Chapter 458: Buy, Buy, Buy

7.2 million to buy 60% of Qualcomm's shares, very perfect. Besides, Jacob's decision-making power, he has done a good job in later generations, as long as he does not harm his own interests and does not betray the interests of the company, He Yuzhu will not interfere with him.

And after taking the shares, He Yuzhu found out that Qualcomm is now developing CDMA technology, which is one of the 2G technologies, which is early enough, no wonder the funds are consumed so quickly.

At this time, the mobile phone signal is called the first generation of mobile phone communication technology, that is, the technology used by Big Brother, and all mobile phone manufacturers use this one, which is 1G also called analog communication technology, which is nothing to say.

However, at this time, most mobile phone manufacturers have realized that the first generation of mobile phone communication technology is about to become obsolete, and the world is about to usher in the second generation of mobile phone communication with stronger communication capabilities.

Therefore, they are all developing 2G, and in the early nineties, 2G technology was developed one after another, and there are five kinds, one of which is CDMA, which is also the last one certified by the United States Telecommunications Industry Association.

At that time, other 2G had already been experimented on the market, and Qualcomm's CDMA was still in the laboratory, which was a bit late.

In fact, there was no way, at that time, Qualcomm was a small company for major mobile phone manufacturers.

However, at this time, after He Yuzhu became a shareholder, it was different, Xiangjiang Telephone Company could dock with Qualcomm, and CDMA could be applied in advance.

Besides, Qualcomm developed CDMA in advance, which can create technical barriers and apply for a large number of technical patents.

He Yuzhu also wants to open a mobile phone company.

However, it is only intentional.

After completing the investment in Qualcomm, William Ross has also made significant progress. Regarding Bright Capital's request to acquire Marvel, Xinshijia Pictures expressed great interest.

The new family was heavily indebted in the stock market crash, and of course wanted to sell Marvel in exchange for funds, but the price was a bit high, and it cost 80 million.

Last year, Xinshijia acquired Marvel Comics for 4600, and after a year, it actually cost 80 million!

"Can the price be negotiated?"

William Rose nodded: "Boss, this is just the first offer, and the final price should be sixty or seventy million." ”

"Hmm." He Yuzhu nodded, "There is no rush in this matter, as long as it is acquired at the beginning of the year." ”

"By the way, what does Coca-Cola say? Do shares sell? ”

William Ross hesitated and said: "President Gejett is interested in selling Columbia's shares, however, the offer is also very high, the price is 2.9 billion, not including the 800 million debt ...... of Columbia Pictures."

He Yuzhu was speechless. All prices are high!

He doesn't remember that in his previous life, Sony bought Colombia for a lot of money, about more than 4 billion dollars, and it was an acquisition completed in 89.

And this acquisition has made Sony boiling!

The main reason is that Sony is too high-profile, and if you buy it, you will buy it, you have to mumbble.

After the acquisition was completed, the cover of Newsweek was designed to dress a torch goddess with Columbia Pictures in a Japanese kimono, with the caption read: "Island people invade Haolaiwu!" ”

As soon as this remark came out, the whole country opposed it and made an endless fuss!

However, Coca-Cola, a beverage seller, buys Columbia Pictures, which seems to be a bad match, but it actually coincides with his idea, which is to implant ads in movies for free.

When it comes to Coke's acquisition of Colombia, it is also to advertise and save advertising costs.

Coca-Cola and Pepsi have been grudging for a long time, and they often fight inextricably, and you come and go in marketing, and you frequently come up with strange tricks.

In '82, Coca-Cola came up with a trick and spent more than $700 million to buy Columbia Pictures, you thought he would make a good movie, wrong!

The purpose is simple and clear, free insertion of ads in the movie, whether it is a decent character of a hero or an evil villain, in short, a can of Coke must be standard for everyone.

……

After a period of time, He Yuzhu continued to acquire Marvel from New World for 72 million, and bought 49% of Columbia Pictures from Coca-Cola, spending $3.6 billion, of which 800 million was Colombian debt.

The acquisition didn't cause any major problems, and although the stock market reacted violently, no one in this glass-hearted group of American people knew that a Chinese had bought their Statue of Liberty.

After all, the media also reported superficially, who knows which country opened this foundation and who the legal person is? I can't find it out, only one name, George.

There are all kinds of cross-holdings in the Bright Fund, and the one called George in the United States is rotten on the street.

After Black Monday, major companies are having a hard time, and Apple and AMD are no exception.

After Apple left Steve Jobs, the company's R&D and computer sales plummeted, and the blue giant took most of the computer market share, and the company was heavily indebted, the stock has been falling, and R&D has stalled.

And at this time, a kind fund investment company came up, and the name made people like it very much, Bright Capital, meet Bright, it is very decent at first glance, and Apple is overjoyed about it.

He Yuzhu invested 600 million yuan and acquired 45% of Apple's shares, but did not receive it from the secondary market at all, for fear of raising the stock price, and bought it from these shareholders and Wall Street institutions.

Later, it acquired a 51% stake in AMD for $800 million.

Speaking of AMD, his Chinese name is Chaowei Semiconductor Company, this company has a long-standing grudge with Intel, and now it is still in a lawsuit, which is difficult to solve, and the consumption of manpower and material resources is huge.

He Yuzhu also took the opportunity to invest in AMD Semiconductor from here.

Why the lawsuit, because Intel backtracked!

At first, the two companies were able to live in peace, and in all seriousness, the founders of both companies were from the same school.

However, the founder of Intel used to be a technology master of Fairchild Semiconductor, and the founder of AMD was a salesperson of Fairchild Semiconductor, so Intel was ahead of AMD in everything, and AMD could only drink soup behind Intel's ass.

How to say it, it's what the big brother does, AMD does, anyway, it's just an imitation, relying on good quality and low price, life is quite nourishing.

In the 80s, the personal computer exploded, when the blue giant IBM used third-party outsourcing of computer systems and microprocessors.

It was at this time that Microsoft got the IBM operating system order, and it gradually developed and grew.

Intel took the order for the processors. But the blue giant knows that the microprocessor order to a supplier is bound to cause a big tail.

To this end, IBM requires the first vendor to license its technology to the second vendor.

At that time, Motorola, National Semiconductor, Fairchild Semiconductor, Zilog, Intel, and AMD could all make processors.

In order to get the order, Intel pulled AMD to work together and authorized AMD to produce x86 series processors.

In this way, AMD gave up its own products and became Intel's foundry.

But not long after this cooperation, Intel had a dislike with AMD and wanted to be its own supplier, because the production capacity was able and there were new breakthroughs in technology.

AMD was licensed to Intel's 386 series chip technology ahead of schedule.

AMD was so angry that it took Intel to court in one fell swoop.

He Yuzhu remembers that this lawsuit has been fought for seven or eight years, and the processor products have been updated for three or four generations, and AMD is still struggling, and finally won the lawsuit, can produce 386, and obtained intellectual property rights.

But what's the use!

In the past 7~8 years, Intel's processors have long launched 486 and 586 Pentium processors, which have swept the entire PC market.

AMD has stopped for 78 years, it's a pity to think about it, He Yuzhu won't let this happen, now is the golden age of PC personal computers, miss it, drink soup behind Intel's ass forever.

"The company is working on the next generation of processors, new, more powerful microprocessors!

Now Intel's processor 386, we want to develop 486, 586, the company has to invest a lot of money, gather a large number of engineers, and make every effort to overcome the 486 architecture. ”

He Yuzhu looked at Jerry Sanders, the founder of AMD, on the AMD board of directors and asked, "Is there a problem?" ”

"Nope!" Jerry Sanders nodded, it just so happened that this time Bright Capital invested in the shares, bringing $700 million in funds, which made AMD suffer for a long time, just shouting that he was rich, how could there be a problem.

A few more words, the company and Intel are slowly dragging on, anyway, they are not in a hurry, Intel thinks it can drag AMD to death because of its wealth, but at this time He Yuzhu came in, and the two sides competed for financial resources.

In the afternoon, I inspected the AMD factory.

AMD can actually produce the latest processors, and the technology is still Intel's, however, they don't dare to sell it when they are produced, for fear of being accused, but these can be produced in China, especially when he saw the lithography machine in the dust-free workshop, He Yuzhu fell into thought.

Lithography machine, the light at the pinnacle of industry.