Changhe Group held an annual meeting before the Spring Festival.

The departments and personnel with outstanding performance in '92 were commended.

Material rewards were given to employees who had made significant contributions.

On January 18, Lu Changhua took a large family to Harbin City.

Meet the Mediterranean uncle and the third uncle here.

Let's fly non-stop to Hainan together.

You will need a letter of introduction to buy a ticket.

Sixteen people, old and young, arrived in Sanya, Hainan after a two-year absence.

The seaside villa was lent to Hu Dagui and his family for their honeymoon the year before last.

Last year, they didn't come either.

This year, they are finally on the beach again.

More than a dozen people get together, the women are in charge of the daily meals, and the men are truly free.

Went to the beach every day for a swim and a walk on the beach.

At the beginning, Lu Changhua and his family bought this beach, and it was still a barren beach.

In the past two years, there have gradually been people.

It's basically the same as the Lu family, living for a month or two a year.

The third uncle didn't know much about the situation of Jiusan oil.

However, he still knew that the efficiency of the oil factory was very bad, and as for whether to sell it or not, the 93rd Bureau had to listen to the General Administration.

"Changhua, are you so interested in Jiusan Oil?"

"I've heard that their efficiency is not good, and if they sell, I can consider reserving some shares in the General Administration."

"Oh?"

Wang Dehe was stunned for a moment, then nodded with a smile.

"It's a viable idea. After all, the General Administration is also afraid that the oil factory will sell it, so how can we sell our soybeans? Now that they keep some of their shares, they should be reassured."

"Okay, you two are here, why are you still talking about work!"

The third aunt complained.

"That's it, let's talk about these things in the New Year."

Wang Yao said.

Wang Dejiang and Lao Lu are studying finding a boat to go fishing in the sea.

"You two be careful, it's rough and dangerous."

Mother Lu and Mother Wang were not at ease.

"Wang Yao better go back, don't blow the wind on the beach."

Lu Changhua saw that Wang Yao had been walking on the beach for a while, so he pulled her back.

The Spring Festival of '93 was on February 22.

Sheng Wen, Sheng Qing, and Sheng Jie's three siblings ran in the courtyard of the villa.

Where can Xiong Bao give up the opportunity to play with the little master, they are also rolling in the grass.

After all, Sheng Jie couldn't walk well, and stumbled behind her brother and sister's ass.

Sheng Wen led them back and forth in the courtyard.

Mother Lu: A group of women are busy in the kitchen.

The men also helped with the food.

This year, I have a lot of food and clothing, chicken, duck, fish, meat and vegetables.

Lao Lu is in charge of the chef himself, who made him a chef.

There were Wang Dehe and Zhao Huai'an at the scene, and Lu Changzhong was very quiet, and the two of them had more official positions than him.

Lu Changhua peeled garlic in his hand, and his mouth was still talking about his thoughts.

"Third uncle, Uncle Zhao, my thoughts are like this."

The dilemma of Jiusan oil is multifaceted.

One is the high cost, and the other is that the product is not commercialized enough.

"What's the point of not being commoditized enough?"

Wang Dehe didn't understand.

"You see, most of the soybean oil they produce is digested on the spot. They are too dependent on the internal digestion of the farm and do not really face the market." ….

"How many big cities does Jiusan soybean oil sell? How many consumers recognize? Very few!"

"So, the cost is high, and the sales are still small, can it not lose money?"

As soon as Lu Changhua explained this, Wang Dehe and Zhao Huaian both nodded and agreed with his statement.

"Hey, Changhua, if it really sold it to you, you

What are you going to do?"

Zhao Huaian wanted to test him.

In fact, in terms of operating enterprises, Zhao Huaian really admires Lu Changhua.

You see that the enterprises in his hands are now thriving, and what problems are encountered, everyone has effective countermeasures, this is talent! If the Farm Bureau had such talents, it would have been out of trouble a long time ago.

"Me?"

Lu Changhua smiled and put the garlic in his hand into the bowl.

"Advertise, category, go to the supermarket."

"Supermarket?"

The women pricked up their ears and stood.

"It's a supermarket. It's been there for a long time, but we don't have it in the Northeast yet."

Lu Changhua explained.

"It's a self-selected store, but there is no counter, you can take whatever you want, and you can settle the account at the door and give the money."

"No counter?"

The third aunt asked.

"Nope."

"What do you want?"

Lu's mother asked.

"Take it yourself."

"Aren't there any salespeople?"

Wang Yao asked.

"Nope."

Lu Changhua shook his head.

"Oh, let's go back and open one too, this thing is convenient to buy."

As soon as Wang Yao mentioned the words, the women who were busy in the kitchen all nodded in agreement.

"Supermarkets are available in some places, but not in others, and they are not yet popular, but they will be popular in two or three years."

"Well, this supermarket is better than a store!"

Today's shops and department stores are still the same, and they still buy something as if they were begging him.

Wang Dejiang nodded.

He himself is a department store person, and he knows best what their salesperson is like.

Although we have been advocating service with a smile all these years, it still doesn't work.

If it becomes the supermarket that Changhua said, without the salesperson, then the sales will not rise gradually? !

Thinking so, his mind came alive.

Why don't you try it in Bac Ninh?!

Seeing that everyone's topic had gone astray, Lu Changhua hurriedly pulled back.

"Let's not talk about supermarkets, let's talk about advertising and categories. Everyone knows what's going on with advertising, what does it mean to do categories, does the third uncle know?"

"I really don't know, does the second brother know?"

After all, Wang Dehe is a political cadre, how does he know this!

"I don't know, is it the product category?"

"Yes, Dad, you're right."

"It's very important what we want to advertise."

Lu Changhua began to talk about his thoughts.

"In the past, we just told consumers what I was selling. But not now, it has to be subdivided. For example, soybean oil, we only knew that there was soybean oil and rapeseed oil, right?"

"Yes, soybean oil in the north and rapeseed oil in the south."

"But in Shandong, peanut oil, corn oil, and other places produce olive oil."

"The common people can't figure it out, so much oil, how can we choose?" ….

"We're going to tell them. For example, soybean oil is used for stir-frying, rapeseed oil is used for frying, peanut oil and corn oil are used for high nutritional value, and olive oil is used for cold dishes. That's the segment. Let the people know what oil to use and when."

"Oh!"

Now everyone understands.

"Originally, one oil could solve the problem, and according to this method, each family would need to buy several kinds of oil, and there would be no conflict with each other."

"As far as the soybean oil we eat is concerned, after degumming, decolorizing and degreasing it, it becomes salad oil. It is mainly used as a cold salad, which can be eaten raw or stir-fried."

"As we all know, soybean oil cannot be eaten raw, stir-fried or fried, the oil smoke is relatively large, and it foams, and there is no such thing with salad oil

Some questions."

"And then there's blended oil, what is blended oil?"

Old Lou pricked up his ears.

He has been a chef for so many years, and he has never seen what blended oil is.

"It's very expensive to use just one type of oil, and if we mix several oils together, we can reduce the cost. Of course, this concept will be discussed later."

"Blended oil?"

Old Lu naturally muttered to himself.

There are not many salad oils on the market now, and many people still eat soybean oil, rapeseed oil and lard.

"What I just said was category segmentation. Now many foreign oil factories are making salad oil, and we have to follow up. The traditional soybean oil is refined to get salad oil, which is better to use, at least with less fumes!"

A whole room full of people listened to the clouds.

It seems that the consumer market still needs guidance!

Lu Changhua thought that if he played the brand, created the category, and then increased the advertising efforts, he believed that Changhe salad oil would definitely be able to enter thousands of households.

Let ordinary soybean oil become a must-have product for every family.

As for those oil brands that will appear in the future, you just have to wait!

Everyone turned on the TV early, and the table was full of dishes.

Zhao Yan ran out and took care of the children back.

Xiong Bao's brother was also tired of running, and he snorted and panted under the dinner table.

"Come, come, come, let's have a reunion this year, and we will all fill up the wine."

Lu Changhua and Lu Changzhong's brothers Zhang Luo, men and women, sat down.

Outside the window, the sun sets, and the sea is dyed red by the red sunset.

The sea breeze gently shakes the coconut trees in the yard, and the flowers and plants bend down with the wind.

There was a burst of laughter in the room.

The children's voices are particularly crisp in the laughter.

The Chinese New Year's Eve of '93 came with laughter.

bq.

Colorless non-dragons