's a big deal to be strict in the quality inspection.

Presumably, as long as there is foreign exchange to be earned, even if the requirements here are a little higher, they should agree.

After chatting about the store and the foundry, the two talked about the core underwear model.

In Elizabeth's back garden, who walks the Victoria's Secret path, underwear models are really the core.

If it weren't for the Victoria's Secret show, the global LSP would know what Victoria's Secret would be.

At present, there are 11 signed models in the company's modeling agency.

Miss Carmen Cays and Miss Gisele Bundchen have signed contracts with the company. ”

"According to your boss's requirements, the company provides a series of benefits for the contracted models."

Including but not limited to N catwalks per year, and the remuneration of these catwalks.

At the same time, compared to Victoria's Secret, Isha also took out the fact that Abel is now the chairman of CAA as a bait to attract and seduce these supermodels.

To put it simply, it's to use Hollywood to attract them.

This is also a supermodel of the level of Gisele Bundchen and Carmen Keys, who is willing to give up Victoria's Secret.

One of the key factors in turning to Isha.

"In addition, we are very interested in the physical health of the contracted models. Also very important. ”

As he said this, Michael Levine stole a glance at Abel, who smiled playfully.

Michael Levine quickly withdrew this gaze and said seriously:

"We set the rules. The rules stipulate that every four months, the company will provide a high-level full-body medical examination for the company's contracted models. ”

"Make sure that our models don't have any hidden diseases, don't have any hidden health problems."

"Make sure they're safe."

Michael Levin's latter sentence is a bit explicit.

But Abel loves to listen, even if it does, the modeling agency may have to spend millions more dollars a year on it.

Abel even advised: "Check it up once every four months, it's too long."

I would suggest changing it to once every two months, maybe once a month for those models who are critically important. ”

Michael Levine was stunned, then immediately smiled:

"It's a wonderful piece of advice that shows how much care we care about our employees.

You're such a good boss, BOSS. ”

"Of course." Abel smiled at Michael Levine's sycophancy, and out of the corner of his eye, he glanced not far away.

Carmen Cayce and Gisele Bundchen, who have changed into bikinis, are two young supermodels walking towards the pool.

"Oh~ they're out." Abel smiled.

Michael Levine was stunned, and soon the former Hollywood elite agent also found out about the arrival of the two supermodels after changing their clothes.

Michael Levine immediately stood up and smiled, "Then I won't bother you." ”

"The helicopter will take you back, goodbye, Michael, and have a nice night."

"Goodbye, sir. Have a nice night too!! ”

Michael Levine left quickly, and when he was gone.

Gisele Bundchen and Carmen Cayss also entered the glass-roofed pool.

Seeing their appearance, Abel stood up from the chaise longue and the large bath towel covering him fell.

His white stripes, not even a trace of cloth, were exposed, and his bodyed body was like the lines of a Roman marble statue.

Carmen Cayss and Gisele Bundchen were shocked when they saw this.

Then Abel said to them: "Come on~ ladies, let's swim together in the blue water under the top of this starry sky!" ”

After finishing speaking, he jumped down first.

On the shore, there are two young supermodels in bikinis.

Carmen Cath hesitated, just about to get into the water.

Then she saw that Gisele Bundchen had not gone into the water right away.

Instead, he reached behind his back, and then met Carmen Keys's surprised gaze.

The future Ji Niangniang untied the small bow behind her.

Abi and Aki and Ani, they fell.

(End of chapter)