Chapter 283: Subsidized Sales

Anything new is not so easy for people to accept.

Mixed fertilizer, for Dasong people, is a new thing, people never thought that there is still "manure" that can be bought from the market for farming.

Although, people have long known how to apply nutrients to the grain they grow, know the manure of people and animals, and later know that things such as plant ash can add nutrients to the grain for growth, so people call everything that can promote the growth of food manure.

Manure... The word seems more reasonable, the raw material of fertilizer... But why don't so many sages know how to use this word? The sages all read the books of the sages, they are all high-ranking scholars, they are people of the noble and noble classes, and farming is the work of the untouchables, so they never care about agricultural things.

There was a joke, I don't know which dynasty, a group of so-called scholars, Shilin Qingliu, imperial envoys, in order to show that they want to guide the world's personnel and farmers, so they gathered the wisdom of the world's scholars, spent several percent of the money and grain in the national treasury, and finally wrote a booklet when they were wasted for three years... That's right, a thin copy of "Persuading Farmers". Therefore, the emperor was moved and rewarded greatly, Shilin was encouraged, and the world praised it.

However, after spending so much manpower, money, and time to write a booklet, not a single peasant in the world reads it, and even if a reader is sent to explain it, no one listens to it.

Because, this "Persuading Farmers" written by the sages and disciples behind closed doors is simply nonsense, more stinky than bullshit, who has the time to read and listen to it, it is simply a waste of time.

Therefore, all the words and sentences about agriculture are crude, because most of these words and sentences are made by the peasants, and how can the sages and Confucians, and their disciples understand agriculture? If you don't understand, how can you say it?

Therefore, there is only manure, and there is no such "elegant" word as fertilizer and nutrients, so when the people of Da Song hear the word fertilizer, they recognize it, but they don't know what it is.

Fertilizer is a new thing, the hope of increasing the grain output of Dasong, and the hope of Longguangning to enrich the country and strengthen the army. Therefore, in terms of promotion and sales, Mahanshan has adopted new methods and new models.

The sale of fertilizer must be linked to farming and field rent, and the profit is not high.

In fact, in order to benefit the people, Ma Hanshan originally wanted to make a business, but in the end he directly gave up the profits, and the agents were not allowed to make money.

Businessmen are heavy on profits, and no one will do business if they know that there is no money to be made. Therefore, Ma Hanshan asked Long Guangning to bleed.

How do I get bloodletting? Of course, it is the most commonly used method in modern society, especially in ugly countries, government subsidies.

The cost of fertilizer is still quite high now, for several reasons, one is that nitrogen, phosphorus and potassium are basically harvested from nature or produced by organic methods, so the yield cannot be up, and the cost is high.

For example, the nitrogen with the highest amount is really not chemically synthesized now, and the nitrogen obtained by soil methods is very costly. In fact, the nitrogen fertilizer obtained by the soil method is not the modern concept of chemical fertilizer: nitrogen fertilizer. It's a mixture of ammonium bicarbonate, potassium, a variety of acids, and so on, but the hydrogen ammonia content is a little larger.

Phosphorus and potassium are unrefined natural minerals, and they also contain a variety of ingredients, so Mahanshan calls this mixed fertilizer a mixed fertilizer, not a compound fertilizer.

Although the effectiveness of this mixed fertilizer is not the same as that of modern chemical fertilizers, this mixed fertilizer has the advantages that modern fertilizers cannot compare, that is, it does not harm the soil.

After all, modern fertilizer is synthetic, and if you use it too much, the soil quality will change, the fertile land will become thinner, the cooked land will become the raw land, and the soil quality will become worse the more you plant. However, with this "green and environmentally friendly" organic mixed fertilizer, the field can be planted more and more fertilizer.

(Those who have planted the land must know that the fields that used to be very fertile are now getting thinner and thinner, and some places have to apply a large number of various livestock manure, decaying plants and other things to transform the soil, and even need to be artificially abandoned for several years to restore the soil quality.) )

The agent of mixed fertilizer, Shen Da shopkeeper, Zhang Zi and some big merchants in Lin'an have been staring at it for a long time, and now Ma Hanshan has finally said that it is going to be launched, and the merchants are flocking to it.

"Hehe, thank you bosses for coming to the new product promotion meeting of Wagangzhai Group, all the promotion of this promotion will be related to agriculture, which can be said to be the promotion of agricultural materials and agricultural tools. The content to be promoted in this promotion meeting includes new rice seeds, excellent wheat seeds, mixed fertilizers and new agricultural technologies, as well as a variety of new agricultural tools. In order to increase the grain production of Dasong country, in order to let more people eat enough, the group decided to sell this product at cost price, and at the same time, we hope that the agents can also stand with us and contribute to the full meal of Dasong people. "Ma Hanshan was very good at inciting the emotions of his younger brothers in his previous life, but to promote a product, he still has to say so high, he is really a little difficult.

"Brother Ma, what do you mean, do you mean that this mixed fertilizer also makes us not make money?" Shen Wuwan asked while looking at the information in his hand.

Ma Hanshan smiled at everyone and said: "Businessmen are heavy on profits, and there is no profit, are you willing to do it?" I have long seen through you profiteers, there is no profit and you can't afford to be early, the normal profit is still for you, it's just that it is impossible to have high profits from products such as drunken fairy wine and oil lamps. However, other products are very profitable, such as this pedal threshing machine, and the agent profit is at least ten ....... ”

Pedal threshing machine, wind cabinet, water wheel, new iron pear rake ......, these things are all drawn by Ma Hanshan based on the memory of his previous life, and then the disciples studied and tested, basically restoring the agricultural tools and agricultural machinery that he had seen in his previous life and did not have in this world. Especially the foot threshing machine, this is a threshing artifact, which can definitely free up a lot of labor.

"Brother Ma, when will the drunken immortal wine be supplied?" Speaking of drunken immortal wine, Shen Wuwan was anxious again, this is the most profitable thing, but now that Ma Hanshan has cut off his supply, he can't understand why, could it be that Ma Hanshan dislikes a lot of money?

"Hurry, hurry, don't worry... Now, let's talk about mixed fertilizer, Shen Da shopkeeper, last year you said that you would act as an agent for mixed fertilizer, and now that it is listed, why are you indifferent? Ma Hanshan said with a smile.

Shen Wuwan scratched his head and said: "For such a heavy thing, the profit of only 200 wen per stone is too low, in fact, the warehouse occupied by mixed fertilizer is calculated, and it is not worth a penny at all." Moreover, we are also required to register the purchasers, and we are also responsible for investigating their properties. It's just too big....... ”

Although Ma Hanshan is bent on changing the status quo of Dasong farmers and improving Dasong's grain production, he is also a person who is afraid of trouble, so all his work is pushed to agents and sellers.

The 200 Wen of mixed fertilizer is subsidized by the imperial court, so Ma Hanshan must register the buyers of fertilizer. In fact, there is a very important purpose of the subsidy of 200 texts, which is to accumulate data.

Data is a hot word in modern society, data is very important to the economy of modern society, and the economic policy of modern society is inseparable from various data in the industry.

Therefore, Ma Hanshan also wants to take this opportunity to find out the number of acres of land, the number of grain production, the number of farming population, etc., which can provide an important basis for future changes.

At first, Long Guangning did not understand the role of these data, and he was reluctant to give subsidies, but after Ma Hanshan explained the role of the data clearly, he immediately agreed.

Whether it is to change or not, it is beneficial to grasp the data of those landlords and wealthy tenants, and it may be used one day.

Ma Hanshan has long known that the merchants will think that the profit of 200 wen is too low, and such a heavy thing, it takes 200 wen to sell it for one stone, and it is better to sell it for the profit of one pound of kerosene, who wants to sell it.

However, this is a livelihood business, and if you don't sell it, you have to sell it.

This is said by others, and even the emperor said that it is useless, but Ma Hanshan said that it is very useful. If you don't listen to the emperor, it's a big deal to cut off your head, and a hundred people will die. But if you don't listen to Ma Hanshan, it is very likely that you are watching others make money, and you can only drool on the sidelines. You must know that for a businessman, death is not the most terrible, watching the silver not being able to earn is the most uncomfortable, and watching the silver that he can earn is earned by others, it is even more uncomfortable than death.

Therefore, when Ma Hanshan's face became ugly, all the merchants present began to be afraid.

Capital can be scary or crazy, Mahanshan knew it all his life. Therefore, he deliberately blackened his face, looking very unhappy. The people who do business are not afraid of the emperor cutting off their heads, but they are afraid that there will be no money to make, and everyone is worried that if they don't sell this mixed fertilizer, this guy probably won't even sell other things to them.

Shen Wuwan and Zhang Zi are both very strong, so they are not so afraid, and some other smaller merchants are not so calm.

An associate merchant in Jiankang Mansion whispered: "Dare to ask Mr. Ma, is it possible to get more agents of other products as long as you act as an agent for this mixed fertilizer?" ”

The small boss wants to be the big boss, and the pioneering spirit and momentum are better than those big bourgeoisie.

"Shopkeeper Fan, what you said is so right, if you are not willing to sell mixed fertilizer, the group will not give him any products in the future, whether it is an agent, retail, or consignment sales." Ma Hanshan said as he took out his pipe and lit it.

Sizzle, this kid is really like this, it's amazing, everyone secretly took a breath of cool air.

"But... Brother Ma, such a heavy thing... Shipping costs alone are ....... Shen Wuwan squeaked and said.

Ma Hanshan exhaled and said: "Based on practical problems, mixed fertilizer takes the form of a small agent, which is a generation. If the mixed fertilizer is a sole agent and not a merchant of the Group's other products, the Group will deliver the mixed fertilizer to the province. ”

"Mr. Ma, this number does not act as an agent for other commodities of your group, and the profit of mixed fertilizer is very low, but the cost is a lot, is it possible to ......." The shopkeeper Fan is still stingy, the goods he sells are all second- and third-hand goods, and now there is an opportunity to get first-hand goods, he hopes to try, but his cost is not much, I hope Ma Hanshan can be accommodating in the payment.