Chapter 41: A New Sales Channel
This time the preparation is sufficient, and in terms of cost compression, Chen Can has also made further optimization.
The cost of these three radios is: 8 yuan, 17 yuan, and 58 yuan.
The reason why there is such a big gap,The reason is very simple,That57YuanP03Model,Just two big speakers occupy a lot of costใ
The price of audio in this era is too expensive, and Chen Can can't compress this part of the cost.
This is still the planned cost price of raw materials, because of the support from above, Chen Can can reduce the cost to this amount.
The final ex-factory price is positioned at 14 yuan, 23 yuan, and 80 yuan.
The retail prices are: $19, $28, and $99!
The nineteen-yuan radio once again broke the price ceiling, and Chen Can believed that the Ningjiang Wireless Factory would soon end the market position of the Jichun Wireless Factory.
Don't think that the retail price of P03 is 99 yuan, if you take it to export to earn foreign exchange, less than 100 dollars, don't talk about it!
In this era, the tape machine with the recording function was so large in size, and in the international market, it was at least more than 300 dollars.
According to the US dollar exchange rate of 1 to 1.7 in this era, if it is smuggled into China, it will cost as little as 500 yuan.
Of course, people's tape recorders have a tape function, but Chen Can's can only be a radio function at present.
However, once the tape production line is introduced, the cost will increase by up to 30 yuan if the recording function is added.
Compared with foreign electronic products, in fact, domestic production, the price and cost performance of foreign products are completely explosive.
In the eighties and nineties, it was unimaginable for later generations.
The reason why foreign products are advanced is that the first is the brand effect, and in the eighties and nineties, TV magazines and even radio broadcasts, Japanese electrical products are all brainwashing the Chinese people in an all-round way.
Sanyo, Hitachi, Toshiba, Sony, Panasonic, Sharp, and even Toyota, as well as high-end motorcycles, Isuzu, Suzuki, almost the representative brands of the year, these have been active in the domestic advertising circle, which can be described as a smash hit.
The second advantage of foreign products is that its appearance design looks taller than domestic products.
And because other people's products are mature in technology, the quality problems are naturally less than those of domestic products!
Under various reasons, domestic products have become low-grade goods, and foreign products have become high-end goods, and this inherent impression has not been completely eliminated after 40 years.
Forty years later, there are still many people who spend tens of thousands of yuan to buy imported toilets on a small day.
Of course, it is undeniable that people's technology, in some fields, is indeed ahead of the country.
But at least, if you catch up, at the end of the seventies, it will be much less difficult than ten years later.
With the reform and opening up, countless domestic manufacturers are trying their best to import all kinds of backward production lines eliminated abroad.
From black-and-white TVs to refrigerators and washing machines, from motorcycles to automobiles, everything is there, and the production lines imported are almost completely lagging behind the international level.
The most insidious thing about those foreigners is that when they talk to you about cooperation, the production line they marked on the contract is not too backward, at least the local production is still in production.
However, after you finish paying the money, they will drag you for three or four years, and by then those production lines have already been eliminated in their own country, and the technology has lagged behind Europe and the United States for two generations.
In terms of technology in chip manufacturing and production, they are like this, dragging Huaxia down alive.
That's all for later.
After Huang Jiang got these three radios, the joy on his face was excited, especially after listening to the price, he almost jumped up with excitement.
Just last week, several wireless factories in Liaoshen have launched their own portable radios.
Among them, the retail price is between 25 yuan and 33 yuan, and Huang Jiang has also learned about the cost price of the other party, almost all of which are above 15 yuan.
And now, the cost price of his pocket radio is only eight yuan, which is simply a surprise to him.
If Ningjiang Wireless Factory launches a 19-yuan radio, Huangjiang dares to pack tickets, and it will definitely sell out!
Although he didn't quite understand why Chen Can wanted to make three models, he still chose to believe Chen Can unconditionally.
The next thing is the problem of production and sales, Chen Can, who is also the head of the sales section, and the next work will not be easy at all.
His next step is to build a real sales ace team.
This team will be fully responsible for the product, promotion and sales of Ningjiang Wireless Factory in the future.
Not only the three eastern provinces, but they will also go to the north and south of the motherland!
Chen Can asked Huangjiang to start recruiting workers in Ningjiang City, with no limit to the number of people, men and women, no limit to background, and primary school education or above!
As long as you are flexible, bold, and dare to work hard, you can join the sales department of Ningjiang Wireless Factory.
Chen Can decided to adopt the probation period system for the first time, with a period of half a year, and those whose sales did not meet the standard were directly eliminated.
At the same time, in order to motivate salesmen, Chen Can also applied for sales commission rewards from Huangjiang.
In this era, it can be said that it is a great risk to propose sales commissions in China.
If it was in the original wireless No. 2 factory, Chen Can really wouldn't dare to play like this, but this is Ningjiang, if Chen Can is an autonomy.
Of course, Chen Can is also testing the determination of the leaders above.
If he is still submissive and cringe, Chen Can will naturally not put all his thoughts on Ningjiang Wireless Factory.
What he wants is an attitude, and this attitude also determines how far Ningjiang Wireless Factory can go!
The recruitment of salesmen in Ningjiang Wireless Factory spread almost in a day, and Chen Can also underestimated the enthusiasm of this era.
The day after the news of the recruitment spread, early in the morning, Chen Can was still asleep and was woken up.
Chen Can looked at the time, it was only half past seven in the morning, and when he inquired, he learned that early in the morning, dozens of young people were surrounded at the gate of the factory, and as time passed, more and more people rushed to the wireless factory.
By half-past eight in the morning, there were more than 200 people gathered outside the factory.
Chen Can This is the first time he has seen such a big battle, looking at many young people in the dust, and when he inquired, he learned that there were still people from the countryside forty miles away, and they rode bicycles early in the morning, just for this opportunity.
Chen Can is fortunate for this era, and he is also sad for this era.
Or too few job opportunities!
Chen Can immediately organized the staff to start the interview.
Chen Can designed some common sales topics in later generations, most of which were topics of reclamation thinking, and a group of 20 people took turns to enter the factory conference room for interviews.
What Chen Can needs is a young man with an active head, and he doesn't pay attention to other aspects.
In this era, we pay attention to the roots, the background, and many rules that are difficult for later generations to understand.
In Chen Can's place, all of them are invalid, he only values one thing, his brain is not flexible, will he be flexible.
Chen Can's interview method can be said to have made many people scratch their heads.
Chen Can's interview was very fast, almost less than ten minutes, and he had a round of interviews, and the pass rate was less than 20%.
Most of the questions asked by Chen Can are different, and even sometimes, he even asks everyone to introduce strange questions such as what they think about sales work.
Some people are great or something, showing their loyalty, and then they sing red songs and read X selections, Chen Can is dizzy.
Of these people, Chen Can didn't pass any of them, but there were some young people, which made Chen Can's eyes shine.
For example, a young girl named Wang Yan, Chen Can asked the other party, if you were asked to go to an unfamiliar place to promote the radio of Ningjiang Wireless Factory, what method would you choose to sell?
Chen Can never expected that the answer given by the other party made Chen Can have an idea.
Wang Yan's answer is that she will look for the local black market, and through the black market, sell the radios of the Ningjiang wireless factory.
Wang Yan's answer was very bold, and it scared the other applicants away from her.
Indeed, the black market is a taboo issue in this era, and although everyone avoids talking about it, many people have heard of it and even visited this place.
Such a trading market exists in almost every city, and Chen Can has been to Jichun several times.
Most of them are some daily necessities, many old ladies who sell eggs in the countryside love that kind of place the most, people in the city sell some food stamps or something, the leaders' families sell some cigarettes and alcohol, and there are many benefits from factories, which cannot be used up at home, and they are also sold on the black market.
The more sluggish the economy, the more active the black market becomes, and the black market in Jichun City has now formed a scale, and many factories cannot pay wages, so they use their own products to offset their wages, and these products basically flow into the black market in the end.
With the reform and opening up, commodities began to be enriched, and these black markets were successively replaced by market economies, and finally formed a variety of large and small roadside markets.
Wang Yan's idea also gave Chen Can a new idea, perhaps, this is also an idea.
Of course, there are radios and even televisions on the black market, but they are mostly second-hand, and they are only occasionally sold.
If in some big cities, these underground channels form a stable sales channel, then the sales volume will not be too low.
What is the difference between ordinary people buying radios in department stores and buying them on the black market?
In fact, there is not much difference, Ningjiang Wireless Factory does not matter who the buyer is, as long as you give money, I can sell!
Hey, the idea is novel!
Chen Can even spread his thinking, and he even thought that maybe he could use smugglers to smuggle the products of the Ningjiang Wireless Factory to Hong Kong, Macao, Taiwan, and even foreign countries in the future.
Relying on cheap domestic labor, the products produced have a very high price advantage, and they can completely achieve anti-dumping!
The more Chen Can thinks about this idea, the more he feels that it is funny!
This Wang Yan, Chen Can felt that he was still a good talent, so he did not hesitate to pass the other party.
Throughout the morning, Chen Can interviewed more than 300 people, and finally passed the second round, less than 50 people.
But obviously, that's not all, and more young people will hear the news in the next few days.
The workers of the Ningjiang Wireless Factory were assigned by several state-owned factories in Ningjiang that were not profitable, but fortunately, Huangjiang also took care of them, and these employees were not very old.
At present, there are 300 people together, but this number of people, Chen Can feels that it is definitely not enough, of course, ordinary workers do not need to be too anxious at all, and when needed, they can be recruited at any time.
This time, he plans to recruit 300 to 500 sales personnel, who will pass simple training and then be distributed to the whole country by region, of course, at present, it is still mainly based on the market of the three northeastern provinces.
Because Chen Can's recruitment is too large, many people don't understand.
Even many people don't understand, what's the use of having so many salespeople?
In the concept of the times in this era, salespeople, just like the counter staff in the shopping mall, do not need so many at all.
But the salesmen that Chen Can wanted were not those counter clerks who stood there without moving.
After having Chen Can's prototype, the entire Ningjiang Wireless Factory began to move vigorously.
The wireless factory built with the strength of the whole city, the action force can be described as leveraged, and it changes almost every day.
Chen Can is now busy every day, interviewing in the morning, training in the afternoon, and conducting research in the technical department in the evening, working more than 16 hours a day.
He also regrouped the technical section into a technical research group and a product design group.
The technical research group specializes in technical research and transformation.
The main work of the product design team is to carry out new design of product appearance, grasp the fashion sense of appearance, keep up with the trend, and create an excellent appearance design team.
To this end, Huang Jiang found a group of young people who specialized in art, and at the same time looked for some foreign magazines from the provincial library as study materials.
Of course, Chen Can is their best teacher, whether it is technical or sales, Chen Can teaches by word and deed, and strives to spread his poor knowledge.
Chen Can feels that this kind of life is very fulfilling, starting from scratch, and that sense of accomplishment is really super cool!
Huang Jiang also tried his best to cooperate with Chen Can's actions, and his proposal to the city, except for the sales commission, all other proposals were approved.
At the same time, the province also contacted a semiconductor research institute, and the other party agreed to cooperate with Ningjiang Wireless Factory, and all integrated circuit technologies will be fully disclosed to Ningjiang Wireless Factory, and engineers will be arranged to go to Ningjiang Wireless Factory for guidance.
The idea of sales commission rewards is too bold, and the above suggestion is to set a reward ceiling, such as how much the maximum bonus does not exceed each month.
Because Chen Can's reward plan is too bold.
If a salesman really opens a local market, according to the sales commission, the salesman's bonus is unlimited, this proposal is too risky, once it causes a storm, it will cause public outrage, and the above does not dare to agree to such a proposal.
Chen Can finally accepted the above proposal, and after revision, it was finally decided that the maximum commission bonus would not exceed 500 yuan.
Originally, Chen Can planned that it would not exceed 1,000 yuan, but after thinking about it, it was revised to 500 yuan.
You must know that the salary of the provincial tycoon is less than 500 yuan.
Among them, the basic salary of the salesman is 30 yuan, as well as travel subsidies and other expenses, and at the same time, once the probation period is completed, he will get the status of a formal worker in Ningjiang, which is enough for countless young people to rush to.
In a week, Chen Can finally completed all the interviews, interviewed more than 2,000 people, and finally left, 390 people.
This number of people is really a bit exceeded, this is also in Ningjiang, if it was in Jichun, Chen Can would have already been knocked down.
There is no way, Huangjiang escorts Chen Can, and no one can stop the progress of Ningjiang Wireless Factory!
Half a month later, the first batch of radios from the Ningjiang Wireless Factory officially rolled off the production line.
At the same time, in order to make the influence of Ningjiang Wireless Factory spread all over the land of China, this radio brand was also named "Ningjiang brand".
Since then, the brand of Ningjiang has been officially born in China!
This batch of products was first sold in major department stores and supply and marketing cooperatives in Ningjiang.
In order to benefit the local people, Huangjiang specially allowed the radios sold in Ningjiang to be sold at certain preferential prices.
For example, the flagship product, the P01 model portable radio, originally had a factory price of 14 yuan, and finally decided to subsidize the local price, with the local factory price of 12 yuan and the retail price of 16 yuan.
The ex-factory price in other places is 14 yuan, and the retail price is 19 yuan.
The P02 and P03 models of radios, at the prices sold locally, have certain price concessions.
This is a price protection for local companies, and at the same time encourages local people to buy local products.
Don't underestimate the three-yuan price difference, this small three-yuan price difference may even form a gray industrial chain.
In order to encourage outsiders to go to the local area, Moutai liquor companies in later generations can buy Feitian Moutai at the original price with their plane tickets.
There are also local hotels, you can buy a bottle of Moutai at the original price, and countless people do not hesitate to toss back and forth for this bottle of Moutai at the original price.
Isn't this routine very familiar, if in the future, Ningjiang brand radios become popular, will there be countless outsiders who try their best to rush to Ningjiang to buy radios?
This routine is very old-fashioned, but it works, as long as you arrive, how much do you have to consume?
This has invigorated the local economy!
Ningjiang is a large area, with a population of more than 600,000, but it is too poor and in dire need of foreign capital.
It doesn't matter if the other party is here to buy a radio or to eat steamed buns, as long as you spend it locally, everything is worth it!
Of course, this proposal was naturally proposed by Chen Can to Huang Jiang, and Chen Can dialed it a little, and Huang Jiang understood the truth in it.
Huang Jiang is not a rigid person, so he naturally understands the principle of this.
With the first batch of products off the production line, the first batch of salesmen, who have been trained for half a month, officially began to leave Ningjiang and go to the three northeastern provinces.
This time, they had only one mission, to promote and publicize the "Ningjiang brand" radio at all costs, and at the same time open the local market.
Although the cost performance of Ningjiang brand radios is very invincible, with the follow-up of other wireless manufacturers, many places have launched their own brand of portable radios.
Local protection is not unique to later generations, it is more serious and conservative in this era!
Although it is also a state-owned factory, if Ningjiang brand wants to sell in other places and enter the local department store market, this cannot be completed by sending an official letter.
Before, the girl named Wang Yan gave a black market sales channel, this idea was very appealing to Chen Can, and he naturally encouraged the salesman to be bold and innovative.
Moreover, Chen Can also encouraged salesmen to dare to fight and dare to break through, and they can go to the south to break through, where the policy is more open and the local people are bolder.
Going south and north is the basic quality of sales, and Chen Can wants to cultivate a group of ace sales teams who dare to fight.
Regardless of the southeast, northwest, and middle, as long as there are people, there is a Ningjiang card!
Of course, at the moment, this can only be thought about!
There are also nearly 400 salespeople, who sow it like seeds, and the effect is remarkable.
Not surprisingly, the Ningjiang brand radio caused a sensation as soon as it was launched.
The price of 19 yuan once again broke the bottom line of the previous "Jinpeng brand", which shook the entire radio market!
On this Sunday, in front of the second department store in Jichun City, the flow of people in and out made the front of the department store crowded.
A young man's eyes scanned the crowd and quickly found a suitable candidate.
He crept forward, walked up to the man, smiled and took a pack of cigarettes from his pocket, took one out and handed it to the other man.
The man asked, taking the cigarette with some confusion.
"What's wrong with you?"
The young man smiled as he lit a cigarette for the man.
"Brother, I think you're planning to buy a radio?"
The man looked at the young man with some vigilance, but he nodded cautiously as he smoked someone's cigarette.
"Well, I heard that there are radios sold in department stores, and I just came to see them, not necessarily to buy them!"
The young man smiled at the corner of his mouth, quietly took a radio from his pocket, and said to the man.
"Brother, how about you look at my radio?"
As soon as the man saw the radio in the young man's hand, his eyes couldn't take his eyes off, it was the first time he had seen such a small radio.
And the silver-gray metal shell, a sense of luxury arises spontaneously.
When the young man saw the man's eyes, he knew that it was almost done.
He then took the man and went to a place where there were few people, and after fifteen minutes, the man finally took nineteen yuan out of his pocket and handed it to the young man.
The young man took the money and smiled and handed the man the box and the battery from his pocket.
The man took the radio and left happily, and on the radio shell, a small Ningjiang logo was very obvious.
This is the first time that person has heard of the brand Ningjiang, perhaps the first time, which is the most impressive.
When the young man had finished his business, he beckoned to another young man in the distance, who trotted over quickly, looked left and right, and then handed him another radio.
The two were like a code, and they quickly separated, one was a target, and the other was released, and soon found a new target customer.
These two people are the sales staff of Ningjiang Wireless Factory, and the area they are responsible for is the eastern district of Jichun City.
Salesmen like them, in Jichun, there are eighteen people, in teams of two, each group is responsible for a region.
The city of Jichun, after all, has a population of more than five million people, and eighteen salesmen, like a few drops of water scattered in the sea, did not cause any waves at all.
The reason why they use this way to sell is also a forced and helpless method.
They came to Jichun a week ago, but the work carried out was extremely unsmooth, and almost none of the department stores and supply and marketing cooperatives agreed with their products to settle in, even if they found local leaders, it would be to no avail.
The reason is very simple, Jichun is the base of the Jinpeng brand, how can people let the radio brand from other places enter the base of the people's sales?
This can make this group of salespeople anxious, and in the end, they combined, since they can't attack head-on, then use the bold and innovative method that Section Chief Chen said.
So, they soon found a sales channel in the local black market, and heard that there were radios with a wholesale price of 15 yuan.
The ex-factory price given to them by the Ningjiang Wireless Factory is 14 yuan, and they give the wholesale price of 15 yuan to the black market dealers.
In just one week, these 18 people have opened a new sales channel.
This is mainly because Ningjiang brand radios are too cost-effective!
In addition to selling on the black market, these salespeople are also looking for an opportunity to make extra money, that is, at the door of major department stores, looking for those target customers who are interested in buying radios.
Not to mention, as long as you are lucky, you can sell four or five units in one morning, and one makes a price difference of five yuan, and five units will have twenty-five yuan.
In a group of two, each person can earn a small twenty yuan per day, which is pure extra money!
Maybe even Chen Can didn't expect that in Jichun City, this group of salespeople would quickly find a gray income for themselves.
The thrill of working behind enemy lines, as well as the thrill of making extra money, deeply indulged this group of salespeople who saw the world for the first time.
Perhaps, one day, a group of real grassroots entrepreneurs will come out of this group of people, and this job as a salesman has also earned them the first pot of gold in their lives.