Chapter 174: Be a man who creates outlets
Among the three founders of IDEO.
The most senior and famous is David Kelly, the founder of the Stanford University School of Design.
David Kelly is also a member of the American Academy of Engineering.
Another partner, Bill Morgrid, is the designer of the world's first laptop Gripass.
He was also one of the first to develop interaction design as a separate discipline.
Even Mike Nato, the least famous of the three, is a leader in the industrial design industry.
The three of them handed over such an answer, which made Abel dissatisfied.
Facing the cold gaze of the super-rich.
Stanford professor David Kelly smiled wryly, and then tried to explain:
"Here's the thing, Mr. Smith. This is only the first version of the design draft, it is not even a formal version. ”
"You're not happy with it, that's perfectly normal. We're going to do an official revision, and after the second edition, you'll be satisfied! ”
If you are not satisfied with the second edition, you can still use the third edition, the fourth edition, and the fifth edition
Party A is not satisfied, as long as the price is right.
Then Party B will also cooperate to change to the old age.
Abel was not satisfied with David Kelly's statement.
But he thought about it, and he also knew such things as design style and pop style.
Limited to the times and vision, as well as the real-time level of science and technology, as well as the issue of metallurgical level.
Some designs that are more than 20 years old are coming out at this time.
It can be very difficult to adapt to production.
What I asked the ideo trio to design, in addition to being good-looking and aesthetically pleasing.
It is also required that on the basis of the current industry, it can be produced on a large scale.
The simple beauty of the front is actually easy to say.
It's completely possible to design for science fiction, and Hollywood has done a good job of this.
But if these design drawings are required, they can be produced, or they can be mass-produced.
The gold content of the requirements and design will be much higher.
But that's the basis for the existence of a company like IDEO.
Simply draw a good-looking, full of sci-fi, eye-catching design drawings.
There's no need to find an industrial design company like IDEO.
Find a few top students from art academies and let them watch more science fiction movies and science fiction.
The drawings drawn are probably better than those designed by Ideo.
The latter does not need to take into account the issue of mass production.
There is no need to consider whether the current science and technology can be matched.
With this in mind, Able barely became so angry.
He thought for a moment and whispered:
"With or without pencil and paper, I want to draw a rough idea of what I want."
David Kelly and the three were a little surprised.
The youngest, Mike Nato, reacted the fastest.
He remembered the super-rich man in front of him, who seemed to be a graduate of the School of Fine Arts at Rice University in Texas.
The reason why I know about this is in addition to the fact that it was often reported in the newspapers some time ago.
Also because in the IDEO company.
There are two employees who are graduates of this university, and both of them are graduates of the Academy of Fine Arts.
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【The Road to Wealth in the United States】 【】
They are Abel's seniors.
After Abel became famous, the two were proud of Abel in the company.
Mike Nato heard it and wrote it down.
Thinking of this, Mike Nato immediately commanded:
"Hurry up, get the design paper, the design pencil and the design ruler!"
This is IDEO's basic design room, and these raw materials are everywhere.
Soon there was a staff member who brought over what Abel needed.
After the paper was laid, Abel selected a few basic needle pens, as well as HB and 2B pencils.
He took off his blazer and rolled up the sleeves of his shirt.
Standing in front of the blueprints, he struggled to remember his time before he was reborn.
I saw those cutting-edge new energy models on the Internet and even on the streets.
That's right, the next thing he was going to draw was a sketch of the exterior of a car.
The solution he gave to IDEO was also a mass-production-ready car that had to have the look of a car in a state of style.
Trying to recall the memory.
What Abel remembers most is a seal model and a Han model from BYD more than 20 years later.
And Tesla.
These new energy cars, even if they are reborn and crossed, he still has some memories.
This also has to do with the fact that the original is an artistic genius.
Let Abel's memory have a bonus in this regard.
It strengthened his ability in artistic aesthetics and allowed him to have a better aesthetic in this regard.
and better memory.
Try to remember for a few minutes and think for a few minutes.
Abel was under the watchful eye of the IDEO Big Three, as well as several of his own attachés, and several IDEO designers.
He began to wave the pencil and needle pen in his hand.
At first, the IDEO triumvirate was somewhat unimpressed.
Even if they knew that Abel was a graduate of Rice University's School of Fine Arts.
This is industrial design, and industrial design and art are indeed related, but they are not completely related.
It's like getting the most basic driver's license, but it doesn't mean that you can drive F!
They don't think that Abel is such a young giant from Wall Street.
Will there be any good ideas in this area of industrial design.
Just with Abel's continued work on a blank sheet of paper.
A rudimentary one, with only rough lines.
But the sketches of the car's appearance with beautiful lines and streamlined lines were drawn by Abel.
After about ten minutes, it took a total of half an hour.
A sketch of the shape of a three-like car that fuses BYD's Han, Seal, and Tesla sedan appeared on a blank paper.
By this time, David Kelly and the other three had become serious.
Because the rest of the things are not to be talked about.
Able was already able to take a position as a designer at Ideo just by drawing quickly.
What's more, the appearance of this car on the draft, not to mention whether it can be produced.
Just by their appearance, they're really beautiful.
It is a design that is more than 20 years ahead of the times and integrates hundreds of industrial design elites.
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It is also a successful model that has been proven by the market.
The kind of look that is full of industrial atmosphere, rich in industrial temperament, and full of industrial beauty.
Just a sketch, in the three leaders of industrial design, feel that it is not simple.
Abel threw all the pens in his hand on the table.
"Look at what I painted, and then look at what you painted."
Abel rolled down the sleeves of his shirt and asked David Jones to put on his blazer.
"I won't say much else. In this way, I hope to see a rough sample in half a year. ”
"I don't expect the sample to move right away. But I ask that when you create it, everything but the powertrain must be perfect. ”
It means to have a car body.
In fact, halfway through the drawings, Abel already felt that he was a little strong.
Whether it's BYD's Han, Seal or Tesla's sports sedan.
Not counting the internal new energy technology, just the exterior of the car body.
These are all products that can only be mass-produced after 20 years of technology.
Changing to the present in 2000, it may not be possible to do it in terms of production process.
His later request was changed to have Ideo design the shell and interior.
Motivation and other aspects, Abel himself will find another way.
When I left IDEO and got on a black Cadillac STS.
Abel was still thinking about it.
That is.
He's thinking years ahead.
Produce the future Tesla/byd new energy vehicles.
This was the last time he was passing through the city of Palo Alto.
After seeing a sketch of a discarded car designed by IDEO for Mercedes-Benz, the idea suddenly came to me.
Because he remembers that Tesla has always been here in Palo Alto when it was first established.
Wait until it develops into a new energy giant.
Tesla just moved to Austin, Texas.
At that time, he thought, it is better to take a look when he comes.
Then I went to IDEO and became a shareholder of IDEO.
He also left a list for IDEO to design the industrial design appearance of the new energy vehicle that Abel himself wanted.
Almost two months later, he suddenly remembered it.
I found it today.
It turned out that he was not satisfied with the design of Ideo.
That's exactly on the design drawings of the Mercedes-Benz abandoned sedan that Abel has seen.
Carried out some sci-fi modifications, and made a substandard product.
Some angry Abel will roughly get out the shape of the new energy vehicle in his memory.
To be honest, his initial idea in this regard was just a whim.
After today's experience.
In his head, he already had the idea of getting Tesla out a few years in advance.
Speaking of Tesla, we can't mention the old horse on the American side.
Tesla made Lao Ma the old horse and made the American old horse the richest man in the world for a time.
It has also achieved the reputation of Lao Ma's "King of Science and Technology" and "Iron Man".
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But to be honest, Lao Ma really can't afford such praise.
In terms of technology, Lao Ma can only do some programming at best.
What Musk is better at is marketing, and creating traffic.
Tesla's initial design and production were entirely the responsibility of Tesla's founders.
That's right, Musk isn't even the founder of Tesla Motors.
Abel remembers that the founders of Tesla Motors were one or two doctors.
Musk joined later, and kicked the founder out in less than two years.
Abel remembers that at the beginning, Tesla seemed to be founded in 03 or 04.
The key is that Abel before rebirth only remembers one Musk for Tesla cars.
Abel doesn't remember the name of its true founder.
In the carriage, Abel honestly thought for a while.
I found that I had strengthened my memory, and I couldn't remember the name.
That is, before being reborn, I didn't try to memorize the names of these people.
But Musk remembers it clearly, this old American horse is too good at playing traffic.
But Abel thought about it.
Since in parallel time and space, the original founder of Tesla Motors can start a company in 03-04.
Then why can't you build such a company in 2000?
It's 2000, not 1990 or 1980.
A three- to four-year generation gap in science and technology is not a generation gap at all.
At this time period, the technology at this time should have allowed early versions of new energy cars to appear.
And compared with fuel vehicles with strict patent barriers, new energy cars can be said to be completely blank.
Abel remembers.
It doesn't matter if it's Tesla during the founder's
Or Tesla in the early days of Musk's time.
They are all very short of money, and there is not much money to burn.
But in the end, the product was burned.
And money happens to be what Abel lacks the most.
From Tesla and the new energy car, Abel thought of a deeper level.
He thought of an outlet, a new track for the most marketable industry in more than ten years.
The industrial track of new energy vehicles!
Abel remembers why the track came about and was able to succeed.
Even in the later stages of parallel time and space, it becomes a real broad road.
Because of the two most powerful countries in the world at that time.
Very tacitly united, silently choosing to overtake in the corner.
The two giants are no longer competing with Germany and Neon on the old track of fuel vehicles.
They don't talk about martial arts, when Neon is excited to apply for the patented technology of hydrogen energy.
These two who really have the right to speak, but they don't play with Neon anymore.
They chose the new energy track of electric vehicles.
Since then, both countries have been heavily supportive of new energy.
With the support of the world's two strongest giants, in fact, the new energy vehicle lane is not new at all, and it has been created in this way.
Maybe the more Abel thinks about it, the more he thinks about it.
The more he felt that he might be the one to lead this new track.
Others want to be a pig on the tuyere, but now he wants to be the one who creates the tuyere.
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He also knows that if he wants to become this person, it is not easy at all.
It's just that if you can succeed, the profit is also very terrifying.
There will be more than just monetary gains.
In terms of fame and influence, it will also be very impressive.
Thinking of the end, he simply decided.
When I go back later, I'll write down this idea of myself.
Then hand over the idea to the think tank team to refine.
Let the think tank team assess the feasibility and finally make a decision.
Before that, let's set up a Tesla car of our own.
Throw tens of millions of dollars into the pit first.
Tens of millions of dollars, for the founder of Tesla and Musk in parallel time and space.
It's already an investment that they need to get everywhere in the start-up period.
But for Abel, tens of millions of dollars are not as expensive as the yacht he gave to Ikana.
Abel also talked about Tesla and new energy vehicles.
Lian thought of Musk's things in another field.
That's "SpaceX", space travel.
In later generations, Musk was highly respected by many fans around the world who did not know the truth.
The reason is that the character he created was successfully made by him.
Whether it is Tesla or SpaceX, they have made it workable, or the top level in the industry.
Since I got Tesla out in advance.
That also makes SpaceX out, and it doesn't seem to be a problem.
In this way, you can add a "king of science and technology" character in terms of the character you create.
Combined with his own age, it is not bad to have such a label.
The "Iron Man" in the real world, this is a name that can fool people.
The upfront investment is tens of millions of dollars anyway.
Similar to Tesla's early stage, the two companies only need one or two hundred million dollars.
You can let these two startups exist for a long time.
This amount of money, for yourself, is not too easy to come by.
Thinking in this way, the work of Abel's think tank team has added another item.
That is in addition to considering the creation of a new energy track.
It's time to work with NASA to create a first-of-its-kind space company.
Fortunately, his think tank, since its inception, has been among the recruiters.
In less than half a month, under the power of the ink-smelling dollar banknotes.
The number of personnel has expanded from seven at the beginning to almost twenty now.
The team will continue to grow.
In this way, it can accommodate more and more of Abel's more and more whimsical ideas.
"Whew~"
Gently exhaling turbid air, Abel looked out the car window at the sunny sandy beaches and seas in the Bay Area.
He lowered the window, and the fresh sea breeze blew in his mood.
The convoy is driving on California Highway 1.
This highway has a certain reputation throughout the United States and even the world.
It is located north of Los Angeles and south of San Francisco, and is a very famous scenic highway.
It zigzags along the Pacific Ocean, from Los Angeles to San Francisco.
Since it is not a main road, there is little traffic.
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【The Road to Wealth in the United States】 【】
In some parts of the way, many protruding loess roads are also designed for vehicles to stop and enjoy the scenery.
If you've ever seen the Iron Man movie, you'll have a little impression of this highway.
It appears several times in the Iron Man movies and is also featured frequently in many Hollywood movies.
The American magazine "National Geographic" even called this highway 50 places that must be visited in a lifetime.
Even Abel, under the sunset at the moment, felt that this place was very beautiful.
The convoy continued onwards near San Francisco, the summit of San Simon Hill in San Francisco.
Abel saw a very large and beautiful European castle building on the top of Saint-Simon's hill.
Abel said casually, "David, is that a tourist attraction?" ”
After coming to the West Coast, he became Edward Abel's chauffeur.
David Jones, Abel's housekeeper, usually sits in the passenger seat.
Hearing the boss's question, David looked in the direction the boss was pointing.
David said, "Oh, boss. That's Hearst Castle. It was the house built by William Rudolf Hirst. ”
"William Rudolph Hearst?" Abel's straight eyebrows were raised, and he said softly, "The founder of the Hearst family? ”
"Yes."
David whispered.
Being reminded by David like this, Abel also remembered some things about Hearst Castle.
This ancient castle has a certain reputation in the United States.
It was originally financed by William Rudolf Hearst.
But before it was built, William Rudolph Hearst hung up.
After the death of William Rudolph Hearst, his descendants could not afford to continue to invest in construction.
Finally, in 1957, just a few years after the castle was built.
The Hearst family, who could not afford to repay the loan, donated the house to the California government
Since then, the California government has been responsible for maintaining and repairing the mansion.
But the house is also a tourist attraction by the California government and is free for tourists to visit.
However, as far as Abel knows, the Hearst family still owns some of the rights to use the castle.
There are certain areas of the castle that are not accessible to tourists.
It seems to be the Hearst family, and when they come here, they occasionally stay here.
Speaking of the Hearst family, Abel had a little headache and thought of Amanda Hearst.
This little girl.
I don't know where I got his private No. 1 mobile phone number.
Since then, she has texted him almost every day and occasionally called him.
That's what I was thinking.
Phone No. 1 in my pocket rang.
He took it out and looked at it.
The Lord is above.
Ahh
It was Amanda's call.