Seeing this idea, Lu Changhua generally recognized it.

It's just that he doesn't feel that the role of mineral water has been highlighted yet.

Although the steadiness reflects that at the critical moment, you can jump over the cliff with a sip of mineral water, but this is not enough.

Not strong enough.

He called the advertising agency.

"It's not enough, it needs to be increased."

"Where is the lack of strength?"

The creative director on the other side is a little confused, and that's not enough?

It's all like elixir, you can jump off the cliff with a sip!

"My idea is that there are two more people in the character, a man and a woman, I don't know what the relationship is, it may be a couple, it may be a neighbor, it may be a colleague, it may be a friend."

Lu Changhua squinted his eyes and thought.

"The previous scene is basically the same, this is one person running, becoming two people."

"Spotting danger, the two of them ran desperately."

"At the ice bucket, each person grabbed a bottle."

"This place is critical."

Lu Changhua suddenly accentuated his tone.

"The man drank while running, and the woman panicked and didn't drink."

"When the lava came, the man jumped to his feet, and the bottle of mineral water in his hand reached behind him."

"Shout, grab it!"

"The woman jumped up and grabbed the bottle."

"The man jumped over, and the woman hung from the edge of the cliff, clutching the man in his hand with a bottle."

"The magma crashed down the cliff, and the man pulled the woman up."

"Besides, anything is possible!"

Lu Changhua carefully recalled his imaginary picture.

There was no sound on the other end of the phone.

"Hey, hey? Anyone?"

Seeing that there was no response, Lu Changhua hurriedly shouted into the microphone.

"Uh, uh, in, in."

A voice came from the microphone.

"Is this an idea okay for me?"

"Well, Mr. Lu, that's too good! It's a pity that you don't advertise."

"Hey, it's over."

"You follow my script."

"Okay."

In response to Lu Changhua's idea, the advertising agency held a creative meeting.

all think it's feasible.

At least in the process of jumping off the cliff, the product played an important role and made several appearances.

This is similar to a certain Coke commercial.

Soon the text was sorted out.

The storyboard took three days to come out.

There are not only words, but also pictures, just hand-drawn shots.

It was a difficult ad to make.

Lu Changhua also knows.

At present, the level of animation special effects in China is not high.

If you want to do it well, you have to go to Haolaiwu to do special effects.

The production cost can be imagined.

The Beijing advertising company gave advice.

Leave this advertisement to a foreign exhibition team to produce.

They act as producers and control the quality.

In principle, Lu Changhua agrees with this suggestion.

They suggested that the Grand Canyon could be considered.

The momentum is majestic and magnificent.

The whole film needs different scenes to be composited through special effects.

For example, if you go for a morning jog on a boulevard, there is a volcano next to it, and it is smoking, these are two scenes, combined together.

The advertising company suggested that at the end of the advertisement, next to the male and female protagonists, there were more men and women of all colors holding mineral water.

There are whites, blacks, and yellows.

They are all sporty attire.

For this suggestion, Lu Changhua thinks it is very good.

The ending is full, and there are many people who know this secret!

The Beijing advertising company went to contact foreign partners and asked Lu Changhua to wait for news.

During this time, Lu Changhua spent time at home with his parents and children, except for occasional visits to two construction sites.

Sometimes, on a whim, I will cook by hand, and invite everyone to have a meal.

In mid-August, the Beijing Advertising Company invited Lu Changhua to go to the capital to negotiate, because the cost budget came out and he needed to approve it.

Lu Changhua decided to take his wife with him.

After all, as long as the daughter-in-law is in charge of money.

The next day, the two went to Harbin City, and then flew directly to the capital.

Regarding the production cost of this advertisement, the two sides talked for two days.

It is mainly the cost of personnel, props, shooting, post-stunt costs, transportation expenses for staff to and from the two places, accommodation expenses, and taxes.

These add up to more than $3 million.

It's expensive to make movie-level special effects.

This is still an ordinary actor, if a star is invited, the cost will be charged separately.

Their words reminded Lu Changhua.

He was suddenly reminded of the 007 movie.

At the end of this year, 007's movie "Black Sun Crisis" will be released.

And Pierce Brosnan and Sophie Marceau are both very well-known actors.

If they can star in this commercial, then it is not an exaggeration to say that this commercial is world-class!

Why did you use a foreigner to shoot this advertisement?

Just because today's consumers are still Chongyang***.

As long as it is foreign, it is considered good.

Therefore, he also had to reflect this dynamic in the advertisement.

When Lu Changhua made this request, the people in the advertising agency were a little incredulous.

You know, Pierce Brosnan is an American, and Sophie Marceau is French.

If you want to find them to shoot advertisements, don't say whether they have a schedule, if they do, the price is sky-high.

Wang Yao felt that if this advertisement could be broadcast with 007's movie, it would be meaningful.

It doesn't mean much if you can't do it.

"You can check in and see if they have a schedule."

Lu Changhua and Wang Yao will not go back for a few days.

The two of them were in the capital to have fun, buy some things, and go shopping.

Three days later, news finally came.

The two of them have exactly ten days in September, and if they want to shoot, they only have ten days.

It's just that the price is very high.

Sophie Marceau offers $1 million.

And Pierce Brosnan made an offer of $2 million.

The total cost of creating this ad was more than $6 million.

It's a big production!

To do it or not to do it?!

The two discussed for a night, and also had a night of in-depth communication.

In the end, the two agreed,!

It's just that time is too tight.

Filming needs to start right away, because it has to catch up with the broadcast of the 007 movie in November.

Time is really tight.

Lu Changhua hurriedly sent four million to the Beijing advertising company through the account of Soviet Russia.

The rest has been said to be paid after the production is completed and accepted.

This money is basically enough for the production costs, and if it is not enough, they can only pay in advance.

Who made them state-run!

I was busy with all kinds of formalities until the end of August.

Finally, the group set off and flew directly to the United States.

I got off the plane in Los Angeles and was picked up by Hollywood's partner company.

The group traveled all the way west to a place in the suburbs that was surrounded by mountains and rivers.

Far away, I saw the name Hollyood on the hill.

It was the people of the Beijing advertising agency who were nervous because of the tight schedule.

Lu Changhua and Wang Yao are in the same place

The mentality of travel comes.

Now that it's been handed over to the advertising agency, he doesn't care.

That night, they were received by someone from the other company.

In the evening, Lu Changhua and Wang Yao also walked around the street of Haolaiwu.

The next day, the people from the advertising agency followed the partner.

They went to the shooting site with their equipment and equipment.

Two stars have already arrived at the scene.

The script is, of course, a script provided by an advertising agency.

One shot is ten days.

In the middle, I also went to the Grand Canyon.

Because some of the shots had to be shot there.

In particular, the two heroes and heroines stand on the edge of the canyon, looking at the opposite camera.

Not only that, but there were people of other skin colors who appeared around the two.

Lu Changhua and Wang Yao flew to San Francisco.

Wang Lu went to Silicon Valley this year, right in San Francisco.

As soon as they got out of the airport, Wang Lu appeared in front of the two.

"Ahh Sister!"

"Old sister, old sister!"

The sisters hugged each other.

It's hot here.

Wang Lu was wearing shorts and exposing her thighs.

A head of blonde hair, even more charming.

This little girl has developed in the past two years.

may eat beef and drink milk, that body ***.

Lu Changhua felt that it was too spicy for his eyes.

"Oh, old girl. What are you wearing? Everything is revealed."

Wang Yao complained.

"Sister, you don't understand, that's it here."

"I said, how are you technical? Did you succeed?"

Lu Changhua was worried that this little girl had abandoned her studies.

"Of course. I'll be back in another year."

"Brother-in-law, do you still want me?"

"Yes. Can you be a top student like you? Soxin.com is waiting for you to go back!"

"Okay, I'll do it for another year."

Wang Lu took her sister and brother-in-law to her home.

This is the house she rents.

Lu Changhua and Wang Yao put down their things and followed Wang Lu to go shopping.

I just walked around here.

So I went home and cooked and ate.

There's really nothing good to eat in the United States.

It's either a fast food restaurant or a Chinese restaurant.

Far away, not to mention, it is not yet to taste.

Or do it yourself.

Wang Lu started her cooking skills and fried two dishes.

"Ouch, you're going to stir-fry?!"

Lu Changhua and Wang Yao were surprised.

Unexpectedly, Wang Luguo has really grown a lot in the past few years.

"There's no way, if I don't do it myself, no one will take care of it."

"Oh, my sister is so pathetic."

Wang Yao hugged her sister and felt distressed for a while.

"Poor what? It's good to exercise, and it's good to get married in the future!"

Lu Changhua doesn't think that cooking for girls is hard work, don't boys also cook?

For example, a certain Lu sex man.

That night, the sisters squeezed into a bed.

The poor brother-in-law had to lay on the floor alone in the living room.

Fortunately, the weather is hot here, and there is air conditioning at home, otherwise Lu Changhua would have to find a hotel.

After playing with Wang Lu for a few days, Xiao Nizi asked for leave to come out to accompany her.

Lu Changhua and Wang Yao bought some small gifts and planned to take them back to give away.

gave Wang Lu some money to make her living expenses more comfortable.

Ten days later, the advertising agency called, the preliminary shooting work has been completed, and the rest is to return to the dock for post-special effects synthesis.

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Lu Changhua saw that the work efficiency of the people was so high, and he didn't say anything, only asked the subtitles to be made into two versions, one in English and one in Chinese.

Wang Yao and Wang Lu didn't want to be separated, so Lu Changhua persuaded: "Wang Lu still has to work, let's not delay other people's affairs."

Wang Yao also knew her sister's hardship, so she reluctantly said goodbye.

When Lu Changhua and his family came back, glutinous rice had been in school for more than half a month.

This time, Hu Le also came up.

Lao Hu Tou and Aunt Hu killed the chickens, ducks and geese at home, and sold them.

Came to Bac Ninh with his grandson.

Old Lu gave them the house that he had left for himself.

This is what was said years ago.

This time, it's good.

The Lu family, the Han family, and the Hu family, no one is at home.

Wang Dejiang and his family also followed.

There is no one at home, so Xiong Bao and his brother have to come up.

By now, all the old neighbors and friends have come to Bac Ninh.

This time, the new home was lively.