Chapter 321 Plagiarism Storm
Hoar will have big shows in other countries in the future, and just thinking about it is enough to make people's blood boil.
The design of the new generation of designers combines modern and traditional Chinese techniques, the four famous embroideries of Suzhou, Xiang, Shu and Guangdong, and some of the characteristics of the costumes of various dynasties are also shown in the clothing, such as the moire skirt, the white windbreaker, the four-door long skirt dress born with reference to the horse-faced skirt, and the twelve broken skirts bloom like morning glories. The silk shirt extending from the collar of the Jin shirt, the handbag with blue and white porcelain patterns, and the ink-colored landscape accessories are all combined with the traditional design of China, and the combination of modern style is not abrupt at all, but the design is unique and difficult to imitate.
In addition to JH, Huaguo has never exported the national style, the brand of promoting the national style, it is clear that China has been in China for 5,000 years, and the culture of clothing is far richer than that of other civilizations, but it is difficult to speak alone in the high-luxury international field.
Even one's own traditional costumes can be mistaken for the traditional costumes of other countries.
Traditional costumes are difficult to spread even in a niche culture, let alone internationally.
In the past few years, JH's design has become more and more in line with the world, but I didn't expect JH to launch a brand dedicated to national style design again, and also use a special series to pay tribute to the deceased designers who have always insisted on doing national style, this pure heart is really moving.
Hoar's shares were listed and issued on the same day, and the big show had already risen and stopped once halfway through, and people continued to flock to it, believing that this stock would definitely bring huge returns, with JH as an endorsement, and an enviable love story gimmick to attract consumers, it is undoubtedly a bull stock.
Su Chengyan was so angry that his wounds began to ache faintly.
After the show, there were countless discussions about Hoar on the Internet, except for those who envied Right Fanshuang, that is, lamented Hoar's intentions.
Among the international brands, LV is intellectually elegant and tends to be light and familiar, Valentino is rich and luxurious, glamorous and scorching, Celine is harmonious and capable, Versace has an exaggerated style and bright colors, and is mostly inspired by the ancient civilizations of Greece and Egypt... International brands have their own characteristics, showing the characteristics of each country and civilization, but China does not have its own brand with civilization characteristics to go international, and even the previous JH is becoming more and more internationalized and has no domestic characteristics.
Hoar is completely the first brand that dares to be based on the national style, you know, this is not a popular design and culture, dare to create an international brand like this, it is completely desperate, but Su Weiyan is doing this, how can you say that it is not bold.
The design was so outstanding, Hoar's store was packed up on the opening day, and there was a long queue at the door, with professional buyers grabbing high-end limited edition models.
Hoar is practical, even if it is a show model, it will not be too exaggerated, it is completely a clothing that can be worn out every day, the design with national style details is dignified and gentle, just look at the clothes with the temperament that is difficult to show other brand designs.
There is a lot of discussion about Hoar on the Internet.
"It's really beautiful in the cold spring... How do you do it, I think it's so retro, gorgeous, and not pompous, clean and gentle, mysterious, it's a pity that this designer is no longer there..."
"What is the name of the designer of the mermaid skirt in the middle, so handsome and boyish that directly hit my heart!! I'm going to buy that mermaid dress, it's so beautiful! ”
"I also noticed, I'm really convinced, so talented and so handsome, if I don't buy a piece of his design today, I have to accept one even if I get it at a high price."
The fishtail skirt was taken out separately to praise, all because not only this skirt is beautiful, but also because the designer of this skirt is handsome and graceful, which makes people shine in the live broadcast.
So much so that Lin Chen's social account increased by 20,000 or 30,000 followers in just two hours, commenting under the scenery pictures and essay sketches he took, "Ahhhhhhhhhhhhh "There are a lot of people.
And when Su Chengyan was so angry that the wound was congested and painful, the door of the ward was pushed open, and Su Chengyan looked up and saw that it was Lin Xu.
Lin Zhen leaned against the door frame, hugged his chest, and said with a hippie smile: "Mr. Xiao Cheng, why don't you look happy?" ”
Su Chengyan glanced at him contemptuously, although he was angry, he always looked at people with a condescending attitude, and was unwilling to lower his head: "Abandoning the light and turning to the dark, choosing to be a dog of Su Weiyan is definitely not a wise choice, and there are designers who Su Weiyan is more trusted to press you, you don't want to turn over for the rest of your life." ”
Lin Zhen smiled: "Didn't you watch the live broadcast?" ”
Su Chengyan said coldly: "If I hadn't read it, I didn't know that you would choose to follow Su Weiyan and break your promise." ”
Lin Zhen raised an index finger and shook it: "I obviously did what you said, why are you not satisfied?" ”
Su Chengyan's anger was almost ignited, but he only said sarcastically: "It's done according to Su Weiyan's instructions, I asked you to refer to the design of other brands, except for the same fishtail skirt, where else is the same?" I'll give you benefits at this end, let you sleep with a female star, and when you turn your head, you will put the deal with me in front of Su Weiyan, and take the benefits at both ends. ”
Lin Zhen took out his mobile phone from his pocket and smiled nonchalantly: "I don't have two ends, the reason why my skirt is not like the design you gave is because the brand you asked me to copy is too niche, so I found you a bigger brand, but I risk ruining my reputation, you always have to give me what you want this time." ”
Su Chengyan frowned a little puzzled, but the moment he took the phone, he suddenly understood Lin Chen's intentions.
At this moment, more and more people on the Internet are paying attention to the fishtail skirt, and gradually some people have discovered the clues.
At first, everyone praised this skirt, but the limelight was too big, and it was seen that something was wrong.
"Oh no, this skirt looks like Danica's new main dress this winter, I bought a Danica's skirt, this skirt is really like, I'll go, Hoar won't copy it!"
As soon as someone spoke, netizens who noticed this mermaid skirt quickly found the new season long skirt released by Danica, and found that it was not just a problem.
"I didn't say it...... This skirt really seems to be.,Just now I thought this skirt was designed so special.,I don't really understand.,Am I mistaken...... Please, Hoar, don't plagiarize! I was so proud just now! ”
"It's not a joke, it's really like, I hope it's just a coincidence, Hoar is troublesome to respond quickly, I'm afraid it won't be washed later."
"Holy...... I was disgusted, isn't this skirt exactly the same, don't tell me that the national style luxury I was proud of just now is plagiarism! ”
But paper can't hold the fire, and the more the skirt looks more and more like Danica's design, it's useless to deceive yourself.
"Don't say anything else, just the skirt of this fishtail skirt, such a unique skirt, it really doesn't look like it's hit, it's not plagiarism, but I really don't believe it, if it's because it's our country's brand, I'll wash it, in fact, I can't do it."
"What does Su think about it, it's so embarrassing, it's embarrassing to be thrown out of the country, and he invited so many bigwigs from international luxury brands to come over to watch the show, help, I really feel that I am losing face. Why don't you do a good design and copy it? This is the brand you created for your own fiancée, is your affection for your fiancée so cheap? Indulge the designer to copy. ”
Many people who were paying attention to Hoar noticed this, and there were many who were surprised and angry.
Hoar's plagiarized entries quickly became hot searches, and the square was full of abuse and questioning, and the few posts that said it was just like were all suppressed.
The stock price of Hoar, which was still up and down just now, quickly retreated, and even consumers who were spending money in stores and on the official website hesitated.
There are a large number of refund requests on the official website in a short period of time, and customers who are still spending in stores suddenly don't even want it when they make a purchase.
People who can afford to buy luxury, all of them have heads and faces, who will wear plagiarism out, no one knows if it is only the fishtail skirt plagiarism, now it is too risky to buy Hoar, and I dare not consume rashly, so as not to be ridiculed for wearing Xibei goods to go out.
Hoar's matter fermented too quickly, and even spread to the Internet, at first it was scolding, and of course the copied brand Danica would not do anything, and the president of Danica quickly responded angrily to the matter on his personal account.
“Pour certaines personnes,L'argent n'a pas d'odeur.”
(For some, money doesn't smell like it.) )
It is directly satirical that Hoar will do whatever it takes to make money, how dare he be so bold and openly plagiarize their new season design.
The Chinese people are like being slapped loudly, just now I thought it was the glory of China, but the reality gave them a slap in the face, and they actually plagiarized in the first big show, which is not telling other countries that Huaguo does not have its own design, and must rely on copying to obtain culture? What's the difference between this and a country that has a habit of stealing other cultures?
There was ridicule on the Internet, and public opinion was snowballing, and even the stock prices of other JH sub-brands were affected.
Those ridicules made the countrymen themselves blush.
Su Chengyan looked at the declining K-line on the stock price chart with a smile, and raised his eyes to look at Lin Xu: "I finally know why you can be reused by Su Yuyan like this, you are indeed a talent." ”
Next, as long as it is Su Youyan, this person is not good, and then take advantage of the decline in stock prices to buy loose shares, and directly let Su Youyan step down to clear public opinion.
Su Chengyan looked at the downward K-line, and could already think of Su Yanyan's current face.
It's funny to think about.
How can the business be as simple as he imagined, sooner or later, he will still return to that position, and when everyone knows that Su Weiyan is not capable of sitting in that position at all, everyone on the board of directors will understand who is the best choice.
Su Chengyan directly gave Lan Ting's contact information to Lin Chen, and gave him several other phone numbers: "There are executives and heirs in these brands who are my friends, you take these endorsements to seduce Lan Ting, you can see her as many times as you want, happy cooperation." ”
Lin Zhen smiled sly and innocently: "Happy cooperation." ”
Stupid.
Who copied whom, not necessarily.
(End of chapter)