Robert took Steve Jobs and made an appointment to meet at this place in Emoryville.

At the same time, Robert himself is the CEO of MGM.

also brought MGM's boss Abel over.

There was no need for the two of them to speak, and Jobs naturally knew the main purpose of Abel and Robert.

In the case that Abel does not speak.

The conversation between Robert Iger and Jobs is much more relaxed.

"Steve." Robert Iger said:

"Obviously, you're the real soul of Apple. Without you, an apple that is missing a bite will only rot. You're the only one who can fill that gap in the apple."

"You've done a great job at Apple for the past few years. Before you returned, everyone thought Apple was going bankrupt. But I'm sure not, because you don't have the same feelings for Apple. I'm sure you'll go back and save Apple."

"The back turned out to be exactly what I thought. You're back at Apple, and you've pulled Apple out of the abyss."

"You are the soul of Apple, and Apple can't live without you."

As soon as Robert Iger opened his mouth, it was a series of sycophants.

At the same time, Jobs is tightly connected with Apple.

Robert is also indirectly reminding Jobs that Apple is the most important job for you Jobs right now.

In that case, it is better to sell Pixar.

In this way, Jobs can better focus on saving Apple.

A smart person like Jobs, of course, can hear it all at once.

This kind of thing, how can Jobs stand it.

Before that, Jobs always felt that he could juggle Pixar and Apple by himself.

Fortunately, Robert Iger spoke very skillfully, and his tone also made Jobs very useful.

Moreover, Robert Iger also had a good relationship with Jobs.

If it were someone else who said it.

Gong Jing Qiao will not be so polite.

Jobs said, "I know what you mean by that. Robert, Apple is really important to me. But that's not why I had to sell Pixar."

"Pixar has established itself and is very strong in the industry."

"Even if I don't pay attention to Pixar anymore, as long as Ed and John are still in Pixar, they can still guarantee Pixar's position in the industry."

John and Ed in Jobs' mouth.

Refers to Ed Catem, the current CEO of Pixar, and John Lasseter, Pixar's chief creative officer.

These two people, plus Jobs, are the three engines that have risen in Pixar Animation in the past ten years.

Steve Jobs was the big boss and chairman, responsible for leading the development of the technical side.

Ed Cartum is the manager of the company and the producer of those super-grossing animated films.

John Lasseter is an animation director, responsible for bringing those ideas and techniques to life into classic animations.

Jobs was right to say that.

After Jobs sold Pixar.

To Pixar on Disney's side. Under the leadership of John Lasseter and Ed Cutham, he also produced a number of blockbuster classics.

In the face of Jobs's prevarication.

If the negotiator is Abel. He estimated that he would either play tricks or just use money to smash it.

Fortunately, the person in charge of negotiating with Jobs today.

It was Robert Iger who was particularly familiar with Pixar, a former Disney executive with Disney.

I saw Robert Iger smile and say:

"That's true, Ed and John are very good and can develop Pixar very well."

"But Steven, have you ever thought about it. Michael doesn't really think much of Pixar. In Michael's eyes, Pixar is just Disney

One of the many animation outsourcing companies."

Robert Iger's words silenced Jobs for a moment.

Because what Robert said is indeed the truth.

During the time when Michael Eisner was chairman.

Disney believes that "you can't put all your eggs in one cage".

From Disney's own point of view, there's nothing wrong with that.

But in the eyes of Pixar and Jobs, this is a bit full of eating and putting down the dishes and chopsticks to find other dishes and chopsticks.

Robert Iger continues to do his best:

"As you may have heard, Disney and Pioneer Animation are already working together on two 3D cartoons at the same time. The names of these two projects are "Wild Nature" and "War Pigeon Fast Fly". In addition, Disney's own animation department is also producing the 3D animated film "Cow Story."

Robert Iger has a slightly mocking expression on his face, and the former Disney executive is taunting Disney -

"Look, 'Cow Story,' even the name is a parody of Pixar's work."

"Steven. If all that fails, that's fine. If Disney had succeeded in all of these works, would it still be so important for Pixar to be on Disney's side?"

"Whew" Jobs couldn't help but take a deep breath, he looked at Robert Iger:

"You should have said these things to John and Eddard. That's something they should be thinking about."

"But you're the real boss of Pixar." Robert Iger said:

"If Pixar's value goes down. You're the one who gets the most hurt."

Jobs fell silent again.

After a dozen or so seconds, Robert Iger wanted to speak again.

The godfather of technology spoke.

"I'll admit, I do hate Michael Eisner. I don't like Disney either."

Jobs said:

"So. Robert, what do you and this Mr. Smith want Pixar to do?"

"It's easy." Robert Iger smiled, "Acquisition, MGM acquisition of Pixar."

Seeing that after his words were finished, Jobs straightened up again, and looked very reactive.

Robert Iger preemptively said before he could speak:

"Hear me out, Steven! Listen to me first, and then it's your turn."

The gentle Mr. Mickey Mouse is rarely strong.

Somewhat surprised, Jobs gave him this face.

Robert Iger was able to continue:

"We all know that. Even all Americans know it. Steven: Your main energy and time in the past few years has been all on Apple. Pixar isn't as important to you as it used to be."

"Then at this time. Give Pixar a better future, and John and Ed a better future. Bring yourself dozens of times more than you invested, and then focus on making Apple great again."

"Don't you think it's a very good choice for you, Pixar, or John?"

After listening to Robert Iger's demagogy, it was extremely seductive.

The tone is even mild, revealing firmness, like a speech.

Not to mention Jobs.

Even Abel, who was watching, felt that Robert Iger seemed to be quite reasonable.

This made Abel feel that he had spent so much money at that time.

It's really worth it for a headhunter to poach Robert Iger to MGM.

No wonder Disney is in a parallel time and space.

After Robert Iger came to power, he began to develop by leaps and bounds.

It only took Robert Iger about a decade for Disney to dominate almost all of Hollywood, becoming the world's second-largest media conglomerate.

Then Disney came after Robert Iger retired.

The new CEO came to power, and it didn't take long for him to fall into the LGBT monster.

One trick after another, he directly lost the Celestial Empire market, which had just become the world's largest film market at that time.

Abel realized it today. This working emperor who looks elegant and gentle, like Mr. Bean and Mickey Mouse, is really capable.

Jobs was silent for several minutes after Robert Iger's words.

After a long time, the tech madman spoke:

"Robert, I didn't expect you to have such eloquence. But I have to say, in a way, I was convinced by you."

Then Jobs set his eyes on Abel, who was watching the whole time.

"So." Jobs looked at Abel:

"Mr. Smith of Wall Street, what price would you offer Pixar?"

Abel didn't immediately reply to the question, he first looked at Robert Iger.

The latter nodded to him gently, and Abel knew that it was Robert who made a direct offer.

In this case, Abel also made an offer to Jobs.

"Pixar's current market capitalization is $2.895 billion."

"MGM could buy Pixar at a premium of $3 billion," Abel said.

Hearing Abel's offer, Jobs quickly calculated.

Jobs found that if it were at this price. His own stake in Pixar could bring him a fortune of nearly two billion dollars or so.

Compared to Jocks' $0 on Pixar, the total investment is $64 million.

The return of two billion dollars is more than thirty times the return on profits.

With an average annual return on profit of nearly twice as much, Jobs was quite satisfied.

And what Abel said later made Jobs really moved.

For Abel said,

"Mr. Jobs, you're going to get at least two billion dollars in cash. With this cash, if you buy all Apple shares at the current price. This money can make you the largest shareholder of Apple in no time."

&1 YEAR LATER, APPLE HAS YET TO LAUNCH THE FIRST IPOD.

At this time, Apple's stock price, like Qualcomm, was negative.

Qualcomm is -$ 3 more.

Apple is even more exaggerated and is -$ 6 more.

The NASDAQ bubble burst, and these high-tech companies that can be related to the Internet are more or less related.

They have also been implicated, and the economic downturn has caused the stock prices to fall very badly.

At this time, Qualcomm had a market value of more than 2 billion, and Apple was not much better, with a market value of only more than 4 billion US dollars.

If only Jobs could convert all of his $2 billion for Apple shares.

It is no problem for Jobs to become Apple's largest shareholder.

Even Apple's stake is very dispersed.

You know, it's 2001, not 2007.

In 2007, after Apple launched its first iPhone, its market value exceeded $100 billion for the first time.

After that, Apple's stake became a real stake in the past.

Until then, if someone is willing to buy a wholly owned acquisition at a premium.

IN THIS ERA WHERE EVEN IPODS ARE NOT AVAILABLE.

There is a real probability that Apple will be privatized and the company will be your own.

But if he had done that, it is estimated that Jobs would never have stayed in that kind of apple.

Jobs, who was ousted by Apple once, played the role of a savior this time.

If he is not allowed to play the role of a savior, Jobs will never be willing to be a pure wage earner again.

Would the iPhone have been possible without Jobs?

Maybe, but that should delay for a few years.

It will wait until the industrial chain is mature enough for it to appear on its own.

But it will never be like in parallel time and space, because of the existence of Jobs, the industrial chain matured a few years in advance, laying the foundation for the later mobile Internet era.

This is also the reason why Abel is not interested in Apple shares at this time.

Abel's talent told Abel that Apple would lose its stock price for at least four or five years.

At its lowest, the market capitalization was as low as more than $3 billion, and the stock was as low as $7

After passing through that most difficult period of time, it will be reborn.

Until then, Abel won't care about it.

Just let Jobs toss around there.

"Whew"

Jobs inhaled deeply a second time and exhaled again, and this time he thought about it for a long time.

After exhaling this breath, Jobs spoke:

"I could consider selling Pixar. That's right, like Robert you said. Pixar deserves a better future. Ed and John deserve a better future, too."

"But..." Jobs looked at Robert Iger and then at Abel.

"I don't all ask for cash. My request is half in cash and half in cash for MGM shares."

Jobs gave his own final answer.

This answer lifted Robert Iger's spirits.

The CEO of MGM seems to have seen Pixar animation beckoning to him.

But Abel's later words made Robert Iger fall back to reality.

Let the CEO of MGM almost think that Pixar Animation is going to stay away from him.

"MGM stock doesn't work." Robert heard his boss say:

"It's now a private company, and it's been delisted. Mr. Jobs, I'm concerned that our different valuations of it will get in the way of this deal."

"What do you mean?" Jobs frowned.

Abel spoke calmly:

"I think MGM is worth at least $20 billion now. If you incorporate Pixar animation, it's worth $30 billion in my mind. A billion dollars would only give you a 3% stake in MGM."

Jobs laughed angrily.

Before Jobs came, he had already calculated the approximate market value of MGM.

Before MGM was acquired by Abel, its market value was about $35-38, and it was heavily indebted.

Subsequently, Abel acquired Mimi MGM and annexed Marvel and DreamWorks.

At this time, the total value of MGM is about $6 billion to $6.5 billion.

Abel has injected more than $1 billion in capital several times.

Coupled with the superposition of those IPs, the valuation of MGM in the market has reached about $10 billion.

According to Jobs's thinking, a valuation of $10 billion is the limit of MGM.

Abel's opening is $20 billion, and with Pixar, it goes straight to $30 billion.

Jobs, of course, disagreed.

Fortunately, Jobs is about to speak again.

Abel came up with another thing that interested Jobs.

"I own about 5% of News Corp. If you're interested in media companies, Mr. Jobs, I can transfer your shares in News Corp."

Abel said:

"News Corp. is currently worth about $45 billion. I can give you 2% of the shares, worth $900 million, and use the rest in cash, how about that?"

Abel's News Corp. stake was 3 percent from a deal with Waleed, the Middle Eastern stock god at the time.

2% from Wall Street investment banks.

He spent almost $2 billion on this part of the stake at the time.

At that time, News Corp. was worth about $40 billion.

Murdoch has made a lot of big moves this year, and has repeatedly said in the media that he wants to go public with News Corp.

This has raised Wall Street's valuation of News Corp. to $45 billion.

Abel's 5% stake, which was originally worth $2 billion, also rose with the tide.

Jobs has now expressed interest in media companies, and Abel simply took out the shares in exchange.

Anyway, Abel knew that he would never be able to join News Corp. anyway.

The Murdoch family's grip on News Corp. is stronger than that of any media giant.

This part of the shares, except for allowing Abel himself to have two board seats on News Corp's side, can be said to be of little effect.

In this case, it is better to use it as a resource now, to exchange it with Jobs.

Abel's proposal obviously made Jobs very excited.

Mainly in this first two years of the twenty-first century.

News Corp has made a name for itself in the American media world.

Its crazy expansion speed gives people a glimpse of the spicy nature of the Aussies.

At the same time, this also makes many investors very optimistic about News Corp.

It's just that until now, only one Fox movie has been listed, and it is not a complete Fox movie.

This disappointed investors.

to the parent company of Fox Films, that is, News Corporation.

Investors are even more interested in it.

But shareholders who own a stake in News Corp. also know that News Corp. has a bright future.

They don't just sell their shares in News Corp.

As a result, there are very few shares of News Corp. that can be obtained on the market.

Mr. Jobs may not be familiar with the media, but the tech maniac also knows that News Corp.'s stake is valuable.

The future is even more valuable.

It's clear that News Corp.'s stake will be more valuable than MGM, which is still uncertain.

Jobs agreed to Abel's terms of acquisition.

But Mr. Jobs demanded more shares in News Corp.

"I want 3 percent, $1.2 billion." Jobs said, "Pixar is worth the price."

Robert Egger looked at his boss with some concern.

In the eyes of the MGM CEO, he also feels that News Corp.'s stake is more valuable.

At least it's much more valuable than MGM.

Unexpectedly, Abel agreed directly.

"3% is 3%." Abel smiled, stood up and stretched out his hand to Jobs:

"I hope we have a good time working together. And I wish Apple, under your leadership, Mr. Jobs, great again."

"That's for sure." Jobs stood up and shook his hand and said firmly.

Robert Egger next to him finally realized at this time that Pixar was really going to be a part of MGM!

& The fantasy of the complete body MGM has finally been achieved.

After confirming the intention to trade.

Robert Iger stayed with Steve Jobs and did some of the negotiating work later.

Abel is not interested in staying here and watching Barry Jobs and Robert Iger go head-to-head.

In the evening, he returned to Los Angeles.

By this time the sun was setting, and the sunset spread over Beverly Hills.

Enjoy the sunset over Beverly Hills, one of the world's most famous and affluent districts.

Abel returned to Beverly Hills, 812 North Bedford Road.

In this nest of love between him and Anne.

Abel met a girl who surprised him.

It's not Annie, she's not back yet.

The girl who surprised him was Laura Bush Lauren.

Little Laura came to Los Angeles.