Chapter 0259 Installments
The 14 horsepower small four-wheel tractor of Changhe Factory has been completely redesigned.
The 12-horsepower tractor here is not a design.
It's boxy.
The styling is dull, and there is no cab yet.
Even if there is, it is added later.
The workmanship is rough and the airtightness is very poor.
Quality is also not good.
After a year, it is either open welding or breaking.
This is all due to design flaws and cost control.
Changhe tractors are different.
If there is little difference between their 12-horsepower tractor and the products of other factories in terms of styling, then the 14-horsepower model has undergone a qualitative transformation.
In terms of appearance, it is completely designed in accordance with the shape of foreign high-horsepower wheeled tractors.
The 14-horsepower model is a full lap larger than the 12-horsepower.
There is also a counterweight iron mounted on the front face.
This is something that is not available on small tractors.
In addition to working in the field, another important function of small wheeled tractors is to tow trailers.
Many people buy tractors, and they have to find someone to make a rear bucket, that is, a trailer.
It's an important tool for transporting crops, and you can't do without it.
It is generally a two-wheeled rear bucket.
Hanging on the tractor, the weight of the rear bucket will be concentrated on the rear wheel of the tractor.
Many times, there is a phenomenon of the front wheels being cocked.
At this time, the counterweight iron on the front face is very important.
This is unique to Changhe tractors.
The second unique feature is the drive mode.
Small tractors are all rear-wheel drive.
The Changhe brand 14 horsepower small tractor is a time-sharing four-wheel drive.
In ordinary road transport and operation, rear-wheel drive is required.
This is more economical. To put it bluntly, it is enough power and fuel efficient.
When encountering resistance or when high horsepower is required, the four-wheel drive mode is hung up, and the front wheels also have power.
This brings out the power of 14 horsepower.
This is when the traction is at its strongest.
When working in the field, it can be turned on or off as needed.
That's pretty good.
In order to match the four-wheel drive mode, the front wheels are also power tires with a figure-eight pattern.
It's amazing.
Then there is the transplantation of the cab.
How can such a high-end tractor cost hundreds of thousands, right?
No, the most awesome thing is not the car itself, but its price and payment methods.
With such a great car, Lu Changhua's pricing is surprising.
With a down payment of three thousand eight, Changhe tractor drove home!
The price of the whole vehicle is 30,000 yuan.
After the review by the experts of the Agricultural Machinery Bureau, this 14 horsepower small tractor is really economical, powerful, and fuel-efficient, and it is a good helper to make a fortune!
The factory rushed to produce three prototypes and sent them to the capital.
Lu Changhua attaches great importance to this matter.
He put down everything and went to the capital in person to participate in this exhibition.
These three cars are the litmus test, whether it will work or not, it depends on this time.
In the Beijing Agricultural Exhibition Hall.
Changhe Tractor Factory rented an independent booth.
I made a very luxurious background.
In the background is the earth and mountains spliced together with wooden planks.
Straight ditches stretch out into the distance.
A brand-new Changhe 14-horsepower tractor has a trunk hanging from the trunk, and the underside of the body is covered with stones and sand. ….
Lu Changhua found an advertising agency in Beijing and asked them to find more than a dozen female college students.
Their job is to receive and distribute promotional materials.
In the backdrop, there is a large TV with a video recorder.
The record was played over and over again
Slice.
In China in the early nineties, the various exhibitions were poorly arranged. One is the cost reason, and the other is the problem of awareness.
Especially in the agricultural machinery exhibition, all the manufacturers who come to participate are coarse, who would have thought that it would be so exquisite.
At the beginning of the exhibition, not only the exhibitors were dumbfounded, but even the representatives of various agricultural machinery companies across the country who came to visit were dumbfounded.
I'll go, what's this selling?
In front of the booth of Changhe Tractor Factory, it was full of visitors.
Around the booth, there were not only beautiful female university leaflets handing out, but also singing and dancing performances on the booth.
It is the stars who sing, and the professional troupes who dance.
For this exhibition, Lu Changhua has invested a lot of money.
You think that's the end of it?
No!
Those who are interested in tractors on site will be taken to the square outside the venue.
Two identical 14-horsepower tractors were parked there.
This is also a site rented by Lu Changhua.
And it's been transformed.
Banners hang at the entrance.
"Tractor Different Surface Challenge!"
The site is fenced with different passages of wood, which are filled with different things.
The first section is fifty meters of stone.
The stones are all moving, and this is a stone road.
The second section is a 50-meter soft sand road.
The third section is a normal dirt road.
The fourth section is a dirt road.
The rear bucket of the test vehicle was loaded with a truckload of sand.
After a weighbridge, everyone saw the tonnage, three tons.
As soon as the tractor entered the stone road, it began to jolt, and as it walked, it ran into obstacles.
At this time, the four-wheel drive started, and the tractor slowly pulled the rear bucket and rushed out.
Entered the next pavement.
Some people were not convinced, and went to the stone road to move the stones, and found that the stones were all real and active.
After crossing the stone road and entering the soft sand road, several tires quickly sanckey.
As a result, as soon as the four-wheel drive was activated, the tractor climbed out with black smoke.
Ordinary dirt roads don't need to turn on four-wheel drive at all, and two-wheel drive will go out.
On the dirt road, the four-wheel drive also came out tenaciously.
These people who watched the excitement were surprised when they confirmed that the car was only 14 horsepower.
No matter how you look at it, it's a 30 horsepower performance!
They have nothing to question about the tractor, and this performance can be said to be a victory.
At the exhibition, there were no less than dozens of tractors on display, but none of them dared to challenge.
When they asked about the price, Lu Changhua's installment payment plan made the representatives of these agricultural machinery companies unable to sit still.
Such a good tractor, although the price is not cheap, but it can be divided into installments!
It's the first time they've heard of the word staging.
The advertising slogan was shocking.
"With a down payment of three thousand eight, Changhe tractor drove home!"
The remainder is paid over three years.
Good stuff, good way!
For a while, agricultural machinery companies around the country began to book. ….
This Hu Dagui was so happy that he couldn't close his mouth.
In the evening, I put together the accounts in the hotel.
On the first day, 2,000 units were booked.
"Haha, Changhua, let's send it! It's gone!"
"Are you a little ambitious, how much is this?"
In fact, Lu Changhua's heart also blossomed.
He doesn't care about money, it's market share.
Just this installment payment trick can knock down many manufacturers!
The next day, as soon as the hall opened, the booth of Changhe Tractor Factory was full of people.
It turned out that yesterday many representatives did not dare to call the shots, and they all went back to make calls, and today they have released their orders.
Today's order exceeded 10,000 units at once.
At the end of the exhibition, Hu Dagui was holding the statistical table in his hand, and he only knew that he was smirking.
During the three-day exhibition, the order of Changhe factory was as high as 50,000 units.
It has become the sales champion of the entire exhibition.
Even CCTV came to interview.
Lu Changhua gave up this opportunity to show his face to Hu Dagui.
This kid blows spittle at the camera.
In the news that night, the news of the exhibition was only one minute, and Hu Dagui said three sentences in it.
The boy glared and said, "Not interesting enough, not interesting enough. Why is that so?"
"You're too little, are you? That's good, you're a national celebrity."
"Really? Hehe, why don't I feel it!"
This exhibition has completed Changhe Tractor Factory.
Dealers endorsed their products.
Now it also needs the pull of the consumer side.
Before and after CCTV news, the advertisement of "Down payment of 3,000 eight, Changhe tractor drove home" spread all over the country.
Originally, some agricultural machinery companies still wanted to play with their hearts.
They collected the full amount and only gave Changhe a down payment, so that the funds were deposited in their hands.
How could Lu Changhua let them get their wish?
As soon as the advertisement came out, the agricultural machinery companies were all dumbfounded.
can only obediently follow the manufacturer's policy.
He wanted to play tricks, but the consumers didn't agree!
Back in Bac Ninh, Lu Changhua asked the factory to produce at full capacity.
Complete the order with quality and quantity.
For a time, the business of Changhe Tractor Factory was booming, and they didn't have to run the business, but it was difficult to complete these orders.
The Qinghua plant, also in Bac Ninh, is now completely wilted.
Own 12 horsepower tractors are outdated.
The agricultural machinery company only has one sample in the store.
No one wants to buy anything from him.
In the vegetable garden of the third branch of Changshui Farm.
The Changhe 14-horsepower tractor spewed black smoke, and the roar of Dundun resounded through the fields.
The old beard drove a tractor, hung a spray canister, and ran in the ditch.
Behind him was spraying pesticides.
He sat in the car, holding the steering wheel and humming a ditty.
Hey, this little day, beautiful!
This tractor was sent the other day.
The old beard became a tractor driver.
Wheeled tractors, with steering wheels, and power assists, are very lightweight.
There are already three of them that have been bought.
It is said that 3,008 will be able to drive back.
Bargain that!
"Oh, I'm just getting old, otherwise I'll buy one and get dozens of acres of land, and those days will ......."
Bell bell bell ~~~
The phone in the old beard's pocket rang.
"Hey, old man, don't run away, come back to dinner."
"Hey, here we are."
The challenge at the exhibition stunned many people at once.
Many manufacturers did not react, and the exhibition ended.
For this reason, those big factories are very unconvinced.
What's the matter, you just established a small factory still want to crush us?!
Just when the Changhe factory was trying its best to catch up with the order, some supporting manufacturers stopped shipping.
This made Lu Changhua anxious.
When I inquired from the side, it turned out that there were big factories that put pressure on them, and these factories did not dare to offend, so they could only stop cooperating.
This gave Lu Changhua anger.
"Let's do it ourselves, I don't believe it yet."
He held several meetings in a row and decided to build a new transmission plant rear axle plant.
96.
Colorless non-dragons
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