Canned fish is on the market.

Within a week, it was sold at the food counters and supply and marketing cooperatives of various department stores in Bac Ninh.

The canned food that has just been put on the market is 500 grams, and the price is a bit high, two yuan and eight.

In order to adapt to the market, a specification of 250 grams was developed, and the price was 5 per piece.

Although the product is on the market, from the feedback from all sides, the sales are not very good.

The main thing is the price.

Hu Dagui's mouth was full of bubbles.

"Changhua, come and take a look, the goods are being sent out, but the sales are not good, what should I do now?"

Lu Changhua had to go into the city to understand the situation.

"Changhua, are we going to get a discount on the price? I'm afraid it won't work like this. ”

"It's okay, not only do we not reduce the price, but we also have to develop new products to raise the price."

"Huh?! Why? ”

"You're listening to me."

Wang Yao's resignation procedures are being handled, and now she doesn't have to go to work, she follows Lu Changhua as an assistant to assist him in handling things.

"Changhua, can you tell us what you think? Let's keep up with you?! ”

Wang Yao is saying in disguise, you have to tell us why? Don't let us act like fools.

"Hehe, we're going to advertise, and we're going to do TV commercials!"

"On Black Province TV?"

Lu Changhua shook his head and said, "CCTV! ”

"Huh?!"

Not only Hu Dagui, but even Wang Yao was stupid.

What products can be advertised on CCTV now?

Weili washing machine, Changyu wine, Yanwu tape recorder, chrysanthemum fan, Xinghai TV, etc., are all products of state-owned factories, and they are rich!

Can we be a self-employed person?

"What's not to do? Wang Yao and I will go to the capital, and we will advertise on CCTV! ”

"Dagui, pick some samples, I'll take them."

In order to cooperate with the TV commercial, they not only took samples, but also set off with the business license, product inspection certificate, official seal and letter of introduction of Changhua Food Business Department.

The use of business cards is already in vogue at this point.

Lu Changhua and Wang Yao both printed a box.

Lu Changhua's title is "General Manager of Beining Changhua Food Factory", and Wang Yao is the assistant general manager.

Hu Dagui drove the two to Harbin City and lived directly in the provincial government guest house.

Lu Changhua called Shen Yang.

Shen Yang was really interesting, knowing that he was coming, he immediately dealt with the work in hand and came to the guest house.

"Xiao Lu, is there something wrong with this time?"

"Leader, I want to make a product manual for canned food, also called an instruction manual, is there such a unit?"

"This is easy to do, the provincial department has a printing house, just print it for you."

"Is there a design company?"

"What is a design company?"

"It's just for manuals."

"Oh, find an advertising agency, they do this."

Today's advertising agencies are all state-run.

Shen Yang found the person in charge with a phone call, Lao Chu.

The two sides exchanged pleasantries for a while.

I knew that it was a product manual for making canned fish, so I agreed.

Lu Changhua explained the style of the manual and drew sketches.

This is the envelope product brochure.

There is a uniform envelope.

The slogan is printed on the sleeve.

"Changhe canned food, nutritious and healthy."

There is a factory name, address and telephone number.

Inside the envelope is a specific product insert.

One insert for one product.

Each insert has an enlarged picture of the product, showing what the can will look like when opened.

Specific parameters of the product.

Reference retail price.

Factory name, address, telephone number.

Lu Changhua handed the sample to Lao Chu and asked him to take pictures.

That night, he hosted a banquet for Shen Yang and the people from the advertising agency.

Wang Yao also attended as an accompaniment.

After Shen Yang saw Wang Yao, he nodded secretly, no worse than his own girl.

Lu Changhua, this kid's eyes are really poisonous!

"Xiao Lu, you kid, pick a beautiful woman to start!"

"Hehe, leader, Wang Yao saved my life."

In a word, Shen Yang couldn't ridicule it.

Lu Changhua told the story of that year.

Shen Yang even said that he admired.

Wang Yao smiled and groaned without squeaking, looking at Lu Changhua's eyebrows fluttering and bragging.

Three days later, a sample of the product manual came out.

Lu Changhua revised some key points, which were specifically marked in the manual, no additives, no preservatives, pure health food!

But such product manuals have no breath of life, so he proposed to shoot a scene of a family eating canned food as a background for the envelope and insert.

"Mr. Lu, taking pictures is fast, but who will be the actor?"

It's too late to find it now.

Just go with Wang Yao by yourself.

"We'll do it ourselves."

So they put on makeup, changed their clothes, and took a few photos in front of the window of the guest house.

On the small round table, there was an open canned fish, and Wang Yao picked up a piece of fish meat with a fast son and put it in front of Lu Changhua's mouth.

Lu Changhua opened his mouth, and the two of them looked happy.

The sun is shining and the breeze is swaying.

The photographer snapped a roll of film and praised it repeatedly, "Okay, where did you find this actor?" Specialized! ”

Soon the second version of the demo came out.

This time everyone was satisfied.

After determining the content and layout, Lu Changhua paid the design fee and printing fee, and after they were printed, they sent it directly to the factory in Bac Ninh.

The recipient is Hu Dagui.

The two booked a ticket and flew directly to the capital.

On the bank of Yuyuan Lake, there is a color TV center, one of the top ten projects in Beijing in the 80s.

It is one hundred and thirty-six meters high.

It has the function of producing and broadcasting TV programs.

The Spring Festival Gala of '88 was broadcast here.

On the other side of Yuyuantan, No. 11 Fuxing Road, is the office area of CCTV, and the advertising department is here.

It used to be called the Advertising Department, but it was upgraded to the Advertising Department last year.

They went to the advertising department and found the business section.

The current CCTV advertising has not implemented the agency system, but accepts it by itself.

As soon as you enter the door of the business department, there is a hall of hundreds of square meters, and the office booths are full of people, and the voices of people are boiling, and the telephones are ringing one after another.

That's a hectic one.

Lu Changhua and Wang Yao have been standing at the door for a long time, and no one cares about them, and they are too busy.

No way, he had to go up by himself.

"Comrade, comrade!"

He grabbed a young man who was hurrying in his footsteps.

"Is there anything wrong with you?"

"I want to advertise?"

"Oh? Want to advertise? ”

"Here's the price list, you take a look first. Sit there, I'll come over when I'm done with what I'm doing! ”

Lu Changhua took the price list, and went to a row of chairs by the wall with Wang Yao to sit down.

This is an advertising quote for eight or eight years, and it's simple.

It took half an hour before the guy ran back.

"I'm sorry, I'm sorry, I'm too busy, don't be weird."

"It's fine."

"What kind of product do you have, did you bring the advertising tape?"

"We're a cannery, can we advertise?"

"Canned? Hehe, it's the first time I've heard that our advertising costs are not cheap, and it's best not to play low-profit products, it's not cost-effective. ”

"Hehe, as long as you can fight."

Lu Changhua said with a smile: "Comrade, our advertisement hasn't been filmed yet, can you shoot it?" ”

"We can shoot this for an additional fee."

"It's fine, as long as you can do it, but I have a request."

"What requirements?"

"I'm going to hire celebrities to advertise."

"Who's invited?"

"Zhu Lin and Liu Xiaoqing"

"Hiss~"

When the guy heard this, he took a breath.

"Comrade, they are all big stars, and now they are hot, can your unit afford it?"

"Don't worry, as long as they can come, we'll be fine."

At this time, the guy paid attention to Lu Changhua.

"You come with me."

He took Lu Changhua and Wang Yao to an office, which was the office of the chief of the business section.

Seeing him come in, the two people inside stopped talking.

"Xiao Zhu, is there something wrong?"

"Yo, the director is there."

Xiao Zhu said hello to the director of the advertising department, and then said to another person: "Section chief, there is a customer who wants us to shoot an advertisement for him and asks for a star, so I brought them." ”

Lu Changhua and Wang Yao hurriedly stepped forward, handed over their business cards, and shook hands with them.

"You're a food cooker? What food? ”

"Canned fish."

"Huh? Canned fish? ”

The two looked at each other, and the director stopped talking.

The head of the business section said, "It's a lot of money. ”

"No problem, we advertise just to make a name for ourselves, so that the majority of consumers know us and trust us."

"Hmm. Who do you want to invite? ”

"Zhu Lin and Liu Xiaoqing."

The guy whispered.

"Oh? Their costs are high. ”

"No problem."

"Well, I'll give them a call and ask about the situation."

In front of Lu Changhua, the head of the business section made a call.

I saw that the section chief's face was cloudy for a while and sunny for a while.

"Zhu Lin has time, he can take it, the price is 80,000, Liu, people don't have a schedule."

"Yes."

"The cost of filming and production is 20,000, adding up to 100,000."

"Yes."

"What about broadcasting?"

"Before and after the news broadcast."

"It's prime time, and the price is the highest!"

"No problem."

For Mr. Lu, who always says that there is no problem, these people are a little confused.

Do they have any money? It can't be a liar, right?

There are the most liars these days, and anyone dares to deceive.

"Then sign the contract?"

"Yes."

Wang Yao has been smiling and groaning, this little man is really stable in the scene.

82 Chinese Net