When Lu Changhua returned to Bac Ninh with the planning plan and the group's people, the first thing he did was to ask the architectural design institute to carry out the overall planning and design of the land.

Naturally, someone is responsible for the specific work.

At this time, the planning and design drawings of the skillful willow weaving company have been reviewed.

The current construction project is tendered by the construction engineering trading center, but over the years, the bidding has been dominated by bidding.

Most of it is a mere formality.

For example, most of the factories built by Lu Changhua were handed over to Xing Wenbin.

Although he also went to the form, he was still given an appointment.

Nowadays, the state is becoming more and more strict about the bidding of construction projects.

It's not like you can give it to whomever you want.

Although the bidding law has not yet been formally promulgated, it is already being studied and drafted.

For example, in the construction of the plant of the willow weaving company, no matter how close Zhao Laosi is to Lu Changhua, this project must also enter the engineering trading center.

At most, after being bidd, Lu Changhua can ask Party B to give Zhao Laosi a part of the project.

As soon as Lu Changhua returned to Bac Ninh, Director Zhang of the Wudalianchi China Merchants Bureau called to inquire about the advertisement.

Lu Changhua found a few phone numbers and asked Zhang Ju to contact them directly.

Lao Zhang thanked again and again.

This incident made Lu Changhua also have a flash of inspiration.

Yes, my mineral water can also be planned in advance, although there is no product now, even the factory has not been built, but this does not affect my product design and planning.

You can't do this by yourself, you have to find a fool expert.

discussed with Wang Yao, and of course the daughter-in-law agreed.

"Do you plan to do this Changzheng company yourself?"

"Isn't there no right person right now? I'll do it first. ”

"As long as you're not afraid of getting tired."

Wang Yao has no opinion.

Soon, Wudalianchi Changzheng Mineral Beverage Co., Ltd. was open to the public.

The address for sending resumes must be the Human Resources Department of Changhe Group.

Advertised job postings in the black province's print media.

For a time, this recruitment echoed with the news of Changhe Group's layout of the mineral spring industry during this time, which shocked all the gods in the black province, especially the dry mineral water industry.

You want to.

Changhe already has Smurfs, which are juice drinks.

Now he has started to make mineral water again.

This means to be deeply involved in this industry!

can regret the big bosses in Harbin City.

Why?

When Wudalianchi was attracting investment in Harbin City, they were moved.

People's resources are really good.

One of the three major cold springs in the world, an absolutely scarce resource.

But there are such and such shortcomings, so that they have not made up their minds.

Who knows, in just a few months, Changhe Group has invested heavily in the mineral water industry.

Who doesn't know Changhe Group.

A truly powerful enterprise.

They came in without hesitation, what does it mean?

Promising days!

Regret it!

But it's too late to regret it.

There are a lot of applicants.

They are all coming to Changhe Group.

Because in recent years, Changhe Group has rarely recruited on a large scale.

The early stage was full, and most of the students in the later stage were trained by the technical school itself.

It's basically an internal loop.

Lu Changhua didn't care about recruitment, he was busy with a meeting.

Because of the call of Boss Lu, the vice president of Beijing Advertising Company took the backbone of the planning department and the design department to Bac Ninh, a prefecture-level city in Northeast China, to meet with the big boss.

Lu Changhua benchmarked his products a little sweet.

"That's how you go."

Then he personally took them to Wudalianchi.

After looking at the land by the river, I went to the scenic spot and went around Yaoquan Lake.

They also took a lot of photos and videos.

In the end, it is the experts.

After getting first-hand information and clarifying the competitors, what else is there to say?

These people stayed directly in the hotel and began to brainstorm.

Gather your opponent's selling points and come up with your own.

A week later, they came up with a product positioning report.

"Mr. Lu, leaders."

The manager of the planning department pushed the glasses and began to explain the report.

"According to the existing water brands on the market and the same category of products, what can compete with us is a little sweet."

"Their product positioning is mountain spring water."

"And our drink is a mineral spring, and the two positions are fundamentally different."

"Mountain spring water, focusing on nature, natural."

"And mineral springs, focusing on the content of the substance."

"In recent years, in the development and utilization of mineral water, water enterprises across the country have spared no effort."

"And if we want to run differently from others, we have to segment the market again."

"We propose volcanic mineral water."

"There are a few reasons for this."

"One, geological movement is the main cause of mineral springs, and volcanic movement is one of them."

"Second, the word volcano in front of the mineral water fully illustrates the biggest difference between it and other mineral springs."

"Third, volcanoes will associate people with words such as enthusiasm, unrestrained, sports, eruption, etc., which are similar to sports in human society."

"That's why we're positioning volcanic mineral water as a sports drink at the same time as it."

"Hence the name of the product: Volcanic Mineral Water".

When they put forward this positioning, Lu Changhua and Wang Yao and other high-ranking officials were all bright-eyed.

I think they have a point.

However, Lu Changhua is picky in his eggs.

"This, two qualifiers, will it narrow the face of consumers?"

You see, first of all, sports drinks, are ordinary people willing to accept it?

Also, fire and water are contradictory things, but now put them in a product name, will it be contradictory or uncomfortable?

As soon as he put forward this point, everyone felt that it made sense again.

People are indeed experts, and they explain the problem in a few words.

"It is precisely the impression that water and fire are incompatible, so that consumers feel that the product has characteristics."

"Many people have drunk mountain spring water, but who has ever drunk volcanic water?"

"The feeling of a mountain spring is a visual image of stones, trees, and earth, while the feeling of a volcanic spring is red magma, moving mountains and reclaiming the sea, and erupting like the sky and the earth cracking."

"In this kind of visual image, how precious the water that can be left behind!"

"Such a precious volcanic spring, how much do you think is the right amount to drink a sip?!"

Ah! Brilliant!

Lu Changhua immediately picked a thumbs up!

"Not bad! That's right. ”

He must tune, who can say anything else.

In fact, what they are doing now is a logical relationship.

As long as the logical relationship is smooth, the rest will depend on advertising.

If you really invest more than a billion in advertising expenses, you can properly smash out a big sports drink brand.

In this way, the volcanic activity mineral springs are on fire.

Regarding the packaging design of the product, it is reflected in one word, "small"!

Designed to 300 ml specifications.

Why?

Since it is a sports drink, you need to carry it with you.

You get a big bottle, how do you bring it?

Not only small, but also fine.

The people from the design department discussed it and said, "Mr. Lu, 300 milliliters is still too much, and we think 200 milliliters is just right." ”

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"This way the bottle is not heavy, and the size is appropriate, so you can control it with one hand."

"Makes sense. You come up with the design first. ”

In this way, the product positioning is preliminarily determined.

The rest is the packaging design.

A group of people from advertising agencies are working hard again.

Lu Changhua's Changshui Farm Willow Weaving Company plant construction project has won the bid.

He's going to meet with the construction company.

In the past few days, Zhao Laosi has also been in close contact, for fear that Boss Lu will forget him.

There's no way, after all, it's an acquaintance, and it's not easy to refuse.

That night, Wang Yao had dinner with her parents, and Lu Changhua also had to go to the banquet.

The current restaurants in Bac Ninh are more upscale than the other.

There are not only Sichuan, Shandong, Cantonese and Western foods.

Party B is Hongsheng Construction Company, which also has a bit of a background.

The boss and Xing Wenbin are from the same unit, but the level is higher than him.

He is the vice president of the city construction company.

Later, he came out on his own.

It is said that there are some leaders who are eating dry stocks in the middle, and I don't know whether it's true or not.

The dinner is set at the Island Restaurant at the intersection of Jiaotong Road and Sidao Street.

As soon as the car stopped, Zhao Laosi rushed out from the side.

"Boss."

"Well, here? Let's do it together. ”

"Okay, okay."

Zhao Laosi also deliberately dressed up today.

Lu Changhua walked inside first, and Zhao Laosi followed.

There were two rows of beautiful girls standing in the lobby inside the door.

Dressed in uniform and showing large white legs.

As soon as the two of them came in, they shouted in unison: "Welcome to Hong Kong Island Restaurant." ”

Also bow to them.

Lu Changhua was taken aback by this formation.

I'll go!

How do you look at it, why doesn't it look like a restaurant!

The first girl greeted her.

"Boss, do you have a reservation?"

"Uh......"

Lu Changhua reacted for a moment, and then said: "Spring in the south of the Yangtze River." ”

"Okay, please come with me."

Turn around and lead the way in front of Bird Tingting.

I turned a corner and came to an elevator door.

Reaching out and pressing it, he stood quietly to the side and waited.

Lu Changhua turned his head to check the decoration here, which was magnificent.

The main color is gold.

Even the door cover of the elevator is wrapped in golden stainless steel.

At first glance, it is a place for the nouveau riche.

The walls are covered with small pieces of small colored glittering tiles.

Lu Changhua said secretly: "Your restaurant owner is definitely a nightclub, this style, tsk......t"

Zhao Laosi saw the boss checking the decoration, and he peeked at the beauty in front of him.

Big tall one, it feels like there are legs all under the neck.

A tight-fitting semi-transparent overalls, full of sexy and graceful.

This kid "Gudu" swallowed his saliva, his eyes staring at the snow white and couldn't pull it out.

"Ding Dong."

The elevator arrived.

The woman smiled charmingly at Lu Changhua, "Boss, please come in." ”

Lu Changhua pulled Zhao Laosi, and the two entered the elevator.

The woman followed.

The elevator went up to the fourth floor and led the two to the door of the private room "Jiangnan Spring".

"Boss, please come in."

As soon as Lu Changhua walked inside, the people in the private room got up.

"It's Mr. Lu, haha, I've admired the name for a long time, I'm the magnificent Wang Hai."

Opposite is a fat man who is nearly fifty years old.

He is not tall, only about 1.6 meters tall, and he is wearing a suit in his arms.

Big belly, like eight months pregnant.

"Director Liang will be here in a moment."

He walked over and shook hands with Lu Changhua.

Director Liang in his mouth is the leader of the Construction Bureau.

Of course, Lu Changhua understood what he meant, and people had backers.