Arthur Carter, the former owner of The New York Observer, specializes in real estate.

Lao Mei and the Celestial Empire are different from each other, and the real estate developers here can produce rich people.

But he can't be the richest man, not even the top 100.

On the side of Lao Mei, there is no such national real estate company.

No matter how successful a real estate businessman is, he is usually only in a few big cities.

Or simply only have influence in his state, and no one knows about it outside of his own territory.

Except D. Ted Lerner.

This character loves to shine, except for this real estate developer.

He's also a TV businessman, and he's especially in love with being a judge on a show.

This is because the two countries have different national conditions.

As a result, real estate developers are really nothing on the American side.

After all, the real estate industry in the United States has been counted since the Gilded Age.

It has been developed for more than 100 years, and it has gone through all stages.

Over there, the real estate industry appeared at the time.

By the time Abel was reborn, it had not been thirty years.

An immature market and a distinctive market are naturally prone to create a different situation.

So don't think that the real estate developer Carter is very rich, in fact, Arthur Carter's capital chain has always been very tight.

Otherwise, I wouldn't have been trying to sell "The New York Observer" all the time, and the price is getting cheaper and cheaper.

"Arthur Carter, he's strapped for money."

Looking at the two editors-in-chief, Abel said, "Now your boss is me." When it comes to funding, you don't have to worry about it anymore. ”

"You're right, though, Dilan. But I think the New York Observer has to make some changes. ”

"For example, how about adding a [celebrity interview] column to each issue?"

"What do you mean?" Dylan said uncertainly.

"As the name suggests."

Abel said, "It's every issue of the newspaper that a celebrity is interviewed and the content of the interview is published. ”

In the United States, where the media industry is particularly mature, celebrity interviews are not the first of their kind.

More than a hundred years ago, it already appeared.

The New York Observer has had a similar column before, but it is not a permanent one.

Occasionally, celebrities will be interviewed by The New York Observer.

And most of them are real estate businessmen, and a few are other celebrities.

What Abel means now is to make this column permanent.

Use celebrities from various industries and their interviews to raise the appeal of The New York Observer to the social elite.

"Mr. Smith, I know what you mean."

Editor-in-chief Dilan smiled bitterly: "But this may not be so easy." We don't have that many celebrities to visit. ”

The New York Observer is still a little famous in New York, but it's only a few.

And not to the point where the New York Times, the Wall Street Journal, and the Wall Street Journal did.

There will be many people who are willing to accept the interview of "The New York Observer", but there will also be many people who don't care very much.

But those who are willing to accept it are average in status and fame.

"The New York Observer" doesn't look like that.

For example, D. Ted Lerner interviewed him in any newspaper, as long as it was not a well-known tabloid.

This gentleman, who knows everything, will agree and cooperate very much.

Over time, there is no real media now, willing to interview this gentleman who loves to shoot guns.

Abel also understands the difficulties of The New York Observer and Dylan.

If this trick had worked, it was estimated that Arthur Carter had already used it before.

"Let's do this first. I'll give you a list, and I'll invite them to the list. ”

"After I invite them, these people will most likely be happy to be interviewed."

Abel thought about it and thought that if he made a good start, the situation might be better later.

He plans to ask The New York Observer to interview Bloomberg first.

Mr. Bloomberg is now preparing to run in next year's New York election, and this is when exposure is most needed.

Although Bloomberg himself has a powerful Bloomberg agency

But positive exposure has always been a good thing for politicians.

Coupled with a little favor between himself and him, Bloomberg should not refuse.

After Bloomberg, you can go to Lapierre in the NRA.

Lapierre is now because Abel wants to donate, and the donation is very large.

It is estimated that it will not be rejected either.

After Lapierre.

Aren't there still giants of those big companies?

For example, Charlie Scharf and others, let Smith Capital come forward, and they should be able to invite a few.

After that, you can also call the New York police. General Directorate of Inspectorates. Looks like this.

Like Lapierre, for the sake of so many donations.

Presumably, I won't refuse.

There are also several bigwigs from the IRS in the back, and you can also find an opportunity to invite.

By the time these interviews were finished, it would be almost ten issues, or even longer.

By that time, the "New York Observer" interview column should also have a reputation.

At that time, it also had a certain attraction to invite celebrities from other industries.

This virtuous circle can continue as long as it can be cycled at the beginning.

It will develop more and more in the future, and most of the shows are like this.

For an elitist-oriented newspaper like the New York Observer, Abel can think of at the moment.

That's it for now.

He is not an elite publisher and is not familiar with the industry.

It will be possible to go to the Internet in the future, but that will probably be next year and the year after.

The current American Internet is in mourning, with countless bankruptcies and bankruptcies.

Those future giants are still stumbling.

It will not be until the middle of next year that this sharp decline will be a little better.

In September next year, there is a high probability that there will be another special event.

Two big blows in two years.

The real recovery of the Internet in the United States will not be until 03 or even 04.

In other words, the current Nasdaq has not really bottomed out.

This is also the reason why Abel has not yet made a move on them.

The end of next year is the best time.

After talking about the New York Observer, the daily newspaper The New York Sun followed.

"The Sun has to change its name first." Looking at the editor-in-chief Louis, Abel said directly: "Cancel the word New York, change the name of the New York Sun to the American Sun." ”

The name of The Sun is that there are many newspapers around the world that bear this name.

For example, there is a Sun newspaper in the United Kingdom, a Sun newspaper in India, and a Sun newspaper in Australia.

Even Spain has a Sun newspaper.

On the American side, there are actually several Sun newspapers.

It's just that most of them, like the New York Sun, are regional newspapers.

Among them, the New York Sun is already relatively famous.

In the face of Abel's request, editor-in-chief Louis did not insist too much.

The name "New York Sun" has been useless for more than 20 years.

I only used it a few years ago, and I didn't see much effect.

Now that the name has been changed, Louis doesn't think there's anything wrong with it.

"No problem, I'll be able to get someone to change it later." Louis replied crisply.

In addition to this, the new American Sun, in addition to the main newspaper. I ask for another tabloid, and it must be free. ”

Abel came up with another idea of his own.

That's the free newspaper.

The United States is the world's largest newspaper country, but the first free newspapers did not appear in the United States, but in Sweden.

Although before 2000, free newspapers in the United States were already available.

But most of these free newspapers, which are small newspapers with small circulation and oriented to the community, have not formed a climate.

Looking at Louis, who wanted to stop talking after he proposed the free tabloid.

Abel said directly:

"I have the data on my side. The data comes from Wall Street and is authentic. Here's some data on the U.S. newspaper industry. ”

"These data show that in 1999, the proportion of people aged 18 to 34 who regularly read a daily newspaper fell from 36 percent three years ago to 28 percent."

"The proportion of people aged 18 to 29 who read newspapers every day has dropped from 47 percent to 18 percent."

"In an era of declining circulation, any newspaper is worried about its declining readership."

"Even the New York Times, the Washington Post, the Los Angeles Times, all of them."

"Even these giants are like this, how can the Sun stay out of it?"

"Luis, you tell me that young people don't like to read newspapers more and more, don't you know that?"

Faced with the boss's questioning, Louis was speechless.

As an old man in the industry, how could Louis not know about this.

This is a concern for the entire industry.

It's just that Louis is a small and humble person, and the Sun is just a small and medium-sized newspaper.

This kind of industry crisis, he thinks it is better to let giants like Dow Jones worry.

But now, the boss directly puts the data and makes the crisis clear.

Louis couldn't get past it, and he couldn't help but answer.

"So boss, what do you mean by running a free newspaper?" Louis asked.

Abel nodded and said, "Like I said, add another free newspaper to the main newspaper, the Sun." ”

"This free newspaper must first target the target group. The target audience is young people between the ages of 18 and 25. ”

"In the early stage, it can be set as a weekly magazine, and the content and theme must all revolve around things that suit the tastes of young people and can interest them."

"Such as sports, entertainment, outdoor sports, fashion, etc."

Unlike the New York Observer, Abel asked for the soon-to-be-renamed New York Sun.

It's not a way to come up with a pat on the head, but he asked Smith Capital to do a relevant investigation.

And in his last life, he happened to read an article about free newspapers in the United States.

Whether it's the data of the investigation or the memories of the previous life.

Both show a new generation of free newspapers in the United States, after the re-emergence of the United States.

The momentum of development is very strong, and the giants of the newspaper industry follow-up.

For example, the Gannett Company, the New York Times Company, the Washington Post Company, the Tribune Company, the Nat Reed Company, etc.

In the following years, the largest newspaper companies in the United States launched their own free newspapers.

These giants can do this, and there is no reason why the newly founded AB Smith newspaper can't.

And in the face of the boss's request, Louis, the editor-in-chief of The Sun, did not have the slightest intention of insisting.

"Understood. BOSS, we will start researching right away, and we will definitely add such a free tabloid by next month. ”

Anyway, the company is not its own, and one more tabloid will increase some expenses accordingly.

That's not a bad thing for Louis, the editor-in-chief.

Abel nodded, offering his last thoughts on The Sun.

This idea surprised both Louis and Dylan.

Because in history, no newspaper in the United States has ever done this like the boss.

Both Louis and Dylan were skeptical on the spot.

But Abel insisted on the order and let them carry it out.

He also said that even if he loses money, it is his business.

Dylan and Louis had no choice but to go down to prepare.

Abel then let the two go out to work, leaving him and Merio in the office.

After there were no outsiders, Merio had a slightly flattering smile on his face, but not disgusting and greasy:

"BOSS, I didn't expect you to have such a specialty outside the capital market.

I believe that in the future, these two newspapers will definitely surprise the market. ”

"Alright. Merio. "Abel still likes Merio, after all, there must be one or two courtiers who can make sycophants next to the faint king, right?

David Mellon is capable and can joke too.

But Mellon doesn't make a sycophant. Merio will be very good at it.

It's still the kind of ability to be quiet, and just a simple tone and action can make the subject happy.

This is also Merio's specialty, and his ability to survive in the workplace.

"What I asked you to do yesterday, how's the contact?" Abel said solemnly.

Seeing the boss's expression, Merio hurriedly became serious.

"Like I said to you yesterday."

"The New York Times, the Wall Street Journal, the big newspapers, they all turned it down."

"But the Los Angeles Times, the Washington Post, and a few other big newspapers outside of New York have said they will give them a more remote corner."

"And outside of these big newspapers, those small and medium-sized newspapers are very interested. It's just that these guys, they need a pen fee. ”

Abel nodded in approval, "We have to hire someone to do something, of course it will cost some money." As for the New York Times and the Wall Street Journal, it is also normal that they will refuse. ”

The headquarters are in Manhattan, in the area where Robert Morgenthau can influence.

Although these giants are not afraid of Robert, they have to give some face.

In the case of little interest, it is normal for them not to cooperate.

If the benefits are relatively large, it is attractive.

Not to mention Robert, even they live in the White House!

Capital is pragmatic, and human favor only depends on whether the interests are enough.

That's what I mean. So I've already contacted editors and columnists who are better at writing. ”

"A lot of them said they had already written the article," Merio said. ”

"Just wait for me to announce it, and they'll send it up."

"Very well done." Abel expressed satisfaction with Merio's way of doing things and the speed of doing things.

"Wait two more days. Wait for Caroline's feedback and then release it together. Abel said.

"Understand, everything is up to you." Merio said respectfully.

(End of chapter)