Paris Fashion Week is held annually in two parts: autumn/winter (February and March) and spring/summer (September and October), with more than 300 fashion shows held in about a month each time.

When Lu Changhua landed at the Paris airport with the people of the Beijing advertising agency.

He still didn't believe that he had come to France.

He hadn't been here in his previous life.

But now, he is here with his daughter-in-law, or to promote his clothing brand.

As soon as they left the airport, they were picked up by a car from the hotel.

This time, there were a lot of people and a lot of luggage, not only product albums, but also clothing samples.

As soon as I arrived at the hotel, the people from the advertising agency contacted the French partner.

Tell them you've arrived.

That night, the French counterparts warmly received Beirong and his party.

Went to see the Eiffel Tower and had a French dinner.

Make an appointment to pick them up the next day.

It turned out that the next day they were going to interview for models.

These models who went to Fashion Week are all top international models, and the prices are expensive.

Lu Changhua had already paid the money to the Beijing Advertising Company, and he didn't need to worry about the price.

Walking west along the Champs-Élysées, they stood under the Arc de Triomphe.

Lu Changhua looked at the boxy appearance, and inside was a round stone arch, which was brilliant under the illumination of the light.

Place Charles de Gaulle is crowded with pedestrians, with people of all colors strolling through the square.

Lu Changhua took Wang Yao and the designers to take the elevator up to the 50-meter-high arch.

There is a small museum with some photographs and historical documents.

There are also two small screening rooms that can be used to show historical footage.

They went up to the large platform at the top of the museum.

A spectacular view of Paris comes to mind.

The upper reaches of the Champs-Élysées are full of people, densely packed like small ants.

The Eiffel Tower stands tall in the distance.

Notre-Dame Cathedral and the Sacré-Coeur Church are vividly visible on the banks of the Seine.

Lu Changhua took out his camera and took pictures of Wang Yao and the designers one after another.

The discerning designer took a photo of them.

Lu Changhua hugged Wang Yao's slender waist, and Wang Yao snuggled up to him.

Behind him is the brightly lit Parisian neighborhood.

Such an artistic conception made Lu Changhua very satisfied.

It feels good to travel the world with your lover.

Although he knows that there is still a lot of work waiting for him tomorrow, the time is wonderful.

Early the next morning, as soon as they had finished breakfast, their French counterparts arrived.

Took them to a rehearsal hall.

There are already more than thirty tall and beautiful foreign girls waiting here.

Lu Changhua sat in the main seat as the main judge.

The other designers and Wang Yao sat on the side and watched.

Someone from the advertising agency was on the side.

Music played.

The girls walked in one by one with number plates pinned to their waists.

They stood in front of Lu Changhua, twisting their waists, swinging their hips, and shaking their long legs to show their best side.

Lu Changhua didn't know which girl was more suitable, so he beckoned and let the designer come to his side.

He said: "It's still you who choose, whoever has a more suitable temperament for your design chooses, it's okay, there is no right or wrong." ”

After speaking, he gave up his seat and came to Wang Yao's side.

Wang Yao gently held his hand and said, "Why didn't you choose?" ”

"What do I choose? My standards are different from those of designers, they look at the temperament of these models, and I can only see who is more in line with my eyes, which is not interesting. ”

"You gave up this opportunity?"

Wang Yao looked at him with a smile.

"Give up, foreign women can't understand it, I can only understand you."

He gently pinched Wang Yao's fingers.

"Virtue, cut."

Wang Yao smiled lightly on the corner of her mouth, shook her head proudly, and turned her attention to the stage.

The designer lived up to expectations and initially selected a group of these models.

The unsuccessful ones left in a hurry, and they had their next interview.

The people who stay, and the ones who end up getting the job, are not the ones who end up getting the job.

They all changed into the clothes brought by Lu Changhua, and the designers carefully selected them one by one.

After a morning, the final ten models were finally decided.

In the afternoon, ten more male models were selected.

The eyes of these designers are also poisonous enough.

The male and female models are really extraordinary.

Wear a down jacket with a special style.

They made a contract with a French company.

Tomorrow we will start to rehearse and walk here, and the Chinese designers will follow along to design the show.

This is nothing to do with Lu Changhua and Wang Yao.

The two used the time before the press conference to travel around Paris.

They also bought a lot of perfumes and clothing, which are the latest trends, of course not in China, and the prices are also very expensive.

But Lu Changhua didn't want to save this money.

I finally came to Paris for a trip, and I am really sorry for my daughter-in-law if I don't buy something to go back.

These few days are the happiest time for Wang Yao.

When a woman goes on a shopping spree, it is said that her hormone secretion will rise and she will be very excited.

Lu Changhua didn't know if this was the case, but seeing Wang Yao's red face, he felt that this might be true.

It's true that Paris is a shopper's paradise.

In fact, Wang Yao mainly bought some perfumes and clothes, and was not interested in anything else.

Lu Changhua took her shopping mainly to open her eyes.

For example, Swiss watches, South African diamonds, and French wines.

During this time, the commercial of Beirong has been broadcast on TV.

This has also really piqued a lot of interest from buyers.

At the end of September, Lu Changhua got the news that now there was an opportunity for them to ask Lu Changhua's opinion.

The Place du Louvre, as the most special venue for the press conference, needs to add money.

Of course, other venues can also be chosen.

Lu Changhua heard about the Louvre?

"Is it in the triangular glass house?"

"yes, that's it."

"The glass house appears in the background, the scene is outside, and the time is on October 3rd."

"How much does it cost to add?"

"It takes a million."

"Plus, I want it."

It's also a bit chilly in Paris in October.

At this time, it is the time for his down jacket to appear.

The venue and time were determined, and subtitles appeared on the TV commercials.

announced the news of the on-site press conference of Beirong.

For a while, there were many people who signed up to watch, and the tickets were quickly sold out.

During the day on October 3, many workers were busy on the square of the Louvre.

The text of Beirong appeared on the background board of the stage.

The models began to walk the runway and familiarize themselves with the venue.

A sound engineer tunes up the music.

The designer is nervously preparing the outfit.

The gaffer is also installing the equipment.

Although Lu Changhua and Wang Yao couldn't help much, they couldn't leave, this was the most critical moment, and the evening press conference was about to start.

The lights are on.

The chill of the night invaded the people.

Fashionable men in somewhat thin clothes walked in one after another.

Take your seat according to your seat number.

The lights are bright and the music is soothing.

Lu Changhua and Wang Yao were both a little nervous.

You know, whether it can be done or not, in one fell swoop.

At 7:30, the music suddenly came to an upswing.

The lights went out, and a beam of chasing light hit the stage.

As the music played, the models walked out in trendy down jackets.

Chasing the light one by one, one by one, makes these costumes look mysterious and elegant.

Under the tower, some merchants took out their cameras to take pictures, and some took out notebooks to record numbers.

In between moments, I flipped through the album.

Compare the numbers on the stage.

Every time a costume is displayed, it will cause a commotion.

Someone wrote an order on the spot to buy the model's clothes.

The press conference lasted 25 minutes.

For this reason, Lu Changhua spent a huge sum of six million.

At the end of the press conference, he and Wang Yao followed the designer onto the stage and waved to the audience.

As soon as the press conference ended, some merchants came to them with a written list, and they wanted to place an order.

This is the most fashionable and latest down jacket released this year.

Europe needs down jackets too much.

For a while, Lu Changhua had a lot of orders in his hands.

Order now and ship in December.

Many people are from all over the world, there are rice countries, there are Canada, there are Europe, and so on.

As soon as Lu Changhua counted, 50,000 dress-style down jackets were ordered.

20,000 pieces of split down skirts.

10,000 pairs of down boots.

For this order, Lu Changhua received a deposit of $8 million.

The money went into a foreign exchange account with the Bank of China.

At the celebration meeting, many people did not understand.

Especially the people of the French company.

They never imagined that a Chinese company could order so many goods.

When they sincerely asked Lu Changhua what he knew about it, he smiled and said, "Innovation is the secret of our success." ”

This sentence has also become the guiding principle for the future development of Beirong.

is really happy for Lu Changhua, or the people of the Beijing Advertising Company.

Now they suddenly feel that they don't understand marketing, they don't understand advertising.

Mr. Lu, who has cooperated with them many times, can always achieve unexpected success.

For example, the last time I canned fish.

When he proposed to make a Spring Festival gift box, the people of the Beijing advertising company did not expect that the Changhe gift box would be popular all over the country.

Now as long as you visit relatives and friends, visit leaders, and don't bring Changhe gift boxes, it seems that something is missing.

This year, Mr. Xiao Lu suddenly found them with a down jacket and said that he wanted to participate in Fashion Week.

For them, it is natural to take money to do things for customers, but who would have thought that Mr. Xiao Lu would succeed again?

Eight million US dollars, converted, tens of millions of yuan, which company said that they can have such a harvest once they participate in the exhibition?

With reverence, they flew back to the capital with Lu Changhua.

It was October 10th.